The document discusses the concept of the Internet of Things, where everyday objects are connected to the internet and equipped with sensors to collect data. This will allow objects and brands to provide personalized experiences based on real-time usage data. Issues around privacy are raised, as personalization increases monitoring of consumer behavior. Opportunities for new applications, revenue streams, and types of interactions are presented, but challenges around privacy, consumer choice, and the role of human judgment versus automation are also discussed.

1. Planning Debate:The Internet of Things

2. © Crayon 2010The Internet of Things is a concept where everyday objects areconnected to the internet, and equipped with small identifying sensors. Real-time product usage data will allow brands and objects themselves to give informed purchasing decisions and increased personalisation. Waste and running out of stock would be greatly reduced as product usage would be tracked. Mislaid items and physical theft would be affected by the fact that the location of an item would be known at all times.

3. © Crayon 2010Why debate?Why debate?Why debate?Web 1.0 - ReadWeb 2.0 - WriteWeb 3.0 - DoWeb 1.0 - ReadWeb 2.0 - WriteWeb 3.0 – DoIt’s already happening!

4. © Crayon 2010Sensors will relay new types of real-time data:• Vibration• Tilt• Rotation• Navigation• Sound• Air flow• Light• Temperature• Biological• Chemical• Humidity• Pressure• LocationMEASUREMENT!New types of data will allow connected objects to decide for themselves how to react to users.

5. © Crayon 20105Sub-Trend 1 - App-Stores EverywhereWith internet connection, everyday objects will be able to download bits of software.

6. Apps in these connected objects will open new revenue sources through micropayments and subscriptions.

7. New types of commerce through new devices. © Crayon 20106Sub-Trend 2 - Game MechanicsThe Internet of Things will provide the data and information to bring a game layer to everyday objects – adding points, levels, achievements, behavioural momentum, community collaboration, combos and other game mechanics to services and products that have not previously had them.

8. Adding game mechanics to objects will increase levels of engagement with them.

9. Sensors will be able to track usage, count our steps and social networks will allow us to rate ourselves against our peers in real-time detail. © Crayon 2010HP’s Central Nervous System for the Earth (CeNSE) Network “There'll be lots of different applications for this data; including retail, defense, traffic, seismic, oil, wildlife, weather and climate modelling.”

10. © Crayon 2010Nike+ TrainersA sensor that tracks your run and sends data to your other devices. Has its own social network, can automatically tweet and login to foursquare.

11. © Crayon 2010Ocado Smart FridgeScans its own contents.

12. Comes up with recipes from whatever is in the fridge.

13. Self-cleaning.

14. Energy efficient double touch screen.

15. Removal of serendipity?

16. Potentially significant impact upon how we shop at supermarkets and consume food. © Crayon 2010Ford Sync App StoreVoice controlled apps that sync and play through the dashboard.

17. Could potentially re-design the dashboard through smartphone use.

18. Pandora is an early example.

19. Ford hope to jump-start customer app development with the creation of its Mobile Application Developer Network.