Influencers come and go. Some have staying power, and some are strong for a short while. How do modern influencers compare to the old, established?

1. From Bond to YouTubers
Leverage your marketing
with strong entertainment brands
#B2Y

2. We will be going through
• 3 examples of leveraging marketing with entertainment brands
• The role of “common knowledge”
• The team
• The role of “digital”

3. Chapter 1 - A Big Bang

4. Once upon a time...

5. Bild
Graham Bell

7. Bild Ericsson-fabriken Tulegatan

8. Telefontornet

9. Bild på
kommunikationsdepartement

10. Bild på mångapersoner. Miljoner…

11. Make Yourself Heard.

12. Arg kung

13. Finland

14. Bild på tvålkopp

15. In the meantime, in another country...

16. Bild på en spion
(andas 60-tal)

17. Bild på Sean
Connery när han
lutar ut ur sin bil

18. Brand fit?
Tapping into each others’ strengths

19. The Ericsson JB 688 concept phone

20. “Tomorrow Never Dies”

21. Ericsson Made, Bond Approved

23. Ad, promo
mtrl PR

24. Effect: Global Brand Awareness
Eritrack - Global Brand Awareness
40
50
60
70
80
90
100
97-04-27
97-05-27
97-06-27
97-07-27
97-08-27
97-09-27
97-10-27
97-11-27
97-12-27
98-01-27
98-02-27
98-03-27
Ericsson
Nokia
Motorola
Bond
Campaign
Period

25. "Again, again!"

26. Pierce Berry

27. Phone content -
bild på tel + bilder
Mobile Content

28. And then some…

29. Bond continues
- bildHeineken

30. The challenge…

31. The team
Secret: a good team

32. Chapter 2 - Touching a Nerve

33. When Ericsson launched
it's first mobile phone...

34. He wrote

35. Män som hatar kvinnor

36. Posten
Posten Logistik

37. What’s
the story?

38. Logistics, what else?

39. Day 17, 10.30 - 16.15

40. Leveraging - to strictly B2B customers, internally
and to the financial community

41. The team
Secret: a good team

42. Who’s next?

43. Better matchAssociation is an easier match than
product placements…

44. Chapter 3 - Going digital. A Thousand Torches

45. Automation,
Youtube
Marketing Automation
Marketo
Hubspot
Pardon / Salesforce
What can be measured, will be

47. Content

48. Rent or own?

49. Rent and

50. Rent and

51. Generation why

52. Tova Helgesson
https://www.youtube.com/channel/UCJKIi6ysvTD9gtrpiamJ6jwThomas Sekelius
Entertainment Brands

53. Find the influencers
…or become one?
http://kinsome.com/influencer/reports
http://kinsome.com/

54. https://www.youtube.com/watch?v=pH2_tACyhzw
https://www.youtube.com/watch?v=Wi8myd_OMS4
https://www.youtube.com/watch?v=yVBJrH-buhQ
https://www.youtube.com/watch?v=AiJAUdfXpcc Hamburgare
Mukbang (inte) - frukost
Teknik
Juicemaskin + Jaquelle

55. Viewer, Advertiser, Star
AdvertiserTalent
Viewer

56. Clara Henry

57. Effect
• Attention
• Retention
• Sharing
• CTR
• Purchase
• Where next?

58. Do you have the team?
Do you have the team?

59. And, by the way… VR is happening

60. … and the YouTubers lived happily ever after

62. There it is…
• 3+ examples of leveraging marketing with an entertainment brand
• The role of “common knowledge” behind the effect
• The team
• The role that digital plays in creating new stars, reaching customers
and measuring results

63. • Mail: per.soderstrom@contentmarketing.se
• Twitter: @persod
• Linkedin: se.linkedin.com/in/persoderstrom
• http://contentmarketing.se