1. WHAT DO WE DO TO SET UP A BUSINESS
PLAN or any project?
2. 7 OBSOLETE DIGITAL
MARKETING
STRATEGIES
1. Building Digital Marketing department
2. Designing a website via internal stakeholder committee
3. Managing digital marketing campaigns to impressions, clicks, or
budget forecasts
3. Continues……
4. Paying third-party vendors to represent your brand in social
media
5. Doing black hat SEO
6. Renting email lists
7. Sending unsegment or untargeted emails
5. • Display Marketing
• Search engine
Marketing
• Search engine
optimization
• Social media
Internet Marketing
• E-mail Marketing
Marketing • Referral Marketing
• Affiliate Marketing
• Inbound Marketing
• Video Marketing
• Banner advertising
• Blog Marketing
• Article Marketing
6. 0 Display advertising: the use of web banners or banner ads
placed on a third-party website or blog to drive traffic to a
company's own website and increase product awareness.
0 Search engine marketing (SEM): a form of marketing that
seeks to promote websites by increasing their visibility in
search engine result pages (SERPs) through the use of paid
placement, contextual advertising, and paid inclusion, or
through the use of free search engine optimization techniques.
0 Search engine optimization (SEO): the process of improving
the visibility of a website or a web page in search engines via
the "natural" or un-paid ("organic" or "algorithmic") search
results.
7. 0 Social media marketing: the process of gaining traffic or attention through
social media websites such as Facebook, Twitter and LinkedIn.
0 Email marketing: involves directly marketing a commercial message to a
group of people using electronic mail.
0 Referral marketing: a method of promoting products or services to new
customers through referrals, usually word of mouth.
8. 0 Affiliate marketing: a marketing practice in which a business
rewards one or more affiliates for each visitor or customer
brought about by the affiliate's own marketing efforts.
0 Inbound marketing: involves creating and freely sharing
informative content as a means of converting prospects into
customers and customers into repeat buyers.
0 Video marketing: This type of marketing specializes in creating
videos that engage the viewer in to a buying state by presenting
information in video form and guiding them to a product or
service[citation needed] Online video is increasingly becoming
more popular among internet users and companies are seeing it
as a viable method of attracting customers.
10. Meaning………
0 “it is the managerial process of developing and maintaining a viable
fit between the organization’s objectives, skills, and resources and its
challenging market opportunities”(Kotler and Keller 2006).
Survey – gather, analyse, study, and listen
Explore – formulate, translate, architect, and recommend
Construct – implement, design, code and program
Unveil – execute, test, and launch
Refine – measure, evaluate, and improve
11. Internet Marketing strategy
1. Start with a web promotion plan and an effective
web design and development strategy.
2. Get ranked at the top in major search engines, and
practice good Search Optimization Techniques.
3. Use Email Marketing Effectively.
4. Dominate your marketing niche with
affiliate, reseller, and associate programs.
5. an analysis from an Internet marketing coach or
Internet marketing consultant.
12. 6. Build a responsive opt-in email list.
7. Publish articles or get listed in news stories.
8. Write and publish online press releases.
9. Facilitate and run contests and giveaways via your
web site.
10.Blog and interact with your visitors.
13. From business models to e-
business models
Internet business models is associated with number of
strategies and components;-
0 E-commerce
0 Affiliate marketing
0 Geo- Targeting
0 Niche Internet Marketing
0 Lead Based websites
16. Performance Indicator or Metrics
0 Time
0 Quality
0 Performance
0 Cost
0 time from order to delivery
0 customer satisfaction
0 amount of sales from new products
17.
18.
19. Steps in digitizing internet
marketing
0 Situation Analysis: ??
0 E- Marketing Strategic Planning
