Watch This Free Webinar On-Demand: http://dg-r.co/2fJTexH - Keys To Engagement-Based Marketing: How To Integrate Webinars And Optimize Content Delivery To Drive Each Stage Of The Buying Cycle Learn how to use webinars to engage existing clients, accelerate new prospects through the funnel and drive revenue Changing buyer behavior has forced marketing departments to take responsibility for driving the entire buying cycle, yet the standard playbook is mostly aimed at simply generating new leads. We now need to move to an engagement model that provides insights into buyer behavior to effectively drive pipeline and revenue. In this session, VP of Content Marketing at ON24, Mark Bornstein, will talk about the difference between passive and active content delivery, and highlight how to use webinars to directly engage new potential clients and drive revenue. Mark will provide examples of how some of today’s leading companies have had success with engagement-driven webinars.