work experience

1. Larry Litwin
Fort Lauderdale, FL
navinole@yahoo.com - 954 415-4926
WORK EXPERIENCE
General Manager
MT Pool Distributor - Fort Lauderdale, FL - March 2014 to Present
• Opened and pioneered a 20,000 square foot wholesale swimming pool equipment business, starting with
zero customers and zero sales volume
• grew the business to over $2 million in annual sales in less than 2 years.
• manage daily operations, create sales campaigns, train customers, and support my employee’s efforts.
• responsible for the purchasing necessary to maintain inventory to ensure the proper product mix for
customers.
• Accountable for creating and meeting sales forecasts and expense budgets.
• Attend trade association meetings and shows to cultivate brands awareness and to network with new
prospects,
• Designed a showroom with operating equipment to teach customers how to sell, install, and program the
products sold.
Senior District Sales Manager
Hayward Industries - Fort Lauderdale, FL - January 2006 to March 2014
• Developed and executed strategies to increase market share and profits to meet company objectives
• Created and executed sales and marketing plans and promotions specific to the South Florida district
• Responsible for the district’s sales tracking and forecasting
• Actively Participate and Support the Industry / State Trade Associations
• Provide feedback to Product Management regarding new business opportunities and help efforts to justify
new investments
• Partnered with the Marketing Department to create dealer programs such as co-op advertising to create brand
awareness, bundling programs to promote brand loyalty and collateral material to promote unique product
selling propositions
• Met regularly with distribution and key account partners to be review results, establish goals and target
accounts and introduce new products.
Sales Representative
Hayward Industries - Fort Lauderdale, FL - October 1989 to December 2005
• Managed a $5 million territory utilizing a strong customer service focus and creating long term relationships
with customers by providing products and tools to help them grow their business
• Utilized internal CRM system to track activity
• prospected new customers by cold calling and coordinating with distribution partners
• Created and made sales presentations to prospects and existing accounts using Microsoft PowerPoint, Excel
and Word
• Infield training to coach proper product installation, programing and usage, insuring a positive product
experience.
• Maintained a sense of expertise in product knowledge and problem solving ability by maintaining up to date
product knowledge and staying current on industry trends.

2. • Kept a professional business appearance and attitude at all times
Financial Consultant
Kidder, Peabody & Co. - Fort Lauderdale, FL - February 1982 to September 1989
• Analyze financial information obtained from high wealth clients to determine strategies, products and services
to help them meet their financial objectives.
• Built and maintained client base, kept client plans up-to-date and acquired new clients on an ongoing basis.
• Provided knowledgeable, objective financial guidance and customized strategies to consumer segments that
demand high quality service.
• Provide information/education to clients about the purpose and details of financial products, services and
strategies.
• Created and implemented sales and marketing plans to attract and maintain high wealth clients.
EDUCATION
Bachelor's Of Science in Business Administration
Florida State Univerisity - Tallahassee, FL
1972 to 1977
AWARDS
Salesman Of The Year
October 1993
Outstanding performance and increase in sales