1. PROFILE
I’m a highly motivated individual with more than 10 years experience in a rapidly expanding company. Practiced in
developing an organization from the ground up, I’m a strong communicator with a passion for evolution.
EXPERIENCE
IMAGINE SWIMMING, 2007- PRESENT
Held positions of increased responsibility for New York City’s premier learn to swim school. Over the past eleven years
we’ve increased our clientele by 600% and our staff by 500%, making Imagine Swimming NYC’s most rapidly growing
outlet for aquatic education.
DIRECTOR OF TRAINING AND DEVELOPMENT - 2016-PRESENT
• Created sustainable and scalable processes for on-boarding and training a high volume of new employees in
company culture, curriculum, and methodology.
• Expanded the number of employees from 120 to over 200 in 2017, allowing for increased enrollment of students,
greater flexibility in instructor scheduling resulting in more reliable employees, and increased revenue.
• Designed and administered processes for compensation review, performance evaluations, and employee conflict
resolutions, resulting in improved performance and retention.
• Spearheaded programs for continued education which increased employee engagement, confidence, and
performance.
• Managed and mentored 200+ staff members and oversaw their development and growth within the company.
DIRECTOR OF EVENTS - 2012-2016
• Designed and managed an upscale events program generating over 250k in profit and attracting new clients.
• Established standardized event procedures and trained staff in properly executing them.
• Coordinated with clients, vendors, and staff during event planning.
• Analyzed sales data and budgets.
DIRECTOR OF CLASS MANAGEMENT AND INSTRUCTOR - 2007-2012
• Management of facilities and hourly employees.
• Taught hundreds of children to swim, an essential life skill.
SKILLS
*High end clientele management *Financial planning and profit analysis *Attentive listener and communicator
*Client service coaching *Curriculum development *Ability to effectively and collaboratively troubleshoot
REFERENCES
Casey Barrett, Founder & CEO, Imagine Swimming, casey@imagineswimming.com, 917-375-3852
Cristina Wilson-King, Director of HR, Imagine Swimming, crissy@imagineswimming.com, 914.319.4806
Sean Smith, Exec. Director, Trident Swim Foundation, sean@tridentswimfoundation.org, 908.421.3260
Hanna Schouwink, Senior Partner, David Zwirner, hanna@davidzwirner.com, 917.403.5283
850-443-8777 jennifer.yb.lawson@gmail.com Brooklyn, NY
JENNIFE R L AW SON