1. September 2009 www.avlexpress.ee Social Security challenges in Mobile Services (LBS experience) Ivar Heinola AVL Express OÜ

2. AVL Express OÜ (AVLX) – location based services for fleets * 2 years of experience (Estonian market) * Association with Regio AS * Main tags in presentation – GPS (Global Positioning System), GPRS (General Packet Radio Service), AVL (Automatic Vehicle Location), LBS (Location Based Service), WFM (Workforce Management) September 2009 www.avlexpress.ee

3. Players with data in mobile world * Device manufacturer/OpSys developer (back-doors for debugging, updates etc.) * Telco (logs) * Integrator (tech. doors) * App/Service Provider (data loads) * App/Service User (PII) ... September 2009 www.avlexpress.ee

4. Regulation * Social Security is involved if logged data is identifiable to person * PII (Personal Identifiable Information) * Use of PII is regulated by law but implementation has distinctions even inside EU * Main ideas: awareness of device carrier, privacy in off-duty * Practices: Germany – triggered by device carrier (on/off duty) Estonia – triggered by device owner * “Red button agents” – device carrier has the right to intervene by switching device OFF/ON (ie. Germany, Turkey) September 2009 www.avlexpress.ee

5. AVLX (+Regio) experience in LBS WFM Objective of WFM is tracking a person AVL Objective of AVL no.1 is tracking a vehicle (owned by company) and objective no.2 is tracking a person September 2009 www.avlexpress.ee

6. AVLX (+Regio) experience in LBSCompanies are applying business models with massive mobile information flows, there workforce is replaced by processes and events are triggered upon scenarios automatically. But how to describe the scnearios if “red button agent” has the right to intervene in every possible moment? September 2009 www.avlexpress.ee

7. Challenges * Business models vs. personal rights * Legislation is OK, but what about auditing it? * Mobile features for personal physical security are going compulsory. Should a person have the right to decline? * Changing it all public – in perfeclty regulated and protected society ”only” special services have privileged license to any data. Who knows what is going on behind it? How would it affect persons security and privacy if it would be opened for everybody? At least there would not be any business for black market... September 2009 www.avlexpress.ee

8. Thanks! September 2009 www.avlexpress.ee