The document discusses the growing importance and potential of mobile as an advertising medium. It notes that mobile devices now outnumber computers and televisions, and that smartphone ownership equals the number of Facebook users. Industry leaders predict that mobile will rival and possibly surpass television as the most important advertising platform. While mobile usage and capabilities are rapidly expanding, the document cautions that expectations for its potential should not get ahead of the medium's current size and adoption rates. Overall, the future of mobile advertising appears very promising as technologies, speeds and standards continue to advance.
Presented at the 2010 Marketing to Moms Conference in Chicago, this discusses how to use smart phone and mobile apps to connect with the 50 million moms in the U.S.
Australian Mobile Landscape - a 2009 overviewJennifer Wilson
Presentation given to Mobile Mondays Adelaide (a fairly digitally sophisticated audience) on the mobile landscape, advertising, marketing, changes, developments etc.
Touch on some example of good and bad behaviour. (Note: Qantas have since repaired their iPhone site - but it did take about 3 months!)
A short keynote presentation I gave at Futureproof 3 in Dublin in November 2009, entitled 'Mobile Marketing & Advertising in a Web 2.0 World'.
Many thanks to Jimmy, Steve and Valerie for inviting me over to speak and for looking after me so well while I was there.
The massive shift to mobile digital devices has changed the way in which we interact and connect with each other. This presentation from Media24 Magazines Digital showcases the themes of consumer behaviour, the power of mobile devices and also the affect that these digital ecosystems are having on our lives.
Presented at the 2010 Marketing to Moms Conference in Chicago, this discusses how to use smart phone and mobile apps to connect with the 50 million moms in the U.S.
Australian Mobile Landscape - a 2009 overviewJennifer Wilson
Presentation given to Mobile Mondays Adelaide (a fairly digitally sophisticated audience) on the mobile landscape, advertising, marketing, changes, developments etc.
Touch on some example of good and bad behaviour. (Note: Qantas have since repaired their iPhone site - but it did take about 3 months!)
A short keynote presentation I gave at Futureproof 3 in Dublin in November 2009, entitled 'Mobile Marketing & Advertising in a Web 2.0 World'.
Many thanks to Jimmy, Steve and Valerie for inviting me over to speak and for looking after me so well while I was there.
The massive shift to mobile digital devices has changed the way in which we interact and connect with each other. This presentation from Media24 Magazines Digital showcases the themes of consumer behaviour, the power of mobile devices and also the affect that these digital ecosystems are having on our lives.
Pros and cons of Newspaper Industry and Its Existential Crisis. All the facts and assumptions regarding the topic. Also about its consequences and opportunity.
How Important is a Mobile Website For Your Funeral Home?funeralOne
Here are 22 mind-blowing stats that show why you can't afford to not have a mobile optimized website! Originally published on: http://blog.funeralone.com/grow-your-business/attract-families/mobile-website-stats/
Prime Mobile Real Estate: Securing Your Place on the Lock ScreenOgilvy Consulting
Each year we see game changers that impact the way brands are able to engage and build relationships with their audiences. A key game changer this year: the mobile lock screen.
Receiving notifications on your phone’s lock screen is nothing new. But did you know that with the help of companies like Urban Airship and apps like Yo, you can now deliver customized, targeted content to your audience’s lock screens through enhanced push notifications? While there’s still much to be discovered, it’s an exciting space and one that is quickly gaining interest amongst brands that are seeking to gain access to a mobile audience.
In this webinar, a panel of leading mobile experts discuss the mobile lock screen and how brands can start engaging at this valuable touch point. Panelists joining the discussion include Martin Lange, Partner and leader of Ogilvy’s mobile practice, Seth Greenberg, Creative Strategist and mobile expert at Ogilvy, Brent Caine, President and CEO of leading mobile innovation company Urban Airship, and Danny Hakimian, Director of Marketing at Yo, the simple mobile messaging app that exploded onto the scene last year.
How Social Media Can Save the Newspaper IndustryPhil Buckley
Prepared this short slide show for my co-workers about how newspapers should be using social media tools to leverage their existing properties to connect with the community.
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Pros and cons of Newspaper Industry and Its Existential Crisis. All the facts and assumptions regarding the topic. Also about its consequences and opportunity.
How Important is a Mobile Website For Your Funeral Home?funeralOne
Here are 22 mind-blowing stats that show why you can't afford to not have a mobile optimized website! Originally published on: http://blog.funeralone.com/grow-your-business/attract-families/mobile-website-stats/
Prime Mobile Real Estate: Securing Your Place on the Lock ScreenOgilvy Consulting
Each year we see game changers that impact the way brands are able to engage and build relationships with their audiences. A key game changer this year: the mobile lock screen.
Receiving notifications on your phone’s lock screen is nothing new. But did you know that with the help of companies like Urban Airship and apps like Yo, you can now deliver customized, targeted content to your audience’s lock screens through enhanced push notifications? While there’s still much to be discovered, it’s an exciting space and one that is quickly gaining interest amongst brands that are seeking to gain access to a mobile audience.
In this webinar, a panel of leading mobile experts discuss the mobile lock screen and how brands can start engaging at this valuable touch point. Panelists joining the discussion include Martin Lange, Partner and leader of Ogilvy’s mobile practice, Seth Greenberg, Creative Strategist and mobile expert at Ogilvy, Brent Caine, President and CEO of leading mobile innovation company Urban Airship, and Danny Hakimian, Director of Marketing at Yo, the simple mobile messaging app that exploded onto the scene last year.
How Social Media Can Save the Newspaper IndustryPhil Buckley
Prepared this short slide show for my co-workers about how newspapers should be using social media tools to leverage their existing properties to connect with the community.
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
Overview of new directions in mobile makerting and communications, with a case study on WDT's;successful campaign to launch theiMapWearther Radio iPhone application
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
2. ‘MOBILE PHONES WILL REPLACE TV AS MOST IMPORTANT MEDIUM FOR ADVERTISERS.’ Andrew Robertson - CEO, BBDO ‘IT OUGHT TO BE PHENOMENALLY POWERFUL AND MORE IMPORTANT THAN TV. SO WE SHOULD BE SPENDING 50% OF OUR MARKETING BUDGET HERE…’ James Eadie -Coca-Cola Marketing Manager ‘I BELIEVE THAT MOBILE COULD BE ONE OF THE GREATEST MEDIA PLATFORMS EVER CREATED. IT COULD RIVAL TELEVISION, THE INTERNET AND LITERALLY ANYTHING.’ Peter Chernin, COO of News Corp
3. HIGH EXPECTATIONS MEANS WE FORGET… THE SIZE OF THE CHANNEL: THERE ARE NOW MORE MOBILE DEVICES THAN TELEVISIONS AND COMPUTERS COMBINED THE TECHNOLOGY: NOKIA BECAME THE LARGEST PRODUCER OF CAMERA DEVICES GLOBALLY THE NUMBER OF SMARTPHONES = FACEBOOK USERS PENETRATION OF 3G AT 12% GLOBALLY CURRENT CONSUMER USAGE: APPLE HIT 3 BILLION APP DOWNLOADS IN 18 MONTHS MOBILE INTERNET TRAFFIC OUTPACES DESKTOP INTERNET IN IT’S FIRST FIVE YEARS
4. BOLD FUTURE PROJECTIONS “WE BELIEVE MORE USERS WILL CONNECT TO THE INTERNET VIA MOBILE THAN DESKTOP PCS WITHIN FIVE YEARS” – MORGAN STANLEY MOBILE INTERNET REPORT BY 2013 MOBILE AD SPENDING TO SURPASS $13BILLION – GARTNER “THE NEW RULE…MOBILE COMES FIRST” (AFTER THEIR ACQUISITION OF MOBILE FIRM ADMOB FOR $750MILLION) – ERIC SCHMIDT, GOOGLE CEO
5. Question If someone had told you 10 years ago that the internet or even social media would be as big as it is, would you have done things differently?
7. USA AUSTRALIA UK GERMANY JAPAN SPAIN CHINA ITALY TURKEY BRAZIL RUSSIA SOUTH AFRICA INDIA Mobile Vs Internet Penetration (Size of bubble indicates size of population) CIA World fact Book & Internet World Stats Est 2009
8. Usage before 2008 Usage in 2008 Usage beyond 2008 Voice Text Personalisation(ringtones, wallpapers) Email Photo Alarm clock Internet Music Video streaming / download Ticketing / coupon Video phone TV Radio Shopping Banking Loyalty cards Remote control Social
9. MOBILE IS ABOUTTO EXPLODE… Declining Costs Speed of Connection (3G/4G) Handset Development Universal Standards in Place
14. 1 Contextual Takes into consideration where you are, what time of day it is, previous behaviour, resulting in the most appropriate message being delivered
15. 2 High response rates Click through rates for mobile banner campaigns average 1-2% and text messages are more likely to be read than any other media and quickly (96% within two minutes)
16. 3 Makes other media interactive By putting a text call-to-action on other media it becomes an interactive experience
21. 6 Multi-purpose Mobile can be used for everything from brand awareness and sales to CRM and loyalty, and has a potential role to play in any campaign.
27. “MOBILE IS THE MOST OVER-HYPED MEDIUM IN THE SHORT TERM AND THE MOST UNDER-HYPED MEDIUM IN THE LONG TERM.” MARTIN SORRELL, CEO, WPP
Editor's Notes
Every year for the last 5 years, certainly the last two, we hear that ‘this is the year of mobile.’ I’m not going to tell you that! Instead, what I am going to tell you is that there are several factors coming together which mean that we’re on the cusp of profound change for mobile marketing.
It’s overhyped so we forget to look at how far it’s come and the size of the opportunity…But actually the mobile marketing industry has developed more, faster, than anyone imagined.. Largest mass market channel in world: 6.8 Billion people – 4.7 Billion Mobiles, 1.2 Billion TVs, 1.2 Billion computers 70% mobile penetration vs. 26% internet penetrationNokia shipped 200Million units camera enabled handsets in 2007Between 350-400 Million users (and actually 25% of all Facebook users access via their mobile)Apple 3 Billion apps – earned them $2.4Billion per yearIf you compare first 5 years of mobile internet, it’s growth outpaces desktop – expected to hit 1Billion in 3-5 years
And both advertisers and mainstream companies are responding to new predictions, which are more bold than ever!
Because that’s what I’m telling you today about mobile! It won’t happen today, but it will happen quickly (3-5 years). Social nets built empires overnight - Facebook (only one social network site) is 6 years old and worth $Billions! (15 Billion)So the question for me is which side of this adoption curve do you want to be on? With an opportunity to connect with everyone, everywhere, to customize messages and drive interaction – can you afford not to embrace mobile?
Because that’s what I’m telling you today about mobile! It won’t happen today, but it will happen quickly (3-5 years). Social nets built empires overnight - Facebook (only one social network site) is 6 years old and worth $Billions! (15 Billion)So the question for me is which side of this adoption curve do you want to be on? With an opportunity to connect with everyone, everywhere, to customize messages and drive interaction – can you afford not to embrace mobile?
Globally, 70% mobile penetration vs. 26% internet penetrationItaly has highest mobile penetration in Europe, 3G at 40% (2nd only to Spain), Smartphone penetration 30% (highest in EU)
Changing how we behaveIt’s now a lifestyle hub, a mini-computer and we’re growing more attached to our phones!
There are a few key factors which are igniting growth in the mobile sector (both in terms of advertising, but also usage and adoption):Smartphone sales up 24% in 2009 vs. 2008 (Gartner3G expected to hit 70% in Europe in 3 years, USA already on 4G (75 million in next year)Standards – Standard Apps BoardFlat Rate Data Charges – will increase to meet consumer demand
And for us, as advertisers, it’s creating new ways to engage our target. And, although Apps capture the majority of headlines, there are myriad other tactics to connect with any audience. No longer dominated by youth…mobile web users are getting older, SMS is accepted by everyone, and even app usage is diversifying.
Aside from being the largest channel in the world, for me the exciting part is it’s versatility - It’s one of the most diverse and accountable channels in the world!
ContextualHigh response ratesMakes other media interactive Targeted and personalMulti-purposeDriving sales
BMW: 30% conversion rate by sending out custom MMS messages to consumers before winter to remind them to buy tyres for their specific car type
L’Oreal: 40% response rate to their hair styling promotion, featuring footballer Billy Wingrove (Tottenham Hotspur) in which guys could win tickets to the highly coveted Madrid vs. Barcelona football match
Toni&Guy: Including a call-to-action shortcode on outdoor adverts at bus-stops and phone booth encouraged consumers to find their nearest salon and receive a voucher for 20% off. The response rate was 7% for adults 15-35, with 25% of consumers clicking the link for more information.
Novartis: A mobile pollen alert service helped the 12 million hay fever sufferers in the UK manage their allergies and medication. The opt-in text service delivered a pollen count specific to their location, helping them determine the need for medication. At the end of the season, 91% said they would subscribe again and 56% said they would be willing to pay for the service!
Walkers: Created a promotional mechanism via mobile, where consumers purchased product and texted in a unique code for chance to win. Over 6% of total UK population participated. Largest SMS campaign ever in Holland, More than 15 Million entries and 10% increase in sales.
Nike: Looking to launch their new Sportswear line, Nike (India) wanted to ‘publish’ a mini catalogue of the new line. Recognizing the importance of mobiles in their consumer’s lives, they created QR codes which could deliver virtual catalogues to mobile devices simply by taking a picture. Over 1.5Million downloads of the reader, with 27,000 rich media catalogues delivered to consumers
Axe Wake Up Service…1Million site visits in one month, with 200K participants downloading the application Profound insight, refreshed content, link to sales, CRM, personalized,
Now, you’re probably thinking that only works in Japan where they can get away with slightly more edge…so, here’s something we did for other markets where the Axe effect still exists, but in a less sexual way. 20K downloads, 30K visits to WAP site – Award Winning at Cannes
Aside from being the largest channel in the world, for me the exciting part is it’s versatility - It’s one of the most diverse and accountable channels in the world!
Aside from hardware, emerging opportunities
With their recent acquisition of Quattro, Apple is now an ad serving platform – They recently unveiled iAd, a mobile ad service which will allow adverts to run in Apps. This isn’t revolutionary but two things are: 1) It won’t interrupt the user journey (most apps kick you out of them if you click on an ad), and 2) Speculation suggests it will be linked to itunes database so you have hyper-targeting abilities. There are still shortcomings (reach/scale), price, etc but we think this will do wonders for the industry, attracting new dollars and encouraging consumers to click (as ads will be more relevant to them).