Kia Motors manufactures and distributes automobiles in India including sedans, SUVs, hatchbacks, and mini vans. To implement its vision of inspiring movement, Kia has developed a flexible and horizontal culture that encourages creativity and challenges conventional thinking. The company's mission is to realize humanity's dreams through innovative problem solving. Key product segments in India are SUV/crossovers, MPVs, and upcoming EVs. Despite challenges from the pandemic, Kia has increased market share through new models and maintained strong financial performance.
1. Sector, Company, Product / Service (Overview)
2. Discuss the functions of HR managers in Infosys.
3. Define Organization structure and justify the structure for Infosys company.
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It was submitted by 7 students as part of a class project. It discusses Tata Motors' history, products, facilities, operations strategies, and capacity planning. Key points include that Tata Motors was founded in 1945 and manufactures commercial vehicles, passenger cars, and buses. It has major manufacturing bases in Jamshedpur, Pune, Lucknow, and Pantnagar. The document also covers topics like facility layout, inventory management, and procurement processes at Tata Motors.
The Indian automotive industry has experienced significant growth over the past decade. Exports of automobiles from India surged 57% in 2008-2009, led by major exporters Hyundai and Maruti Suzuki shipping more vehicles to Europe. However, domestic sales were impacted by the economic slowdown and high lending rates. Passenger vehicle sales grew only 0.13% while commercial vehicle sales declined sharply. Two-wheeler sales also grew modestly at 2.6% due to financing issues. Going forward, demand from Europe may soften and domestic sales will depend on availability of financing and new model launches.
The document provides an analysis of the Indian automobile industry. It begins with an overview of the industry's growth and current position globally. The objectives are then outlined as providing an overview, analysis of the economy and industry, and fundamental analysis of key companies. Top automobile companies in India are listed. The analysis will cover the economy, industry, exports, five forces, and SWOT. Fundamental analysis of the economy examines GDP, income levels, and the recession's impact. Industry analysis looks at market segmentation.
Hero MotoCorp is the world's largest manufacturer of two-wheelers, based in India. It was formed from the joint venture of Hero Honda in 1984. The company maintains the top position as the world's largest two-wheeler manufacturer in terms of annual unit sales. Hero MotoCorp produces a wide range of motorcycles and scooters. Its mission is to become a global enterprise that fulfills customers' mobility needs and aspirations. The company aims to expand its global footprint and strengthen its product portfolio, operations, and brand building activities.
The document discusses Kia Motor's marketing mix strategies, including how they position their products, set prices, distribute through dealerships, and promote using advertisements, sponsorships, and partnerships. It also covers how Kia educates employees, ensures quality through automation and outsourcing, and forms strategic partnerships with companies like FIFA and lubricant providers to engage customers and support business operations.
The document provides an overview of Aditya Birla Group, a large Indian conglomerate. It details the group's founding in 1857, current revenues of $40 billion, and presence across multiple industries including telecom, cement, chemicals, aluminum, financial services, and more. Charts are included that analyze the group's performance in key business segments, identifying leaders like Hindalco and Ultratech, and question marks like Idea Cellular and Birla Sun Life Insurance. Strategic objectives are outlined to maintain leaders' status while increasing investments in question marks.
The document discusses strategic management at Tata Motors. It first provides a general overview of Tata Motors' characteristics and operations as an organization, noting that it manufactures various vehicles for commercial and passenger use globally. It then discusses Tata Motors' philosophy of organizational activities, focusing on concepts like safety, agility, care, respect, ethics, and diligence.
1. Sector, Company, Product / Service (Overview)
2. Discuss the functions of HR managers in Infosys.
3. Define Organization structure and justify the structure for Infosys company.
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It was submitted by 7 students as part of a class project. It discusses Tata Motors' history, products, facilities, operations strategies, and capacity planning. Key points include that Tata Motors was founded in 1945 and manufactures commercial vehicles, passenger cars, and buses. It has major manufacturing bases in Jamshedpur, Pune, Lucknow, and Pantnagar. The document also covers topics like facility layout, inventory management, and procurement processes at Tata Motors.
The Indian automotive industry has experienced significant growth over the past decade. Exports of automobiles from India surged 57% in 2008-2009, led by major exporters Hyundai and Maruti Suzuki shipping more vehicles to Europe. However, domestic sales were impacted by the economic slowdown and high lending rates. Passenger vehicle sales grew only 0.13% while commercial vehicle sales declined sharply. Two-wheeler sales also grew modestly at 2.6% due to financing issues. Going forward, demand from Europe may soften and domestic sales will depend on availability of financing and new model launches.
The document provides an analysis of the Indian automobile industry. It begins with an overview of the industry's growth and current position globally. The objectives are then outlined as providing an overview, analysis of the economy and industry, and fundamental analysis of key companies. Top automobile companies in India are listed. The analysis will cover the economy, industry, exports, five forces, and SWOT. Fundamental analysis of the economy examines GDP, income levels, and the recession's impact. Industry analysis looks at market segmentation.
Hero MotoCorp is the world's largest manufacturer of two-wheelers, based in India. It was formed from the joint venture of Hero Honda in 1984. The company maintains the top position as the world's largest two-wheeler manufacturer in terms of annual unit sales. Hero MotoCorp produces a wide range of motorcycles and scooters. Its mission is to become a global enterprise that fulfills customers' mobility needs and aspirations. The company aims to expand its global footprint and strengthen its product portfolio, operations, and brand building activities.
The document discusses Kia Motor's marketing mix strategies, including how they position their products, set prices, distribute through dealerships, and promote using advertisements, sponsorships, and partnerships. It also covers how Kia educates employees, ensures quality through automation and outsourcing, and forms strategic partnerships with companies like FIFA and lubricant providers to engage customers and support business operations.
The document provides an overview of Aditya Birla Group, a large Indian conglomerate. It details the group's founding in 1857, current revenues of $40 billion, and presence across multiple industries including telecom, cement, chemicals, aluminum, financial services, and more. Charts are included that analyze the group's performance in key business segments, identifying leaders like Hindalco and Ultratech, and question marks like Idea Cellular and Birla Sun Life Insurance. Strategic objectives are outlined to maintain leaders' status while increasing investments in question marks.
The document discusses strategic management at Tata Motors. It first provides a general overview of Tata Motors' characteristics and operations as an organization, noting that it manufactures various vehicles for commercial and passenger use globally. It then discusses Tata Motors' philosophy of organizational activities, focusing on concepts like safety, agility, care, respect, ethics, and diligence.
Presentation On Lenskart.com | Building Blocks of Lenskart.com AnushaBhatia1
Lenskart was founded by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi to provide affordable eyeglasses and lenses to customers in India. They target non-metro customers and offer products at low prices with a wide selection. Their business model focuses on first-time free frames, exchanging old frames, virtual try-ons, home try-ons and eye checks. They use websites, offline stores, logistics partners, and doctor's prescriptions as channels. Revenue comes from sales, offers, services charges and discounts.
This document discusses the implementation of management information systems at Maruti Suzuki, the largest automobile manufacturer in India. It provides an overview of the Indian automobile industry and reasons for implementing MIS. It then discusses some of the key information systems implemented at Maruti Suzuki, including Hyperion for financial transactions, Oracle for purchasing, HR, and a customer interaction system. The document outlines problems faced prior to implementing an ERP system and benefits gained from its implementation.
Infosys is an Indian multinational corporation that provides business consulting, information technology and outsourcing services. It was founded in 1981 and is headquartered in Bengaluru, India. Infosys has become one of the largest and most respected companies in India by focusing on strategic long-term client relationships, strong corporate governance, and global delivery of high-quality and cost-effective services. Infosys employs over 150,000 people worldwide and has established a global presence with offices and development centers across the U.S., Europe, Asia, Australia and the Middle East.
Company Analysis Report :- Godrej PropertiesKamesh Dwivedi
Godrej Properties aspires to be India's top real estate company while maintaining trust. It aims to deliver superior value through extraordinary spaces created with customer focus. Godrej Properties develops residential, commercial, and township projects across 12 cities totaling 11.89 million square meters. It has received over 150 real estate awards in the past 3 years.
The document discusses the automobile industry in India and provides information about Eicher Motors Ltd. It notes that production of automobiles in India increased at a CAGR of 9.4% from FY06-16. Eicher Motors Ltd was established in 1959 and manufactures trucks, motorcycles including the Royal Enfield brand, and has a joint venture with Volvo for commercial vehicles. Key details provided include financial results for FY 2015-16, expansion plans of setting up new facilities, and analysis of the company's stock performance and financial ratios compared to competitors.
Maruti Suzuki has a strong supply chain capability due to its strategically aligned and collaborative supply chain ecosystem. It sources 70-80% of components locally and uses a "milk run" system and container optimization to reduce logistics costs. Maruti Suzuki's supply chain outcomes include low costs, reduced time, and reduced risk due to its modern manufacturing facilities and pull-based production system.
- Ola was founded in 2010 in India and has grown to operate in 110 cities, employing over 8,000,000 driver-partners and 6,000 employees.
- It offers a wide range of vehicle options for rides within cities as well as between cities. It also offers related services like Ola Money for payments and Ola Play for in-ride entertainment.
- Ola uses a dynamic pricing model that factors in demand and supply as well as peak pricing periods. It has partnerships to expand its services and uses both online and offline channels to promote itself.
The document provides an analysis of Maruti Suzuki India Limited (MSIL). It includes an analysis of the general environment, automotive industry, MSIL's competitors, and MSIL's value chain, operations, and capabilities. Key points analyzed include MSIL's manufacturing excellence, strong distribution network, customer relationship management initiatives, and focus on safety, quality, and productivity. The document also discusses MSIL's facilities and production processes as well as its green philosophy of reducing, reusing, and recycling resources.
Narayana Murthy co-founded Infosys in 1981 and implemented strategies that made it one of India's largest IT companies. Infosys was the first company to push for offshore software development and follow US financial disclosure standards. Murthy focused on the challenging US market and globalized the Indian software industry through strategies like the Global Delivery Model. Infosys also emphasized rigorous HR practices including training, competitive benefits, and an employee stock option plan to attract and retain talent. These strategies and Murthy's leadership contributed significantly to Infosys' success.
Toyota is a Japanese automotive manufacturer headquartered in Toyota City, Japan. It was founded in 1937 by Kiichiro Toyoda and is now the largest automaker in the world by production. In 2013, Toyota employed over 333,000 people worldwide and had annual revenue of over $200 billion. Toyota produces over 10 million vehicles per year across various brands and models. It has manufacturing facilities and sales networks across the globe. Toyota is known for its high quality, reliability and efficiency through its Toyota Production System.
This document discusses the different levels of strategy employed by Tata Group, including corporate, business, and functional strategies. It provides examples of Tata's growth, acquisition, joint venture, turnaround, divestment, differentiation, value innovation, R&D, operations, and sustainability strategies. Key strategies mentioned include Tata's alliance with NTT DoCoMo, acquisition of Corus and other companies, joint ventures with Starbucks and others, transforming Tata Power Delhi Distribution, and investing over 12,500 crore annually in R&D.
ITC is one of India's largest private sector companies with a diverse portfolio including cigarettes, hotels, food, personal care, and more. It has a deep distribution network of manufacturers, distributors, wholesalers, retailers, and paanwalas to ensure its products reach both urban and rural consumers. ITC selects distributors based on their infrastructure and population coverage. Distributors are expected to stock all ITC FMCG products except stationery. ITC leverages its established distribution network for cigarettes to also sell complementary products like matches and expand into new categories like biscuits.
PEST & Porter’s five force analysis on two wheeler industryJomy Mathew
This document provides an overview of the two-wheeler industry in India, which is the second largest producer of two-wheelers globally. It discusses the major players in the industry such as Hero MotoCorp, Honda, Bajaj Auto, and TVS Motors. Hero MotoCorp has the largest market share at 44%. The document also presents production and sales figures for the past few years showing annual growth. A PEST analysis and Porter's Five Forces analysis are included to evaluate the industry's macro environment and competitive forces.
Apollo Tyres Ltd is a global tire manufacturer founded in 1972 with headquarters in Gurgaon, India. It has manufacturing facilities in India, South Africa, Zimbabwe, and the Netherlands and sells tires across 118 countries. The company aims to be a significant global player and India's top tire brand through strategies like expanding its product range, increasing market share in passenger vehicle tires, and implementing robust human resources and corporate social responsibility programs. Apollo analyzes its strengths in geographic reach and product variety and weaknesses in new models and segments in a SWOT analysis to guide its growth.
Lenskart is an online eyewear retailer founded in 2010 in India. It offers over 10,000 styles of glasses and sunglasses from brands like Rayban and Oakley. Lenskart uses innovative features like virtual try-on and at-home eye exams. It has expanded to over 100 stores across India and delivers to over 100 cities. Lenskart's business model focuses on discounts, fashion eyewear, franchising stores, and partnerships for last-mile delivery across India.
Presentation - TATA group-Analysis-group ppt-By, Mohammed Saqib(16YACMD114) 1...MOHAMMED SAQIB
The document provides information about the Tata Group, a major Indian conglomerate. It discusses that the Tata Group was founded in 1868 and is headquartered in Mumbai. It owns companies in various sectors such as IT, engineering, materials, services, and energy. The Tata Group focuses strongly on philanthropy through the Tata Trusts and engages in various corporate social responsibility initiatives in areas such as healthcare, education, and environment protection. It is one of the largest private sector employers in India with over 660,000 employees across its companies.
This document provides an overview of Ashok Leyland, a leading manufacturer of commercial vehicles in India. It discusses the company's history, leadership, products, vision, and financial performance. Ashok Leyland was formed in 1948 and became a joint venture with Leyland Motors in 1955. It currently has a 28% market share in medium and heavy commercial vehicles in India. The document also compares Ashok Leyland to its main competitors, Tata Motors and Eicher Motors, and provides statistics on the automobile industry in India.
This document provides information about Ashok Leyland, an Indian commercial vehicle manufacturing company. It includes sections on the company's profile, strategies, corporate governance, corporate social responsibility, and conclusion. Some key details include that Ashok Leyland is the second largest commercial vehicle manufacturer in India, it has six manufacturing plants, and its corporate governance practices aim to protect shareholder rights and ensure social responsibility.
Kia Motors entered the Indian market in 2019 and has found success with its launch of the Kia Seltos SUV. It established a manufacturing plant in India capable of producing 300,000 vehicles annually. For its initial launch, Kia used a marketing strategy focused on storytelling about its design inspiration and building a large dealership network. Kia's digital marketing promotions were very successful at generating online buzz. Going forward, Kia plans to launch new SUV models and is evaluating entering the mid-sized 7-seater segment.
The document provides an overview of the automobile industry in India. It discusses key aspects of the industry including market analysis, investments, employment opportunities and trends. The industry is growing rapidly due to factors such as increased affordability, demand for fuel efficient vehicles, and government support. The industry employs over 80 lakh people currently and is expected to provide employment to over 25 million people by 2016. Major global automakers are investing heavily in India and see it as an important future market.
Presentation On Lenskart.com | Building Blocks of Lenskart.com AnushaBhatia1
Lenskart was founded by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi to provide affordable eyeglasses and lenses to customers in India. They target non-metro customers and offer products at low prices with a wide selection. Their business model focuses on first-time free frames, exchanging old frames, virtual try-ons, home try-ons and eye checks. They use websites, offline stores, logistics partners, and doctor's prescriptions as channels. Revenue comes from sales, offers, services charges and discounts.
This document discusses the implementation of management information systems at Maruti Suzuki, the largest automobile manufacturer in India. It provides an overview of the Indian automobile industry and reasons for implementing MIS. It then discusses some of the key information systems implemented at Maruti Suzuki, including Hyperion for financial transactions, Oracle for purchasing, HR, and a customer interaction system. The document outlines problems faced prior to implementing an ERP system and benefits gained from its implementation.
Infosys is an Indian multinational corporation that provides business consulting, information technology and outsourcing services. It was founded in 1981 and is headquartered in Bengaluru, India. Infosys has become one of the largest and most respected companies in India by focusing on strategic long-term client relationships, strong corporate governance, and global delivery of high-quality and cost-effective services. Infosys employs over 150,000 people worldwide and has established a global presence with offices and development centers across the U.S., Europe, Asia, Australia and the Middle East.
Company Analysis Report :- Godrej PropertiesKamesh Dwivedi
Godrej Properties aspires to be India's top real estate company while maintaining trust. It aims to deliver superior value through extraordinary spaces created with customer focus. Godrej Properties develops residential, commercial, and township projects across 12 cities totaling 11.89 million square meters. It has received over 150 real estate awards in the past 3 years.
The document discusses the automobile industry in India and provides information about Eicher Motors Ltd. It notes that production of automobiles in India increased at a CAGR of 9.4% from FY06-16. Eicher Motors Ltd was established in 1959 and manufactures trucks, motorcycles including the Royal Enfield brand, and has a joint venture with Volvo for commercial vehicles. Key details provided include financial results for FY 2015-16, expansion plans of setting up new facilities, and analysis of the company's stock performance and financial ratios compared to competitors.
Maruti Suzuki has a strong supply chain capability due to its strategically aligned and collaborative supply chain ecosystem. It sources 70-80% of components locally and uses a "milk run" system and container optimization to reduce logistics costs. Maruti Suzuki's supply chain outcomes include low costs, reduced time, and reduced risk due to its modern manufacturing facilities and pull-based production system.
- Ola was founded in 2010 in India and has grown to operate in 110 cities, employing over 8,000,000 driver-partners and 6,000 employees.
- It offers a wide range of vehicle options for rides within cities as well as between cities. It also offers related services like Ola Money for payments and Ola Play for in-ride entertainment.
- Ola uses a dynamic pricing model that factors in demand and supply as well as peak pricing periods. It has partnerships to expand its services and uses both online and offline channels to promote itself.
The document provides an analysis of Maruti Suzuki India Limited (MSIL). It includes an analysis of the general environment, automotive industry, MSIL's competitors, and MSIL's value chain, operations, and capabilities. Key points analyzed include MSIL's manufacturing excellence, strong distribution network, customer relationship management initiatives, and focus on safety, quality, and productivity. The document also discusses MSIL's facilities and production processes as well as its green philosophy of reducing, reusing, and recycling resources.
Narayana Murthy co-founded Infosys in 1981 and implemented strategies that made it one of India's largest IT companies. Infosys was the first company to push for offshore software development and follow US financial disclosure standards. Murthy focused on the challenging US market and globalized the Indian software industry through strategies like the Global Delivery Model. Infosys also emphasized rigorous HR practices including training, competitive benefits, and an employee stock option plan to attract and retain talent. These strategies and Murthy's leadership contributed significantly to Infosys' success.
Toyota is a Japanese automotive manufacturer headquartered in Toyota City, Japan. It was founded in 1937 by Kiichiro Toyoda and is now the largest automaker in the world by production. In 2013, Toyota employed over 333,000 people worldwide and had annual revenue of over $200 billion. Toyota produces over 10 million vehicles per year across various brands and models. It has manufacturing facilities and sales networks across the globe. Toyota is known for its high quality, reliability and efficiency through its Toyota Production System.
This document discusses the different levels of strategy employed by Tata Group, including corporate, business, and functional strategies. It provides examples of Tata's growth, acquisition, joint venture, turnaround, divestment, differentiation, value innovation, R&D, operations, and sustainability strategies. Key strategies mentioned include Tata's alliance with NTT DoCoMo, acquisition of Corus and other companies, joint ventures with Starbucks and others, transforming Tata Power Delhi Distribution, and investing over 12,500 crore annually in R&D.
ITC is one of India's largest private sector companies with a diverse portfolio including cigarettes, hotels, food, personal care, and more. It has a deep distribution network of manufacturers, distributors, wholesalers, retailers, and paanwalas to ensure its products reach both urban and rural consumers. ITC selects distributors based on their infrastructure and population coverage. Distributors are expected to stock all ITC FMCG products except stationery. ITC leverages its established distribution network for cigarettes to also sell complementary products like matches and expand into new categories like biscuits.
PEST & Porter’s five force analysis on two wheeler industryJomy Mathew
This document provides an overview of the two-wheeler industry in India, which is the second largest producer of two-wheelers globally. It discusses the major players in the industry such as Hero MotoCorp, Honda, Bajaj Auto, and TVS Motors. Hero MotoCorp has the largest market share at 44%. The document also presents production and sales figures for the past few years showing annual growth. A PEST analysis and Porter's Five Forces analysis are included to evaluate the industry's macro environment and competitive forces.
Apollo Tyres Ltd is a global tire manufacturer founded in 1972 with headquarters in Gurgaon, India. It has manufacturing facilities in India, South Africa, Zimbabwe, and the Netherlands and sells tires across 118 countries. The company aims to be a significant global player and India's top tire brand through strategies like expanding its product range, increasing market share in passenger vehicle tires, and implementing robust human resources and corporate social responsibility programs. Apollo analyzes its strengths in geographic reach and product variety and weaknesses in new models and segments in a SWOT analysis to guide its growth.
Lenskart is an online eyewear retailer founded in 2010 in India. It offers over 10,000 styles of glasses and sunglasses from brands like Rayban and Oakley. Lenskart uses innovative features like virtual try-on and at-home eye exams. It has expanded to over 100 stores across India and delivers to over 100 cities. Lenskart's business model focuses on discounts, fashion eyewear, franchising stores, and partnerships for last-mile delivery across India.
Presentation - TATA group-Analysis-group ppt-By, Mohammed Saqib(16YACMD114) 1...MOHAMMED SAQIB
The document provides information about the Tata Group, a major Indian conglomerate. It discusses that the Tata Group was founded in 1868 and is headquartered in Mumbai. It owns companies in various sectors such as IT, engineering, materials, services, and energy. The Tata Group focuses strongly on philanthropy through the Tata Trusts and engages in various corporate social responsibility initiatives in areas such as healthcare, education, and environment protection. It is one of the largest private sector employers in India with over 660,000 employees across its companies.
This document provides an overview of Ashok Leyland, a leading manufacturer of commercial vehicles in India. It discusses the company's history, leadership, products, vision, and financial performance. Ashok Leyland was formed in 1948 and became a joint venture with Leyland Motors in 1955. It currently has a 28% market share in medium and heavy commercial vehicles in India. The document also compares Ashok Leyland to its main competitors, Tata Motors and Eicher Motors, and provides statistics on the automobile industry in India.
This document provides information about Ashok Leyland, an Indian commercial vehicle manufacturing company. It includes sections on the company's profile, strategies, corporate governance, corporate social responsibility, and conclusion. Some key details include that Ashok Leyland is the second largest commercial vehicle manufacturer in India, it has six manufacturing plants, and its corporate governance practices aim to protect shareholder rights and ensure social responsibility.
Kia Motors entered the Indian market in 2019 and has found success with its launch of the Kia Seltos SUV. It established a manufacturing plant in India capable of producing 300,000 vehicles annually. For its initial launch, Kia used a marketing strategy focused on storytelling about its design inspiration and building a large dealership network. Kia's digital marketing promotions were very successful at generating online buzz. Going forward, Kia plans to launch new SUV models and is evaluating entering the mid-sized 7-seater segment.
The document provides an overview of the automobile industry in India. It discusses key aspects of the industry including market analysis, investments, employment opportunities and trends. The industry is growing rapidly due to factors such as increased affordability, demand for fuel efficient vehicles, and government support. The industry employs over 80 lakh people currently and is expected to provide employment to over 25 million people by 2016. Major global automakers are investing heavily in India and see it as an important future market.
Korean automaker plans to enter the Indian passenger car market, aiming for 5% market share within four years. The Indian car market has grown significantly since liberalization in the 1990s. Passenger vehicle sales are expected to nearly triple by 2020, driven by rising incomes, a young population, greater financing options, and government support for manufacturing. As a new entrant, the automaker should initially focus on the passenger car segment priced between 2-5 lakh rupees, and CNG vehicles, which are expected to grow. Challenges will include developing brand recognition and a dealer network in India. A marketing strategy should create hype around new models and educate customers about quality, service, financing options and value.
This document discusses brand personality as it relates to cars in the Indian market. It provides an overview of the automobile industry in India and reviews literature on brand personality and how it is created. Brand personality refers to the human traits associated with a brand, and is influenced by a brand's marketing mix, user imagery, sponsorship activities, age, and symbols. Understanding brand personality can help enrich consumer understanding, contribute to brand differentiation, and guide communication efforts. The document examines how companies try to link certain personalities to the brands of cars they sell.
Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation which holds a 56.21% stake. It is the market leader in the passenger vehicle segment with a 47.4% market share. The document discusses Maruti Suzuki's financial health, market summary, PESTLE analysis, SWOT analysis, competitor analysis using Porter's Five Forces, segmentation, targeting, branding of its Nexa outlets, marketing mix and sales forecast.
A study of consumer behavior on small carsProjects Kart
This document is a study on consumer behavior for small cars in India. It includes an executive summary that outlines the objectives of analyzing brand personality and measuring customer satisfaction for selected car brands. The introduction defines the importance of word-of-mouth recommendations and measuring customer willingness to recommend products. The overview provides context on the growth of the Indian auto industry and market segments.
Maruti Suzuki is the leading automobile manufacturer in India. It has over 50% market share in the passenger vehicle segment. The document discusses Porter's 5 forces analysis of the automobile industry in India and a PESTLE analysis. It then summarizes Maruti's strategies, including expanding its product portfolio, upgrading manufacturing facilities, increasing distribution network, and implementing various promotional strategies. Maruti has been able to achieve over 10 million vehicle sales in India through strategic moves to strengthen its market leadership position.
The global battery market is worth $86 billion annually, with rechargeable batteries making up $50 billion of that. The market is growing at 6% per year. China, India, Brazil, the Czech Republic and South Korea will see some of the strongest gains. The market for electric vehicle batteries will be $37 billion by 2020. The Indian automobile battery industry is worth Rs. 20,000 crores annually, with Exide and Amara Raja being the top players and having the largest market shares in both OEM and replacement markets. Exide and Amara Raja are looking to expand into new markets like marine, aerospace and portable power banks to drive future growth.
Bajaj Auto has transformed from a company with weaknesses in technical expertise, design knowledge, and ability to keep up with competitors, to an industry leader through strategic partnerships and investments. It partnered with Kawasaki in the 1990s to gain technology and platforms. Since 2001, Bajaj has introduced many new products across segments from entry-level motorcycles to premium bikes. It is now applying an FMCG business model of separate sales channels for urban, rural, and product segments. Bajaj also plans to use its cash reserves to combat intensifying competition through new products and retaining market share.
The document provides information about Tata Motors, a major Indian automotive manufacturing company. It discusses the company's product portfolio including passenger cars, trucks, buses and military vehicles. Tata Motors has manufacturing plants in India as well as other countries like the UK, South Africa and Thailand. The summary also includes details about Tata Motors' management and board of directors.
Maruti Udyog was established in 1981 through an act of parliament to meet India's growing demand for personal transportation. It has a joint venture with Suzuki Motor Company of Japan, who provides technology and management practices. Hyundai Motor India is a subsidiary of Hyundai Motor Company and is India's second largest car manufacturer. They market over 25 models across six segments. Hyundai positioned the Santro as a "smart car for young people" rather than a family car to target younger buyers. The cell phone industry is in the maturity stage of its product lifecycle. Companies like Airtel and Vodafone should pursue mergers and acquisitions, offers to reduce costs of night and weekend calls, invest
The document provides an overview of developments in the global automotive industry and automotive mergers and acquisitions. It discusses trends such as rising vehicle production and sales globally, with growth concentrated in emerging markets like China and India. It also examines the increasing influence and value capture of automotive suppliers. The summary concludes with statistics on automotive M&A transactions in Q3 2016, which saw over 100 deals announced or closed worldwide.
The document discusses the launch of the Mahindra Scorpio vehicle in India. It provides background on Mahindra & Mahindra and the context for why they launched the Scorpio, as they were losing market share. It describes the objectives and process for developing the Scorpio, called IDAM, which utilized a cross-functional team and global partnerships. Marketing strategies included positioning it as a premium SUV at an affordable price point. The Scorpio was a success, helping Mahindra increase market share and improving their brand image.
Maruti Suzuki is the leading automobile company in India with a 47% market share. Some key points:
1. Maruti Suzuki saw an 8.4% increase in passenger car sales in December 2017 compared to the previous year.
2. The company invests heavily in research and development, spending Rs. 4800 crores to develop more fuel efficient and environmentally friendly vehicles.
3. Maruti Suzuki faces competition from other major automakers in India like Hyundai, Tata, and Mahindra but maintains an advantage through its large dealership network and focus on affordable prices.
4. Going forward, the company aims to sell 2 million units annually by 2020 and
Car market in India has evolved a lot since our Independence, but for the last few years the Indian automobile industry has witness testing time and COVID 19 attack has proved to be the worst. That doesn't mean it is the end. The auto sector of India has started showing signs of recovery but it will take a long time. These stats and facts of the Indian automobile industry will surely help you to get a clear understanding of that.
The document analyzes Jaguar's strategy in introducing its new X-Type vehicle into the low-price luxury vehicle segment. Jaguar hopes to capture younger customers and increase loyalty through this strategy, as well as increase revenues and margins through aggressive growth. However, Jaguar has faced some problems with poor reviews of quality, producing more vehicles than demanded, and aggressive pricing hurting its brand image. The document recommends Jaguar maintain autonomy, improve production quality to attract customers and leave a good impression, and pursue growth in line with demand to limit discounting. If these measures are enacted, Jaguar will be successful growing sales, attracting new customers, and maintaining its brand image.
Presentation on leading two wheeler industry above 125 cclissa92
The document provides an overview of the Indian two-wheeler industry. It discusses the history and trends of two-wheeler production in India. The major players in the industry are outlined, including details about Honda Motor Company such as its vision, mission, products, branches, and CSR activities. The document also includes a PEST analysis of the industry and discusses the nature of competition, investments, and government initiatives related to two-wheelers in India.
This document provides an overview of Hyundai Motors India Limited (HMIL). It discusses HMIL's profile, history, vision, mission and operations. Some key points:
- HMIL is a wholly owned subsidiary of Hyundai Motor Company of South Korea and is one of the largest car manufacturers in India.
- It was established in 1996 and launched its first car, the Santro, in 1998 which was very successful.
- HMIL's vision is focused on customer satisfaction, technology innovation and contributing to society.
- Its mission is to be a preferred provider of automotive services with a diverse team of professionals.
- It has two manufacturing plants in India and exports cars to
Ducati has built its brand image as the sports bike manufacturer. Ducati has captured a huge portion of the market in all four categories of the sports bike. They concentrate on dominating a niche Performance-driven motorcycles, lighter frame, forward-leaning eat position, significant handling capabilities, on the other hand, luxury of comfort is sacrificed. However, in the current business situation, Ducati is facing a high competition from its rival bike manufacturers in heavy and cursing bike categories. Customer’s perception regarding repeat acquiring a bike from the same manufacturer has changed since 2000. “Exhibit 16” shows that customers of Harley-Davidson and BMW are more interested in buying bikes from them repeatedly, which is increasing the competition for Ducati to retain its current customers. Ducati is showing a steady growth and profits in its relevant market, but it is not enough to sustain in the industry for a longer period. Hence, the main issues are potential stagnant growth for the company. Should Ducati enter the cruiser market? Will entering the cruiser segment, and broadening Ducati's traditional niche, help them sustain the profitable growth of the organization?
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
3. ABOUT KIA & ITS
CULTURE
Agile: a bold attempt, quick execution
Flexible: creative approach, challenging thinking
Horizintal: inclusive communication, borderless collaboration
KIA Motors India Private Limited is a company that manufactures and
distributes automobiles to customers in India. Sedans, sports utility vehicles,
hatchbacks, and mini vans make the companies product categories.
Culture
To implement Kia's vision of "Movement that inspires," they have developed
a flexible and horizontal organizational culture that encourages movement.
Based on its new brand purpose, which was announced in 2021, Kia is
working to radically alter the way the company thinks and behaves. They
share inspiration with coworkers, clients, and the rest of the world through
Kia's inspiring culture. To adopt the Inspiring Culture, Kia is moving forward
with fundamental company-wide improvements to become "Agile, Flexible,
Horizontal."
Culture Survey
(Units: points)
*Score changes show the changes in positive response rates from the previous year (positive answer
results)
2
4. MISSION, VISION
STATEMENT
Mission
"Building a new future and realizing humanity's dreams by thinking creatively
and tackling challenges head on"
In order to align their employees with the company's mission, their
management philosophy encapsulates the three key phrases: full
accountability, realizing potential, & practicing humanity.
Vision
"Providing a new space that makes life more convenient and enjoyable by
realizing superlative mobility based on innovative people-oriented, eco-
friendly technologies and comprehensive services"
With their innovative products and dynamic designs that are inspired by
India, Kia entered the country with a desire to win the hearts of the youthful
automobile consumers. They stunned the Indian automobile customers and
transformed the Indian automotive market with their #BadassByDesign
Seltos, #ExtravagantByDesign Carnvial, and #WildByDesign Sonet. They built
the foundation for a new manufacturing facility in the Anantapur District of
Andhra Pradesh in April 2017, investing $2 billion in it with the intention of
producing about 300,000 units annually.
Values
3
Customer First
Challenge Yourself
Collaborate
People Focused
Globality
5. PRODUCT
SEGMENTS
Sedans, sports utility vehicles, hatchbacks, and mini vans make the
companies product categories. But in India, they have 3 major product
segments as shown in the table below:
The SP2i version of the Seltos and the compact SUV Sonet are two vehicles
that Kia India produces that were created especially for the Indian market.
Segment Model
Launch Year
(In India)
SUV/Crossover
Seltos 2019
Sonet 2020
MPV
Carnival 2020
Carens 2022
EV EV6 2022
4
7. 6
They actively responded to customer demand by producing 26.64 million
vehicles, up 6.4% from the year before thanks to flexible production
management, and they sold 314,764 EVs, up 50% from the year before,
laying the groundwork for a leading electrification brand.
Kia elevated its standing in 2021 as a result of praise for the high caliber
of its models' products. For the first time by a Korean automaker, the EV6
was named the "2022 European Car of the Year," and at the "2021 Good
Design Awards," the EV6 and Carnival received recognition in the
Transport Design category.
The base effect helped the worldwide automotive demand in 2021 reach 78.7
million units, an increase of 8% from the year before despite the erratic
semiconductor supply throughout the year. By selling 2.78 million units at
wholesale and 2.96 million units at retail, Kia attained a market share of 3.8%
worldwide. Thanks to the successful introduction of new models like the K8,
Sportage, and EV6, as well as the robust sales of important models like the
Telluride, Sorento, and Carnival, Kia in particular increased its market share
in important markets like Korea, the United States, and Europe.
The following are some of Kia's major accomplishments in 2021:
KIA'S RECENT
NUMBERS
9. PORTER'S FORCES
8
1. Threat of a New Entrant (Low)
Kia Motors is one of the top automakers with a significant global presence.
The automobile markets, where Kia Motors is currently active, requires
significant capital investment to enter. To develop new and intriguing
features that can draw clients, a significant expenditure in research and
development is necessary in addition to the price of the raw materials.
Customers want to purchase updated and new models because there are
highly differentiating products on the market. As a result, the new business
must first struggle to build up operations before figuring out and meeting
client expectations. The economies of scale are a significant advantage that
Kia Motors is now utilizing. Before the business may introduce its product to
the market, numerous legal criteria must be satisfied and permits must be
obtained, in addition to the associated costs. Additionally, the cost of
advertising is significant, and clients typically anticipate not just the goods
but also the after-sale services. Since it is difficult for any new business to
enter the market due to all of these considerations, there is no threat from
new competitors.
2. Threat of Substitutes (Low)
There are a wide range of 4-wheelers on the market, and any of them may be
a replacement for Kia Motor's goods, but Kia has endeavored to establish a
market presence and a name by offering an equally effective car at a
significantly lower cost. They have competition from other brands, including
Honda, Hyundai, Suzuki, and others, but the business has built a reputation in
the marketplace and customers look forward to their products. There is
always the option to replace their products with more expensive cars, but
the majority of their customers are highly unlikely to do that. The products
are very differentiated, and consumers are aware of the advantages of
purchasing from Kia Motors. As customers wanting to buy Kia vehicles prefer
convenience, other substitutes like 2-wheelers and public transport do not
count. The threat of substitutes is hence low for Kia.
10. PORTER'S FORCES
9
3. Bargaining Power of Customers (Low)
First off, there are other possibilities on the market, but the buyer's options
are constrained due to the fact that the goods or services they offer vary at
every level. Market competition for prices is fierce for Kia Motors. Price is a
significant element in the vehicle market as well, and because the buyer has
restricted income, the purchasing alternatives are similarly constrained.
Because the buyer is buying something expensive, they take their time
making a decision and occasionally find a superior option at a lower price.
Due to the complexity of the product, there are also very few opportunities
for backward integration on the part of the customer. All these variables
indicate that suppliers' bargaining power is on the lower end, but that
doesn't mean the business shouldn't pay attention to its consumers and
change to meet their needs. Even with few options, clients have little to no
switching costs and are likely to be willing to pay a little bit more for superior
services.
4. Bargaining Power of Suppliers (Low)
The alternatives available to Kia Motors to swap suppliers are good because
there are many suppliers in this business and the majority of them sell the
same type of base product to all these vehicle companies. The suppliers
must abide by company policies and processes because switching is
inexpensive and the business cannot afford to purchase low-quality goods.
Suppliers' ability to negotiate is further weakened by the lack of any
alternate uses for the commodity they are offering. These variables
collectively show that suppliers have poor bargaining power. Additionally,
they have virtually little possibility of forward integration, so working with a
big corporation like Kia Motors not only helps them stay in business in this
cutthroat industry, but it also gives them an advantage over rival suppliers.
5. Competitive Rivalry (High)
In the market Kia competes in, there aren't many rivals, yet the majority of
them own a considerable portion of the market. Since they are all major
players, their level of competition is at least equal. Due to the low switching
costs, the substantial product differentiation does little to significantly
reduce competition. Due to rising disposable income and the desire to raise
one's standard of living, this market has been expanding at a constant rate.
This indicates that there won't be as much competition for market share,
but everyone will still endeavour to win over new clients. Marketing
11. PORTER'S FORCES
10
strategies and after-sale services have a significant impact, and all
businesses make an effort to meet client expectations. Due to the high exit
barriers, businesses that are experiencing losses attempt to form
partnerships with other businesses so that they can share research and
benefit from one another's findings rather than closing down. All of these
indications point to intense industry competition, and Kia must be vigilant to
get an advantage over its rivals.
12. PESTEL ANALYSIS
11
Looking at the leading forces that can shape the future of Kia Motors
including Political, Economic, Social, Technological, Environmental and Legal
forces, will help us understand the company better:
Political
In the world of multinational commerce, political concerns are becoming
more important. Businesses must exercise caution when it comes to local
political climate, government control and influence over business in the
markets in which they operate. For instance, the political climate of a market
has a direct impact on the vehicle supply chain and sales in that country.
Sales of automobiles in a particular market are also impacted by
governmental policies and laws pertaining to the automotive sector.
For instance, while Kia has enjoyed greater success in the Indian and US
markets, its sales in China have continued to decline. Comparatively
speaking to other markets, the political climate and market structure in
China are significantly more complicated. In China, Kia has teamed with a
regional company to produce and sell Kia vehicles there. But even though
China is the biggest auto market worldwide, Kia's sales and market share
there have been declining since 2014. Only 1.3% of the Chinese market is now
occupied by it.
Local enterprises are mostly supported by the Chinese government and its
policies. Businesses can access the market through local partnerships, but
there are still challenges because of the convoluted political and tax system.
As a result, local automakers have a better chance of succeeding in the
Chinese market than foreign automakers. Sales of automobiles by Kia
Motors increased more quickly in India and the US than in China.
The success of big, global companies in a given market is greatly influenced
by political issues. The country's tax system and trade relations, for instance,
may have an impact on car sales in that market. Additionally aggravating the
situation and making it challenging for foreign vehicle makers, particularly
American ones, to compete against domestic brands are the trade disputes
between the US and China.
Economic
The performance of auto brands in international markets is partly influenced
by economic reasons. The volume of economic activity and market stability
in the local and worldwide marketplaces affect auto sales. The world
economy was in good health before the pandemic, but all the main markets
13. PESTEL ANALYSIS
12
have since suffered significantly. Even China, the world's largest auto
market, suffered severe losses. Nevertheless, compared to other markets, it
rebounded more quickly. The US and a number of European nations were
among the other markets where car sales were severely hampered.
Sales of automobiles decreased by almost 20% worldwide. The majority of
automakers—including some of the biggest, like VW, Toyota, and GM—saw a
significant fall in sales and revenue, primarily as a result of the economy.
Despite the pandemic, Kia and its parent company Hyundai managed to post
strong sales. The two businesses' stable revenues were mostly attributable
to their significant investment in R&D while simultaneously expanding and
improving the range of their product offerings. If the global economy had
been more stable, their performance might have been even better.
Millions of individuals worldwide lost their employment as a result of the
pandemic and the subsequent recession. Car brands saw a fall in sales as
people shunned any non-essential purchases as the unemployment rate
rose in major countries like the US, China, India, and several European
markets. Sales are anticipated to increase more quickly in 2021 as the global
economy recovers and moves past the pandemic's effects.
Companies see an increase in sales and revenue when the global economy is
doing well and there is a high level of employment in key areas. On the other
hand, sales of automotive brands may be the first to suffer greatly if
unemployment rates are high and the economy is experiencing decreased
activity. In this approach, the future of car companies like Kia Motors is
greatly influenced by economic issues. Kia has however maintained growth
despite the poor economic climate, mostly as a result of its emphasis on
innovation and the customer experience. The industry is very competitive,
and once the markets recover and consumer confidence returns to high
levels, businesses like Kia may be able to increase sales and boost income.
Due to the magnitude of the impact that economic conditions may have on
the sales of autos, these companies take them into account when
developing market-specific strategies. Lower sales may result from the
introduction of more expensive models in a market where economic activity
is weak.
Sociocultural
Sociocultural aspects are also quite important when it comes to the
automotive industry. Global social and cultural shifts may directly affect the
auto industry and affect whether certain car models sell more or fewer units.
14. PESTEL ANALYSIS
13
Global demographic shifts have caused a number of changes, some of which
have an impact on the auto industry.
The millennial generation is drawn to cutting-edge designs. It seeks
automotive types that are simple to suit into its highly digitalized lifestyle.
This generation's taste and preferences are different from those of the
generations before it. Because the current generation is more interested in
SUVs, SUV sales have increased in recent years.
The automobile business has been impacted by like other sociocultural
developments. For instance, the millennial generation is more enthusiastic
about environmentally friendly vehicles. As a result, businesses are now
placing a strong emphasis on creating electric and hybrid vehicles that have
no or minimal environmental impact.
When marketing to specialized audiences across various cultures and
societies, automotive manufacturers must also take sociocultural
considerations into consideration. When promoting their products across
diverse geographic regions, they may need to adopt distinct marketing
strategies, mostly because of the social and cultural variations. For instance,
the corporation might not be able to succeed in the Chinese, Indian, or
Japanese markets using a few strategies that have proven successful in the
US and Canadian markets. The SP2i version of the Seltos and the compact
SUV Sonet are two vehicles that Kia India produces that were created
especially for the Indian market.
Technology
In the twenty-first century, technology has continued to be the primary
force behind progress in the automotive sector. There is intense
competition in the auto sector. On the international market, Kia Motors is up
against a number of rivals, including GM, Toyota, Ford, and many others.
However, Kia's emphasis on technical innovation has been the key driver in
helping it establish itself as the brand for the public and see faster growth
globally. Automobile businesses already find it difficult to set their products
apart from others due to the fierce competition in the sector. Customers
seek exceptional performance, passenger safety, and digital technologies
that enhance the appeal of automobiles in addition to product quality and
design. Innovative items are appealing to millennial consumers. Hence it is
vital for companies to focus on tech-innovation.
The need for electric vehicles has grown over time. In order to address the
rising global demand for electric vehicles, Kia will invest in developing its
15. PESTEL ANALYSIS
14
line-up of electric vehicles over the coming years. In addition, the
corporation is making investments in other technologies, such as driverless
driving. Autonomous driving technology in automobiles is also becoming
more and more common. While it will be a while before completely
autonomous vehicles are used on public roads around the world, Kia
anticipates developing fully automated driving technology by 2030. It plans
to introduce new vehicle types with autonomous technologies in 2021.
In a highly competitive market, technology has emerged as the key
difference for automotive brands. As a result, they now place more
emphasis on research and development. Companies are spending money to
produce safer, more environmentally friendly, or fuel-efficient car models.
Since technology will be the primary differentiator and driver of automobile
sales in the future, the emphasis on technology in the automotive sector will
only increase over time as competition increases. In order to produce
cutting-edge vehicles that outperform the competition in terms of fuel
efficiency, environmental effect, design, and passenger safety, Kia and
Hyundai are investing in research and development and developing a
number of new technologies together. Tech-innovation is going to drive the
future of mobility sector more and more.
Environmental
The successful operation of vehicle brands depends on environmental
elements as well. To keep up their growth momentum and avoid falling
behind other companies, businesses in this area must place just as much
emphasis on sustainability as they do on other variables. In addition,
governments all over the world have created legislation that support the
development of electric vehicle manufacturers. The epidemic has increased
awareness of environmental issues and sustainability significantly.
Nowadays, people are more likely to choose electric vehicles, eco-friendly
vehicles, or vehicles with minimal emissions.
As a result, automakers must intensify their efforts to produce
environmentally friendly vehicles (electric cars and hybrids). Governments
have enacted strict pollution regulations, and any infractions can result in
financial losses for car companies like Kia Motors. Kia is constantly
attempting to improve its standing in the European markets. However, the
EU has also strengthened laws pertaining to emissions. To be a sustainable
brand, Kia has always prioritized developing automobiles with low emissions
in addition to innovations that improve fuel efficiency.
16. PESTEL ANALYSIS
15
Numerous advantages of sustainability exist. Businesses that put more of an
emphasis on sustainability have better market brand recognition. Kia has
continued to place a strong emphasis on sustainability, and by projecting a
clean, ethical image, the corporation has benefited greatly in the long run.
The business has made great strides in becoming a highly sustainable
business.
Legal
Automobile brands must also take legal considerations into account. All
automotive brands must comply since failure to do so could result in hefty
fines for the businesses involved. Government and judicial authorities have
increased control and monitoring of the auto industry. Automobile
manufacturers cannot afford to lose sight of regulations and compliance
because doing so will harm their bottom line and drive up operational costs.
Additionally, it will damage a company's reputation.
The players in the automotive industry must abide by a number of laws.
There is a complicated network of laws that the vehicle brands must abide
by, from labor to product quality, passenger safety, and supply chain.
Additionally, these rules may differ from one market to another and one
nation to another. Therefore, the organizations must develop internal
policies and business strategies for each market based on the legal
framework of the local market and local legislation. All of the top automakers
with international operations have established policies requiring that their
employees and suppliers abide by all local regulations.
Kia continues to place a strong emphasis on ethical management of its
business operations in addition to legal compliance. While simultaneously
continuing to abide by all local rules in each area where it operates, the
company has expanded its business overseas.
18. VRIO
17
The financial resources of Kia Motors are extremely useful since they
support investing in new prospects that occur outside of the company.
These aid Kia Motors in fending off dangers from without.
Due to the fact that their products are so differentiated, its local product
designs are a precious resource. Customers therefore believe these to be
of high value. Due to the uniqueness of these products, people value
them higher than the competition.
The staff of Kia Motors is a crucial asset to the company. A sizable
fraction of the personnel has received advanced training, which boosts
the organization's output productivity. Additionally, the workforce is
devoted, and the company enjoys strong employee retention rates. All of
this adds to the value of Kia Motors' products for the final customers.
Its patents are a crucial asset since they let the company sell its products
free from competition. As a result, Kia Motors earns more money. When
Kia Motors licenses these patents to other manufacturers, it also
receives licensing income.
The distribution network of Kia Motors is a useful asset. This enables it to
connect with an increasing number of clients. This guarantees more sales
for Kia Motors. Additionally, because the products are readily available, it
ensures that promotional efforts result in sales.
Its pricing structure is not a useful asset. This is because the production
processes result in higher costs than those of the competition, which has
an impact on the firm's overall earnings.
The research and development department at Kia Motors is not a useful
asset. This is because the costs of research and development outweigh
the advantages that innovation brings. In the last few years, there haven't
been many groundbreaking items or unique features. Research and
development therefore give Kia Motors a competitive disadvantage. It is
advised that the research and development teams be strengthened and
that their expenses be reduced.
With VRIO Analysis of Kia Motors we will look at each of its internal resources
to classify them into Valuable, Rare, Imitable & Organizational resource and
assess whether these provide them with a sustainable competitive
advantage.
Valuable
Positives
Negatives
19. VRIO
18
Only a small number of businesses in the sector have substantial financial
resources. Hence this is a rare resource, that Kia Motors posesses
A valuable resource for Kia Motors is its workforce. Unlike employees at
other companies, these workers have extensive training and expertise.
These workers are less likely to depart for other companies because of
the higher pay and working conditions. Hence, Kia's workforce is a rare
resource
The patents held by Kia Motors are a rare asset. These patents are hard
to come by and are not held by rivals. As a result, Kia Motors can use
them unhindered by rival companies.
Kia Motors' distribution network is a scarce resource. This is due to the
fact that it would take a lot of money and effort for rivals to develop a
distribution network that is superior to Kia Motors'. Very few businesses
in the sector also have these.
In the market, distinctive products are not uncommon. As a result, Kia
Motors can compete on an equal footing with the others. This could
become a competitive advantage if innovation happens more quickly and
with agility.
Rare
Positives
Neutral
20. VRIO
19
It is expensive to replicate Kia Motors' financial capabilities. The
corporation has amassed these resources throughout the years through
consistent profitability. For competitors and new entrants to amass huge
sums of money, they would need to generate comparable earnings over a
protracted period of time.
Its patents are extremely challenging to copy. This is due to the fact that
copying a patented product is illegal. The process of creating
comparable resources and obtaining a patent for them is similarly
expensive.
It would be exceedingly expensive for competitors to copy the
company's distribution network. Kia Motors has increasingly developed
this over the years. If competitors want to copy a comparable
distribution method, they would need to invest a lot of money.
Imitating differentiated products doesn't cost that much money. If
competitors spend a lot of money on research and development, they
can also acquire these. Additionally, these do not call for years of
experience.
The company's personnel are also not difficult to replicate. This is due to
the fact that other businesses can train their employees to increase their
skills. These businesses can attract Kia Motors employees by presenting
them with greater pay, benefits, and employment prospects. As a result,
Kia Motors' staff is a resource that offers a short-term competitive
advantage. These may eventually be acquired by the competition.
Inimitable
Positives
Neutral
21. VRIO
20
The financial resources are strategically employed to make the proper
investments, take advantage of opportunities, and counter threats. As a
result, these resources enable Kia Motors to maintain a competitive
advantage.
By making sure that goods are offered at all of its stores, Kia Motors uses
this distribution network to connect with its customers. As a result, these
resources enable Kia Motors to maintain a competitive advantage.
The company's patents are not adequately organized. This indicates that
the organization is not making the most of these patents. If Kia Motors
starts selling patented products before the patents expire, an untapped
competitive advantage could be transformed into a long-lasting
competitive advantage.
Financial Resources
Distribution Network
Employees & Workforce
The Patents (untapped source of sustainable competitive advantage)
Differentiated Products
Cost Structure
R&D
Organizational
Positives
Neutral
Summary
Sustainable Competitive Advantage:
Temporary Competitive Advantage:
Competitive Parity:
Competitive Disadvantage:
23. PORTERS VALUE
CHAIN ANALYSIS
22
Primary Activities
Inbound Logistics
Building trusting connections with suppliers is crucial since they provide the
assistance needed to acquire, store, and distribute the product. Without
looking at in-bound logistics, Kia Motors may run into a number of problems
during the product development process. An organisation must analyse all
facets of transformation, from raw materials to completed goods, when
doing in-bound logistics analysis. Retrieving raw materials, keeping the
inputs, and internally dispersing the raw materials and components to begin
production are some instances of inbound logistics.
Operations
When raw materials are delivered and Kia Motors is prepared to turn them
into finished goods and market them, the significance of analysing
operational activities increases. Machine work, packing, assembling, and
testing are a few instances of operational activities. This includes servicing
and maintaining equipment as well.
Both manufacturing and service operations are included. To increase
productivity, maximise efficiency, and ensure Kia Motors' competitive
performance, operational activity analysis is crucial. Kia Motors may be able
to generate constant economic growth, boost profitability, and create a
strong competitive edge with the support of the increased productivity.
Outbound Logistics
The operations involved in delivering a product to a client after going
through various middlemen are referred to as outbound logistics. Material
handling, warehousing, planning, order processing, transportation, and
delivery to the destination are some examples of outbound logistics
activities. In order to uncover sources of competitive advantage and meet
its goals for company expansion, Kia Motors can analyze and optimize
outbound logistics.
Because customers are more satisfied and there are more prospects for the
company to grow when outbound activities are timely managed with optimal
24. PORTERS VALUE
CHAIN ANALYSIS
23
prices and minimal negative effects on product quality. When Kia Motors is
offering perishable goods that must be delivered quickly to the end user, it
should give its outbound value chain activities special attention.
Marketing and Sales
In order to convince clients that its offering is superior than that of rivals, Kia
Motors will now emphasize the advantages and points of differentiation of
the items supplied. Until Kia Motors makes an investment in its marketing
and sales efforts, delivering a high-quality product with competitive prices
and unique features won't generate value. Here, sales representatives and
marketers are crucial. The sales force, advertising, promotional activities,
pricing, channel selection, quoting, and fostering relationships with channel
participants are a few examples of Kia Motors' marketing and sales activities.
The business can organize its marketing and sales activities using the
marketing funnel strategy. Depending on the corporate goals, brand image,
competitive dynamics, and present market conditions of Kia Motors,
marketing tactics can either be push or pull in nature. Effective and carefully
considered integrated marketing initiatives may strengthen Kia Motors'
brand equity and make it stand out from the competitors. However, Kia
Motors must refrain from making erroneous promises about product
features that the production team cannot provide. It suggests that
coordination between various value chain operations is necessary.
Services
The pre- and post-sale services provided by Kia Motors will be crucial in
fostering repeat business. Post-sale services are just as crucial to today's
consumers as marketing and promotional efforts. In the modern,
technologically enabled world, the influence of bad e-WOM brought on by
subpar support services cannot be understated. In order to protect the
reputation of the brand and to promote positive word-of-mouth through
prompt, effective, and timely support services, the company must analyse
its support activities.
25. PORTERS VALUE
CHAIN ANALYSIS
24
Secondary Activities
Firm Infrastructure
The infrastructure of the company refers to a variety of tasks, including
quality control, resolving legal issues, accounting, financing, planning, and
strategic management. Kia Motors may be able to maximize the value of the
entire value chain with the help of effective infrastructure management. Kia
Motors can manage infrastructure expenditures, also known as overhead
expenses, to improve its competitive positioning in the market.
Human Resource Management
When raw materials are delivered and Kia Motors is prepared to turn them
into finished goods and market them, the significance of analyzing
operational activities increases. Machine work, packing, assembling, and
testing are a few instances of operational activities. This includes servicing
and maintaining equipment as well.
Both manufacturing and service operations are included. To increase
productivity, maximize efficiency, and ensure Kia Motors' competitive
performance, operational activity analysis is crucial. Kia Motors may be able
to generate constant economic growth, boost profitability, and create a
strong competitive edge with the support of the increased productivity.
Technology Development
Nearly all value chain activities rely on technology support in today's
modern, technologically evolved society. Kia Motors must acknowledge the
significance of technology development given the technological integration
in the company's activities related to production, distribution, marketing,
and human resources. It can be broken down into technological
development activities for products and processes. Examples include
automation software, customer service assisted by technology, product
design research, and data analytics. This category includes Kia Motors'
research and development division.
26. PORTERS VALUE
CHAIN ANALYSIS
25
Procurement
The activities involved in acquiring the inputs, which can include machinery,
supplies, raw materials, equipment, and other items required for making the
finished product, are referred to as procurement in the value chain. Kia
Motors should carefully analyze its procurement efforts to optimize the
inbound, operational, and outgoing value chain given its linkage with
numerous value chain activities.