Reach-U is a global LBS provider with 80 employees that has been providing LBS and GIS technology for 20 years. They have 14 global customers and over 30 applications used by over 200 million subscribers. Their portfolio includes applications for security/safety monitoring, advertising/audience targeting, workforce management, and civil warning systems.

1. Your LBS providerwith global reach! Sven Kirsimäe Head of Mobile Development

2. 20 years in LBS and GIS tech started from (digital); mobile LBS today 80 employees, well established partner Ericsson is our DLA partner ongoing joint operations from 1999 global and professional reach forour products Today MO LBS is the main revenue generator 14 global customers (full delivery lifecycle) >30 applications >200 million subscribers in customer networks 3/31/2011 Sven Kirsimäe | Sven.Kirsimae@reach-u.com | 2 Reach-U

3. Reach-U LBS applications portfolio Security, safety and monitoring Family Finder Workforcemanagement Monitor Security Civil warning systems 3/31/2011 Sven Kirsimäe | Sven.Kirsimae@reach-u.com | 3 Advertising and audience targeting M-Promoter M-Promoter + AdO BoLD Zone Based Billing HS server FriendFinder AVL Mobile Map

4. M-Promoter Sends advertisements tomobile phones Target defined by location date-time target group / anyphone Delivery channels SMS/MMS Push: WAP/HTML/XHTML – mobile web etc... Primary customers retailers and other companies who have obtained permission to send ads to mobile phones 3/31/2011 Sven Kirsimäe | Sven.Kirsimae@reach-u.com | 4

5. Come to Virgin and get 20% discount on Madonna’s new album.. See more at wap.promoter.com/id3464. M-Promoter end-user experience Promotion message is sent when user enters the defined area The size of the area depends on cell type/size/shape: 200-400m in urban areas Can be even less in case of microcells/beacons in shopping malls

6. Family Finder Know your family’swhereabouts Automated deviation alarms In/Out/Date-Time Locate/Position/Message Simplicity foremost Simple, straightforwardand easy set of features SMS/WAP/mobile web/WEB Service diversify options fordifferent focusgroups High ARPU service for worried parents 3/31/2011 Sven Kirsimäe | Sven.Kirsimae@reach-u.com | 6 Do you ever wonder if your son arrived at school ok or if your daughter really went to the cinema as she said she would?

7. Workforce Management Solution for companies to monitor and manage field workers Optimizes task handling through management of mobile workforce Realtime tracking and task assignment Track monitoring and visualization Mobile interface for mobile field staff History and (business)analytics Daily delivery and service providers maintenance, courier, taxi,pizza-delivery, food products, etc... Benefits Uses a standard handset no additional costs required for special GPS hardware No software download to the handset easy subscription setup and management 3/31/2011 Sven Kirsimäe | Sven.Kirsimae@reach-u.com | 7

8. Monitor Security Applications for national security agencies Tracking, monitoring, geofencing suspected individuals Easy and quick deployment Streamlined and short delivery process ~3 weeks Ready for customizations Depends on institutional and country-specific regulations required on data handling (logs, history, permissions, etc) 3/31/2011 Sven Kirsimäe | Sven.Kirsimae@reach-u.com | 8

9. Civil Warning Systems Application for enhacing national safety and security Enables to send instant alerts topeople in potentially dangerousor disaster areas Primary functions: easy definition of the emergency area on the map location based emergency messaging (SMS) individual messages broadcasting geofencing securing emergency areas 3/31/2011 Sven Kirsimäe | Sven.Kirsimae@reach-u.com | 9

10. Your LBS provider with global reach! Reach-U LBS portfolio covers the full gapbetween GSM backend to end-user needs More products and ideas not presented here! Reach me and let’s talk  Mobile radio network Location server (GMLC) Mobile positioning middleware Location-based service Maps POI content 3/31/2011 Sven Kirsimäe | Sven.Kirsimae@reach-u.com | 10