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Jean-Christophe BONIS
Brands, innovations
and consumers
Head of Strategy & Research
Who am i ?
Twitter : @jcboxymore
www.jeanchristophebonis.com
Let’s be social
Major evolution of the
communication branding
context
Chanel n° 5
Schwartzkopf
Johnson’s
The world is deeply
changing !
Technological Trends
Innovation
Consumers
behavior
Link consumers - brand
Adaptation
Communication
Innovation consequences
The trends…
Cloud
Mobile
Detectors
Big Data
Connected objects
Interfaces
What is the exact direction ?
In 2013…
3,5 zetta-octets of data
A série of blu-ray doing 7
times the distance around
the earth…
For info…
80% not organized
95% not used
60% growing by year
90% of the data were
created last 2 years
72h of video every minute
500 téra-octets of data
transiting every day
Web 1.0
Web 2.0
Web 3.0
Internet of Things
«Internet of things»
«Internet of everything»
Nest
Withings Aura
Withings Home
Jawbone
Domotic
Well-being
Health
City of the futur
Intelligence
Discussion
Nest ecosystem
Nest Dropcam
Dropcam activity zone
Netatmo Welcome
Parrot Bebop Drone
Hexo+
What to do with
all this datas ?
Google Search App
Yandex Transport
Yandex Transport
Titan Aerospace
Skybox
Skybox
Elon Musk
Space X
Binary code
Deep learning
Google Street View
Google Maps
Google Maps
Google Maps
Any kind of media
A new way to use the
information
The information come
now to us
The good information just
before we need it
Google Now
Microsoft Cortana
Apple Siri
Amazon Echo
…
Real vs virtual
—
Interfaces
Carl
Kinect effect
Ring
Apple watch
MYO
Moto Hint
Google / Novartis
Eyes Tribe Tracker
Fujitsu
Leap
Adobe
Mind control ?
Augmented Reality
Oculus Rift
Microsoft Illumiroom
Microsoft HoloLens
Magic Leap
Magic Leap
Magic Leap
Magic Leap
Magic Leap
Magic Leap
To control our connected
environment
To get the good
information at the good
moment
What else ?
3D Printing
4D Printing
Robotic
Nanotechology
Biorobot
Auto
Revolution of use
Economy of property
VS
Economy of use
What are the
consequences for the
brands ?
Lost of power
PeopleBrand
Benefits / Features
Key communication
into to users
Fun
Key motivation for
users to interact
with brands in
digital
How to react ?
GIVE
EMOTION
S
RESPECT
It becomes essential to
provide a high-quality content
to the consumers to cause a
deliberate exposure !
Ikea
Vodafone
Coca
Gopro lion
Volkswagen
Conclusion
Emotions
Values
Respect
CreativityHumility
Give
Content
#спасибо
www.oxymore-inc.com
jcbonis@oxymore-inc.com
@jcboxymore
/groups/argosteam/

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