SlideShare a Scribd company logo
7 Steps to get on a blogging schedule
@CTrappe
WordCamp
Pittsburgh
Businesses can win through content when they
put the audience first.
ctrappe@scribblelive.com
Christoph Trappe
VP - Content Marketing Strategy, Americas
When we create content!
@CTrappe
1. Make up your mind – Commit and develop strategy
1. Strategy
@CTrappe
2. Determine your schedule
@CTrappe
3. Document your ideas!
Stories…
Story happens Document Share
@CTrappe
4. Pick the right tools!
5. Start writing – four weeks out!
6. Start measuring
@CTrappe
7. Relentlessly distribute and research
Create Once, Publish Everywhere
Social Paid
Email In-person
Website
@CTrappe
Example
Blog post Blog post
Blog post Blog post Blog
post Blog post
Blog post Blog post
Blog post
Blog post
Blog post Blog post
Blog post
Tweets
Facebook
Email
@CTrappe
In summary!
1. Commit (Seriously!) + Strategy
2. Schedule
3. Document ideas
4. Tools
5. Start writing (at least four weeks out)!
6. Mea
7. Relentless distribution
@CTrappe
@CTrappe
ctrappe@scribblelive.com
Christoph Trappe
VP - Content Marketing Strategy, Americas

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7 steps to get on a blogging schedule

Editor's Notes

  1. Political barriers inside the organization No buy-in from the people with the stories Expectations aren’t clear Technology that wastes people’s time and brainpower