Starting the Strategy
Catherine Olszanowski
Argosy University
Capstone Experience in Integration and Strategy B6028
Dr. Thomas Kemp
November 27, 2013
Running Head: STARTING THE STRATEGY 1
STARTING THE STRATEGY 14
Abstract
Honda Motor Corporation was established in 1946 by Soichiro Honda. Honda is an international corporation that manufactures a varied range of motor products, from fuel efficient cars, mopeds, engines, motorcycles, to exclusive sports cars. This audit assesses Honda’s market position, value proposition and competitive advantage at the same time evaluates the existing atmosphere Honda functions in. This paper will also perform a preliminary assessment of external factors that comprise the Porters five forces. Lastly, this paper will focus on Honda’s strategic issues and provide proposals that will assist the company in determining problems while providing results and recommendations.
Running head: PRELIMINARY STRATEGY AUDIT 2
Table of Contents
Abstract2
Introduction………………………………………………………………………………………………………… 3
Market Position……………………………………………………………………………………………. 4
Value Proposition…………………………………………………………………………………………… 5
Competitive Advantage…………………………………………………………………………………… 5
External Environment………………………………………………………………………………………………… 6
Current Environment……………………………………………………………………………………… 6
Assessment of External Factors…………………………………………………………………………….. 7
Porters Five Forces………………………………………………………………………………………….. 8
Strategic Issues……………………………………………………………………………………………………… 10
Economic Health………………………………………………………………………………………....... 10
Aging Riders………………………………………………………………………………………………. 11
Diversifying……………………………………………………………………………………………… 11
Summary of Key Findings and Recommendations…………………………………………………………………. 12
Conclusion………………………………………………………………………………………………………… 13
References14
Starting the Strategy
Introduction
In today’s market few companies know that being able to sustain a competitive advantage is crucial to the longevity of a company. Honda has been in business since 1903 which is celebrating their 110th anniversary and within that time Honda has become a global icon that has been at the forefront of the motorcycle industry.
Market Position:
According to Honda’s website it has stated that Honda’s target consumers are: “In 2012, U.S. sales of new Honda motorcycles to our “outreach” customers -- young adults 18-34, women, African-Americans and Hispanics – grew overall at more than twice the rate as sales to our traditional U.S. customer base of Caucasian men, ages 35-plus” (Honda, 2013, p. 3). Honda has a healthy product line that caters to every price point and also has a parts and service and clothing departments that further facilitate the Honda experience. Honda’s marketing strategy is about American made motorcycles and freedom of the road. Each Honda store is franchised out and has at least one dealership in each major city so that they can integrate themselves in the local communities that t.
Running head HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL .docxcharisellington63520
Running head: HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 1
HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 19
Honda Auto Company Market Research Proposal
Student’s name
University affiliation
Table of Contents
Executive summary……………………………………………………… 3
Introduction……………………………………………………………… 5
Background………………………………………………………. 5
Objective of the study……………………………………………. 6
Statement of the problem…………………………………………. 8
Approach to the problem ………………………………………… 9
Cost and Time analyses……………………………………………11
Methodology……………………………………………………………… 12
Research design…………………………………………………………… 13
Results of the research..................................................................................15
Reporting…………………………………………………………………. 18
Limitations………………………………………………………………… 19
Conclusion………………………………………………………………… 20
References………………………………………………………………… 22
Executive summary
In order for any business or corporation to prosper, it must conduct thorough market research for its product and services. The main purpose of conducting a market research is to provide company’s management with valid, reliable, accurate, and current market information (McKinley, 2005). Due to the competitive business landscape and the ever-changing business trends attributed to deprived decision making, the research ought to provide sound data. Moreover, as company’s marketers, it is of great significance to knot how consumers’ make decisions pertaining purchase. In addition, it is important to identify the target market in order to choose appropriate products, and promotion technique.
In the case of competitors, a business generates the ability to challenge their market supremacy and the research offers insight to understanding their marketing approach. In any corporation, marketing managers generates various tactical and strategic decisions during the process of satisfying and identifying customer needs. Some of the decisions they make in a company include prospective opportunities, market segmentation, target market assortment, market performance, and implementation of marketing programs. The above decisions shape marketing products variables such as pricing, distribution, and promotion. Consequently, the above variables help marketers in any business to associate consumers with its products (McKinley, 2005).
Furthermore, carrying out a market research helps an organization to understand consumers’ complexity. It assists a business in getting rid of any uncertainty that a consumer has concerning its products and services, and marketing variables. It is hard to predict the reliability and accuracy of marketing programs, in the absence of appropriate data. Marketing research conducted by any organization, generates adequate information on convenient and non-convenient aspects and consumers; in addition, information obtained enhances the effectualness of verdicts marketing managers tend to market. The.
EXTERNAL SCAN: HONDA 2
EXTERNAL SCAN: HONDA 9
External Scan: Honda
Running Head: External Scan: Honda 1
External Scan: Honda
A lot of companies deem that delivering services and products to consumers is the only purpose of the company and generally it is. Sorry to say, for some companies there are external components that may obscure the efficiency of a company. On the flip side, some external component elements will assist the businesses to succeed. According to Honda (2013), Honda’s a corporation created on dreams and these dreams inspire them to build top-quality products that enrich human flexibility and profit civilization. Honda views "The Power of Dreams" as a philosophy that directs and motivates them to progress ahead. The power of their corporation emanates from this philosophy” (Honda, 2013).
In today’s market it is vital that a global company such as Honda be responsive to the issues and trends that come from technological, political and economic trends. Technology expansions are significant for Honda due to the ever changing developments of today’s information technology. For example, Honda’s Micro-sized Combined Heat and Power (MCHP) demonstrate Honda’s promise to be both ecologically responsive and use state-of-the-art operations to aid people in getting their goals achieved.
Since the economic recession dated 2007 to 2009, consumers were exceptionally penny-wise with how and on what they spent their money. According to Modern Global Automobile Industry (2004), there are multiple trends that are recognized in studying the international automobile market, categorized by the factors below:
· Global Market Dynamics - The globe’s biggest car makers continue to capitalize in manufacturing resources in developing markets in order to decrease their manufacturing costs.
· Creation of Global Alliances - U.S. automobile manufacturers, "The Big Three" (General Motors, Chrysler and Ford) united with and launched strategic alliances with Japanese and European automobile manufacturers. For example, the Chrysler Daimler-Mercedes Benz merger was originated by Mercedes-Benz to boost their market in the U.S. In general, the trend of the world’s automobile manufacturers was to expand in foreign markets.
· Industry Alliance - Rising global rivalry among worldwide producers in overseas markets placed the world's automobile manufacturers into three stages, the first stage is Honda, Ford, GM, Volkswagen and Toyota and the two remaining manufacturers are combined with other car manufacturers to compete with first stage businesses (Modern Global Automobile Industry, 2004).
Consumers who buy Honda do so for two main reasons: The first is because Honda customers like the longevity of Honda products. The second reason is due to Honda’s fuel economy savings.
The automobile industry is fall under government regulations. The global automobile industry also falls under laws and government regulations to include laws that area asso ...
PAGE 32Running Head Honda Motor Company Comprehensive Over.docxalfred4lewis58146
PAGE
32
Running Head: Honda Motor Company Comprehensive Overview
Honda Motor Company Comprehensive Overview
Eric Christopher Tingson Garcia
BUSN 520 Marketing and Management
Professor Phil Shaps
April 12, 2015
Table of Content
Introduction……………………………………………………………………………………..…3
Description of the organization history, all subsidiaries and score of services provided…………4
Scope of market distribution – are they global or regional etc…………………………………....6
Overview of the leadership and management structure and individuals………………………….7
Current issues that may affect the future of the organization…………………………………..…8
Strengths and Weaknesses……………………………………………………………………...…9
Opportunities and Threats……………………………………………………………………..…12
External factors impacting decisions………………………………………………………….....14
Possible future scenarios…………………………………………………………………………15
Primary and Secondary Market………………………………………………………………….15
Target Market……………………………………………………………………………………19
Market Position………………………………………………………………………………..…20
Recommendations for Leadership……………………………………………….………………21
Recommendations for Promotions………………………………………………………..…..…23
Conclusions………………………………………………………………………………………25
References……………………………………………………………………………………..…27
Appendix ……………………………………………………………………………………...…28
Introduction
“’Respect for the Individual’ and ‘The Three Joys’-expressed as ‘The Joy of Buying,’ ‘The Joy of Selling’ and ‘The Joy of Creating’” are the four basic principles Honda Motors Company is embodied with, that influences its decision on its journey to continuous growth (Honda Worldwide, 2011). Respecting individuality base on their own customers’ unique characters, while providing direct enjoyment through their product has been the concept that Honda has expressed their belief in. In line with these principles ever since its establishment in 1948, Honda has remained a leading company in the market, through creation of new innovative technologies, products of higher quality at reasonable prices, world wide customer satisfaction, and commitment to environment protection and enhancement of safety in a mobile society.
Honda Motors Company being the third largest automaker in Japan is perhaps known best as an automaker giant in the industry. Although the company has had its roots in motorcycles, and is even currently the world’s top motorcycle manufacturer, Honda’s automobile product line still accounts for approximately 90 percents of its sales, especially in the United States where the majority of its sales are generated. Honda has manufactured and sold many top-sellers, such as Accord, Civic, Prelude as well as its luxury line within Acura. Such popularity having positive effect on the success of the company has also generated negative publicity, with the Civic having rank first in the United States’ list of most stolen, and thus “in demand”, vehicles. Other products within the Honda’s vast divisions include other times that bolster annual sale, such as agricultural and industrial use mac.
PAGE 2Running head SWOT Analysis Honda Motor CompanySW.docxalfred4lewis58146
PAGE
2
Running head: SWOT Analysis Honda Motor Company
SWOT Analysis Honda Motor Company
Davenport University
BUSN 520
March 22, 2015
Table of Content
Introduction and Overview…………………………………………………………….....……….3
Strengths……………………………………………………..………………………………..…..3
Weaknesses………………………………………………………………………………………..6
Opportunities…………………………………………………………………...….….……..…....7
Threats………………………………………………………………………………………..……8
External Factors Impacting Decisions…………………………………...…………………..……9
Recommendations for Changes in Leadership and Structure……………………………………10
Possible Future Scenarios…………………………………………………………………..……11
Conclusion…………………………………………………………....……………………....….12
Appendix……………………………………………………….…...……………………...…….12
References……………………………………………………….……...…………...…..……….14
Introduction and Overview
“’Respect for the Individual’ and ‘The Three Joys’-expressed as ‘The Joy of Buying,’ ‘The Joy of Selling’ and ‘The Joy of Creating’” are the four basic principles Honda Motors Company is embodied with, that influences its decision on its journey to continuous growth (Honda Worldwide, 2011). Respecting individuality base on their own customers’ unique characters, while providing direct enjoyment through their product has been the concept that Honda has expressed their belief in. In line with these principles ever since its establishment in 1948, Honda has remained a leading company in the market, through creation of new innovative technologies, products of higher quality at reasonable prices, world wide customer satisfaction, and commitment to environment protection and enhancement of safety in a mobile society.
As with any other companies, Honda has its shares of internal and external factors, dictating its success and growth. Where strengths and opportunities is a favorable outcome for the company, it is also shadowed with internal weakness and threats from external sources and competitors. In order to determine Honda’s future growth and its susceptibilities, a SWOT analysis is therefore needed to establish its weak points and to highlight its strong areas, which should determine better results for productive outcome.
Strengths
In order to be able to portray the strengths of the company, while avoiding redundancy or turning into a disorganize mess, one must categories the company’s shining moments through its portfolio, success, and popularity. The portfolio of the company encompasses it’s the strength of its diversified products, as well as its strong brand image that it portrays around the world. First of all, having the 21st most valuable brand in the world, valued at $17 million dollars, Honda is one of the very well known companies which thrives on its dependability and best quality made engines in the automotive industry (Honda Corporate, 2011). Furthermore, Honda, unlike many other automotive companies, has a multi-focal approach. It does not only focus on selling of automotive vehicles alone, but has various sectors and departments which focus on techno.
PAGE 2Running Head Honda Motor Corporation Target Market a.docxalfred4lewis58146
PAGE
2
Running Head: Honda Motor Corporation Target Market and Segmentation
Honda Motor Corporation Target Market and Segmentation
Davenport University
Eric Christopher Tingson Garcia
BUSN 520
April 05, 2015
Contents
Overview…………………………………………………........……………………………….….3
Primary Target Market.............………………………………………...…………………..….…..4
Secondary Target Market………….…………………………………………………………..…..6
Target Group....................................................................................................................................7
Market Position…………………………...............................................................................….…8
Conclusion…………………………………………………………...………………...…...…..…9
References……………………………………………………………...………………………...10
Appendix……………………………………………………………...……...…………………..11
Overview
Honda Motors Company being the third largest automaker in Japan is perhaps known best as an automaker giant in the industry. Although the company has had its roots in motorcycles, and is even currently the world’s top motorcycle manufacturer, Honda’s automobile product line still accounts for approximately 90 percents of its sales, especially in the United States where the majority of its sales are generated. Honda has manufactured and sold many top-sellers, such as Accord, Civic, Prelude as well as its luxury line within Acura. Such popularity having positive effect on the success of the company has also generated negative publicity, with the Civic having rank first in the United States’ list of most stolen, and thus “in demand”, vehicles. Other products within the Honda’s vast divisions include other times that bolster annual sale, such as agricultural and industrial use machinery, generators, engines, and all terrain vehicles (Minami & Minato, 2009).
Within every business or even every product, requires the need to have a target market. The target market is the group of customers conceived toward which marketing, promoting and, advertising efforts are broadly aimed. As such, it is essential to direct products at a specific market in order to determine proper price points, as well as distribution channels to which promotion strategies of the company is applied. Determining target markets encompass researching consumers in all various aspect, including but not limited to, characteristics of the group, such as age and gender, as well as social issues, religion, socioeconomic background and spending power. Honda Motor Company is well known for its use of geodemographic segmentation, where they utilize the “combination of geographic, demographic, and lifestyle characteristics to classify consumers” (Bateman & Snell, 2013). Honda utilizes marketing strategies that attract specific market and a multitude of related marketing mix. Having full grasp and understanding about its market demands, Honda is able to attain huge amounts of profits by identifying the characteristics of its target market, and a segment strategy which takes account o.
HONDA is a Japanese multinational company.
World’s largest manufacturer since 1950s.
HONDA CIVIC won ‘CAR OF THE YEAR AWARD’ in 2006 and in 2016.
HONDA manufactures vehicles for land, sea and air.
It makes robots as well as wind turbines.
HONDA ACCORD won ‘CAR OF THE YEAR’ in 2018.
Running head HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL .docxcharisellington63520
Running head: HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 1
HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 19
Honda Auto Company Market Research Proposal
Student’s name
University affiliation
Table of Contents
Executive summary……………………………………………………… 3
Introduction……………………………………………………………… 5
Background………………………………………………………. 5
Objective of the study……………………………………………. 6
Statement of the problem…………………………………………. 8
Approach to the problem ………………………………………… 9
Cost and Time analyses……………………………………………11
Methodology……………………………………………………………… 12
Research design…………………………………………………………… 13
Results of the research..................................................................................15
Reporting…………………………………………………………………. 18
Limitations………………………………………………………………… 19
Conclusion………………………………………………………………… 20
References………………………………………………………………… 22
Executive summary
In order for any business or corporation to prosper, it must conduct thorough market research for its product and services. The main purpose of conducting a market research is to provide company’s management with valid, reliable, accurate, and current market information (McKinley, 2005). Due to the competitive business landscape and the ever-changing business trends attributed to deprived decision making, the research ought to provide sound data. Moreover, as company’s marketers, it is of great significance to knot how consumers’ make decisions pertaining purchase. In addition, it is important to identify the target market in order to choose appropriate products, and promotion technique.
In the case of competitors, a business generates the ability to challenge their market supremacy and the research offers insight to understanding their marketing approach. In any corporation, marketing managers generates various tactical and strategic decisions during the process of satisfying and identifying customer needs. Some of the decisions they make in a company include prospective opportunities, market segmentation, target market assortment, market performance, and implementation of marketing programs. The above decisions shape marketing products variables such as pricing, distribution, and promotion. Consequently, the above variables help marketers in any business to associate consumers with its products (McKinley, 2005).
Furthermore, carrying out a market research helps an organization to understand consumers’ complexity. It assists a business in getting rid of any uncertainty that a consumer has concerning its products and services, and marketing variables. It is hard to predict the reliability and accuracy of marketing programs, in the absence of appropriate data. Marketing research conducted by any organization, generates adequate information on convenient and non-convenient aspects and consumers; in addition, information obtained enhances the effectualness of verdicts marketing managers tend to market. The.
EXTERNAL SCAN: HONDA 2
EXTERNAL SCAN: HONDA 9
External Scan: Honda
Running Head: External Scan: Honda 1
External Scan: Honda
A lot of companies deem that delivering services and products to consumers is the only purpose of the company and generally it is. Sorry to say, for some companies there are external components that may obscure the efficiency of a company. On the flip side, some external component elements will assist the businesses to succeed. According to Honda (2013), Honda’s a corporation created on dreams and these dreams inspire them to build top-quality products that enrich human flexibility and profit civilization. Honda views "The Power of Dreams" as a philosophy that directs and motivates them to progress ahead. The power of their corporation emanates from this philosophy” (Honda, 2013).
In today’s market it is vital that a global company such as Honda be responsive to the issues and trends that come from technological, political and economic trends. Technology expansions are significant for Honda due to the ever changing developments of today’s information technology. For example, Honda’s Micro-sized Combined Heat and Power (MCHP) demonstrate Honda’s promise to be both ecologically responsive and use state-of-the-art operations to aid people in getting their goals achieved.
Since the economic recession dated 2007 to 2009, consumers were exceptionally penny-wise with how and on what they spent their money. According to Modern Global Automobile Industry (2004), there are multiple trends that are recognized in studying the international automobile market, categorized by the factors below:
· Global Market Dynamics - The globe’s biggest car makers continue to capitalize in manufacturing resources in developing markets in order to decrease their manufacturing costs.
· Creation of Global Alliances - U.S. automobile manufacturers, "The Big Three" (General Motors, Chrysler and Ford) united with and launched strategic alliances with Japanese and European automobile manufacturers. For example, the Chrysler Daimler-Mercedes Benz merger was originated by Mercedes-Benz to boost their market in the U.S. In general, the trend of the world’s automobile manufacturers was to expand in foreign markets.
· Industry Alliance - Rising global rivalry among worldwide producers in overseas markets placed the world's automobile manufacturers into three stages, the first stage is Honda, Ford, GM, Volkswagen and Toyota and the two remaining manufacturers are combined with other car manufacturers to compete with first stage businesses (Modern Global Automobile Industry, 2004).
Consumers who buy Honda do so for two main reasons: The first is because Honda customers like the longevity of Honda products. The second reason is due to Honda’s fuel economy savings.
The automobile industry is fall under government regulations. The global automobile industry also falls under laws and government regulations to include laws that area asso ...
PAGE 32Running Head Honda Motor Company Comprehensive Over.docxalfred4lewis58146
PAGE
32
Running Head: Honda Motor Company Comprehensive Overview
Honda Motor Company Comprehensive Overview
Eric Christopher Tingson Garcia
BUSN 520 Marketing and Management
Professor Phil Shaps
April 12, 2015
Table of Content
Introduction……………………………………………………………………………………..…3
Description of the organization history, all subsidiaries and score of services provided…………4
Scope of market distribution – are they global or regional etc…………………………………....6
Overview of the leadership and management structure and individuals………………………….7
Current issues that may affect the future of the organization…………………………………..…8
Strengths and Weaknesses……………………………………………………………………...…9
Opportunities and Threats……………………………………………………………………..…12
External factors impacting decisions………………………………………………………….....14
Possible future scenarios…………………………………………………………………………15
Primary and Secondary Market………………………………………………………………….15
Target Market……………………………………………………………………………………19
Market Position………………………………………………………………………………..…20
Recommendations for Leadership……………………………………………….………………21
Recommendations for Promotions………………………………………………………..…..…23
Conclusions………………………………………………………………………………………25
References……………………………………………………………………………………..…27
Appendix ……………………………………………………………………………………...…28
Introduction
“’Respect for the Individual’ and ‘The Three Joys’-expressed as ‘The Joy of Buying,’ ‘The Joy of Selling’ and ‘The Joy of Creating’” are the four basic principles Honda Motors Company is embodied with, that influences its decision on its journey to continuous growth (Honda Worldwide, 2011). Respecting individuality base on their own customers’ unique characters, while providing direct enjoyment through their product has been the concept that Honda has expressed their belief in. In line with these principles ever since its establishment in 1948, Honda has remained a leading company in the market, through creation of new innovative technologies, products of higher quality at reasonable prices, world wide customer satisfaction, and commitment to environment protection and enhancement of safety in a mobile society.
Honda Motors Company being the third largest automaker in Japan is perhaps known best as an automaker giant in the industry. Although the company has had its roots in motorcycles, and is even currently the world’s top motorcycle manufacturer, Honda’s automobile product line still accounts for approximately 90 percents of its sales, especially in the United States where the majority of its sales are generated. Honda has manufactured and sold many top-sellers, such as Accord, Civic, Prelude as well as its luxury line within Acura. Such popularity having positive effect on the success of the company has also generated negative publicity, with the Civic having rank first in the United States’ list of most stolen, and thus “in demand”, vehicles. Other products within the Honda’s vast divisions include other times that bolster annual sale, such as agricultural and industrial use mac.
PAGE 2Running head SWOT Analysis Honda Motor CompanySW.docxalfred4lewis58146
PAGE
2
Running head: SWOT Analysis Honda Motor Company
SWOT Analysis Honda Motor Company
Davenport University
BUSN 520
March 22, 2015
Table of Content
Introduction and Overview…………………………………………………………….....……….3
Strengths……………………………………………………..………………………………..…..3
Weaknesses………………………………………………………………………………………..6
Opportunities…………………………………………………………………...….….……..…....7
Threats………………………………………………………………………………………..……8
External Factors Impacting Decisions…………………………………...…………………..……9
Recommendations for Changes in Leadership and Structure……………………………………10
Possible Future Scenarios…………………………………………………………………..……11
Conclusion…………………………………………………………....……………………....….12
Appendix……………………………………………………….…...……………………...…….12
References……………………………………………………….……...…………...…..……….14
Introduction and Overview
“’Respect for the Individual’ and ‘The Three Joys’-expressed as ‘The Joy of Buying,’ ‘The Joy of Selling’ and ‘The Joy of Creating’” are the four basic principles Honda Motors Company is embodied with, that influences its decision on its journey to continuous growth (Honda Worldwide, 2011). Respecting individuality base on their own customers’ unique characters, while providing direct enjoyment through their product has been the concept that Honda has expressed their belief in. In line with these principles ever since its establishment in 1948, Honda has remained a leading company in the market, through creation of new innovative technologies, products of higher quality at reasonable prices, world wide customer satisfaction, and commitment to environment protection and enhancement of safety in a mobile society.
As with any other companies, Honda has its shares of internal and external factors, dictating its success and growth. Where strengths and opportunities is a favorable outcome for the company, it is also shadowed with internal weakness and threats from external sources and competitors. In order to determine Honda’s future growth and its susceptibilities, a SWOT analysis is therefore needed to establish its weak points and to highlight its strong areas, which should determine better results for productive outcome.
Strengths
In order to be able to portray the strengths of the company, while avoiding redundancy or turning into a disorganize mess, one must categories the company’s shining moments through its portfolio, success, and popularity. The portfolio of the company encompasses it’s the strength of its diversified products, as well as its strong brand image that it portrays around the world. First of all, having the 21st most valuable brand in the world, valued at $17 million dollars, Honda is one of the very well known companies which thrives on its dependability and best quality made engines in the automotive industry (Honda Corporate, 2011). Furthermore, Honda, unlike many other automotive companies, has a multi-focal approach. It does not only focus on selling of automotive vehicles alone, but has various sectors and departments which focus on techno.
PAGE 2Running Head Honda Motor Corporation Target Market a.docxalfred4lewis58146
PAGE
2
Running Head: Honda Motor Corporation Target Market and Segmentation
Honda Motor Corporation Target Market and Segmentation
Davenport University
Eric Christopher Tingson Garcia
BUSN 520
April 05, 2015
Contents
Overview…………………………………………………........……………………………….….3
Primary Target Market.............………………………………………...…………………..….…..4
Secondary Target Market………….…………………………………………………………..…..6
Target Group....................................................................................................................................7
Market Position…………………………...............................................................................….…8
Conclusion…………………………………………………………...………………...…...…..…9
References……………………………………………………………...………………………...10
Appendix……………………………………………………………...……...…………………..11
Overview
Honda Motors Company being the third largest automaker in Japan is perhaps known best as an automaker giant in the industry. Although the company has had its roots in motorcycles, and is even currently the world’s top motorcycle manufacturer, Honda’s automobile product line still accounts for approximately 90 percents of its sales, especially in the United States where the majority of its sales are generated. Honda has manufactured and sold many top-sellers, such as Accord, Civic, Prelude as well as its luxury line within Acura. Such popularity having positive effect on the success of the company has also generated negative publicity, with the Civic having rank first in the United States’ list of most stolen, and thus “in demand”, vehicles. Other products within the Honda’s vast divisions include other times that bolster annual sale, such as agricultural and industrial use machinery, generators, engines, and all terrain vehicles (Minami & Minato, 2009).
Within every business or even every product, requires the need to have a target market. The target market is the group of customers conceived toward which marketing, promoting and, advertising efforts are broadly aimed. As such, it is essential to direct products at a specific market in order to determine proper price points, as well as distribution channels to which promotion strategies of the company is applied. Determining target markets encompass researching consumers in all various aspect, including but not limited to, characteristics of the group, such as age and gender, as well as social issues, religion, socioeconomic background and spending power. Honda Motor Company is well known for its use of geodemographic segmentation, where they utilize the “combination of geographic, demographic, and lifestyle characteristics to classify consumers” (Bateman & Snell, 2013). Honda utilizes marketing strategies that attract specific market and a multitude of related marketing mix. Having full grasp and understanding about its market demands, Honda is able to attain huge amounts of profits by identifying the characteristics of its target market, and a segment strategy which takes account o.
HONDA is a Japanese multinational company.
World’s largest manufacturer since 1950s.
HONDA CIVIC won ‘CAR OF THE YEAR AWARD’ in 2006 and in 2016.
HONDA manufactures vehicles for land, sea and air.
It makes robots as well as wind turbines.
HONDA ACCORD won ‘CAR OF THE YEAR’ in 2018.
Factors Affecting Consumer's Purchase Intention When Buying Toyota Corolla in...Ayesha Majid
Toyota is a name almost everyone is familiar with. It has been the market leader in automobiles specially hybrid and electric automobiles. It has been operational in Pakistan since 1989.
Toyota is a one of a kind Japanese multinational automotive manufacturer. As of September 2018, it was the sixth largest company in the world in terms of revenue. The economic conditions however have not been very favorable for the automotive industry. The economy of Pakistan and the consistent increase in dollar rates has taken a huge toll on the
sales of the multinational manufacturer. Focus group analysis show that majority of the people preferred Honda over Toyota due to several reasons including near to none change in the designs of Toyota Corolla’s variants.
Another factor was that Toyota was seen more as a car for the rural areas which was best suited for a rugged terrain. Although the general perception is that Toyota has better car suspension
and fuel efficiency, people would still prefer Honda and other Japanese cars. Respondents said that advertisements played a crucial role but they do not compel the customer to buy a product like a car, there are other factors that are taken under consideration. Pakwheels and olx were the first two online platforms that they mentioned when asked about their go to online source. Family and friends advice played a major role in deciding which car to buy. According to the research conducted by our group through questionnaire, a regression was done
and seen that the general perception that a reduction in prices will increase sales was not true because people usually associate low prices with low quality products. According to the regression, only advertisement and product have a significant result. All the variables are positively correlated with each other and less than one and positive indicating a formative relationship to the dependent variable. Branding has an insignificant positive relationship with purchase intention because consumers are only considering three competitors; Honda, Suzuki and Japanese cars.
Strategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of a company, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company’s goals. Also it’s a process of distributing resources of the company so as to pursue the plans.
Strategic management supply overall direction to the entire enterprise. An organization’s strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies’ strategic advantages to the business environment the organization faces. The important objective of an overall strategy is to make the organization into a position to do its mission effectively and efficiently. A best corporate strategy must include an organization’s goals, policies, and tactics into a cohesive whole.
it is what it is ndfjhvnfmd,xnvjnfdhmv ffmff,nvjnvjhjfnjfnm,vnbbnjnbjfbnfmbnvmnbjknjkgbjnbmvnbllnblkkgfnblkbm,c .vblmlvnbjnbljgnbvmbmvnbmvnbjbjvnbvnblmvnblvnbjkvnbjnvmbnvmnblvbnjvjnblvlnbvvmlbgnjfjghhghgjfdngjfnbjfnbjvnbjnbvnbmlnmbnmnxlnjbjnjnjfnbnvmnbjnbjkknbjvnjkbnxvvnb,mvnbmnbjgnbvjnbnvjnbvmnbmvnbmvbnvbnlvnkbknknlknblknlnbnlknlknknkl mlvm lkvmkmblknblnblnbvnblvnbvnlbnvknbvnblvnbnl
AI will replace the human behavior with data-driven network and direct attentions. In some decades ago, we have invented worldwide web and expanded into our lifecycle. Now, take it for granted to make use of mobile Internet and social media alternative communication that we have carried out face to face in past days. In near future, cars identified each mentality and judge it by their own.
Japanese Internet conglomerate, Softbank announced to deprive control robotic firm of Internet giant Google, accompanied with Japanese academic venture Schaft. Toyota was said also bidding to arm robotic industry, in consequences, Softbank reckons prospect to integrate existing human type machine, Pepper lasting decades and expect future assimilation for advanced support in Japanese aging market.
Project 2: Research Paper Compendium
Choose what you consider to be a monster or monstrosity –
literal
figurative (ideology, practice)
historical
cryptozoology
Examples:
mythology
invention
Vlad Tepes
Joseph Stalin
Pablo Escobar
Nazis
Biological Weapons
Assault Rifles
Adolf Hitler
the Ku Klux Klan
Dylan Roof
Griselda Blanco
Aileen Wuornos
Fred & Rosemary West
Mark Twitchell
Jeffrey Dahmer
Long Island Serial Killer
Jack the Ripper
Jim Jones/Jonestown
Bigfoot
Loch Ness Monster
the Hydra
Slender Man
Michael Myers
Ed Gein
Freddy Krueger
Slavery
Human Trafficking
the Drug Trade
Drug Addiction
Rwandan Genocide
Pol Pot’s Khmer Rouge
Aurora shooting
Sandy Hook
Lizzie Borden
Saddam Hussein
Heaven’s Gate Cult
Baba Yaga
the Holocaust
Balkan Genocide
the list goes on…
Write an 8 to 9 page research paper in which you are the expert on this monster/monstrosity. Both your paper and your expert presentation will reflect the biography/origin; timeline of actions/atrocities; cultural/societal impact; how this subject is depicted/sensationalized through various writings/the media (stories, biographies, scholarly articles, comics, graphic novels, poems, movies, interviews, folklore/fairy tails, television shows, et cetera); and why this monster/monstrosity has meaning to you. The paper must also include
7-8 annotated bibliography entries (I have attatched a document to show what it is).
Jamal Sampson's paper has to focus on the two monsters listed:
Saddam Hussein
Osama Bin Laden
.
Project 1 Interview Essay Conduct a brief interview with an Asian.docxdessiechisomjj4
Project 1: Interview Essay
Conduct a brief interview with an Asian immigrant to ask about their immigration story and push-pull factors. This can last 5-15 minutes. Then, write a 2 paragraphs on the DB.
You do
not
have to include the person’s real name! Immigration status is a sensitive topic, so please understand if someone does not want to be interviewed. Students have interviewed friends, family members, people in their community, and other students.
Project 1: Prompt
1.
Brief facts:
Around what age did they immigrate? How old are they now (in my 30s is acceptable)? What push-pull factors led them to immigrate to the U.S.? (You may have to explain what push-pull factors are.)
2. Add your own comments/perspective and perhaps even your own immigration story. What aspects of their story did you find interesting or surprising? What aspects were familiar to you?
Example:
I conducted a 10 minute interview with my neighbor "Dr. Villanueva" who immigrated to the U.S. over 45 years ago at the age of 26. I asked him about his push and pull factors. What reasons did he have for leaving his home country and why did he choose the U.S. as his new home? He stated that he wanted to leave the Philippines for a better life and more opportunities. He had grown up as the youngest of nine children and was very poor, but was able to study medicine and become a medical doctor specializing in ophthalmology. He heard that the U.S. was encouraging medical professionals to work there especially if they were fluent in English. According to our reading "Filipinos in America," (Lee 2015) the Philippines was a colony of the U.S. from 1898-1945 and English was taught in the education system (Lee, p. 90). Plus, many Filipinos then and still today dream about immigrating to the United States to improve their educational and financial opportunities. Dr. Villanueva came to the U.S. after the 1965 Immigration and Nationality Act abolished national quotas but limited immigration from Asia to educated professionals. When I asked if he felt that he experienced discrimination, Dr. Villanueva said yes, many times, but overall he is glad that he immigrated because his children had so many more opportunities in the U.S. Often, people still think that he is a foreigner or can't speak English. There have been a few occasions that people directed racial slurs at him, but he has not experienced any physical harm.
Dr. Villanueva seems to fit much of the data on Asian Americans that we studied in this class. However, I noticed some ways that he did not. For example, {etc....} Dr. Villanueva's story is much different than my grandparents' story who immigrated from __ and did not have college degrees when they arrived. [ADD YOUR PERSONAL REFLECTIONS ON THE INTERVIEW.]
.
More Related Content
Similar to Starting the StrategyCatherine OlszanowskiArgosy.docx
Factors Affecting Consumer's Purchase Intention When Buying Toyota Corolla in...Ayesha Majid
Toyota is a name almost everyone is familiar with. It has been the market leader in automobiles specially hybrid and electric automobiles. It has been operational in Pakistan since 1989.
Toyota is a one of a kind Japanese multinational automotive manufacturer. As of September 2018, it was the sixth largest company in the world in terms of revenue. The economic conditions however have not been very favorable for the automotive industry. The economy of Pakistan and the consistent increase in dollar rates has taken a huge toll on the
sales of the multinational manufacturer. Focus group analysis show that majority of the people preferred Honda over Toyota due to several reasons including near to none change in the designs of Toyota Corolla’s variants.
Another factor was that Toyota was seen more as a car for the rural areas which was best suited for a rugged terrain. Although the general perception is that Toyota has better car suspension
and fuel efficiency, people would still prefer Honda and other Japanese cars. Respondents said that advertisements played a crucial role but they do not compel the customer to buy a product like a car, there are other factors that are taken under consideration. Pakwheels and olx were the first two online platforms that they mentioned when asked about their go to online source. Family and friends advice played a major role in deciding which car to buy. According to the research conducted by our group through questionnaire, a regression was done
and seen that the general perception that a reduction in prices will increase sales was not true because people usually associate low prices with low quality products. According to the regression, only advertisement and product have a significant result. All the variables are positively correlated with each other and less than one and positive indicating a formative relationship to the dependent variable. Branding has an insignificant positive relationship with purchase intention because consumers are only considering three competitors; Honda, Suzuki and Japanese cars.
Strategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of a company, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company’s goals. Also it’s a process of distributing resources of the company so as to pursue the plans.
Strategic management supply overall direction to the entire enterprise. An organization’s strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies’ strategic advantages to the business environment the organization faces. The important objective of an overall strategy is to make the organization into a position to do its mission effectively and efficiently. A best corporate strategy must include an organization’s goals, policies, and tactics into a cohesive whole.
it is what it is ndfjhvnfmd,xnvjnfdhmv ffmff,nvjnvjhjfnjfnm,vnbbnjnbjfbnfmbnvmnbjknjkgbjnbmvnbllnblkkgfnblkbm,c .vblmlvnbjnbljgnbvmbmvnbmvnbjbjvnbvnblmvnblvnbjkvnbjnvmbnvmnblvbnjvjnblvlnbvvmlbgnjfjghhghgjfdngjfnbjfnbjvnbjnbvnbmlnmbnmnxlnjbjnjnjfnbnvmnbjnbjkknbjvnjkbnxvvnb,mvnbmnbjgnbvjnbnvjnbvmnbmvnbmvbnvbnlvnkbknknlknblknlnbnlknlknknkl mlvm lkvmkmblknblnblnbvnblvnbvnlbnvknbvnblvnbnl
AI will replace the human behavior with data-driven network and direct attentions. In some decades ago, we have invented worldwide web and expanded into our lifecycle. Now, take it for granted to make use of mobile Internet and social media alternative communication that we have carried out face to face in past days. In near future, cars identified each mentality and judge it by their own.
Japanese Internet conglomerate, Softbank announced to deprive control robotic firm of Internet giant Google, accompanied with Japanese academic venture Schaft. Toyota was said also bidding to arm robotic industry, in consequences, Softbank reckons prospect to integrate existing human type machine, Pepper lasting decades and expect future assimilation for advanced support in Japanese aging market.
Project 2: Research Paper Compendium
Choose what you consider to be a monster or monstrosity –
literal
figurative (ideology, practice)
historical
cryptozoology
Examples:
mythology
invention
Vlad Tepes
Joseph Stalin
Pablo Escobar
Nazis
Biological Weapons
Assault Rifles
Adolf Hitler
the Ku Klux Klan
Dylan Roof
Griselda Blanco
Aileen Wuornos
Fred & Rosemary West
Mark Twitchell
Jeffrey Dahmer
Long Island Serial Killer
Jack the Ripper
Jim Jones/Jonestown
Bigfoot
Loch Ness Monster
the Hydra
Slender Man
Michael Myers
Ed Gein
Freddy Krueger
Slavery
Human Trafficking
the Drug Trade
Drug Addiction
Rwandan Genocide
Pol Pot’s Khmer Rouge
Aurora shooting
Sandy Hook
Lizzie Borden
Saddam Hussein
Heaven’s Gate Cult
Baba Yaga
the Holocaust
Balkan Genocide
the list goes on…
Write an 8 to 9 page research paper in which you are the expert on this monster/monstrosity. Both your paper and your expert presentation will reflect the biography/origin; timeline of actions/atrocities; cultural/societal impact; how this subject is depicted/sensationalized through various writings/the media (stories, biographies, scholarly articles, comics, graphic novels, poems, movies, interviews, folklore/fairy tails, television shows, et cetera); and why this monster/monstrosity has meaning to you. The paper must also include
7-8 annotated bibliography entries (I have attatched a document to show what it is).
Jamal Sampson's paper has to focus on the two monsters listed:
Saddam Hussein
Osama Bin Laden
.
Project 1 Interview Essay Conduct a brief interview with an Asian.docxdessiechisomjj4
Project 1: Interview Essay
Conduct a brief interview with an Asian immigrant to ask about their immigration story and push-pull factors. This can last 5-15 minutes. Then, write a 2 paragraphs on the DB.
You do
not
have to include the person’s real name! Immigration status is a sensitive topic, so please understand if someone does not want to be interviewed. Students have interviewed friends, family members, people in their community, and other students.
Project 1: Prompt
1.
Brief facts:
Around what age did they immigrate? How old are they now (in my 30s is acceptable)? What push-pull factors led them to immigrate to the U.S.? (You may have to explain what push-pull factors are.)
2. Add your own comments/perspective and perhaps even your own immigration story. What aspects of their story did you find interesting or surprising? What aspects were familiar to you?
Example:
I conducted a 10 minute interview with my neighbor "Dr. Villanueva" who immigrated to the U.S. over 45 years ago at the age of 26. I asked him about his push and pull factors. What reasons did he have for leaving his home country and why did he choose the U.S. as his new home? He stated that he wanted to leave the Philippines for a better life and more opportunities. He had grown up as the youngest of nine children and was very poor, but was able to study medicine and become a medical doctor specializing in ophthalmology. He heard that the U.S. was encouraging medical professionals to work there especially if they were fluent in English. According to our reading "Filipinos in America," (Lee 2015) the Philippines was a colony of the U.S. from 1898-1945 and English was taught in the education system (Lee, p. 90). Plus, many Filipinos then and still today dream about immigrating to the United States to improve their educational and financial opportunities. Dr. Villanueva came to the U.S. after the 1965 Immigration and Nationality Act abolished national quotas but limited immigration from Asia to educated professionals. When I asked if he felt that he experienced discrimination, Dr. Villanueva said yes, many times, but overall he is glad that he immigrated because his children had so many more opportunities in the U.S. Often, people still think that he is a foreigner or can't speak English. There have been a few occasions that people directed racial slurs at him, but he has not experienced any physical harm.
Dr. Villanueva seems to fit much of the data on Asian Americans that we studied in this class. However, I noticed some ways that he did not. For example, {etc....} Dr. Villanueva's story is much different than my grandparents' story who immigrated from __ and did not have college degrees when they arrived. [ADD YOUR PERSONAL REFLECTIONS ON THE INTERVIEW.]
.
Project 1 Scenario There is a Top Secret intelligence report.docxdessiechisomjj4
Project 1:
Scenario
: There is a Top Secret intelligence report that a terrorist organization based in the Middle East is planning to plant a dirty bomb in the inner harbor of major American city in the next 48 hours. The report has not been officially released or the classification reduced. You (the student) are the Chief of Police of this major metro city and do not have a security clearance at this time. The inner harbor is a major tourist attraction, a major shipping port and home to many international shipping companies, trade zones and military and federal government facilities.
You have heard the report exists but have not seen it. As the Police Chief of (you choose the city e.g. Baltimore, New York, Miami, Los Angeles, San Diego, Seattle etc) you have many questions about the report and many different agencies you will want to coordinate with. You will identify the real Homeland Security, LE and Intelligence organizations within the jurisdiction of the city you have chosen.
Requirement:
Write a minimum 1000 word paper (double space, 12 Font, New Times Roman) explaining how you would deal with this yet unseen report.
What actions would you take upon hearing of this report?
What Federal, state, local or government agencies would want to contact?
What questions would you want to ask about this report?
If it were true who would you want to share it with? Can you share it? What factors (e.g. legal, operational, public safety) might impede sharing this information?
Address
at least ten
of the concepts listed below within your paper:
Dissemination
Differentiate between intelligence and information
Intelligence products
Strategic versus tactical intelligence
Information sharing
Jurisdiction
Security classifications
Public safety
Intelligence roles
Federal versus local, state, and/or tribal
Target identification
Media/Hollywood portrayals
Database security/security of data
Value of intelligence
Domain awareness
Intelligence gap
Collection plans
Reliability, viability, and validity
Security clearances
.
Project #1 Personal Reflection (10)Consider an opinion that you .docxdessiechisomjj4
Project #1: Personal Reflection (10%)
Consider an opinion that you hold dearly. Write a brief reflection on the genealogy of your opinion. This can include personal experience, upbringing, social influence, media analysis, philosophy, anything that’s helped you form your opinion.
Purpose: I want you to start thinking about your process as a thinker. We can’t improve our processes in the future without understanding what we’ve done in the past.
Length: 1-3 pages
Format: MLA, 12 point Times New Roman font, 1 inch margins
.
Project 1 Chinese Dialect Exploration and InterviewYou will nee.docxdessiechisomjj4
Project 1: Chinese Dialect Exploration and Interview
You will need to cite references whenever you get the information from an article or from some online resources. In the written report, you need to include the following:
Title: An Exploration of [Dialect Name (spoken
where
)]
1.
Introduction
Introduce the geography of the dialect and which particular dialect variant you are focusing on. Give basic introduction about how many people are using this dialect and its current situation. Provide a map to indicate the dialectal grouping and the location of the speakers of the dialect.
2.
Linguistic Features of [Dialect Name (spoken
where
)]
Explore the following topics and introduce the
differences between this dialect and Standard Chinese (Mandarin)
in an organized and systematic way.
·
Syllable structure
·
Initial consonants
·
Finals (Rhymes)
·
Medials
·
Basic tones
·
Tone changes (optional: you get additional points if you explore this one)
·
Lexical or syntactic differences
To be able to do this section, you need to find resources online or from the library that reliably analyzed a dialect and systematically introduces this dialect or a dialect closely related to it. At the end of this linguistic description, summarize the speech features of speakers of this dialect when s/he uses Standard Chinese. What features do you expect a speaker of this dialect may carry into Standard Chinese? Are the differences going to be drastic enough to be detectable?
3.
Method:
In this section, you introduce the linguistic and social background of your interviewee(s).
1.
Informant Background:
Personal profile (gender, age, relevant linguistic and educational history, family background) [Have your interviewee fill out a linguistic background form provided by Prof. Lin]
2.
Setting (time and location of the interview, how was it documented?)
4.
Findings: Sociolinguistic aspect of the dialect according to the interview
You will present the interview results in an organized way. You should discuss the following issues related to the dialect:
·
What is the status of the particular dialect in relation to Mandarin? Discuss the issues related to diglossia (high versus low varieties). What are the social functions of the dialects? When do people use them and when do they not use them but opt for other languages and dialects? Compare the different uses of different dialects or speech variants.
·
Ask your interviewee his or her experiences with “accents”. How do people sound if they have accents? Do people using the dialects carry a special accent speaking Mandarin? How are people with accents perceived? Are there social stigma, attitudes, and identity issues associated with the dialect? How are people speaking this dialect usually perceived? Why do you think there are these social meanings that go with the accented speech?
·
How has this dialect changed in recent years, which may be associated with the above social political properties?
5.
Online.
Project 1 (1-2 pages)What are the employee workplace rights mand.docxdessiechisomjj4
Project 1 (1-2 pages)
What are the employee workplace rights mandated by U.S. Federal law?
Briefly discuss at least two controversial issues concerning workplace rights (other than monitoring e-mail). Provide real-life examples to illustrate your answer.
In addition, discuss the issue of workplace privacy. Specifically, do employees have the right to expect privacy in their e-mail conversations, or do companies have a right and/or responsibility to monitor e-mail?
Project 2 (1-2 pages)
Draft a performance action plan for a company to follow when providing discipline in response to complaints of sexual harassment. Use the Library or other Web resources if needed.
Please submit your assignment.
.
PROGRAM 1 Favorite Show!Write an HLA Assembly program that displa.docxdessiechisomjj4
PROGRAM 1: Favorite Show!
Write an HLA Assembly program that displays your favorite television show on screen in large letters. There should be no input, only output. For example, I really like The X-Files, so my output would look like this:
All this output should be generated by just five
stdout.put
statements.
.
Program must have these things Format currency, total pieces & e.docxdessiechisomjj4
Program must have these things
Format currency, total pieces & exit or ok button to go back; comments; tooltips;
Piecework C
Modify Piecework B to a multi-form project, adding a Splash form and a Summary form. Be sure to
retain your Piecework B program as you will need it later. Add a slogan and logo that the user can
display or hide independently, based on toggling and
displaying a checkmark in the menu choices; program
should start with slogan and logo being displayed and the
menu items checked. Add program version number, a
graphic, and an OK button to About box; About box should
display as modal. Splash should display project name,
programmer name, and a graphic. Change the Summary
data from a message box to its own form (also modal).
.
Professors Comments1) Only the three body paragraphs were require.docxdessiechisomjj4
Professors Comments:
1) Only the three body paragraphs were required. The introduction and the conclusion were not to be included in the Unit 6 paper. They should be saved for the Unit 8 paper when the thesis will be moved to the end of the introduction.
2) You paper is already over the length limit, so nothing else can be added. Some parts could be deleted, for example: "
Samimi and Jenatabadi (2014), point out that" and "
In another article, Sandbrook and Güven (2014) asserted that
." Those phrases add nothing to the paper and are distracting. You would have to explain who they are, so eliminate that phrase and others like it.
3) Keep in mind that your paper is not a literature review. It is an essay in which you are to explain your topic clearly and concisely. Also keep in mind that your topic is one that is difficult to understand and you are not writing for economists or for those with Ph.D.'s. Write in a manner that your average reader can comprehend. Explain concepts clearly in non-jargon type language. Clarity is your goal.
4) The Federal Reserve Bank information at the end of the introduction is not cited.
5) Bullet points should not be used in this paper. Everything should be integrated into the paragraphs using transitions.
6) Subtitles should not be used. This is a short paper, 2 - 2 1/2 pages double spaced, and they are not needed.
7) What does this mean: "
Globalization makes it possible for huge organizations to comprehend economies of scale
"?
8) Do not use the word "we."
9) Since you are discussing globalization, you must explain which country you are discussing. For example, when you say "federal policy," do you mean the United States?
My draft of paper:
Thesis statement:
Globalization has influenced practically every facet regarding today’s lifestyles.
Globalization
Globalization
refers to the action or process of global incorporation as a result of the interchange associated with world perspectives, goods, concepts, as well as other facets of tradition.
Improvements in transportation (like the steam train engine, steamship, aircraft engine, as well as container ships) in addition to telecommunications infrastructure (such as the development of the telegraph along with its contemporary progeny, the world wide web as well as cellular phones) happen to be significant aspects of globalization. Therefore, it creates new interdependence associated with monetary as well as social functions.
Samimi and Jenatabadi (2014), point out that a
lthough a lot of scholars place the beginnings connected with globalization within contemporary days. Some trace its heritage a long time before the Western Age regarding Discovery as well as voyages towards the New World, others even to the 3rd centuries BC
(Samimi, & Jenatabadi, 2014)
.
Large-scale globalization started out in the 1820s. Back in the Nineteenth millennium as well as in the
early
Twentieth century, the connection of the globe's financial system.
Program EssayPlease answer essay prompt in a separate 1-page file..docxdessiechisomjj4
Program Essay
Please answer essay prompt in a separate 1-page file. Responses should be double-spaced, 11 point font or greater with 1-inch margins.
Based on what you’ve learned about the NYU communicative sciences and disorders master’s program through your application process, please name two faculty members whose research or fieldwork you are most interested in and why.
Ist
• Voice and Voice Disorders
• Neurogenic Communicative Disorders
• Dysphagia
Professor Celia Stewart is a tenured Associate Professor in the Department of Communicative Sciences and Disorders at NYU: Steinhardt School of Culture, Education, and Human Development. She provides classes in Voice Disorders, Interdisciplinary Habilitation of the Speaking Voice, Multicultural and Professional Issues, and Motor Speech Disorders. She maintains a small private practice that specializes in care of the professional voice, transgender voice modification, neurogenic voice disorders, and dysphagia. She has published in the areas of spasmodic dysphonia, transgender voice, dysphagia, Parkinson’s disease, and Huntington’s disease.
2nd
• Perception of linguistic and talker information in speech
• Relationship between talker processing, working memory, and linguistic processing
• Development of talker processing in children with both typical and impaired language development.
Susannah Levi is an Associate Professor in the Department of Communicative Sciences and Disorders. She examines how information about a speaker affects language processing. Her past research has looked at whether people sound the same when speaking different languages and whether being familiar with a speaker’s voice in one language, helps a listener understand that speaker in a different language. Her current work expands on this to examine whether children, like adults, also show a processing benefit when listening to familiar talkers. She is also exploring whether language processing can be improved for children with language disorders using speaker familiarity.
Dr. Levi received her doctorate from the Department of Linguistics at the University of Washington, completed a postdoctoral research position in the Department of Brain and Psychological Sciences at Indiana University. Prior to coming to NYU, she taught at the University of Michigan. She is currently the Director of the Undergraduate Program in the Department of Communicative Sciences and Disorders.
.
Program Computing Project 4 builds upon CP3 to develop a program to .docxdessiechisomjj4
Program Computing Project 4 builds upon CP3 to develop a program to perform truss analysis. A truss consists of straight, slender bars pinned together at their end points. Truss members are considered to be two force, axial members. Thus, the force caused by each truss member - and the internal force in each member - acts only along it’s axis. In other words, the direction of each member force is known and only the magnitudes must be determined. To analyze a truss we study the forces acting at each individual pin joint. This is known as the Method of Joints. We will call each pin joint a node and the slender bars connecting the nodes will be called members. The previous project computed a unit vector to describe the vector direction of every member of a truss structure. To analyze the structure a few other key inputs must be included like the support reactions and external loads applied to the structure. With all of this information, you will need to make the correct changes to the provided planar (2-D) truss template program to be able to analyze a space (3-D) truss. What you need to do For a planar truss, every node has 2 degrees of freedom, the e1 and e2 directions. Therefore, for every planar truss problem, the total number of degrees of freedom (DOF) in the structure is equal to 2 times the number of nodes. We will consider the first degree of freedom for each node as the component acting in the e1 direction. So for any given node, i, the corresponding degree of freedom is (2·i)-1. For the same node, i, the corresponding value for the second degree of freedom, the component in the e2 direction, is 2-i. This numbering notation can be modified for a space truss. The difference with the space truss is that every node has 3 degrees of freedom, one degree for each of the e1, e2 and e3 directions. The degree of freedom indices are extremely crucial in understanding how to set up the matrices for the truss analysis. For this computing project, you will first need to understand the planar truss program and the inputs that are needed for that program. The first input is the spatial coordinates (x, y, z) of the nodal locations for a truss. It is convenient to label each node with a unique number (also known as the “node number”). Each row of the nodal coordinate array should contain the x and y coordinates of the node. We will use the matrix name of “x” for all nodal coordinates. Please note that “nNode” is an integer value that corresponds to the number of nodes in the truss and must be adjusted for every new truss problem. For Node 1 this matrix array input looks like: x(1,:) = [0,0]; Once the coordinates of the nodes are in the program, you will need to input how those nodes are connected by the members of the truss. In order to describe how the members connect the nodes you will also need to label each member with a “member number”. This connectivity array should contain only the nodes that are joined by a member, with each row containing firs.
Project 1 Resource Research and ReviewNo directly quoted material.docxdessiechisomjj4
Project 1: Resource Research and Review
No directly quoted material may be used in this project paper. Resources should be summarized or paraphrased with appropriate in-text and Resource page citations.
Project 1 is designed to help prepare you for the final project at the end of the semester. You will notice that, for your final project in this course, you will be asked to trace a crime or criminal incident through the adult criminal justice system, from initial arrest to the eventual return to the community following incarceration. As you work on the final project, you will encounter numerous decision points or stages in the system. Project 1 will assist you in preparing for your final project by introducing you to topic research. You may then use the results of this project to support your final project paper.
Project 1 Assignment:
Using the designated topic listed below (see, Topics), you will search the UMUC Library Services databases and the Internet for resource material that explains, clarifies, critiques, etc. the topic.
1. Your Resource Research and Review project must contain four (4) outside sources (not instructional material for this course), at least two of which must come from the UMUC Library data base.
2. Locate books, periodicals, and documents that may contain useful information and ideas on your topic. You may conduct your research with the assistance of a UMUC librarian, reviewing your own personal materials on the topic, using the Internet, visiting an actual library, etc. and reviewing the available items. Then, choose those works that provide a variety of perspectives on your topic.
Note: You can connect to Library Services by using the Library link under RESOURCES in the Classroom task bar, or link directly to the UMUC Library Guide to Criminal Justice Resources link in CONTENT
3. Type the reference “citation” information for the book, article, or document using the American Psychological Association (APA) formatting standards. (There are links to APA format standards under Library Services.)
4. Each reference is to be followed by the annotation. The purpose of the annotation is to inform the reader of the relevance, accuracy, and quality of the sources cited. Creating an annotated bibliography calls for a variety of intellectual skills: concise exposition, succinct analysis, and informed library research.
5. Write a concise annotation (150 words) for each reference that summarizes the central theme and scope of the book, article, or document. This must include:
a) briefly, in your own words, describe the content of the article
b) compares or contrasts the work with at least one other article in your research review
The topic: Issues with evidence (DNA, eyewitness testimonies, direct vs. circumstantial, etc.)
Format
The project paper should begin with an introductory paragraph and end with a concluding paragraph
Each annotation should contain approximately 150 words
Double space, 12 pt. font, 1” margins
Cover pa.
Professionalism Assignment I would like for you to put together yo.docxdessiechisomjj4
Professionalism Assignment
I would like for you to put together your current resume or update one that you have previously created. Refer to the attached curriculum vitae as an example to assist with the completion of this assignment. A curriculum vitae, or CV, is typically a longer version of a resume which includes conference and journal publications, research, and awards. CVs are usually 2-3 pages, compared to a resume which should usually be limited to a single page. Since most of you will not have publication or conference presentations at this point in your academic career, please leave that section out and submit a more traditional single page resume.
Education
M.S. Electrical and Computer Engineering, 2012
University of Louisville, Louisville, KY
B.S. Electrical Engineering, 2008
Western Kentucky University, Bowling Green, KY
Experience
Engineering Technician, 2014-Current
Engineering, Manufacturing, and Commercialization Center
Applied Physics Institute
Western Kentucky University
Instructor, 2014 - Current
Electrical Engineering Program
Department of Engineering
Western Kentucky University
Grosscurth PhD Fellow, 2012-2014
Department of Electrical and Computer Engineering
J.B. Speed School of Engineering
University of Louisville
Graduate Research Assistant, 2011-2012
Department of Electrical and Computer Engineering
J.B. Speed School of Engineering
University of Louisville
Electrical Engineer, 2009-2012
Applied Physics Institute
Western Kentucky University
Research Associate, 2008-2009
Applied Physics Institute
Western Kentucky University
Research Assistant, 2005-2008
Applied Physics Institute
Western Kentucky University
Publications
Craig Dickson, Stuart Foster,
Kyle Moss
, Anoop Paidipally, Jonathan Quiton, William Ray, and Phillip Womble,
Stochastic Modeling for Automatic Response Technology with Applications to Climate and Energy,
at the 8
th
Kentucky Entrepreneurship and Innovation Conference, Louisville, KY, June 2012
Jeffrey L. Hieb, James H. Graham, Nathan Armentrout, and
Kyle Moss
,
Security Pre-Processor for Industrial Control Systems,
at the 8
th
Kentucky Entrepreneurship and Innovation Conference, Louisville, KY, June 2012
Jeffery Hieb, James Graham, Jacob Schreiver,
Kyle Moss,
Security Preprocessor for Industrial Control Networks,
at the 7
th
International Conference on Information-Warfare and Security, Seattle, Washington, March 2012
Kyle Moss,
Phillip Womble, Alexander Barzilov, Jon Paschal, Jeremy Board,
Wireless Orthogonal Sensor Networks for Homeland Security
at 2007 IEEE Conference on Technologies for Homeland Security, Woburn, MA, May 2007
Barzilov, P. Womble, I. Novikov, J. Paschal, Jeremy Board, and
Kyle Moss
,
Network of Wireless Gamma Ray Sensors for Radiological Detection and Identification
at the SPIE Defense and Security Symposium, Orlando, FL, April 2007
Alexander Barzilov, Jeremy Board, .
Professor Drebins Executive MBA students were recently discussing t.docxdessiechisomjj4
Professor Drebin's Executive MBA students were recently discussing the benefits of a chart of accounts. Following is a transcript of the discussion. Most of the comments were correct, but two students were off base. Assume the role of Professor Drebin, and identify the two students whose statements are incorrect. Record your answer in Blackboard.
.
Professional Legal Issues with Medical and Nursing Professionals .docxdessiechisomjj4
"Professional Legal Issues with Medical and Nursing Professionals" Please respond to the following:
* From the scenario, analyze the different and overlapping general roles of physicians and nurses as they apply to professional credentialing and subsequent patient safety and satisfaction. Determine the major ways in which these overlapping roles may help play a part in health professional credentialing processes and conduct, and identify and analyze the ethical role these influences play in health care.
Analyze the major professional roles played by physicians and nurses as they apply to physicians’ conduct in the medical arena and to nurses in the role of adjuncts to physicians. Evaluate the degree and quality of care that physicians, nurses, and medical technologists provide in their primary roles, including, but not limited to, patient safety and satisfaction as required in 21st Century U.S. hospitals.
.
Prof Washington, ScenarioHere is another assignment I need help wi.docxdessiechisomjj4
Prof Washington, Scenario
Here is another assignment I need help with. I know the scenario is the same as before but now we need to come up with the project management plan. The Scenario is
You have been asked to be the project manager for the development of an information technology (IT) project. The system to be developed will allow a large company to coordinate and maintain records of the professional development of its employees. The company has over 30,000 employees who are located in four sites: Florida, Colorado, Illinois, and Texas. The system needs to allow employees to locate and schedule professional development activities that are relevant to their positions. Sophisticated search capabilities are required, and the ability to add scheduled events to the employees’ calendars is desired. The system needs to support social networking to allow employees to determine who is attending conferences and events. This will promote fostering relationships and ensure coverage of conferences that are considered of high importance.
Once an activity has been completed, employees will use the system to submit the documentation. The system should support notifications to management personnel whenever their direct reports have submitted documentation. The system should also notify employees if their deadline to complete professional development requirements is approaching and is not yet satisfied.
Project Scope Management Plan
For the given scenario, create a project scope management plan that will detail how the project scope will be defined, managed, and controlled to prevent scope creep. The plan may also include how the scope will be communicated to all stakeholders.
Project Scope
After you have the project scope management plan developed, define the project scope.
.
Prof James Kelvin onlyIts just this one and simple question 1.docxdessiechisomjj4
Prof James Kelvin only
It's just this one and simple question
1. This week we begin focusing on PowerPoint. When you create a PowerPoint presentation, there are many elements included such as: theme, transitions, images, font, color, content layout, etc. List and explain four guidelines you learned about how to create a successful PowerPoint presentation. Additionally, describe some common mistakes that are made when PowerPoint presentations are created.
.
Product life cycle for album and single . sales vs time ( 2 pa.docxdessiechisomjj4
Product life cycle for album and single .
sales vs time ( 2 pages not less with chart for each album and singles
Album
introduction,
growth
, maturity
, decline .
Singles
introduction,
growth
, maturity
, decline
.
Produce the following components as the final draft of your health p.docxdessiechisomjj4
Produce the following components as the final draft of your health promotion program written proposal;
1. Introduction to the Program project.
2. Epidemiological and Needs Assessments Summary
3. Risk Factors, Goals, Objectives and Educational Plans
4. Marketing Plans and Proposed Budget
5. Evaluation Plans
6. Leadership Needs and Collaborative Strategies
.
Produce a preparedness proposal the will recommend specific steps th.docxdessiechisomjj4
Produce a preparedness proposal the will recommend specific steps that could potentially reduce (mitigate) the loss of life and property resulting from you climate impact or natural hazard. The proposal should target a specific person, agency, municipality or organization responsible for emergency mitigation efforts. Seven sections should be labelled as indicated in bold and address the following:
Specifically Identify and state who is the intended audience for your proposal (Target audience)
Identify and describe the climate impact or natural hazard (Hazard)
Identify and explain the risk associated with your specific geographic location (Location)
Describe the atmospheric and geologic conditions or processes that give rise to the impact or hazard (Earth processes)
Describe ways in which human and environmental processes contribute to the impact or hazard (Human processes)
Discuss past impact/hazard events and mitigation or communication policies and their effectiveness (Past events/policies)
Recommend ethically and socially responsible ways to improve current mitigation and communication policies (Proposal)
Make sure and answer according to the bolded labels (Target audience, Hazard, etc.) Responses should be brief, except for your Proposal recommendation. If you have completed the Milestones as directed the majority of this information should already exist!
1. The preparedness proposal should focus on COMMUNICATING the science information to the target audience
2. The proposal MUST include at least two data sources supporting your recommendations and be represented in a graphical format
3. The proposal must be double spaced, size 12 font
4. The proposal must list references/citations where appropriate
1.5-2page.
China Gansu
mudslides. Read mileston I write fist. here will have the information you need use in that paper.
.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How libraries can support authors with open access requirements for UKRI fund...
Starting the StrategyCatherine OlszanowskiArgosy.docx
1. Starting the Strategy
Catherine Olszanowski
Argosy University
Capstone Experience in Integration and Strategy B6028
Dr. Thomas Kemp
November 27, 2013
Running Head: STARTING THE STRATEGY1
STARTING THE STRATEGY 14
Abstract
Honda Motor Corporation was established in 1946 by Soichiro
Honda. Honda is an international corporation that manufactures
a varied range of motor products, from fuel efficient cars,
mopeds, engines, motorcycles, to exclusive sports cars. This
audit assesses Honda’s market position, value proposition and
competitive advantage at the same time evaluates the existing
atmosphere Honda functions in. This paper will also perform a
preliminary assessment of external factors that comprise the
Porters five forces. Lastly, this paper will focus on Honda’s
strategic issues and provide proposals that will assist the
company in determining problems while providing results and
recommendations.
Running head: PRELIMINARY STRATEGY AUDIT 2
Table of Contents
3. ………………………………………… 11
Summary of Key Findings and
Recommendations……………………………………………………
……………. 12
Conclusion……………………………………………………………
…………………………………………… 13
References14
Starting the Strategy
Introduction
In today’s market few companies know that being able to
sustain a competitive advantage is crucial to the longevity of a
company. Honda has been in business since 1903 which is
celebrating their 110th anniversary and within that time Honda
has become a global icon that has been at the forefront of the
motorcycle industry.
Market Position:
According to Honda’s website it has stated that Honda’s target
consumers are: “In 2012, U.S. sales of new Honda motorcycles
to our “outreach” customers -- young adults 18-34, women,
African-Americans and Hispanics – grew overall at more than
twice the rate as sales to our traditional U.S. customer base of
Caucasian men, ages 35-plus” (Honda, 2013, p. 3). Honda has a
healthy product line that caters to every price point and also has
a parts and service and clothing departments that further
facilitate the Honda experience. Honda’s marketing strategy is
about American made motorcycles and freedom of the road.
Each Honda store is franchised out and has at least one
dealership in each major city so that they can integrate
themselves in the local communities that they do business in.
The main characteristics are being apart American icon and a
part of American history. Those two characteristics make
consumers feel like they are not only a part of an American Icon
and American history but consumers get a sense of family
belongingness.
4. Most males want a motorcycle that fits their specific wants and
needs first evaluating what they can realistically afford and then
find what they are looking for in a Honda. The majority of
women that walk into a Honda dealership mainly are geared
towards apparel because, Honda in recent years have been
designing clothes that have been the trend setters. For either
gender people who buy a Honda product tells people that there
is infinity of the motorcycle lifestyle that each gender
appreciates to a certain degree.
Value Proposition:
Honda satisfies their consumer base by delivering superior
quality products in the motorcycles they sell and parts in the
apparel departments. Each aspect that Honda contributes to the
wants and needs of consumers has far exceeded expectations
because; of the products that are sold have a long shelf life that
lasts for years even after the consumer purchases it. For
example, Motorcycle riders who purchase parts for their
motorcycle rarely fail and far exceed the original amount of
time specified of use such as: exhaust pipes that can last for the
life of the motorcycle in many cases. Honda however lacks a
service where a consumer can ship their motorcycle from one
coast to the other coast in times of life changing events. Honda
has positioned themselves as a Motorcycle maker that is above
pedigree and projects a certain status symbol that demands
respect and admiration from onlookers. Honda strictly speaking
has three main competitors; Honda, Suzuki, and Victory.
Competitive Advantage:
The differences between these motorcycle makers and Honda is
that Honda, Suzuki, and Victory all still have carburetors while
Honda uses a fuel injection system which unlike their
competitors need chokes to start their motorcycles. In terms of
function Honda has the largest catalog of customization for each
motorcycle in their product line. Quality wise, Honda’s are like
Ford trucks they are built to last. Function wise Honda has
made sure that it is easy and simple to use without a
complicated mess of dashboards like in some cars or other
5. motorcycles for that matter. On a price stand point both Honda
and their competitors are pretty close in the way of beginner
motorcycles. Honda only makes money selling their medium to
high level motorcycles, because, of the cost ratio.
Availability of motorcycles is always in abundance as Honda’s
arrive in dealership lots weekly. Brand image is also important
and Honda makes sure that there is a significant meaning of
freedom and an iconic worldwide recognition system with the
“Bar and Shield” logo. The differentiation is important to
consumers because, they want to be associated in certain status
that brings consumers in a family oriented environment for life.
Honda’s competitive advantage stems from its loyal consumers
that keep coming back and generational new consumers because,
of the quality products Honda sells. Honda’s key to long term
sustainability comes from loyal consumers and generational
consumers that grew up with their parents and around Honda so
naturally this is the prime reason why Honda has lasted 110
years of operational effectiveness. For Honda to continue
support the long term sustainability for as Mike Moran from San
Diego Honda stated that the use of digital media has become the
best medium for advertising to get their product line to the
consumer.
External Environment
Current Environment:
Honda has positioned the company to be at the forefront of
motorcycle ingenuity and quality craftsmanship that consumers
want to be on the cutting edge with. Consumers also yearn to be
a part of an iconic brand known globally while also owning a
part of American history.
Many businesses believe that simply bringing products to
consumers is the only goal of the business and for the most part
it is. Unfortunately, for businesses there are external elements
that can complicate the organizational effectiveness of a given
business. On the reverse end, however, some external elements
can also help businesses thrive as well. Honda has been a
company that has cemented themselves as an iconic company
6. that has been in business since the early 1900’s. In today’s
business economy, it is important that a global company such as
Honda is aware of the environmental factors and trends that
stem from economic, political, regulatory, and technological
trends.
Assessment of External Factors:
Since the economic recession that had started in 2007 and
supposedly ended in 2009, consumers were very frugal with
how they spent their money and where they spent it. Most
people who decide to purchase a Honda do so partly for two
reasons: One, because, consumers love American made
motorcycles, and consumers are genuinely passionate about
riding as a whole. Two is also because it is something that most
consumers view as a hobby. Honda has had to expand their
demographics since more often the average middle aged white
male would be Honda’s main consumer base. According to the
Washington Post article entitled, Honda Explains U.S. Economy
stated that: “Honda is dealing with that by pushing particularly
hard on what it calls “outreach” segments of the market, as
opposed to just it’s “core customers” of people who have
traditionally bought the company’s motorcycles” (Irwin, 2013,
p. 1). Honda understands that that trend now is to appeal to a
broader consumer base because in order for Honda to survive
the company needs to be able to appeal to diverse groups of
people.
Politically Honda has been involved in federal election
contributions, which according to Tribune Business News
article, GOP has edge in Honda Donations, stated “Honda
company’s political action committee has given 57% of its
contributions in federal races to Republicans and 46% to
Democrats none of the contributions are huge; That’s about the
list price of a 2009 Fat Bob” ("GOP has edge," 2008). Honda
has always been involved politically to encourage law changes
that could benefit riders or tougher laws to help riders stay safe.
Technology trends are important for Honda because today’s
generation is all about the information technology both on the
7. consumer side and on the company side. In an article,
Wisconsin Companies Ranked Top in Nation in IT stated that
“Honda shows a solid commitment to training employees and
keeping up with technological trends. The company has also
made a significant investment in innovation, including e-
commerce, to maintain their competitive edge” (Murphy, 2013).
Geographically Honda operates globally and with that many
motorcycle enthusiasts creates clubs. Honda decided to also
create an association or club as well called H.O.G., which
stands for Honda Owners Group. Geographically, H.O.G. is
everywhere because with each person who purchases a Honda
the consumer is automatically apart of the H.O.G. association
for one year, which has become a trend that Honda has started.
Assessment of Porters Five Forces:
Porter’s five forces are indicated in the five areas, which
constitute a driving force in competitive advantage. First the
Bargaining power of consumers is huge. Consumers now have
many tools at their fingertips with the introduction of the smart
phone and the internet. Next is the bargaining power of
suppliers. Honda is such a huge company now that suppliers bid
on the contract to transport not only motorcycles in and around
the country, but also parts and any other necessity that Honda
requires for successful business operations. Next is the threat
of new entrants, new players, such as: Honda, Suzuki and
Victory have come into play against Honda and are targeting the
same demographic customer base. Finally, is the Threat of
Substitute Products. Again, substitute products generally come
back to the competitive threats that can be seen as substitute
products that provide ownership like a Honda, but not exactly a
Honda. The point being the substitute products take away from
the overall market share that Honda has worked hard to attain
since its birth in 1903.
Consumers can price compare right from their phones and they
can do more extensive research of the products and services
from home. Today’s market is filled with information to make
bargaining for a product or service much easier for consumers
8. to negotiate price. The market is dominated by a few large
suppliers rather than having a lot of smaller suppliers that
source of supply. The relationship to powerful suppliers can
potentially reduce strategic options for the organization.
Honda’s purchasing activities are guided by the Supply
Management Strategy (SMS).
The SMS provides a supply management roadmap that enables
stakeholders to effectively and efficiently meet the long-term
goals of the Honda organization. Hondas' suppliers know that
they have some bargaining power over their materials that they
use to build their bikes. Without the suppliers, Honda’s
longevity as a company may be put in jeopardy. It is also
important to note that Honda although sticks with suppliers that
want to be associated with the reputation it has, but they also
have some power as well if the suppliers demand too much with
their materials simply because of the association Honda brings.
Part of its brand loyalty to customers, Honda has built its
reputation from their cars and so decided to try the motorcycle
industry. Suzuki has long been a maker of motorcycles;
however, they specialize in performance motorcycles and now
they have since grown into the cruiser market to compete
directly with other makers such as Honda and Victory. Victory
has also been a long standing maker of motorcycles. Victory has
been a little closer at gaining brand loyalty because Victory is
almost as iconic as Honda themselves. Although, these other
makers do have similar features in the making of their
motorcycles eventually, however, there is one fact that remains
the same with consumers, which is cost. Any business who
wants to stand in a particular industry knows that you have to
undercut your competitors to draw in consumers either that or
somehow differentiate yourself, so that consumers are willing to
pay more.
Close customer relationships: Every dealership wants to make a
bond between the dealership and the consumer because
developing that bond means repeat business. The relative price
for performance of substitutes, although Honda has competitors
9. like Honda, Honda in particular has tried to undercut Honda and
gain more market share. This is why Honda advertises relatively
close to Honda’s price points. The competitive rivalry between
Honda, Honda, Victory and Suzuki is more about product
reputation and quality. All of them have similar strategies;
therefore, what it comes down to is innovation and overall size
and price points for the consumer.
Conducting a preliminary s.w.o.t. analysis is a brief overview of
a business that outlines what a business strengths, weaknesses,
opportunities and threats are. The External strengths are: gas
prices, generational riders and the E.PA. (Environmental
protection Agency). The internal strengths include: Human
Capital and a family oriented atmosphere. The company takes
advantage of the opportunities the company has created like the
H.O.G. These weekend barbeques lure riders into coming
weekly in hopes of consumer spending. The biggest threats that
should be of concern for Honda is their competitors who are:
Suzuki, Honda, and Victory.
Strategic Issues
Economic Health:
Why it is an issue: Honda has proven themselves time and time
again that they are a company that can last for decades however,
even though Honda has survived a few economic pit falls like
the recent economic recession, Honda has realized that now than
ever before Honda is closely tied with how America’s economic
standing affects the company not only from a production
standpoint, but also in a shrinkage in their consumer base both
in America and abroad. It is imperative that if Honda is going
to last through future economic standoffs, then Honda must
provide incentives for consumers to buy into their products
much like what Hyundai did when they promoted that if you
bought a car from them and you lost your job you can bring
your vehicle back. This program reassured consumers that
Hyundai is in touch with the American people and is clearly is
making an effort to boost not only sales, but American
confidence.
10. Aging Riders:
Why it is an Issue: Honda deeply depends on generational riders
to sustain their core business, which means that they must
appeal to ever changing demands of the next generation. If
Honda is going to be continually successful they must be able to
integrate more technology and innovation within their product
line to stay fresh and relevant in the industry.
Diversifying:
Why it is an issue: Honda has not really used their brand name a
whole lot in other outside products. Over recent years Honda
has expanded their brand name of American made into another
company, Ford. With the partnership with Ford and their F-
series trucks Honda has understood that their world does not
have to end with motorcycles. Ford has been massively
successful in selling their F-series trucks simply because; the
Honda name is also attached. If Honda wants to broaden their
name out to other ages and demographics Honda could design
and market their own trucks as a separate line of vehicles
should the motorcycle industry encounter slow growth
progression because, of a given economic downturn. If Honda
can successfully diversify Honda can then stay in the minds of
consumers and perhaps drive consumers back into the world of
motorcycles.
Summary of Key findings and Recommendations
The Key Findings:
· Market Position
Honda has been able to make the company appeal to all ages
and races however; Honda could for example produce a
motorcycle that may be more female friendly to increase the
amount of female riders, since there is still a sizeable gap
between male and female riders.
· Competitive Advantage
The functionality and history of the company are its main
selling points between choosing Honda and a competitor like
Honda. In order to stay ahead of the continually competitive
industry Honda should be able to stay technologically ahead
11. while Honda has managed to produce fuel injected motorcycles.
The company may be able to entertain a possible innovation of a
hybrid or all electric Honda, which may help the company
create an eco- friendly company image.
· Strategic Issues
Evaluating what Honda has experienced in the past and being
able to navigate its own economic health in an effort to sustain
the longevity of the company in the present and coming future
that presides in the issues of its current aging riders and
diversification recommendations. It is recommended that
Honda listen to their current consumers and expand into other
areas that the Honda brand aligns with American values. It is
possible that maybe with the existing partnership with Ford
Honda could also provide aftermarket accessories for their
Honda themed trucks while also thinking about entering the
truck aspect of the auto industry.
Conclusion
Honda is a remarkable company that has shown that external
trends abound in the industry as well as being able to evaluate
Porters Five Forces, and how they relate to Honda while also
conducting a preliminary strengths, weaknesses, opportunities,
and threats. Areas of assessment in which Honda can improve
upon are ones that Honda has been able to be satisfied with.
Honda will always be able to find areas to improve upon
although, most consumers are happy with what Honda provides
and that is an enjoyable riding experience
12. References
GOP has edge in Honda donations. (2008, August 26).
McClatchy- Tribune Business News. Retrieved from
http://search.proquest.com.libproxy.edmc.edu/pqcentral/docvie
w/464373924/14074F4DAC04126F2C4/11?accountid=34899
Honda. (2013).
http://investor.Honda.com/phoenix.zhtml?c=87981&p=irol-
homeprofile&locale=en_US&bmLocale=en_US
Irwin, N. (2013). How Honda explains the U.S. economy.
Retrieved from
http://www.washingtonpost.com/blogs/wonkblog/wp/2013/01/29
/how-Honda-explains-the-u-s-economy/
Murphy, C. (2013). Wisconsin Companies Ranked Top in
Nation in IT. Retrieved from http://wtnnews.com/articles/35/
Running Head:
STARTING THE STRATEGY
1
Starting the Strategy