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Marketing warfare strategies

The document discusses various marketing warfare strategies employed by companies, such as offensive and defensive tactics, illustrated through examples like Coke vs Pepsi and MI vs Realme. It details approaches like frontal attacks, encirclement, bypassing, and guerrilla marketing, emphasizing resource allocation and market positioning. Key examples demonstrate how brands like Maruti, Titan, and LG adapt their strategies to compete effectively in the marketplace.

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Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies
Marketing warfare strategies

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