Group 6 was established in 1948 in Tokyo, Japan and produces motorcycles, automobiles, and power products. Honda emphasizes respect for individuals and three principles of joy. Honda established its Guangzhou Honda Development Research center (GHRD) in China as the first automaker to develop products under an original brand through a joint venture. The goal of GHRD was to become an inspiring and energetic research environment to develop whole car research and development, including the Li Nian brand which aims to be a top international automobile brand supported by Honda's technologies.