James Ainsworth sheds some light on the fun you can have with social media monitoring and still tie it in to making better business decisions. Imagine if you had the spoken words to go with this? Book me: james.ainsworth@alterian.com
Chris Smith presents on how to improve one's Twitter skills. He discusses challenges with Facebook and how Twitter is better for networking. His goal shifted from just traffic and followers to engaging thought leaders. He provides tips such as using @ replies strategically, retweeting to give value first, connecting with local media, using relevant hashtags efficiently, and using tools like HootSuite to be more effective on Twitter.
Email Metrics, Deliverability & Building Relationships with ReadersBryan Fratkin
How do you wake your email program to the next level? A challenge for associations, corporations and non-profits alike, leveling-up your email program takes time, effort and creativity. Build a relationship with your readers and they'll be there for you time and again.
1) The document discusses how Neetzan Zimmerman of Gawker achieves viral success by monitoring news sites, focusing on human interest stories, posting at optimal times, and crafting catchy headlines.
2) It provides tips for replicating Zimmerman's approach, such as consuming a wide range of content, evaluating stories based on their emotional impact and sharing potential, and ensuring content will remain relevant over time.
3) The document cautions against using link-bait or hyperbolic headlines, saying a straightforward presentation of the story is often best.
How to tell better stories in healthcare - Brazil 2017 talkChristoph Trappe
The document discusses creating useful content through storytelling. It emphasizes planning content strategy and aligning content with goals. An effective content lifecycle includes creating, publishing across channels, and measuring impact. The overall message is that stories can help people be healthier and more successful when the right content is strategically developed and shared.
This document outlines 7 steps to get on a blogging schedule: 1) Make up your mind and develop a strategy, 2) Determine your blogging schedule, 3) Document your blog post ideas, 4) Pick the right blogging tools, 5) Start writing blog posts at least 4 weeks in advance, 6) Start measuring the performance of your blog posts, and 7) Relentlessly distribute and research your blog posts on various channels.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
The document analyzes data from a study on social media interactions between boys and girls regarding flirtation. It finds that over half of both boys and girls would match the number of kisses sent in messages. Boys are more likely to increase kisses if they like the girl to try to get a matched response. The results from asking if liking a social media post is considered flirtatious were mixed for boys but girls said it depends on the attractiveness of the liker. The study also found that girls are more likely than thought to use social media like liking posts to try and impress boys.
Chris Smith presents on how to improve one's Twitter skills. He discusses challenges with Facebook and how Twitter is better for networking. His goal shifted from just traffic and followers to engaging thought leaders. He provides tips such as using @ replies strategically, retweeting to give value first, connecting with local media, using relevant hashtags efficiently, and using tools like HootSuite to be more effective on Twitter.
Email Metrics, Deliverability & Building Relationships with ReadersBryan Fratkin
How do you wake your email program to the next level? A challenge for associations, corporations and non-profits alike, leveling-up your email program takes time, effort and creativity. Build a relationship with your readers and they'll be there for you time and again.
1) The document discusses how Neetzan Zimmerman of Gawker achieves viral success by monitoring news sites, focusing on human interest stories, posting at optimal times, and crafting catchy headlines.
2) It provides tips for replicating Zimmerman's approach, such as consuming a wide range of content, evaluating stories based on their emotional impact and sharing potential, and ensuring content will remain relevant over time.
3) The document cautions against using link-bait or hyperbolic headlines, saying a straightforward presentation of the story is often best.
How to tell better stories in healthcare - Brazil 2017 talkChristoph Trappe
The document discusses creating useful content through storytelling. It emphasizes planning content strategy and aligning content with goals. An effective content lifecycle includes creating, publishing across channels, and measuring impact. The overall message is that stories can help people be healthier and more successful when the right content is strategically developed and shared.
This document outlines 7 steps to get on a blogging schedule: 1) Make up your mind and develop a strategy, 2) Determine your blogging schedule, 3) Document your blog post ideas, 4) Pick the right blogging tools, 5) Start writing blog posts at least 4 weeks in advance, 6) Start measuring the performance of your blog posts, and 7) Relentlessly distribute and research your blog posts on various channels.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
The document analyzes data from a study on social media interactions between boys and girls regarding flirtation. It finds that over half of both boys and girls would match the number of kisses sent in messages. Boys are more likely to increase kisses if they like the girl to try to get a matched response. The results from asking if liking a social media post is considered flirtatious were mixed for boys but girls said it depends on the attractiveness of the liker. The study also found that girls are more likely than thought to use social media like liking posts to try and impress boys.
This document summarizes an article about how to effectively market content online. It outlines four key things needed: 1) Committing to writing content for 3-6 months through any tiredness or lack of initial response, 2) Creating interesting content for others rather than just yourself by drawing on subject-matter expertise, 3) Not delegating quality content creation to others who lack expertise, and 4) Being willing to ask for help in content creation and marketing to convince readers of your relevance. The full article can be accessed on the listed website.
Learn why retweets matter. What makes a tweet retweetable and how can how you can get more retweets. Presented by Dan Zarrella, a social media and viral marketing scientist who writes extensively about the science of viral marketing, memetics and social media. Dan currently works as a product owner at HubSpot and recently authored The Social Media Marketing Book.
The document discusses strategies for writing clickable headlines and engaging social media content. It emphasizes using mystery, questions, and promises to entice readers. Specific techniques recommended include asking questions the reader doesn't know the answer to, using lists and guides to establish expertise, and stimulating discussion with bold claims or questions. Proper titles are described as important promises of the content to follow.
A complete guide to the best times to post on social media (and more!)Marketing Wallah
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
This document provides guidance on the best times to post on various social media platforms based on analysis of posting times and levels of engagement. It finds that most brands post during the work week, especially on Thursdays from 9am-6pm. However, posts receive the most engagement in the evenings and on weekends. Specifically, posts on Twitter get the most retweets from 10-11pm, blogs perform best when posted from 10-11pm, Instagram videos engage more from 9pm-8am while photos have consistent engagement, and Facebook posts engage most from 12-1am. The exception is email, which sees higher open rates during the work week from 2-5pm.
This document provides information on hosting Twitter chats. It discusses what Twitter chats are, the differences between sponsored and non-sponsored chats, and the benefits of hosting and participating in chats. It offers tips on finding existing chats, setting up a chat with a hashtag, date, and promotion. It also reviews best practices for moderating and reporting on a chat. The document aims to educate and provide steps for starting your own Twitter chat to build community and expertise.
Setting up your Distributed (Global) Community Team for Success!Jennifer Lopez
Managing a community is a 24 x 7 job. To keep things running smoothly (and allow you to sleep), you may need to hire or work with teammates in various timezones, on other sides of the world, and from different cultures.
Jen Sable Lopez, Director of Community at OutSystems, has managed and worked with teams from East to West coasts in the US, and from APAC to EMEA. She’ll guide you through the dos and don’ts of working with different cultures, often remote, and sometimes with language barriers, all while still feeling like you’re part of the same team, with the same goals, and voice to the community.
Social media requires listening to customers and communities to understand their needs and interests. It is important for businesses to engage authentically by sharing useful content for others rather than just promoting themselves. Effective social media involves building relationships and helping others through sharing valuable information.
Social Media 101, tips, tactics, state governmentRobin J Phillips
This presentation was prepared for the Arizona Game & Fish Department's social media, marketing, editing, promotions staff.
Robin J. Philips is a journalist who trains teaches social media tactics and techniques.
The 5 Dangerous Realities of Social Media. We have a choice to make: embrace the social, or embrace the media. In businesses' quest to make social media a financial gold mine, we're cutting corners on strategy, operations, execution, measurement, and staffing of social media.
Presentation by Jay Baer (www.convinceandconvert.com www.nowrevolutionbook.com) given to Get Social PRSSA Conference.
The document provides instructions for completing the "Different Opinions" assignment, which involves analyzing an article on a chosen topic by identifying 3 facts, 3 opinions, and how the facts and opinions are framed. It clarifies key terms like "framing" and distinguishes between facts and opinions. Contact information is provided for the teacher if students have any other questions.
The document is a quiz about marketing to digital moms that contains 7 multiple choice questions testing knowledge about digital marketing strategies and behaviors of mothers online. It provides feedback for each question answered, explaining why certain answers are false and highlighting important insights about how to effectively engage mothers on social media. The quiz encourages participants to share their scores for a chance to win a $50 Starbucks gift card.
This document provides tips and best practices for using Instagram effectively. It recommends posting 3-5 times per week to build relationships and awareness through visual storytelling. Images with blue tones and low saturation receive more engagement. The most popular filters are Lo-fi, X-Pro, and Amaro. Hashtags like #love and #photooftheday should be used consistently across platforms. Content should showcase events, achievements, and activities relevant to each organization.
As new social media venues and tools are introduced almost daily, it becomes very easy to lose site of your purpose and your image. Search tools allow your potential clients, customers and partners to find practically everything you've ever said online, anywhere.
When you continually think of your name as a brand, you become more than a person online, you become a celebrity/guru/expert/friend. Your Tweets, status updates, blog posts and community contributions take on a larger meaning and theme. People begin to recognize you and pay more attention to your words. Only then can you truly take advantage of social media.
This document provides tips for starting and growing a successful blog. It recommends differentiating your blog from others by starting strong with an attractive design, about page, and four pillar articles. It also stresses the importance of engaging your community by spreading content on social media, reacting and adapting to feedback, and consistently posting original content true to your style. The author provides his contact information for any additional questions or advice.
This document contains contact information for B Phillips, including a website, email address, and phone number. The website is www.bphillips.co.uk and the email is mail@bphillips.co.uk. The phone number listed is +44 7785 721740.
Premier Alliance Group, Inc. (OTC.BB: PIMO) is a leading provider of business and technology advisory and consulting services. Practice areas of expertise encompass Governance, Risk & Compliance (GRC), Business Performance & Technology, and Finance & Accounting as we assist clients with Risk Management, Compliance, Mergers & Acquisitions, Organizational Effectiveness, Project/Program Management, Information Management, Architecture and Software Development. Premier Alliance Group is headquartered in Charlotte, NC. For more information, please visit www.premieralliance.com.
This document summarizes an article about how to effectively market content online. It outlines four key things needed: 1) Committing to writing content for 3-6 months through any tiredness or lack of initial response, 2) Creating interesting content for others rather than just yourself by drawing on subject-matter expertise, 3) Not delegating quality content creation to others who lack expertise, and 4) Being willing to ask for help in content creation and marketing to convince readers of your relevance. The full article can be accessed on the listed website.
Learn why retweets matter. What makes a tweet retweetable and how can how you can get more retweets. Presented by Dan Zarrella, a social media and viral marketing scientist who writes extensively about the science of viral marketing, memetics and social media. Dan currently works as a product owner at HubSpot and recently authored The Social Media Marketing Book.
The document discusses strategies for writing clickable headlines and engaging social media content. It emphasizes using mystery, questions, and promises to entice readers. Specific techniques recommended include asking questions the reader doesn't know the answer to, using lists and guides to establish expertise, and stimulating discussion with bold claims or questions. Proper titles are described as important promises of the content to follow.
A complete guide to the best times to post on social media (and more!)Marketing Wallah
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
This document provides guidance on the best times to post on various social media platforms based on analysis of posting times and levels of engagement. It finds that most brands post during the work week, especially on Thursdays from 9am-6pm. However, posts receive the most engagement in the evenings and on weekends. Specifically, posts on Twitter get the most retweets from 10-11pm, blogs perform best when posted from 10-11pm, Instagram videos engage more from 9pm-8am while photos have consistent engagement, and Facebook posts engage most from 12-1am. The exception is email, which sees higher open rates during the work week from 2-5pm.
This document provides information on hosting Twitter chats. It discusses what Twitter chats are, the differences between sponsored and non-sponsored chats, and the benefits of hosting and participating in chats. It offers tips on finding existing chats, setting up a chat with a hashtag, date, and promotion. It also reviews best practices for moderating and reporting on a chat. The document aims to educate and provide steps for starting your own Twitter chat to build community and expertise.
Setting up your Distributed (Global) Community Team for Success!Jennifer Lopez
Managing a community is a 24 x 7 job. To keep things running smoothly (and allow you to sleep), you may need to hire or work with teammates in various timezones, on other sides of the world, and from different cultures.
Jen Sable Lopez, Director of Community at OutSystems, has managed and worked with teams from East to West coasts in the US, and from APAC to EMEA. She’ll guide you through the dos and don’ts of working with different cultures, often remote, and sometimes with language barriers, all while still feeling like you’re part of the same team, with the same goals, and voice to the community.
Social media requires listening to customers and communities to understand their needs and interests. It is important for businesses to engage authentically by sharing useful content for others rather than just promoting themselves. Effective social media involves building relationships and helping others through sharing valuable information.
Social Media 101, tips, tactics, state governmentRobin J Phillips
This presentation was prepared for the Arizona Game & Fish Department's social media, marketing, editing, promotions staff.
Robin J. Philips is a journalist who trains teaches social media tactics and techniques.
The 5 Dangerous Realities of Social Media. We have a choice to make: embrace the social, or embrace the media. In businesses' quest to make social media a financial gold mine, we're cutting corners on strategy, operations, execution, measurement, and staffing of social media.
Presentation by Jay Baer (www.convinceandconvert.com www.nowrevolutionbook.com) given to Get Social PRSSA Conference.
The document provides instructions for completing the "Different Opinions" assignment, which involves analyzing an article on a chosen topic by identifying 3 facts, 3 opinions, and how the facts and opinions are framed. It clarifies key terms like "framing" and distinguishes between facts and opinions. Contact information is provided for the teacher if students have any other questions.
The document is a quiz about marketing to digital moms that contains 7 multiple choice questions testing knowledge about digital marketing strategies and behaviors of mothers online. It provides feedback for each question answered, explaining why certain answers are false and highlighting important insights about how to effectively engage mothers on social media. The quiz encourages participants to share their scores for a chance to win a $50 Starbucks gift card.
This document provides tips and best practices for using Instagram effectively. It recommends posting 3-5 times per week to build relationships and awareness through visual storytelling. Images with blue tones and low saturation receive more engagement. The most popular filters are Lo-fi, X-Pro, and Amaro. Hashtags like #love and #photooftheday should be used consistently across platforms. Content should showcase events, achievements, and activities relevant to each organization.
As new social media venues and tools are introduced almost daily, it becomes very easy to lose site of your purpose and your image. Search tools allow your potential clients, customers and partners to find practically everything you've ever said online, anywhere.
When you continually think of your name as a brand, you become more than a person online, you become a celebrity/guru/expert/friend. Your Tweets, status updates, blog posts and community contributions take on a larger meaning and theme. People begin to recognize you and pay more attention to your words. Only then can you truly take advantage of social media.
This document provides tips for starting and growing a successful blog. It recommends differentiating your blog from others by starting strong with an attractive design, about page, and four pillar articles. It also stresses the importance of engaging your community by spreading content on social media, reacting and adapting to feedback, and consistently posting original content true to your style. The author provides his contact information for any additional questions or advice.
This document contains contact information for B Phillips, including a website, email address, and phone number. The website is www.bphillips.co.uk and the email is mail@bphillips.co.uk. The phone number listed is +44 7785 721740.
Premier Alliance Group, Inc. (OTC.BB: PIMO) is a leading provider of business and technology advisory and consulting services. Practice areas of expertise encompass Governance, Risk & Compliance (GRC), Business Performance & Technology, and Finance & Accounting as we assist clients with Risk Management, Compliance, Mergers & Acquisitions, Organizational Effectiveness, Project/Program Management, Information Management, Architecture and Software Development. Premier Alliance Group is headquartered in Charlotte, NC. For more information, please visit www.premieralliance.com.
Quick update on the work underway within the Vancouver School Board to develop a contemporary technology platform to support teaching and learning. Presented by S.Lamb, CIO
@see_eye_oh
@vsb_icts
Spago4Q is an open source platform for measuring, analyzing, and monitoring quality in products, processes, and services. It allows companies to implement quality certification processes and service level management systems. Spago4Q defines quality models, key performance indicators (KPIs) and required data, extracts information from various sources, computes indicator values, and displays results through customizable reports. The complete process includes model definition, KPI computation rules, data extraction and warehousing, periodic computation of indicators, and presentation of results to users.
The document discusses the effectiveness of combining a main product and ancillary texts for a target audience. It analyzes feedback showing the magazine was the most positively received product. The teaser trailer was aimed to stand out the most to the audience. Audiences are more likely to watch online trailers than read magazines or see posters. The magazine was deemed the most popular product according to feedback. It is highly important for both the main product and ancillary texts to be enjoyed by the target audience in order to make them a success. The ancillary tasks are extremely important as they advertise the main product to the audience through various marketing channels.
Robert van den Brink, Goudappel Coffeng. Spreker bij ‘Energietransitie: kansen voor bedrijfsleven en instellingen met Amsterdam Smart City’, 26-10-2011, georganiseerd door KennisKring Amsterdam.
Unleash your employees' creativity by fostering an environment of trust, flexibility, and playfulness where they feel the freedom to experiment with new ideas and alternative solutions. This will allow their imagination and creativity to flourish for the benefit of all, leading to more innovative products and a workplace filled with value, joy, and fulfillment. The modern workplace requires cultivating skills like imagination, empathy, resilience, and flexibility to succeed in a new age where initiative, experimentation, and embracing new technologies are key.
Caperucita Roja fue al bosque para llevarle una cesta a su abuelita enferma, pero se encontró con el lobo que engañó a Caperucita y se comió a la abuelita. Luego el lobo se disfrazó de la abuelita esperando comerse también a Caperucita, pero un leñador la rescató.
AVReporter Schneider Electric M221 plc impulse counterAvreporter KONsys
This document describes the components and procedures required to specify and deliver a simple consumption monitoring and reporting solution, using a Schneider Electric M221 PLC and AVReporter v3.0 software.
The student used several technologies to help with their research, planning, and production of an animated film including:
- Facebook to get feedback from their target audience
- Google Diary to organize their work and keep on deadlines
- A digital camera to take photos of storyboards
- Premier Pro to edit the animatic and upload it to YouTube
- Blogger to document their process and learning
- YouTube for inspiration from other title sequences
Lane Tech High School is a selective enrollment public school in Chicago with over 4,000 students, most of whom are Hispanic or white. It has maintained an excellent academic standing with over 81% of students meeting standards from 2009 to 2010. The school offers a variety of sports for both boys and girls as well as grades 9 through 12. Students are required to take tests to be accepted as it considers 7th grade test scores and grades.
PT. Freeland Property didirikan oleh James Sastrowijoyo pada tahun 1982. Profil singkatnya mencakup pengalaman berbisnis sejak usia muda dalam berbagai bidang sebelum akhirnya tertarik berinvestasi di properti setelah mengikuti seminar gratis. Ia kemudian membeli rumah pertamanya tanpa mengeluarkan uang sama sekali dan mampu mendapatkan penghasilan Rp20 juta per bulan, yang membuatnya bebas secara fin
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
EO Toronto: Social media - fad or fantasticClearFit
EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
The document outlines the agenda for a social media marketing class, including a discussion of articles, homework from the previous week, and an overview of key concepts like the "cardinal rules" of social media marketing. It also provides information on tools and best practices for using Twitter for business purposes.
The document discusses strategies for brands to effectively use social media. It recommends that brands focus on adding value to conversations rather than just broadcasting marketing messages. Some key steps include asking what role the brand can play in culture, telling interesting stories, and being consistently engaging without always selling. The goal is to earn people's attention through interesting content rather than trying to buy views or likes.
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
PetRelocation.com's Social Media Breakfast Presentation
"Be Social" by Kevin O'Brien, CEO and Co-Founder
"Why Your Pet is a Social Media Expert" by Rachel Farris, Director of PR and New Media
This document provides a summary of a presentation by Ali Bullock on women in charge of social media and effective social media strategies. Bullock is the co-founder of Animals in Photos and manages digital and social media for CX. She discusses how women are influential leaders in social media companies and platforms. Bullock then outlines five myths about social media and marketing. She proposes a five step process to an effective social media strategy including setting objectives, choosing platforms, engaging customers, daily monitoring, and evaluating posts. The presentation concludes with tips on social media risks and a cautionary tale of overpromising on promotions.
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
This document discusses using social media for fundraising and information sharing by charities. It provides tips and examples from the Beating Bowel Cancer charity's social media use, including being informal, engaging, and going beyond just sharing information to actively participating in conversations. Case studies are presented on measuring social media impact from a running event. Key recommendations are to sort out social media measurement metrics, focus on telling compelling stories, and let others do the sharing. The "magic three" of social media, email, and websites are discussed as complementary channels to drive different types of actions.
The document provides an overview of public relations (PR) strategies and techniques for promoting organizations and brands. It discusses generating positive media coverage through proactive pitches and reactive responses, as well as the importance of timing, photography, spokesperson training, and internal communications. Examples are given of low-cost and high-impact PR campaigns for animal welfare organizations.
SCORE provides free business counseling services to existing and emerging small businesses through a network of over 11,000 volunteer business experts and entrepreneurs. Their mission is to maximize small business success through guidance and information. Services include face-to-face and email counseling, workshops, and online resources to help small businesses with issues like business planning, financing, marketing, and more.
- Children acquire their first language through exposure to and interaction with their caregivers from a very young age.
- There are identifiable stages in language development as children's vocabularies and grammar skills grow. Babbling leads to first words around age 1 and simple sentences by age 2.
- Children are able to learn language so quickly due to innate language acquisition devices in the brain that allow them to pick up linguistic patterns.
- Environmental factors like the amount of language input children receive and the social context of learning facilitate language learning. Caregiver interaction is important.
- Theories try to explain how children acquire such complex language abilities
The ultimate guide to data storytelling | MaterclassGramener
Gramener collaborated with Nasscom to conduct an online masterclass session on "Storytelling With Data." Gramener's CEO, S Anand, led the masterclass and shared some important slides on how to make data stories and how to drive storytelling.
The slides talk about the structure of data stories and how to find meaning full insights from data. There are real-time examples of data analysis and visualizations we created a Gramener to communicate insights as stories.
This is an ultimate guide on data storytelling that offers tips to create data stories, things to keep in mind while making storylines, and choosing designs to make a design-led data story.
Know more about Gramener's data storytelling workshop for analysts and data scientists at https://gramener.com/data-storytelling-workshop
What is Real Time Marketing ? How To Do Real Time Marketing ?
This presentation aims to give a quick overview about what Real Time Marketing is, with examples and steps to prepare for it.
Please feel free to share it or comment.
The document provides tips and lessons learned from attending SXSW. Some key points include:
1) Plan meetings with potential contacts before attending to get the most out of networking opportunities. Follow up after to continue conversations.
2) SXSW is like speed dating - focus on learning from and contributing to discussions with new acquaintances.
3) Collect business cards and follow up on discussions while impressions are still fresh to maximize networking benefits.
The document offers advice for effectively leveraging the SXSW conference environment to make new connections and further existing relationships.
Living the iDream: Opportunities and Challenges in the Children's App Market ...Carla Fisher
Following up on her iKids 2014 presentation, Dr. Carla Fisher shares an overview of the three major challenges for children’s app developers and ways to address them. An overview of the presentation can also be read at kidscreen.com/category/blogs/kids-got-game.
1. The document discusses the 3 Rules of Epidemics: The Law of the Few, The Stickiness Factor, and The Power of Context.
2. The Law of the Few states that the success of any social epidemic depends heavily on a small number of influential people known as Connectors, Mavens, and Salespeople.
3. It also discusses how the context of ideas and behaviors spreading through mobile devices versus desktop computers can impact their transmission and engagement.
Slides from a lecture at Goldsmiths looking at the change in online identity. Asking whether we can be more playful with our social media engagements. Also notes on analysing how 'Human' social media output is from Arts Organisations in the UK.
10 ways to Convert Prospects to Partners (CAMP Presentation)Suresh Parmachand
This document provides guidance on building an authentic personal brand through consistently demonstrating ten behaviors: being truthful, a leader, therapeutic, noticeable, relevant, transparent, valuable, consistent, integrated, and genuine. It emphasizes listening to customers, adding value at each touchpoint, treating customers as partners, and integrating brand messaging across channels to create positive experiences. Overall, the document advocates developing trust within one's social network by living one's values in all interactions.
This document discusses the importance of social media for businesses. It notes that social media allows for shared community experiences online and offline. While some argue there is no ROI or that social media is too young, the document counters that customers highly trust recommendations from friends and family found on social media platforms. It suggests that businesses focused on genuine customer connections both online and offline will be most successful with social media over the next few years.
Similar to James Ainsworth & AlterianSM2 at Bristol's Kittencamp (20)
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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James Ainsworth & AlterianSM2 at Bristol's Kittencamp
1. Social media monitoring Some thoroughly interesting things and stuff James Ainsworth - @AlterianJames Social Media Marketing Specialist, Alterian
2. ..to help marketers be more insightful, engaging and accountable than ever before, by sending the best, most relevant message at the right time – regardless of channel. Analytics/Campaign Management Web Content Management Email and Social Media Monitoring
6. Maybe the insight is in the sentiment? % +ve comments by artist by week 1-3 X X X X ? X By week three we are seeing a pattern that those with the least +ve results are ejected.So do we expect Aiden to go in week 4?Aiden made it to week 6 so more work is required!
14. The Top 50 Brands in social media Top Trumps! But aren't Apple rubbish at social media? What makes Ebay so good?
15. Double Rainbow On any given day (Before DR began), there would typically be 80+ mentions of the phenomenon and usually it would be the US that would go nuts. Mainly on Twitter and Flickr
16. The power of celebrity…Jimmy Kimmel on 3 July – 100+ retweets 400+ mention as Reddit supply ¼ of mentions, Facebook, Twitter and niche blogs start to see the light
18. Volume… Month 6 22,407 Av 722/day 5,793 mentions in one day …what does this mean?
19. For those that like graphs and not blobs… Bear jumps the shark with Windows Live Photo Gallery San Diego gets a DR – Facebook gets to know about it
20. Double Rainbow Lessons Real world double rainbow sighting + Mashable + meme nostalgia = SO INTENSE The best virals often happen by chance Grow a beard
Thank you for choosing to be here and not at TFMA or watching Man Utd v Chelsea. Ive tried to make everything I say as soundbiteable as possible so you can tweet along and make this look like the best TED talk there ever was…just be careful of the people that start following you when I talk about the Mangasm…
Bristol Global HQ – offices in US, Vietnam, India, Germany, Holland, BrazilDuty bound to mention…Four areas of internet marketing but im not here to pitch so on with the show
Ask who does itAsk who is interested in doing it?Why…to listen to the conversations taking place about your company and/or brand on the internet via the application of indexing, semantic analysis, tracking and listening in a quantifiable manner.No need to call the Daily Mail…the data is all that is publically available, if it can be crawled by google, it can be used to build a picture by combining all layers of online data. When combined with other business data, be it transactional or google analytics or other, it can tell you great things about your customers and better infrom how you communicate with them.It is more than just listening out for people bad mouthing your products on blogs and nipping something in the bud before it goes a bit Habitat/Vodafone etc or Vodafone again…
Matt Cardle, remember him? We set up searches around each contestant as soon as the series hit the ‘Live Shows’ stage. The socialisation of television was one of the biggest cultural changes of last year. #bbcqt, the World Cup and The Xfactor were regularly trending topics everytime a show or game aired. So far this year Take Me Out seems to have achieved the mass saturation and the height of cultural sophistication
It soon becomes apparent that Man (or woman) cannot predict Xfactor on volume alone. Chances are, if we had Jedward in the search from last year, they would still be ahead of some of these contestants.If you search by volume, you are asking for trouble when it comes to groups. The more people to talk about online “OMG I totes love the cute one in One Direction” this already puts you ahead of a solo artist when it comes to collecting the data. You have to consider each act as just that, they are not real people.Wagner & Cher look well ahead by week 4FYD not too bad in week 1 compared to majorityStorm Lee is looking strong in week 2At four weeks in we have knowledge of social data and the exits, BUT THEY ARE CONTRASTING.Maybe we need to look harder at our data?
So if not volume, then what? Taking each act and the volumes of mentions they generate, it is then possible to look at the sentiment of what exactly is being said. Imagine, if you will, a ‘talent’ show with a lineup of Terry Wogan, ColnolGadalfi, Stephen Fry and a kitten based dance troupe. Loveable darlings, one and all, apart from Gadafi, right? So you will see tremendous volume but what is it that is actually being said? Turns out there is a lot of negative stuff to say about Gadafi.
Not on a weekly judgement it doesn’t. Audiences are fickle, predicting the predilection for a viewer to tweet about the Xfactor is easier than determining whether this will actually convert into an all important phone vote.
What if you look at the combined overall level of sentiment expressed over the weeks? This gives you a clearer picture of long-tail form and the ground-swell of support that makes a winner and speaks of a legion of loyal fans. It was interesting to see if each week, the volume decreased and if viewers left the show as their favourites did or whether they simply transferred their vote.Well done Matt Cardle.
It is now widely considered that the two international and corporate symbols for Christmas is coming are the flairs of activity set off by Starbucks and Coca Cola Cherry missing
Twitter leads way, Facebook also dominates but the richer comments are to be found where theinfluence is. Mumsnet, money saving expert digital spy Forums. NEVER understimatemumsnet!
One last thing on brands…This is the top 50 brands in social media, consider it a Top Trumps style ranking system based on a Reach to Recency ratio trading off against a Satisfaction to Receny ratio to create an overall score. The brands were derived from the Interbrand Top 100Curious points are Apple at Number 2, Apple are notoriously rubbish at social media execution themselves and so it is the loyal army of Apple fans that creates this sheer level of advocacy. The marketing rule book is out the window at Apple, in fact it never made it in through the door. Ebay = Community and commerce controlled by the users – empowering and socialised.
Jan 6 2010 video is uploaded – no one cares. Why would you, just a man looking on in awe at a double rainbow
July 3, half a year after the video lay dormant and someone called Todd causes the video to go viral as he is deemed the holder of the LOL yardstick by Jimmy Kimmel. Why this video? Is it the Mangasm? There are plenty of other videos of double rainbows.
We often see the Stephen Fry effect, when he tweets a link to a “cool website” he often brings it down with the volume of traffic that he sends that way. The Kimmel effect saw DR guy notch up 18,000 views in 10 hours, 100,000 overnight and a phone that didn’t stop ringing for press requests for some weeks
Sustaining such volume over a near 6 month period is a dream for marketers – or a nightmare for PR departments – ‘United Airlines breaks guitars’Final yellow circle shows mashable & Twitter effect and the second stump is the rss feed effect
Speaks of the critical mass of audience that Mashable has.
Robertscoble and the Scoble effect – influencersBlog and blogs about blogsPeople desperately seeking the next big thing and 2011 expectation blog postsMass adoption and then the tedium sets in