Social Mediafor PhotographersPhotographer (Human),Social Media (Humanly).
What is Social Media“Social media includes web- and mobile-basedtechnologies which are used to turn communication intointeractive dialogue amongorganizations, communities, and individuals.” ~ WikiMedia (Content) with a Social factor (anyone can join).-----------------------------------------------------------------------------• Today, Social Media is more than just communication.• It’s more about relationships.• The medium depicting our regular daily lives.• Connectivity at an exploitable level of capitalism.• Blurring the line between Actual & Virtual world.
What is Social MediaWhether its Connectivity, Communication, Education &Learning, Social Media has brought a revolution. Andimportantly ,the effects cannot be undone. (Solis)Social Media > Social Economy > Connected ConsumerismSocial Media is great, but NOT a rocket science that couldmake your business fly. It needs time, devotion and mostimportantly a strategic planning.
The types of SM. There’re 3 Basic Types of Social Media: 1. Publish, 2. Share and 3. NetworkThe line between these 3 types is no more asdistinct as it was earlier. Some of the platformsrigorously fall under 2 or even all the 3 categorieswith the increased complexity of their structureover time.
The types of SM.Publishing platforms: The platforms that enableeveryone to publish anything.Sharing one: Promote anything to anyone.Networking: Connect with anyone.(Publish it, Share it, Connect on …. But Responsibly)
Types of Photographers on SM.How does it differ for Photographers?-> Today in India - finding a job, a new assignment, a newgirlfriend is almost the same thing. You need new tricks,new relationships.Photographers using Social Media fall under 2 categories:One who use it effectively and are seeing real results,And those who don’t really know why they’re wasting somuch of time on something that doesn’t seem to beworking for them.
Types of Photographers on SM.How do these 2 Photographer groups differ?1. Understanding:2. Utilization:3. Stress on Actual Work:Remember, SM is not a rocket science marketingequipment, rather a social tool with connectedconsumerism.
What tools to use?• Facebook, G+,• Twitter,• Linkedin groups,• Flickr,• Pinterest,• Tumblr
Tools to use…• General/Friends: Facebook, G+• Professional: Linkedin, Twitter,• To market your work: Flickr (showcase), Pinterest (wider spread), SlideshareTake Away 1: Stress on the interconnectivity andrelationship overlapping on these platforms.Take Away 2: Have a Blog for your Photographs.
What Next?• Socially optimized Professional Presentation Methods,• The online steps to establish yourself as a photographer,• Marketing your work on/through SM,• Finding the right agent using Linkedin and other related platforms,• Understanding the Social business structures of different clients like magazines, publishers and advertising agencies and how to get through it,• Issues pertaining to Copyrights and Royalties on SM uses.
On Twitter @SyedMRaza FB FB.com/SyedMRaza.inhttp://www.SocialMediaSimplify.com