The document discusses the importance of earned media over traditional paid media. It notes that global ad spending is increasing but earned media through social engagement can reach more users at a lower cost. Examples are provided of viral campaigns by Kogi BBQ and the Jonas Brothers that garnered millions of video views through social sharing rather than traditional advertising. Venture capital is suggested as a way to fund new types of agencies and platforms focused on earned rather than paid media.

1. Earning Your Media

2. Global Ad Spend

3. It’s All Up And To The Right

4. Global Stock Markets

5. You Can’t Defy Gravity For Long

6. It’s Time To Start Earning Your Media In Addition To Buying It

7. Paid vs Earned Media http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano

8. Story Time

9. KogiBBQ http://twitter.com/kogibbq

10. Men With Cramps http://dandelion.com/

11. The Jonas Brothers “ Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.” http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/

12. Monk-E-Mail http://www.oddcast.com/

14. Whopper Sacrifice

15. A Typical Television Ad Campaign

16. A Typical Earned Media Campaign

17. So How Do VCs Work With Agencies?

18. Venture Capital Funds Startups

19. Agencies Advise Marketers, Develop Creative, Buy Media

20. How VCs Can Help

21. Fund New Kinds Of Agencies To Work With And Possibly Buy

22. Fund New Kinds of Ad Networks To Buy Media From

23. Fund Earned Media Platforms To Run Earned Media Campaigns On

24. Fund Analytics, Measurement, and Reporting

25. Five “Wild Ass Guesses”

26. Questions?