JACK MA AND HIS BUSINESS LIFE. HOW THIS ENTREPRENEUR CHANGED THE FACE OF E-COMMERCE INDUSTRY AND MADE ALIBABA THE BIGGEST COMPANY IN CHINA.

1. JACKMA

2. AUTOBIOGRAPHY

3. JACK MA OR MA YUN
➜BIOGRAPHY:
➜Name: Jack Ma or Ma Yun
➜Born: 15 October,1964
➜Country: China
➜Founder: Alibaba Group

4. INTRODUCTION
 China’s most influential business leader.
 Jack Ma or Ma Yun (马云) is the extraordinary founder and CEO of the
Alibaba Group, which owns several successful internet companies in
China.
 Alibaba Group was established in 1999 by 18 people led by Jack Ma, a
former English teacher.
 Alibaba's e-commerce platforms cater to both Chinese and global
consumers, though the majority of its transactions are generated
domestically.

5. MORE ABOUT HIM
 As a child, Mr. Ma was bad at Maths but
fascinated by English.
 His passion to be a better speaker used to even
drive him to a hotel located near his residence,
which was frequented by foreigners.
 After applying to many jobs, he took job as a
English teacher.
 In 1955, he wanted to explore more about the
internet and how it could benefit CHINA.
 The websites holds 40 different categories of
product including electronics etc.

7. BUSINESS OF JACK MA

8. “BEFORE YOU’RE 30, WORK FOR A SMALL
COMPANY,LEARN PASSION,LEARN TO DREAM”

10. WHAT IS ALIBABA?
Alibaba is China’s — and by some measures, the
world’s — biggest online e-commerce company. Its
three main sites — Taobao, Tmall and Alibaba.com
— have hundreds of millions of users, and host
millions of merchants and businesses. Alibaba
handles more business than any other e-commerce
company.

11. US$ 22.99 BillionREVENUE
81.5%MARKET SHARE
(Alibaba.Com)
US$ 38.3 BillionNET WORTH

12. WHAT MADE ALIBABA SO SUCCESSFULL!
(STRATEGIES)
 HARDWORKING LEADER
 LUCKY TIMING/RIGHT CIRCUMSTANCES
 ORDER OF OPERATIONS
 BETTER KNOWLEDGE OF THE LOCAL
MARKET

13. CHINA’S ECOMMERCE MARKET

14. “You should learn from your competitor,
but never copy. Copy and you die.”-
Jack Ma

15. Challenges and Rejections faced by Jack Ma
 Every successful leader has to undergo a lot of criticism and
failure. Jack Ma faced a bit too much. Some of the challenges
faced by him are-
 He failed a key primary school test two times.
 He scored 1 out of 120 points on the math portion of his college
entrance exam. To quote Ma: “I am not good at math, have never
studied management, and still cannot read accounting reports.”
 He was rejected from Harvard 10 times.
 After graduating from college, he applied to 30 different jobs and
was subsequently rejected from all of them.

16.  He even applied to be a police officer but got rejected.
 Out of 24 KFC applicants in his pool, 23 were hired. Jack Ma was
the only one to be rejected.
 After he started Alibaba, he suffered multiple failures. The
company did not earn any profit for the first three years.
 After facing all these challenges he is one of the richest man in
China with net worth of 28.3 billion USD.

17.  The biggest challenge for Jack Ma was when Alibaba did not
receive any funding in first three years, the company was
making no profit.
 He decided to start his own payment program known as
“Alipay”, through which international customers could pay.
 Sharing his experience, he said “ I discussed Alipay with
several people who called it the stupidest idea, but I didn’t
give up.”
 Today, about 80 million people use Alipay.

18. Revenue and Price
Strategy

19. Revenue and Price Strategy
 The primary revenue comes from advertising
fees from Alibaba
 The second source of revenue comes from
customers for value-added services, listing
fees as well as membership fees.
 Alibaba uses a competition pricing

20.  Penetration pricing is one of the marketing
strategies that Alibaba implies to set a low price in
order to increase sales and market share
 Discounts are given provided that the customers
buy products in bulk or during festival.
 Last but not least, value-added services are applied
services such as shipping, instant delivery,
guarantees, warranties and many more are added
up to make sure that the total cost of the products
with added services is higher than the production
cost in order to make profit

21. Expansion Strategy

22. Expansion Strategy
➜They are going to consolidate and expand their current
market, particularly by enhancing reputation, optimizing
user experience and increasing their market share in
first-tier cities(GDP over $US300 billion)
➜They are refocusing on the country’s wealthy mega-
cities, when Alibaba announced it would add China’s
capital, Beijing, as a second headquarters.
➜In addition to targeting first-tier Chinese cities, the
company in 2016 would continue to promote e-
commerce among rural Chinese residents and globally
through its international e-commerce websites.

23.  The company will continue to build up
channels that allow international brands and
merchants to sell online to Chinese
consumers.
 80% of China’s e-commerce works under
Jack and is likely to expand it over 100%
because “ALIBABA IS EVERYWHERE”

24. LEADERSHIP TRAITS OF JACK MA
• Stress on Passion over theoretical skills
• Hires people with superior skillsVALUES ATTITUDE
• Rather than uniting his company under the vision of
one person, he unites them under a common goal.UNITES PEOPLE
• Jack Ma believes that a good leader should have foresight.
• He should try to stay one step ahead of the competition and
anticipate how decisions will play out ahead of other people.
FORESIGHTEDNESS
• According to Ma, “giving up is the greatest failure.”
• Ma believes that a person is able to learn the most
from obstacles and hardships. They key to success
is persevering and learning from your mistakes.
DEFINES FAILURE AS
GIVING UP

25. LEADERSHIP TRAITS OF JACK MA
• Maintains fairness and
considers opinion from all board
members and employees.
DEMOCRACY IN
MANAGEMENT
• MA knows his strengths
and is not afraid of to
admit limitations, and is
willing to learn from every
source of life.
ACKNOWLEDGING OWN
STRENGTH AND
WEAKNESS AND
ADAPTION TO CHANGE

26. LEADERSHIP TRAITS OF JACK MA
• MA gives utmost importance
to the opinion and choices
of its customers.
FEEDBACK
FROM
CUSTOMERS
• Networking is priority of
JACK MA to expand his
horizon.
CROSS
BOUNDARY
RELATIONSHIP

27. LEADERSHIP TRAITS OF JACK MA
• JACK MA has always believed that innovation and
invention is need of the world
• He constantly invest on new ideas, new start-ups
and tries to innovate existing process and system.
INNOVATION AND
INVENTION
• JACK MA strongly believes in giving back to the
society.
• He runs various non profit organisations and does
a lot of charity work.
• In 2010, Ma was selected by Forbes Asia as one of
Asia’s Heroes of Philanthropy for his contribution
to disaster relief and poverty
Philanthropist

28. “Nevergiveup. Todayis hard, tomorrowwillbe worse,buttheday
aftertomorrowwillbe sunshine.”
Thanks!
PRATHAM SHARMA
PGDM- Insurance Business Management
(2017-19)
Birla Institute of Management Technology