This document discusses how high-performing firms can achieve growth through developing a winning culture. It covers several topics: 1. Leadership - The next generation of CPA leaders will be proactive, collaborative, and focus on succession planning and generational cooperation. They will redefine the profession through work/life integration and technological innovation. 2. Learning - Firms should take an approach focused on identifying competencies, career paths, curriculum, and cloud learning to develop the right skills in their talent. 3. Technology - Firms must be technologically innovative and present to win in today's environment where clients expect mobility and accessibility. 4. Generations - Firms need to build on strengths across