A presentation made to the EMU PRSSA chapter on November 27, 2012 on what to expect in the social media profession through a look at programs and tools in action.
A case study created for the course, 203 Web Analytics, Postgraduate Social Media Program at Seneca College (April 2018). A social media team proposal for the company, Sysomos, a project collaboration with 5 other post-graduate students of the program. I was in charge of some slides and designed the presentation for the group.
Tool used: Microsoft Powerpoint
The analysis and logo use is only for academic learning purposes. Logos are copyrighted to Sysomos.
Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
Social Media Marketing ! BATRA COMPUTER CENTERjatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide Best SMO Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
Three A to build successful marketing campaign in RussiaEkaterina Gould
we build our marketing solutions based on target audience research. If you know your target audience needs you have successful marketing campaign. Some foreign companies plan their marketing campaigns in Russia based on US or European data. It does not work. Russia is very specific country with very complicated mentality. We do detail research not just by social-demographic data, we do ethnic, confession, geography and psychologic research for your target audience in Russia.
A case study created for the course, 203 Web Analytics, Postgraduate Social Media Program at Seneca College (April 2018). A social media team proposal for the company, Sysomos, a project collaboration with 5 other post-graduate students of the program. I was in charge of some slides and designed the presentation for the group.
Tool used: Microsoft Powerpoint
The analysis and logo use is only for academic learning purposes. Logos are copyrighted to Sysomos.
Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
Social Media Marketing ! BATRA COMPUTER CENTERjatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide Best SMO Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
Three A to build successful marketing campaign in RussiaEkaterina Gould
we build our marketing solutions based on target audience research. If you know your target audience needs you have successful marketing campaign. Some foreign companies plan their marketing campaigns in Russia based on US or European data. It does not work. Russia is very specific country with very complicated mentality. We do detail research not just by social-demographic data, we do ethnic, confession, geography and psychologic research for your target audience in Russia.
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
INCL Group, an integrated provider of result-oriented marketing and communication solutions. For two decades, we have been offering successful communication services for government, PSUs and corporate clients. To work on the right brand solution, at the right time and with the right people makes our work culture smooth and rewarding.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
IABC Phoenix- Selecting Social Media PlatformsLaneTerralever
Selecting Social Media Platforms that Meet Business Goals and Client Expectations
This presentation will explore the proper use of consumer segmentation, the importance of carefully crafted content and how to engage your intended audience by choosing the most appropriate social media platform.
You will learn:
• How to utilize simple consumer insights to help select the best social media platform(s) for your business
• How to identify your business’s key segments and how to find those individuals on social media
• How to utilize social media platforms as a way to achieve business goals and obtain actionable results.
Social Media Boot Camp - HARDI Sales And Marketing Conference 2015Brian Bluff
B2B social media requires a higher-level understanding of how the search and social pieces of the digital marketing pie fit together. This session explores how search, social and content marketing can be combined to form a winning solution for manufacturers and distributors serving B2B markets.
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
How B2Bs Can Deliver Ongoing Engagement on Social Media Channels. Luis Fernandes
This 7 step guide is well suited for SMBs looking to scale engagement across their social media channels. It's based on a personalized view your current communities, with the goal of delivering increased engagement week over week.
For almost 30 years Comstat has set the standard in virtually every branch of corporate communications in Puerto Rico, covering the gamut from reputation and crisis management to media and public relations. This is why top-tier clients from myriad industries look to Comstat for strategic thinking and tactical implementation. As a division of Badillo Nazca Saatchi & Saatchi, member of the Publicis Groupe global communications network, Comstat is committed to driving results in the conversation economy.
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
INCL Group, an integrated provider of result-oriented marketing and communication solutions. For two decades, we have been offering successful communication services for government, PSUs and corporate clients. To work on the right brand solution, at the right time and with the right people makes our work culture smooth and rewarding.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
IABC Phoenix- Selecting Social Media PlatformsLaneTerralever
Selecting Social Media Platforms that Meet Business Goals and Client Expectations
This presentation will explore the proper use of consumer segmentation, the importance of carefully crafted content and how to engage your intended audience by choosing the most appropriate social media platform.
You will learn:
• How to utilize simple consumer insights to help select the best social media platform(s) for your business
• How to identify your business’s key segments and how to find those individuals on social media
• How to utilize social media platforms as a way to achieve business goals and obtain actionable results.
Social Media Boot Camp - HARDI Sales And Marketing Conference 2015Brian Bluff
B2B social media requires a higher-level understanding of how the search and social pieces of the digital marketing pie fit together. This session explores how search, social and content marketing can be combined to form a winning solution for manufacturers and distributors serving B2B markets.
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
How B2Bs Can Deliver Ongoing Engagement on Social Media Channels. Luis Fernandes
This 7 step guide is well suited for SMBs looking to scale engagement across their social media channels. It's based on a personalized view your current communities, with the goal of delivering increased engagement week over week.
For almost 30 years Comstat has set the standard in virtually every branch of corporate communications in Puerto Rico, covering the gamut from reputation and crisis management to media and public relations. This is why top-tier clients from myriad industries look to Comstat for strategic thinking and tactical implementation. As a division of Badillo Nazca Saatchi & Saatchi, member of the Publicis Groupe global communications network, Comstat is committed to driving results in the conversation economy.
Spindle Communications is based in Johannesburg, South Africa and specialises in green PR, cleantech PR, life sciences PR, healthcare PR, mining PR, ITCE PR, private equity / venture capital PR, infrastructure & construction PR. We also arrange events for our own account (e.g. www.viridisafrica.com, www.lifesparks.co.za, www.madiniafrica.com) or on behalf of clients. We work on an ad hoc or retainer basis. Visit us at www.spindlecommunications.com, www.facebook.com/SpindleCommunications or join us at @SpindleComms on Twitter.
At Splash Media, we believe that worthy creative not only connects brands with consumers on a profound level, it also influences and sways consumer behavior. We motivate consumers at the deepest level possible by strategically empowering creative with insights and analytics while leaving traceable steps along the way to track and optimize effectiveness.
• Branding
• Campaigns
• Concept Development
• Creative Asset Development
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
I spoke to Mays Business School students about the inside scoop of working at an advertising agency, with a specific focus on public relations and social media. I walked the students through the plan and execution of our PR strategy at the 2016 Shell Houston Open.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016 Jasmine Sandler
Agent-cy Online Marketing Services & Case Studies including:
Digital Marketing Strategy Services
Online Marketing Managed Services
Online Brand Development Services
Online Brand Protection Services
Web Design Services
SEO Services
Digital Strategy Training
LinkedIn Sales Training
LinkedIn Marketing Training
Social Media Strategy Training
Social Branding Training
Social Selling Training
SEO Training
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
1. SOCIAL MEDIA IN ACTION
EMU PRSSA – November 27,
2012
JULI PETERSON | IDENTITYPR.COM | @juliennecarrots
2. WHAT WE’LL DISCUSS:
•Professional social media in action
•BRU Fest Michigan: An Integrated Communications
Campaign
•Cool tools to know
•Preparing to succeed in the business world
4. IDENTITY:
AN INTEGRATED PUBLIC RELATIONS FIRM
We have extensive experience in developing and driving internal and external strategic
communications programs. We leverage our integrated operational model to build and
execute programs that drive results.
• Client Counsel
• Blogger Relations
• Community Social
Social • Client Counsel
Media Creative
Creative • Graphic Design
• Management
• SM Training
Media • Creative Concepts
• Web Development
• Monitoring, • e-Marketing
Reporting,
Analytics Strategic
Strategic
• SEO
Communications
Communications
Programs
Programs
• Client Counsel
• Client Counsel
• Brand Discovery Media
Media
• Unique Brand Brand
Brand Relations &
Relations &
•
•
Media Relations
Marketing
Voice
• Brand Image Strategy
Strategy Marketing
Marketing
• Speaking
• Focus Grouping
• Editorial
• Ideation
• Advertising
5. OUR PROCESS
Identity’s unique process combines the following
elements into all of our strategic communications
programs:
DISCOVERY STRATEGY PLANNING EXECUTION MEASUREMEN
T
6. SOCIAL MEDIA TEAM SPECIALTIES
• Strategy development
• Content creation
• Monitoring
• Channel management
• Blogger relations
• Innovative, creative brainstorming
• Customer service response
• Recruiting
• Analytics and reporting
• Education and counseling
6
7. SOCIAL MEDIA PROGRAMS IN ACTION
• Children’s Leukemia Foundation of Michigan (CLF)
o Blog development and writing, BRU Fest and CRUSH
Michigan, client counsel, media relations integration
• Verizon Wireless in the Midwest
o Twitter monitoring, PR manager Twitter activity analytics,
blogger research and outreach, PAVE the Way Project
• ADESA
o Blog writing, channel management, developing social
brand
• Michigan First Credit Union
o Customer service monitoring, support initiatives through
social channel management, media relations integration
• Identity
o Showcase culture through social media, blog writing
7
9. BRU FEST MICHIGAN:
AN INTEGRATED COMMUNICATIONS
CAMPAIGN
BRU Fest Michigan features Bell’s Brewery, Buffalo Wild
Wings and Bagger Dave’s Legendary Burger Tavern at a
fundraising event for Children’s Leukemia Foundation of
Michigan, creating an experience to engage a younger
demographic.
9
11. MEDIA OUTREACH
• Press release
• Event listings on local
media websites
• Live cooking segment
with Bagger Dave’s
Legendary Burger Tavern
on FOX 2
• Blaine & Allyson in the
Morning on 96.3 WDVD
• Media drops to TV and
news stations
• Media alert and follow
up calls day of event
11
16. TWITTER Monitoring through TweetDeck,
TweetChat and Twitter search, we
located attendees, bloggers and media
who were tweeting from the event.
We responded and retweeted their
tweets.
16
18. POST-EVENT REPORTING
To evaluate the success of BRU Fest and the role traditional
and social media efforts played, we provided the client
with a post-event report including:
• Amount raised and event attendance
• Summary and clips of all media and online coverage
• Website traffic from Google Analytics
• Facebook Insights for 30 days
• Facebook Ad performance
• Hashtag mentions
Data was compared to the same timeframe in 2011 to
measure increased success.
18
27. JOB SEARCH TIPS
• Build a portfolio of varied, published writing.
• Get involved with leadership positions.
• Attend networking events and maintain relationships.
• Get hands-on experience.
o Internships
o Volunteer
o Student organizations and publications
o Write your own blog
o Professional, active presence on Twitter and
LinkedIn
• Tailor your resume to each job position posting and
follow up on each job.
27
29. LEARNING NEVER STOPS
• Social media evolves and changes every day.
• No two days or situations are the same.
• You will learn more in the first month than you will
your entire college career.
• Continue professional development.
• Keep asking questions.
29
32. PHOTO CREDITS
o Slide 3 – Social media landscape, Buddy Media:
http://www.businessinsider.com/social-media-marketing-landscape-
complicated-2012-5
o Slide 8 – BRU Fest Website http://www.brumichigan.com
o Slide 19 – Cool Tools To Know
http://electronics.howstuffworks.com/how-to-tech/add-ram-
laptop.htm
o Slide 27 – Advice to Get Ahead http://withoutwax.tv/2011/05/10/my-
finish-line/
32
Editor's Notes
Developed integrated communications strategy that included both paid and earned media to create awareness of event to lead to event attendance and awareness about CLF.
Traditional and social media efforts support and supplement each other Connect with different audiences
Bloggers are the online equivalent of traditional media Ticket giveaways They about the event on their blog to generate awareness with relevant local audiences Provide on-site and post-event coverage
Maintain page throughout year Increased frequency to 2-3 times per day Facebook ticket sweepstakes Share blogger coverage of BRU Fest Provided suggested messages to event sponsors for their page.
Multitasking Monitoring multiple clients Crisis management Emails No two days are the same Prioritizing Writing Different styles Professional counsel Editing Blog voice Staying with the learning curve Changes and updates New platforms Services change with updates Confidence Be confident in your abilities Confident in your counsel to clients, even if they’re older Get used to talking to strangers online and in person Creativity Stay inspired Finding creativity in subjects you aren’t passionate about Attend stimulating professional events Read, write and see things outside your normal POV