It all starts with a product roadmap! Your roadmap should tell the story of how you’re going to get to your ultimate vision. Getting priority, alignment, and balancing short term product iterations with long term strategic disruption is all part of the fun. Hudson talked about the road mapping process, how you can balance short term and long term product/business goals, and how various initiatives on a road map get prioritized.

1. How to Build a Product Roadmap by Walmart
Senior Product Manager
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6. Hudson Levy
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7. Building your product roadmap

8. Where do the ideas come from?

9. It’s your job to say “No”

10. What should a product roadmap do?
● Product Vision: Where are you going, and how?
● Communication: Gain consensus
● Simple: No one reads a roadmap they don’t understand
● Source of truth for internal alignment
● Delivery dates (or not)

11. Inputs and considerations when building a roadmap
● Key problems?
● Solutions for those problems?
● Goals/OKRs of the product?
● Higher level mission of the company?

12. How do I build one?
● Collaborative roadmapping sessions with key stakeholders
○ Get consensus: Main goals and objectives
○ Engage stakeholders early
○ Foster healthy team debate
● Organize features
○ Start big. Narrow down later.
○ Assign to themes or topics. Drives the “why” for priority.
● Prioritize
○ Core product value -> theme priorities
○ Work with your dev team / tech lead to assign LOEs

13. Prioritizing
Low
Low High
High
Effort
Benefit
1
4
7
2
6
3
5
Quick wins
Let’s do it!
Perhaps
Why bother

14. Roadmap Templates

15. Lattered Roadmap

16. Quarterly Release Roadmap

17. Ghant Roadmap

18. Traditional Roadmap

19. Conflicts WILL Emerge

20. In Summary
● It’s your vision. It’s where you’re going and why.
● It’s the path forward.
○ Alignment is set
○ Priority is clear
○ Sacrifices understood
● Lastly...
○ Don’t over promise
○ Don’t speculate
○ Keep it realistic

21. Thank you

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