The document summarizes the results of a collaboration between the Israel Museum in Jerusalem and Europeana Fashion on an exhibition called "Dress Codes: Revealing the Jewish Wardrobe". Approximately 100,000 people visited the exhibition in person, while around 30,000 visited it virtually. The virtual visitors came from a variety of sources like the museum's website, news sites, blogs, and social media. As part of their outreach efforts, the museum updated Wikipedia articles and added images related to the exhibition. These efforts helped increase virtual visits over time. The collaboration required dedication from museum staff across different departments and helped better research and catalogue the museum's collections.