Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Product Marketing, Marelle Ellen

187 views

Published on

Product Marketing, Marelle Ellen

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Product Marketing, Marelle Ellen

  1. 1. USING MACHINE LEARNING IN MARKETING
  2. 2. Supervised & unsupervised learning
  3. 3. Supervised & unsupervised learning Class Value
  4. 4. Better targeting
  5. 5. Better targeting
  6. 6. Better targeting
  7. 7. Analyze your existing customers
  8. 8. Promoty
  9. 9. Detect „useful“ customers
  10. 10. Prevent customers from leaving
  11. 11. Recommend the right products
  12. 12. Personalized e-mail campaigns
  13. 13. Creative marketing
  14. 14. Creative marketing
  15. 15. Thank you

×