The document discusses using customer development to build a SaaS product. It recommends validating hypotheses by talking directly to customers to understand problems rather than assuming ideas. Customer development should happen early at the idea stage and ongoing to prioritize features. When doing customer development, meet with users in person, take notes, and ask questions about their companies, problems, and current solutions to understand their needs. Customer development is important for finding the right problems to solve rather than just building proposed solutions.
In this presentation, I will cover the following topics:
- What is product strategy?
- Creating a product strategy through product ideas & product themes
- Building a prioritized product roadmap
12 Rules for Building Your Product Management PlaybookJeremy Horn
Slides Ian Moulton recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Most product launches seem to be troubled. Either we don't hit the market window, we don't take the right steps, or we don't work with the right people. This presentation provides snapshot to help you perfect your product launches.
Leverage Data for Product Decisions by Google Prod. S&O LeadProduct School
Main takeaways:
- How to transition from a business analyst/consulting role into a PM role
- Internalizing data-informed product decision making
- How data interpretation and metrics change over the product life cycle
In this presentation, I will cover the following topics:
- What is product strategy?
- Creating a product strategy through product ideas & product themes
- Building a prioritized product roadmap
12 Rules for Building Your Product Management PlaybookJeremy Horn
Slides Ian Moulton recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Most product launches seem to be troubled. Either we don't hit the market window, we don't take the right steps, or we don't work with the right people. This presentation provides snapshot to help you perfect your product launches.
Leverage Data for Product Decisions by Google Prod. S&O LeadProduct School
Main takeaways:
- How to transition from a business analyst/consulting role into a PM role
- Internalizing data-informed product decision making
- How data interpretation and metrics change over the product life cycle
Part 2 of the training I did for Barnard's Entrepreneur's Training program for high-school (or beginners) on how to create a product roadmap (i.e. create a plan to build your product)
Slides Marc Wendell recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
How to Define a Vision in Product by SonicWall Director of PMProduct School
The presentation walks through the journey of our speaker to Product Management in the world of tech, talking about how to market one's skills and how to get into the industry. It also touches on balancing knowledge and personal experience with what's best for a wider user group.
Main takeaways:
- Importance of defining product vision for cross-functional leadership alignment
- Creating a business case for a product concept or an enhancement with long term goals
- Regular interaction and feedback from users is key to product success
- Learnings from being a Product Manager in a large or small organization.
Intro to Product Management by HubSpot Product ManagerProduct School
Takeaways:
- Meet the Product School Team and potential classmates
- Get an overview of the curriculum and course objectives
- Meet the Lead Instructor and hear about their background
- Have the chance to ask Product School Alumni questions about their experience
Product Management Interview Crash Course by Google PMProduct School
Main takeaways:
-Getting into interview mode: How to prepare effectively
-Structuring your answers: Basic principles and frameworks that can be applied to most situations
-Finding the edge: Things that will make you stand out
Help Customers Become Data Storytellers by Yellowfin Product LeaderProduct School
Main takeaways:
-You’ll learn how to gather a variety of information, so the right data is always available.
-Identify the various charting options that go into creating a “wow” story.
-How great design can help build trust with your customers and create engaging content their audience will love.
So You’re A “Senior Product Manager”...Now What?Jeremy Horn
Slides Dan Mason recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Building and Marketing Enterprise Products - Challenges, Trends and Compariso...Aneesh Bhatnagar
This presentation covers key aspects of Building and Marketing Enterprise Products. It also includes comparison of Enterprise vs Consumer Product Management and Marketing. The challenges are different and the idea is to give a brief overview. This is to help budding and aspiring Product Managers, anyone wanting to move from Enterprise to Consumer or vice versa, Business Management, Marketing graduates and post graduates interested in research and making a career choice.
The slides are for a course that is LIVE on Udemy.com (https://www.udemy.com/product-roadmap-101/)
The slides outline how to build an effective product by translating product strategy into product roadmap for enterprise products.
The Types of Product Management Roles by PayPal Sr Product ManagerProduct School
Main Takeaways:
- Each Product management role is unique. What are the various types of product management roles and how to identify the right one for you.
- Overview of types of PM roles - growth, platform, data, mobile applications, product marketing, internal tools, API, etc.
- How to use your background to make your job search targeted and position yourself for success.
Product Process Management Development Marketing Strategy Framework Gear Flow...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Product Process Management Development Marketing Strategy Framework Gear Flowchart and has templates with professional background images and relevant content. This deck consists of total of twelve slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/3hJtcYn
Using Customer Development to Build Your SaaS StartupArpit Rai
I recently spoke at the ProductGeeks conference organized by NextBigWhat in Bangalore on the 14th of April, 2018. The topic of my talk was on how SaaS startups can use customer development to build their product/growth
Practical Tips for Building PM Skills by Reddit Sr PMProduct School
Main Takeaways:
- The best way to start developing your product sense is to think intentionally about your everyday product usage.
- The only way to develop execution skills is by building, shipping, and iterating. And you don't have to know how to write code to build something!
- Always try to tie the impact of a proposed feature or idea back to a top-line metric that the company cares about, whether it's active users, revenue, or something else that impacts the business.
Part 2 of the training I did for Barnard's Entrepreneur's Training program for high-school (or beginners) on how to create a product roadmap (i.e. create a plan to build your product)
Slides Marc Wendell recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
How to Define a Vision in Product by SonicWall Director of PMProduct School
The presentation walks through the journey of our speaker to Product Management in the world of tech, talking about how to market one's skills and how to get into the industry. It also touches on balancing knowledge and personal experience with what's best for a wider user group.
Main takeaways:
- Importance of defining product vision for cross-functional leadership alignment
- Creating a business case for a product concept or an enhancement with long term goals
- Regular interaction and feedback from users is key to product success
- Learnings from being a Product Manager in a large or small organization.
Intro to Product Management by HubSpot Product ManagerProduct School
Takeaways:
- Meet the Product School Team and potential classmates
- Get an overview of the curriculum and course objectives
- Meet the Lead Instructor and hear about their background
- Have the chance to ask Product School Alumni questions about their experience
Product Management Interview Crash Course by Google PMProduct School
Main takeaways:
-Getting into interview mode: How to prepare effectively
-Structuring your answers: Basic principles and frameworks that can be applied to most situations
-Finding the edge: Things that will make you stand out
Help Customers Become Data Storytellers by Yellowfin Product LeaderProduct School
Main takeaways:
-You’ll learn how to gather a variety of information, so the right data is always available.
-Identify the various charting options that go into creating a “wow” story.
-How great design can help build trust with your customers and create engaging content their audience will love.
So You’re A “Senior Product Manager”...Now What?Jeremy Horn
Slides Dan Mason recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Building and Marketing Enterprise Products - Challenges, Trends and Compariso...Aneesh Bhatnagar
This presentation covers key aspects of Building and Marketing Enterprise Products. It also includes comparison of Enterprise vs Consumer Product Management and Marketing. The challenges are different and the idea is to give a brief overview. This is to help budding and aspiring Product Managers, anyone wanting to move from Enterprise to Consumer or vice versa, Business Management, Marketing graduates and post graduates interested in research and making a career choice.
The slides are for a course that is LIVE on Udemy.com (https://www.udemy.com/product-roadmap-101/)
The slides outline how to build an effective product by translating product strategy into product roadmap for enterprise products.
The Types of Product Management Roles by PayPal Sr Product ManagerProduct School
Main Takeaways:
- Each Product management role is unique. What are the various types of product management roles and how to identify the right one for you.
- Overview of types of PM roles - growth, platform, data, mobile applications, product marketing, internal tools, API, etc.
- How to use your background to make your job search targeted and position yourself for success.
Product Process Management Development Marketing Strategy Framework Gear Flow...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Product Process Management Development Marketing Strategy Framework Gear Flowchart and has templates with professional background images and relevant content. This deck consists of total of twelve slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/3hJtcYn
Using Customer Development to Build Your SaaS StartupArpit Rai
I recently spoke at the ProductGeeks conference organized by NextBigWhat in Bangalore on the 14th of April, 2018. The topic of my talk was on how SaaS startups can use customer development to build their product/growth
Practical Tips for Building PM Skills by Reddit Sr PMProduct School
Main Takeaways:
- The best way to start developing your product sense is to think intentionally about your everyday product usage.
- The only way to develop execution skills is by building, shipping, and iterating. And you don't have to know how to write code to build something!
- Always try to tie the impact of a proposed feature or idea back to a top-line metric that the company cares about, whether it's active users, revenue, or something else that impacts the business.
Is a PM Equipped to Become a Founder by Zalando Head of ProductProduct School
Main takeaways:
- Similarities between a PM and a Founder
- Key questions to answer before starting a company
- The first document needed to start a venture
Is a PM Equipped to Become a Founder by Zalando Head of ProductProduct School
Main takeaways:
- Similarities between a PM and a Founder
- Key questions to answer before starting a company
- The first document needed to start a venture
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdfMark Opanasiuk
How to leverage your work with a Product Mindset - Mark Opanasiuk
1. What is a Product Mindset?
2. Product Thinking Mindset on Personal level.
3. Product Mindset on Organization level.
How great is your product idea? Every idea is great, but not every product idea can monetize itself. The product development process is crucial in deciding whether or not your product can be pushed to production. This guide will teach you how to validate your product ideas so that you can launch your next product successfully.
-Кто такой продакт менеджер?
-видение;
-стратегия;
-дизайн;
-исполнение;
-отличие продакт менеджера от других ролей в разработке;
-ключевые навыки продакт менеджера;
-почему быть продакт менеджером круто?
Intro to Lean Startup and Customer Discovery for AgilistsShashi Jain
This is a short presentation I made to the Portland Agile and Scrum group giving a light introduction to Lean Startup, Customer Discovery, and how you use them together to create a product-market fit.
Solving Design and Business Problems in 3 Days with Google Design Sprint by B...Borrys Hasian
This is the slides used to guide Google-style Design Sprint workshop. I've shared this process with more than 1600 people through workshop, seminar, Google Developers Festival, lecture, and some other initiatives. Feel free to reach out for discussion, and to engage Circle UX to build internal competence in your product and design team.
Understanding is everything. JTBD is the best framework for product marketing and management, but it can seem a bit hard to grasp. USEFUL can help your team to do that.
The Product Perspective on Problem Solving by former Visa PMProduct School
As an Engineer Sarika used to jump to the question - How ? How do I solve this problem ?
But as a Product Manager she had to change her perspective. Sarika added many more questions before coming to how. The general checklist she follows is :
-What is the problem?
-What is the severity of impact?
-What are our short term and long term options?
-Communication : Internal vs External?
Journey to product / market fit explained. What do the start-up's first stages look like and what you should keep in mind when identifying a problem worth solving, creating a product and getting your first customers
Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
We are launching a SaaS report dedicated to the whole SaaS market.
It is a useful pill of knowledge for the non-technical founders who are struggling with many challenges, especially the technological ones. In the report, we cover the specific problems/dilemmas such as:
- Is it worth making SaaS start-up if you are a non-technical founder?
- What are the biggest challenges to a non-technical founder?
- MVP as the most popular way to deliver product time to market
- Useful tips on how to build a SaaS product in 6 simple steps
Check out the report and make sure to eliminate common mistakes that can hurt your business. Are you a non-technical founder? Don’t worry!
In the short tutorial, you will learn how to successfully build a SaaS product with no programming skills.
This is a crash course in new product marketing. In less than 30 slides you'll learn how to develop a new product concept, build a business plan to turn this concept into a reality, as well as how to craft a marketing plan to help you sell this product. You'll find these step-by-step slides easy to understand and, by the end, be in a better position to launch your idea to the world.
The fundamental problem of a Product Manager is identifying what to build and knowing when to build it. In this session, Joshua will talk about how to build the structure that allows you to identify what product to build, how to objectively justify these product priorities based on business realities, and how to communicate these priorities to stakeholders within your organization.
Similar to Using Customer Research to Build Your Product (20)
Designing for Privacy in Amazon Web ServicesKrzysztofKkol1
Data privacy is one of the most critical issues that businesses face. This presentation shares insights on the principles and best practices for ensuring the resilience and security of your workload.
Drawing on a real-life project from the HR industry, the various challenges will be demonstrated: data protection, self-healing, business continuity, security, and transparency of data processing. This systematized approach allowed to create a secure AWS cloud infrastructure that not only met strict compliance rules but also exceeded the client's expectations.
Prosigns: Transforming Business with Tailored Technology SolutionsProsigns
Unlocking Business Potential: Tailored Technology Solutions by Prosigns
Discover how Prosigns, a leading technology solutions provider, partners with businesses to drive innovation and success. Our presentation showcases our comprehensive range of services, including custom software development, web and mobile app development, AI & ML solutions, blockchain integration, DevOps services, and Microsoft Dynamics 365 support.
Custom Software Development: Prosigns specializes in creating bespoke software solutions that cater to your unique business needs. Our team of experts works closely with you to understand your requirements and deliver tailor-made software that enhances efficiency and drives growth.
Web and Mobile App Development: From responsive websites to intuitive mobile applications, Prosigns develops cutting-edge solutions that engage users and deliver seamless experiences across devices.
AI & ML Solutions: Harnessing the power of Artificial Intelligence and Machine Learning, Prosigns provides smart solutions that automate processes, provide valuable insights, and drive informed decision-making.
Blockchain Integration: Prosigns offers comprehensive blockchain solutions, including development, integration, and consulting services, enabling businesses to leverage blockchain technology for enhanced security, transparency, and efficiency.
DevOps Services: Prosigns' DevOps services streamline development and operations processes, ensuring faster and more reliable software delivery through automation and continuous integration.
Microsoft Dynamics 365 Support: Prosigns provides comprehensive support and maintenance services for Microsoft Dynamics 365, ensuring your system is always up-to-date, secure, and running smoothly.
Learn how our collaborative approach and dedication to excellence help businesses achieve their goals and stay ahead in today's digital landscape. From concept to deployment, Prosigns is your trusted partner for transforming ideas into reality and unlocking the full potential of your business.
Join us on a journey of innovation and growth. Let's partner for success with Prosigns.
Listen to the keynote address and hear about the latest developments from Rachana Ananthakrishnan and Ian Foster who review the updates to the Globus Platform and Service, and the relevance of Globus to the scientific community as an automation platform to accelerate scientific discovery.
Strategies for Successful Data Migration Tools.pptxvarshanayak241
Data migration is a complex but essential task for organizations aiming to modernize their IT infrastructure and leverage new technologies. By understanding common challenges and implementing these strategies, businesses can achieve a successful migration with minimal disruption. Data Migration Tool like Ask On Data play a pivotal role in this journey, offering features that streamline the process, ensure data integrity, and maintain security. With the right approach and tools, organizations can turn the challenge of data migration into an opportunity for growth and innovation.
How Recreation Management Software Can Streamline Your Operations.pptxwottaspaceseo
Recreation management software streamlines operations by automating key tasks such as scheduling, registration, and payment processing, reducing manual workload and errors. It provides centralized management of facilities, classes, and events, ensuring efficient resource allocation and facility usage. The software offers user-friendly online portals for easy access to bookings and program information, enhancing customer experience. Real-time reporting and data analytics deliver insights into attendance and preferences, aiding in strategic decision-making. Additionally, effective communication tools keep participants and staff informed with timely updates. Overall, recreation management software enhances efficiency, improves service delivery, and boosts customer satisfaction.
SOCRadar Research Team: Latest Activities of IntelBrokerSOCRadar
The European Union Agency for Law Enforcement Cooperation (Europol) has suffered an alleged data breach after a notorious threat actor claimed to have exfiltrated data from its systems. Infamous data leaker IntelBroker posted on the even more infamous BreachForums hacking forum, saying that Europol suffered a data breach this month.
The alleged breach affected Europol agencies CCSE, EC3, Europol Platform for Experts, Law Enforcement Forum, and SIRIUS. Infiltration of these entities can disrupt ongoing investigations and compromise sensitive intelligence shared among international law enforcement agencies.
However, this is neither the first nor the last activity of IntekBroker. We have compiled for you what happened in the last few days. To track such hacker activities on dark web sources like hacker forums, private Telegram channels, and other hidden platforms where cyber threats often originate, you can check SOCRadar’s Dark Web News.
Stay Informed on Threat Actors’ Activity on the Dark Web with SOCRadar!
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
Unleash Unlimited Potential with One-Time Purchase
BoxLang is more than just a language; it's a community. By choosing a Visionary License, you're not just investing in your success, you're actively contributing to the ongoing development and support of BoxLang.
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
Modern design is crucial in today's digital environment, and this is especially true for SharePoint intranets. The design of these digital hubs is critical to user engagement and productivity enhancement. They are the cornerstone of internal collaboration and interaction within enterprises.
Experience our free, in-depth three-part Tendenci Platform Corporate Membership Management workshop series! In Session 1 on May 14th, 2024, we began with an Introduction and Setup, mastering the configuration of your Corporate Membership Module settings to establish membership types, applications, and more. Then, on May 16th, 2024, in Session 2, we focused on binding individual members to a Corporate Membership and Corporate Reps, teaching you how to add individual members and assign Corporate Representatives to manage dues, renewals, and associated members. Finally, on May 28th, 2024, in Session 3, we covered questions and concerns, addressing any queries or issues you may have.
For more Tendenci AMS events, check out www.tendenci.com/events
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...Hivelance Technology
Cryptocurrency trading bots are computer programs designed to automate buying, selling, and managing cryptocurrency transactions. These bots utilize advanced algorithms and machine learning techniques to analyze market data, identify trading opportunities, and execute trades on behalf of their users. By automating the decision-making process, crypto trading bots can react to market changes faster than human traders
Hivelance, a leading provider of cryptocurrency trading bot development services, stands out as the premier choice for crypto traders and developers. Hivelance boasts a team of seasoned cryptocurrency experts and software engineers who deeply understand the crypto market and the latest trends in automated trading, Hivelance leverages the latest technologies and tools in the industry, including advanced AI and machine learning algorithms, to create highly efficient and adaptable crypto trading bots
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
Paketo Buildpacks : la meilleure façon de construire des images OCI? DevopsDa...Anthony Dahanne
Les Buildpacks existent depuis plus de 10 ans ! D’abord, ils étaient utilisés pour détecter et construire une application avant de la déployer sur certains PaaS. Ensuite, nous avons pu créer des images Docker (OCI) avec leur dernière génération, les Cloud Native Buildpacks (CNCF en incubation). Sont-ils une bonne alternative au Dockerfile ? Que sont les buildpacks Paketo ? Quelles communautés les soutiennent et comment ?
Venez le découvrir lors de cette session ignite
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I ...Juraj Vysvader
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I didn't get rich from it but it did have 63K downloads (powered possible tens of thousands of websites).
Large Language Models and the End of ProgrammingMatt Welsh
Talk by Matt Welsh at Craft Conference 2024 on the impact that Large Language Models will have on the future of software development. In this talk, I discuss the ways in which LLMs will impact the software industry, from replacing human software developers with AI, to replacing conventional software with models that perform reasoning, computation, and problem-solving.
Quarkus Hidden and Forbidden ExtensionsMax Andersen
Quarkus has a vast extension ecosystem and is known for its subsonic and subatomic feature set. Some of these features are not as well known, and some extensions are less talked about, but that does not make them less interesting - quite the opposite.
Come join this talk to see some tips and tricks for using Quarkus and some of the lesser known features, extensions and development techniques.
How Does XfilesPro Ensure Security While Sharing Documents in Salesforce?XfilesPro
Worried about document security while sharing them in Salesforce? Fret no more! Here are the top-notch security standards XfilesPro upholds to ensure strong security for your Salesforce documents while sharing with internal or external people.
To learn more, read the blog: https://www.xfilespro.com/how-does-xfilespro-make-document-sharing-secure-and-seamless-in-salesforce/
How Does XfilesPro Ensure Security While Sharing Documents in Salesforce?
Using Customer Research to Build Your Product
1. Using Customer Development to Build
Your SaaS Product
Arpit Rai
Principal Product Manager @ ThoughtSpot | ex VP Products, WebEngage
2. About Me
● Career
○ Currently Principal Product Manager at ThoughtSpot
○ Previously VP Products at WebEngage, 1st product hire at BrowserStack
○ Experience in SaaS only. No B2C experience
○ SaaS experience at different stages
■ WebEngage (3-3-2-2-2)
■ BrowserStack (3-3-2-2-2)
■ ThoughtSpot ($100M+ ARR)
● Blog
○ Thoughts on product and growth in SaaS: https://www.medium.com/@arpitrai
3. Agenda
1. The WebEngage story
2. What is customer development & Why do you need it?
3. When do you do customer development?
4. How do you do customer development?
5. Summary
8. Output of customer development
Added to wishlist
Purchased in next
30 days?
Do nothing
Yes
No
Send email
User reachable on
email?
Yes
No
User reachable on
mobile?
9. Validation from customers
We were able to fit majority of their use cases
Customers came back with more use cases we had not thought of!
12. What customer development is not
❌ It’s not asking customers what they want and building it
❌ It’s not running surveys
13. What customer development is
✅ Validate your hypothesis so you figure out the right problem to solve
✅ Figure out the right problems to solve
14. Why do you need to do customer development?
Build something that has a real chance of success
Solutions are easy. Figuring out the right problem to solve is not. Ideas are NOT
overrated!
Eg. BrowserStack: 0 to <$XX M in 5 years. First 2 weeks only research & talking to people. They didn’t realize it but they were doing customer
development
In SaaS, you’re not always the user of your product as compared to B2C
Eg. WebEngage: I worked on a SaaS product for B2C companies. I have never worked in a B2C company!
15. Why do you need to do customer development?
Quantitative analysis only indicates where the problem exists. Doesn’t answer
why the problem exists
Use qualitative analysis / customer development to figure out your solution
17. When do you do customer development
Idea Stage: What should you even build?
Post-PMF & Beyond: What are the next set of features you should build?
18. When do you do customer development
Prioritize
Problems
Design Solution Build Solution Test Launch
Research &
Define Problems
Do customer development!
20. How do you do customer development
Step 1: Start with a hypothesis you’re trying to validate / Topic on which you want more information
Step 2: Identify your users. Target segments (region, industry etc.), Existing + Others (LinkedIn, Twitter…)
Step 3: Set up your meeting. Meet them in person. Speak to them on the phone. No surveys. No emails.
Step 4: Take notes in meeting, summarize, devise plan of action
21. Questions you can ask
1. About the company (what it does, industry, number of employees)
2. About the person (role, responsibilities at work etc.)
3. What is the problem they’re facing (or understand in detail the problem you’re trying to solve if you
already have an idea / know a problem)
4. The last time they faced the problem(s) and how often do they face it?
5. How does this problem impact their business or how much time and money does this problem cost
their company?
6. How are they currently solving the problem?
7. Problems with their current solution
23. Summary
● Solutions are easy. Figuring out the right problem to solve is not.
● You need customer development whether you’re starting up or in the growth
stage or you have an established product
● Keep your biases aside when you do customer development