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Education Week March 2014 
The other is me - Telematic Treasure Hunt at the Israel Museum, Jerusalem 
March 2014 The Israel Museum, Jerusalem, together with the Directorate of Computers in Educational 
Administration, in the Jerusalem Municipality and the Department of Information Technology in the 
Ministry of Education launched a challenging treasure hunt where elementary school students from 12 
schools from around Jerusalem sought out their ‘treasure’ in an exciting game that took place throughout 
the Museum campus. 
The treasure hunt took place simultaneously in the school and in the Museum with the class -based 
students directing their representatives in the Museum to the eight treasures located in the galleries by 
using the Google Art Project. As the students received their first clue that appeared on their specially 
built digital platform, (LINOIT), they dispatched their representatives in the Museum – between 3-5 
students accompanied by an adult – to the specific location in the gallery. The Museum team’s role was 
to take a photo of the object using their Android tablet and send it in by email to be uploaded into the 
game’s dedicated Google+ gallery as ‘proof’ of their discovery. 
Meanwhile, the classroom-located students had to answer specific questions about the artwork and 
upload their answers into the system. Only after the class replied correctly to the first set of questions 
and the successful upload of the Museum’s team’s ‘proof’ of finding the art in the gallery did the system 
release the next of the eight challenges. (The “system” being the dedicated Municipality staff who 
managed the game from the operation center in the Museum New Media Center). At this point in the 
game, the Museum-based students came back to a central point in the Museum to receive an envelope 
with the first printed word of the full sentence they would need in order to complete the game. 
The telematic challenge took place during Education Week and was inspired by the message “The other is 
me”. As the game moved forward, and as each team found the correct solutions and posted the correct 
photo, further words were added to eventually come together to make up the sentence "Sometimes I am 
similar, other times I am different but at all times I am equal”. The game took place in both Hebrew and 
Arabic according to school’s requirements , but all the students seemed to be competent enough in 
English to be able to use the maps and explanations in GAP to send their friends scrambling around the 
galleries and Art Garden. 
After many hours of intrepid excitement the winning team received their prize from Jerusalem Mayor Nir 
Barkat in the presence of Moshe Tur-Paz, Director, Jerusalem Education Administration (MANHI ) and 
National ICT Supervisor in the Ministry of Education, Ronit Nehemiah. The ceremony was webcast to the 
schools in real -time so that all of the students could ‘take part’ in the celebration. 
See the photos 
Dr. Susan Hazan, Curator of New Media, Lihi Sapir, Curator of the Resnick Art Education Training Center 
Neta Cohen, Head of Productions and Events Department, The Israel Museum, Jerusalem 
Neomi Schey, Director, Viki Agami and Etty Rosen 
Directorate of Computers in Educational Administration, the Jerusalem Municipality

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