This document discusses using social media for job hunting. It begins by providing examples of people who pursued careers different from their education. It then discusses the traditional and evolving ways that people search for jobs, noting that over 50% of companies now use social media for recruitment. The document advocates using social media dynamically by regularly contributing on subjects and building trust through responsible participation. It provides tips on optimizing profiles on Twitter, Facebook, LinkedIn and other tools to actively showcase knowledge and skills to potential employers.

1. Social Media
and the Job you
want…
Job through Social Media
By: Syed M Raza & Rajiv Doulagupu

2. Arousal…
 Why do you need a job?
 Does a job really fulfill your
inner requirements?
 Would you be an Engineer all
your life?

3. Role Models from JEC…
 Angshuman Dey:
 Engineer by education, has great interest in literacy
and currently heads Times of India Group in Assam.
 Vikramjit Kakati:
 Found his passion in Photography, photo-journalist for
UB photos. Pursuing his dream of becoming Dr.
Vikramjit Kakati. (PhD in design in IIT-G)

4. Your Job and You…
 Worriedabout future?
 Tensed?
 Depressed?
 Will I get placed …. Ever??
 It’s tougher this year…???
61% of jobseekers say that it’s been harder finding a job this year
compared to the previous one… every year. - JobVite.

5. The Question
 How do you search for your dream
job (or any job)?
Traditionaljob sites,
Job postings,
Campus placement.
 Well, Use Social Media

6. The Evolution of Job Hunting
 Stone Age: Hunting/Preservation,
 Cultivation Age: Cultivation and related,
 Metal Ages: Cultivation, Diplomacy (Monarchy),
 1492: Spin or Sail around,
 1632: First post office,
 1800: Farmers,
 1830: First railroad and people could go out for jobs,
 1876: Graham Bell invents Telephone, your job a call
away,
 1950: Post war white collar jobs,
 1969: Internet born, not widely used,
 1980: Cell phone invented,
st Contd.

7. The Evolution of Job Hunting
 1983: Fax machines came in,
 1989: WWW established, resumes on net,
 1990: Job through Cell phones,
 1996: 1st ever Video Resume going Viral
 1999: 1st ever job portal created,
 2000: Wide use of internet, mails
 2005: YouTube came in, Video resumes got exciting,
 2010: Job hunt virally becomes online,
 2011: More than 50% of companies use Social Media
to recruit,
 2012: 66% of online population are on social media,
 NOW: Wide use of social media mix for recruiting and
attaining talents.

8. The Edge
 Searching a job puts you in one
of the two categories:
 Manager: Static
 Leader: Dynamic
• A dynamic job hunt is only
possible when the power of
Social Media is harnessed.

9. Social Media ??
1. “Social media includes web- and mobile-based
technologies which are used to turn communication
into interactive dialogue among organizations,
communities, and individuals.” ~ Wiki
2. Media (Content) with a Social factor (anyone can
join).
• More than just communication.
• About relationships.
• Our regular daily lives.
• Connectivity at an exploitable level of capitalism.
• Blurring the line between Actual & Virtual world.

10. Why Social Media ??
1. 45% of Companies use Twitter to
find talent,
2. 50% of Companies use Facebook,
3. 80% of Companies use Linkedin.

11. The Social Media angle
 Social + Media factors in job hunt
 Your behavior is your responsibility
 Experience is nothing, Accomplishment
is the king (Projects, presentations really
count)
 Contribute on a regular basis (subject-
wise)
 Build trust, not connections
 Responsible Volunteers win

12. Social Media connections
3 Types of Users in Social Media
from the Job Hunting point of view:
1. Connector: Who just connects AMAP
2. Maven: Leaders, always participating.
Building solid references
3. Sales Guy: Always pushing for something e.g.
– Projects, References, Endorsements

13. Using Social Media
 Don’t just jump in and create profiles
everywhere or you would repent later
 Don’t just use social media, optimize it
 Showcase depth of your knowledge (Blogs,
Topic discussions, group discussions)
 Create an effective network and stay in touch
without bothering
 Build your own personal brand, your own style
 Build references
 Be responsible, post & share responsibly

14. Tools to use…
 Twitter:
1. Use twitter search to find jobs, use job related KWs
2. Focus on your specific area, ask questions using
relevant #hashtags
3. Make a list and add companies of your interest
4. Follow twitter lists about job posts
5. Use a 3rd party app like Hootsuite or TweetDeck to
keep a track of tweets and tweeters
6. Be spontaneous, tweet and RT as well
7. Use those 140 words to say about the job you are
looking for

15. Tools to use…

16. Tools to use…
 Facebook:
1. Though said be the worst network for Job
hunt, yet a responsible use works great.
2. Use groups to create credibility and
references.
3. Use apps like BeKnown (from Monster),
SocialJobs (FB), LinkUp (Page-wise) etc.

17. Tools to use…

18. Tools to use…
 Google Reader:
1. Use RSS feeds from job listings.
2. Create separate columns.
3. Use twitter search feeds in Reader by using
“Track keywords and searches”

19. Tools to use…

20. Tools to use…
 Linkedin:
Hands on session

21. Thank You
For queries, write to us at
smcassam.in@gmail.com
Or tweet to us at @SMCAssam / @SyedMRaza