Social Media Marketing Strategy
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The document outlines a presentation on developing a successful 2013 social media strategy for B2B companies. It discusses assessing the company's current social media performance, setting goals for social conversions and engagement, aligning internal teams to those goals, planning annual content strategies, and selecting tools to manage and measure social media performance. The presentation provides guidance on reviewing competitors' social activities, establishing a unique position in the social media ecosystem, and creating action plans and content calendars to execute the strategy.
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Social Media Marketing Strategy
- 1. B2B Social Media Strategy: Plan for A Successful 2013 Social Program Jasmine Sandler CEO Agent-cy Online Marketing, Inc.
- 2. Agenda • • • • • • • • The Effect of Social On The Company Brand Big Social Changes Affecting 2013 Social Audit & Review Social Goal Planning & Conversions Aligning Your Internal Team for Social Social Ecosystem & Channel Planning Annual Content Planning Social Media Management & Measurement
- 3. About Me • Online Marketing Professional since 1995 • CEO & Founder: Agent-cy Online Marketing: • Author: “ Branding & Sales: The LinkedIn Way” • Writer : ClickZ.com, SearchEngineWatch.com, ASM.org, The New York Enterprise Report, PRNEWS • Speaker: SES, ASM, OMI, PRNEWS, Emerge212 • www.agent-cy.com | www.jasminesandler.com
- 4. Today You Will Learn • • • • • • • Social’s Affect on Brand How to assess Social Goals How to measure your Social sentiment How to align your teams for Social Success The importance of Content Planning How to enable Social Calls-to-Action How to manage and monitor your program
- 6. Trends Affecting 2013 Social Marketing
- 7. Social Review • • • • • • • Content Assets? Current channels? Engagement level? Competitors’ Social? Site UX and Social Optimization? Current Social Sentiment? Other Marketing: E-Mail, Search, Off-line?
- 8. Social Media Goals • • • • • • • Engagement Data Mining Market Research Customer Service Satisfaction E-Mail Acquisition Content Downloads/Sharing Improved Targeting
- 9. Aligning Your Internal Social Team • • • • • • • Senior Management Buy-In Social Rules & Training Social Manager Role Assessing Contributors Reviewing Influencers Brand Manager Commitment Planning for Monthly Measurement
- 10. The Importance of Content Planning
- 11. Positioning in the Social EcoSystem • Understand the Influential Brands • Review the Major Media • Create a Unique, Supportive Position • Deliver Valuable Content at all levels • Plan: influence across platforms • Open vs. Closed Comm.
- 12. Social Monitoring & Management • • • • • • • • HootSuite Facebook Insights Radian6 HubSpot Social Mention Google Alerts NetVibes Google Analytics (Social Sharing)
- 13. Move The Needle
- 14. Social Strategy HW: Make Your Lists • • • • • List of All Content Assets List of All Social Pages List of Active Monitoring Accounts List of Annual Events List of 2013 Innovations Move The Needle
- 15. Key Takeaways • Assess where you have been in Social • Align a Social Team to Specific Goals & responsibilities • Be Wary Of Mobile’s Influence on SMM • Assess Tools that Work for You • Create a Position in your Ecosystem • Content Planning & Execution is Crucial
Editor's Notes
- Importance of Corporate Social StrategyHow Social Affects Organization(Infographic/Images/video)
- Importance of Corporate Social StrategyHow Social Affects Organization(Infographic/Images/video)
- Pairing Content Types with ChannelsAssigning Content Team Producer Editor Authorizer