Talk given at EDB ErgoGroup Customer Event September 2011.

1. Nino Lo Cascio, Business Development Manger, EDB ErgoGroup Solutions, September 2011

2. 5.0
There are now
twice as many
1.4
mobile phones
1.1
in the world as
there are TV sets
and PCs…
… put together
Source: Wiki Answers & UN – Tall I mrd

3. Mobility is already the most
important driver of change in
our information society
During 3 years we have witnessed
a dramatic ICT revolution
(the ”Post PC” era is here!)

4. • Nokia/Symbian: From 47% to 16% market share
• Win Mobile: From 12% to 1% market share
• Apple/iOS: From 2% to 19% market share
• Google Android: From 0% to 48% market share (2y!)

5. Fierce positioning for the “5th IT wave”
Kilde: comScore Global 1/10

6. employee
employee
”A Whole
New Ball
Game” …
consumer environment
enterprise
enterprise
... where old
diving lines
are erased

7. The most profound technologies
are those that disappear.
They weave themselves into the
fabric of everyday life until they
are indistinguishable from it.
– Mark Weiser, Xerox PARC

8. Microsoft XBOX 360 Kinect
Nintendo WII

9. The Ambient Umbrella

12. YouTube – Augmented Reality on iPhone
http://www.youtube.com/watch?v=ps49T0iJwVg

13. Trondheim’s
ST.OLAV HOSPITAL -
Actively deploying
“Every-
ware”

14. «In 2011, 2B people will be connected to the
internet – as well as 1,000B things» Bob Sutor, IBM

15. Mobile internet opens for
new opportunities
Source: John Batelle, Wired

16. Many mobile internet solutions
take advantage of user psychology
and context using well known
gaming
techniques
Here Gowalla is used as an example:
See also Foursquare, Scvngr, Yelp etc.

17. SCVNGR CEO, Seth Priebatsch
defines ”gamification” as
applied psychology.
He sees this as a third web
framework, where..
- v.1.0 links information,
- v.2.0 connects people &
- v.3.0 enables influencing
user behaviour

18. STATE CLEAR & MEANINGFUL GOALS

19. EMPOWERMENT FUN = LEARNING

20. ENCOURAGING DISCOVERY

21. TO SEE &
”levelling up”
BE SEEN

22. GIVING TIME-LIMITED
& EXCLUSIVE OFFERS

23. ACKNOWLEDGE THE RELATIONSHIP

24. WELL-KNOWN PSYCHOLOGY;
Feel engaged because of…
– .. perceived control and progression
– .. achieving something and being valued
– .. a strong relationship with peers – the
need to collaborate to solve the big
challenges and achieve “epic wins”

31. Reality is broken.
We need to make it
work more like a
game. – Jane McGonigal
• A ”gamer” at 21yrs has spent 10,000h playing*
• Eq. from 5th grade to high school graduation…
• Their dedication, their collaborative skills and
Research from Carnegie Mellon University (2010)
their targeted engagement are necessary skills
to be able to solve real world challenges – this
century’s huge issues; famine, climate change,
peak oil, obesity and demography change

32. "Play it – before you live it."

39. http://www.youtube.com/watch?v=ZRgeGIcYJbM

40. http://www.youtube.com/watch?v=kA8pbojDorI

41. http://www.youtube.com/watch?v=jzIBZQkj6SY

42. http://www.youtube.com/watch?v=XP5yySEZub8

43. Mission:
We bring information to life
creating value for our customers
to the benefit of society