Optism Alcatel Lucent Thomas Labarthe MMA Forum NY 2011
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Optism Alcatel-Lucent Thomas Labarthe presents "The New Mobile Landscape: How Permission Powers Brand Engagement. Thomas discusses how to achieve success in mobile campaigns using trust, relevance, permission and respect.
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Optism Alcatel Lucent Thomas Labarthe MMA Forum NY 2011
- 1. The New Landscape: How Permission Powers Brand Engagement Thomas Labarthe Vice President of Mobile Advertising Alcatel-Lucent Mobile Marketing Association
- 2. Mobile + Social Has Changed the Way we Communicate Source: OnlyInfographic, August 2010 Mobile Marketing Association
- 3. People are Still the Same Source: Flickr, Hayes Valley Farm Mobile Marketing Association
- 4. You Need to Earn their Attention Source: Flickr, Ame Otoko Mobile Marketing Association
- 5. Not Interrupt their Experience Source: Flickr, wdworden Mobile Marketing Association
- 6. Put People at the Center and in Control Source: Flickr, richardscalza Mobile Marketing Association
- 7. Ask for Permission First Source: Flickr, Yes South London Mobile Marketing Association
- 8. Source: Flickr, TheBlackFin Mobile Marketing Association
- 9. Source: Ocean Knoll Attitudes Mobile Marketing Association
- 10. Once You Have Earned Trust, You can Go Beyond Source: Flickr, Resclassic2 Mobile Marketing Association
- 11. Inspire Conversations with Your Audience Source: oursistersjourneys.com Mobile Marketing Association
- 12. Messaging is the Enabler for Discussions About 90% of all text messages are read within 3 minutes of their delivery – and over 99% of all text messages are read by the recipient. Source for Image: Flickr, andymilonakis098 Source for Stat: from Conversational Advertising; A report from mobileSquared, Mobile Marketing Association
- 13. But Don’t Stop There, Keep Telling Your Audience a Story Mobile Marketing Association
- 14. Build Long Term Relationships Mobile Marketing Association
- 15. It Works Mobile Marketing Association
- 16. Volkswagen Case Study The new VW Touareg has been unleashed by Universal Motors, do you want to know more? •Raise Awareness of new Volkswagen 1= Yes 2= No Touareg Reply for free •Targeted to people interested in Cars •Included instant Call to Action via phone •Leveraging Dialogue format •Completely Free to Reply
- 17. Campaign Results Welcome to the street where The redesign of the VW originality lives and athletes, Touareg comes with optimised 30% musicians, skaters and more to the of recipients responded engines, new interior, faster, come together to show their campaign lighter and easier to handle style. call Universal Motors on 0302243434 for inquiry. 35-50syou wantover 50s were most Do and an invitation? 1=Yes responsive 90% of respondents wanted more information Males and Females were equally responsive
- 18. We can Move Beyond Impressions Source: Flickr, DanaBC Mobile Marketing Association
- 19. To Measurable Actions Source: Flickr, Creative Tools Mobile Marketing Association
- 20. That Drive ROI and Scale in Mobile Image by Thomas Hawk on flickr.com Mobile Marketing Association
- 21. thank you www.optism.com Mobile Marketing Association