Mobile Advertising

Mobile engagement has progressed beyond SMS and now allows consumers to perform many activities through their mobile devices like paying bills, booking tickets, shopping, accessing news and social media. Marketers are starting to recognize mobile advertising's potential but still spend a small percentage of their budgets on it due to lack of knowledge and understanding of mobile consumers and platforms. However, mobile internet usage is growing rapidly in India given many consumers primarily access the internet through their mobile devices. Mobile advertising offers brands opportunities like sponsored content, apps, games and contests to engage consumers in a measurable way anytime and anywhere.