1. Jason R. Williamson
105 Century Park Place, Peachtree City, GA
678.471.3333
jwil@subaru.com
PROFESSIONAL EXPERIENCE
Zone Retail Marketing Manager
Subaru of America-Atlanta Zone (February 2015 to Present)
 Responsible for overseeing all aspects of both creation and execution of all Atlanta
Zone marketing related initiatives which include; incentives for Dealerships and
personnel, sponsorships and promotions, managing of the Zone’s promotional and
selling expense budgets, overseeing the Zone digital strategy and expansion of the
program, presentation and implementation of Zone and Subaru marketing strategies
to a 48-member retailer body of the Atlanta Zone.
 Developed increasing awareness of the Subaru product and the Subaru Dealership
within the Atlanta Zone market by assisting Dealerships on becoming more effective
marketers and aligning with Subaru of America while also incorporating the Sunbelt
Strategy to increase growth in the Zone.
 Assisted Carmichael Lynch and Atlanta Zone Dealers to make optimal use of Subaru
Ad Fund dollars at the retail level to ensure maximum share of voice in the market.
Increased the demand for the Subaru brand by creating and implementing
comprehensive Subaru Ad Fund digital/traditional marketing plans for assigned
dealerships. Atlanta Zone Dealerships are currently utilizing over 90% of their
Subaru Ad Funds (rolling 12 months).
 Worked with Dealer.com to evaluate dealership websites, ensure a solid search
strategy is in place (supplemented with paid search), and communicate the
importance of video and how to effectively manage a retailer’s online reputation.
 Managed Shift Digital to establish processes that significantly improved lead closing
ratios and lead handling at the dealership level.
Regional Product Training Manager
Subaru of America-Eastern Region (October 2013 to January 2014)
 Develop and coordinate a plan for the Eastern Region to ensure product training
programs are implemented at Regional level.
 Manage Regional Product Training Budget
 Work with Subaru of America Retail Operations Training Department to implement
and conduct product training and Ride and Drive’s at Regional and Zone level.
 Provide input to Subaru of America Retail Operations Training Department
 Assist in developing and evolving Subaru Foundations
 Designing Eastern Region Zone Training Manager Curriculum to ensure that product
training programs are implemented in the Eastern Region
 Develop real-world competitive selling strategies for dealership sales professionals
and lead extensive training sessions throughout the Eastern Region focusing on
these skills: IIHS Tour, Auto Show Comparative Selling, Digital Showroom
Walkaround Skills Challenge
 Conduct and implement Digital Showroom Training
 Develop Product Training PowerPoint Presentations for Subaru of America and
Eastern Region

2. Resume- Jason R. Williamson
2
Zone Dealer Training Manager
Subaru of America-Washington, DC Zone (July 2011 to September 2013)
 Design and execute sales and product training programs in DC Zone
 Conduct retail driving events and present new vehicle launches for zone sales
professionals.
 Work with SOA management and National Sales and Product Training department to
ensure that product training programs are implemented in the DC Zone
 Design training curriculum for new product launches and new dealer installations
inspiring retail sales force through training on designed curriculum
 Develop real-world competitive selling strategies for dealership sales professionals
and lead extensive training sessions throughout the Zone focusing on these skills:
IIHS Tour, Auto Show Comparative Selling, Walkaround Skills Challenge
 Achieve and improve retail sales process by custom-tailoring dealers’ internal selling
process, product knowledge and customer handling skills utilizing OLP resources to
enhance dealer customer satisfaction scores.
 Manage the Zone Stellar Care Program
 Conduct and implement Digital Showroom Training
District Sales Manager- Orlando/Tampa/Daytona (Central Florida)
Subaru of America-ORL Zone (January 2010 to June 2011)
 Oversaw all Subaru sales related functions in the district
 Counseled with dealerships’ owners to improve variable financial performance and
create plans for improvement
 Developed dealerships’ Certified Pre-Owned acquisition and marketing strategies
while increasing Subaru Added Security Mechanical Penetration to 40%
 Successfully achieved 100% SSLP enrollment
 Led and counseled dealers in creating marketing plans for TV and digital advertising
campaigns while enrolling dealers in Dealer.com exclusive packages to increase
dealer’s digital presence
 Execute marketing events to foster awareness and increase sales in Sunbelt
 Conduct product training sessions for district’s sales teams
 Successfully prospected and launched new Subaru dealerships in 2010 and 2011:
Subaru of Daytona, Cannon Subaru – Lakeland, FL
District Sales Manager- Tampa/Miami/West Palm Beach (South Florida)
Subaru of America-Southeast Region (July 2008 to December 2009)
 Directed and consulted dealers on implementing effective ways to increase and
maximize sales and market position
 Developed and implemented advertising strategies and sales promotions for Subaru
products and services
 Led and counseled dealers in creating marketing plans to develop and implement
advertising strategies and sales promotions to increase product awareness and brand
image
 Develop dealerships’ Certified Pre-Owned acquisition and marketing strategies while
increasing Subaru Added Security Maintenance and Mechanical Penetration and
achieving SSLP growth within the district
 Lead dealers in improving customer focus and customer satisfaction scores.
 Assisted dealers in achieving productivity goals and overall retail and wholesale
business objectives

3. Resume- Jason R. Williamson
3
 Successfully prospected and launched a new Subaru dealership in 2009 in West
Palm Beach Florida: Schumacher Subaru
District Sales Manager- Raleigh/Greensboro (Eastern North Carolina)
Subaru of America-Southeast Region (January 2006 to June 2008)
 Oversee all Subaru sales related functions in the district
 Counsel with dealerships’ owners to improve variable financial performance and
create plans for improvement
 Provide direction and consultation on implementing effective ways to increase and
maximize dealer sales and market penetration
 Lead and counseled dealers in planning dealers marketing plans which include print,
radio, TV and digital campaigns to match with national objectives
 Develop dealerships’ Certified Pre-Owned acquisition and marketing strategies
 Execute marketing events to foster awareness and increase sales
 Conduct product training sessions for district’s sales teams
 Successfully prospected and launched new Subaru dealership in 2007 in Cary, NC:
Johnson Subaru of Cary
District Fixed Operations Manager- Raleigh/Greensboro (Eastern North Carolina)
Subaru of America – Southeast Region (January 2005 to December 2005)
 Led Subaru dealers in exceeding parts and accessory objectives by implementing
marketing and business strategies
 Reviewed the fixed operations performance of dealers on a quarterly basis to achieve
greater success through necessary changes in business practices
 Managed and coordinated retail and wholesale marketing activities to include: service
direct mail campaigns, service and new owner clinics and wholesale parts direct
mailers
 Developed and implemented strategies to increase dealers’ parts and service profits
while maintaining customer satisfaction
 Developed and implemented marketing training for dealers to improve their service
business and parts wholesale business
 Managed the ‘Subaru Difference’ process improvement program by implementing
strategies in the fixed operations departments of participating dealers
Management Associate
Subaru of America – Southeast Region (July 2003 to December 2004)
 Responsibilities included learning to achieve retail and wholesale objectives as well
as market penetration
 Gained knowledge of wholesale automotive business through special sales and
marketing projects performed in various regional departments.
 Served as a temporary District Sales Manager for various districts in the Southeast
Region: negotiated wholesale allocations, facilitated Subaru Added Security sales,
forecasted sales objectives, conducted sales training and implemented sales
incentive programs
Marketing Administrator
Subaru of America – Southeast Region (March 2001 to June 2003)
 Negotiated contracts and developed relationships with a variety of vendors located in
the Southeast
 Responsible for establishing and coordinating niche marketing events the Southeast
Region

4. Resume- Jason R. Williamson
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 Effectively tracked, communicated and distributed various incentive programs to 115
dealerships
 Audited and processed marketing support claims for Southeast Region dealers.
 Assisted the Regional Sales Training Manager throughout the Southeast region with
sales training. Presented new product and advertising launches to dealership
personnel throughout the Southeast
EDUCATION
Auburn University (1996-2000)
 Bachelor of Science in Business Administration, Marketing
VOLUNTEER WORK
Fayette County Animal Shelter Volunteer (Georgia)
Angels Among Us Pet Rescue Volunteer (Georgia)
Newnan Coweta Humane Society Volunteer (Georgia)
Burlington County Animal Alliance Volunteer (New Jersey)
Animal Welfare Association Volunteer (New Jersey)
Greensgrow Event Volunteer, Earth Day (New Jersey)
Teach for America, Share the Love (New Jersey)
Special Olympics of Maryland, Share the Love (Maryland)
Special Olympics of North Carolina (North Carolina)
United By Blue Subaru River Clean Up (Maryland)
Team in Training, Leukemia Lymphoma Society (Georgia)
Operation Christmas Child, Samaritan’s Purse (Maryland)