How to Run a Social Media Campaign - Digitized Conference Presentation
Vision: We believe there is prosperity in a digitally connectedMichigan.Mission: To create a powerful online presence for allMichigan businesses. Internal Brands Go Social Detroit BTO Staffing Social Media is a Party! Social Good Detroit
How to Run a Social Media CampaignVision – Your vision should guide every aspect of your business. Mission – The purpose of your company or organization. Objectives – Your organization’s goals. Social Networks are communication platforms. Your communications must be aligned with your business’s objectives.
Conduct Due Diligence• Market Research• Social Listening: • Community • Competitors • Target AudienceEnd Result: An understanding of why youare communicating in the social space andhow you will position your brand to standout.
* If your brand is currently activein social networks, your first stepshould be a Social Media Audit.Results of a Social Media Audit:1. Benchmark brand position.2. Assess brand sentiment.3. Analyze effectiveness ofcurrent Social Media Strategy.4. Align Social Media tactics withBrand Objectives.5. Establish metrics foroptimization.
There is no cookie cutterapproach to running a SocialMedia Campaign. YourCampaign can be as big or smallas you want it to be.Social Media Campaign Ideas:1. Contests & Giveaways2. Rewards3. Event Promotion4. Ongoing Social MediaEngagement.
1. Determine Your Budget2. Select Your Platforms3. Select Your Team4. Create Your Detailed Plan
Synopsis: The DDF social media campaign wasexecuted by Go Social Detroit, a BTO Solutionsservice offering.Results: 10,000 attendees, 1/3 of web trafficfrom social and an increase of 369% inFacebook engagement.Step 1 – Strategy DevelopmentStep 2 – IdeationStep 3 – Tactical PlanningStep 4 – ExecutionStep 5 – MeasurementStep 6 – Optimization
Good campaigns follow theappropriate steps.GREAT campaigns stir anemotion and elicit anACTION.GREAT campaigns create alasting positive impact on thetarget audience.
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