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What Does it take to Develop Kickass Products?, Laura Noodapera

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What Does it take to Develop Kickass Products?, Laura Noodapera

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What Does it take to Develop Kickass Products?, Laura Noodapera

  1. 1. First Steps Towards Jobs To Be Done The Beginning Of Our Journey
  2. 2. What is Jobs To Be Done? Innovation Framework • Focuses on decision making process • Highlights motivation
  3. 3. Why Jobs To Be Done? While personas change, jobs remain the same
  4. 4. Why Jobs To Be Done? All New Unique Visitors 100% Conversion 23% Retention 4%
  5. 5. What Is Teamweek? Problems for product and onboarding
  6. 6. Interviews For Jobs To Be Done Managers on paying workspaces active 6-8 months
  7. 7. Interviews For Jobs To Be Done Interview Tools: Timeline First thought what happened that made that person look for a new solution; 
 what’s the drive? Event 1 what triggered active looking? Event 2 decision to switch Buy how did they imagine the future? this is where expectations are set. Satisfaction (unpacking) PASSIVE LOOKING ACTIVE LOOKING
  8. 8. Interviews For Jobs To Be Done Interview Tools: Forces Diagram push pull habits anxieties
  9. 9. Interviews For Jobs To Be Done Conclusions HABITS • previous system non-existent usually • people not willing to use tools SITUATION WITH LAST SETUP • no system, no overview • a feeling of information being lost 
 and out of control • some sort of change 
 in management or team HOW TEAMWEEK HELPS • visual overview (color coding!) • very easy to use • in a lot of cases: collaboration ANIXIETIES • some instability • some additional pleas for features • how to sell this to the management
  10. 10. Interviews For Jobs To Be Done Conclusions setup OVERVIEW maintenance • ease of use: making plans • drag and drop • adding users is easy • learning is easy • ease of use: drag and drop to react to change • making room where there’s an incoming priority assignment • checklists and files to task comments • people taking on assignments when someone falls ill • marking tasks done • sharing timeline with clients collaborationsetup
  11. 11. Interviews For Jobs To Be Done Direct Action What Have We Done • Rewritten Strategy and Mission • Experimenting With Explaining Teamweek Differently
  12. 12. Interviews For Jobs To Be Done Direct Action What’s In Progress • New Product Strategy (Overview For Whom?) • New Onboarding Messaging • Achievements
  13. 13. Interviews For Jobs To Be Done Direct Action What’s To Come • Product Stories • Opportunities For Marketing
  14. 14. Thank you! Laura Noodapera laura@teamweek.com

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