Web2.0 for the Public Sector, Principles, Issues and Challenges

Pete Martin discusses the principles, issues, and challenges of using Web 2.0 for public organizations. He notes that while tools are currently free, Web 2.0 requires significant resources in time and effort. Key challenges include loss of message control, non-expert commentary, and ensuring inclusion as some groups may be left behind digitally. Overall, Web 2.0 demands that attention and influence be earned through engagement rather than paid for as in traditional media.