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Product Marketing, Mattias Liivak, Fortumo

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MobileMonday Estonia
MobileMonday Estonia

Product Marketing, Mattias Liivak, Fortumo

Marketing
1 of 13
PRODUCT MARKETING, NOT MATTIAS LIIVAK HEAD OF MARKETING & PR, FORTUMO
Fortumo’s product
… also Fortumo’s product
… and another one
Problem? Invisible product Customer touchpoints: integration & downtime 80/20 revenue impact, 6+ month sales cycles Custom deals: ads & automation have little effect
Solution? Marketing ideas, not the product itself
Answers to customer FAQs
Internal data that can be shared
Insights from the market
Ideas: packaged and marketed Blog Syndication Social media E-mail marketing Media & analysts Retargeting Inbound leads to sales or e-mail automation Active usage by sales & account management
Ideas: feedback loop Customers Sales / AM Marketing Content
Marketing stack Drip, MailChimp, Customer.io AdWords, LinkedIn Google Analytics PipeDrive, Outfunnel LinkedIn, SlideShare Internal analytics & data tools
Q&A

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Product Marketing, Mattias Liivak, Fortumo

Editor's Notes

  1. Little bit more than the population of Estonia pays on Google Play through Fortumo.
  2. Philippines, Indonesia, Thailand.
  3. EasyPark, Nordics.