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Similar to Tata motors – Jaguar and Land Rover 1 (1)
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Tata motors – Jaguar and Land Rover 1 (1)
- 1. Tata Motors – Jaguar and Land Rover P r e s e n t e d b y : S r u j a n a S i n g i r e d d y S h a k s h i P e r i w a l K a v y a G a n n a g a n i S a t y a j i t S a m a n t a r a y S r i n i j a C h i l u v e r u B i b h u d u t t a M a l l i c k Ta r u s h i D i w a k e r
- 2. Introduction Tata Motors • Tata Motors Limited, a part of the Tata group, has grown significantly within the past 75 years since its establishment in 1945. • The company caters to 3 main market segments globally: passenger cars, utility vehicles, and commercial vehicles. • Tata Motors has produced many firsts in the country. • Tata Motors is India’s leading automobile manufacturer. 2
- 3. FR Jaguar Land Rover • Jaguar Cars Limited, a luxury car manufacturer based in Coventry, was formed in 1992 . • It is a worldwide automobile manufacturer based in Whitley, Coventry, United Kingdom. • In 1989, Ford purchased Jaguar Cars, then in 2000, it purchased Land Rover from BMW. • Ford sold Jaguar and Land Rover to Tata Motors, for $2.3 billion (£1.5 billion) in 2008. 3
- 4. FR Marketing Mix Jaguar Land Rover 4 Promotion Place Price Product
- 5. FR Segmentation, Targeting, Positioning in the Marketing Strategy of Land Rover SEGMENTATION TARGETING POSITIONING Physiographic Upper Class Clients Strong Brand and Great Image Demographic Professionals and Executives from Wealthy Families New Age Innovation Geographic Selective Targeting Value-based Positioning 5
- 7. Innovation • From The Skies To The Road • Driving Towards Autonomy • Land Rover Innovation • Future with zero accidents 7
- 8. Digital Transformation • Focus on Next-generation Digital Ecosystem • Creating Memorable Brand Experiences • Results Achieved By Land Rover 8
- 9. FR Timing of the deal and Overpriced. High Manufacturing Cost. JLR posted a loss of about $4.3 billion in the fiscal year 2019, the biggest loss in the last ten years. The United States of America recession and Global economy was slowing down. The lowering of S&P credit ratings of both JLR & Tata Motors in early 2019. Problems: 9
- 10. FR Solutions: 10 Margin Correction Splitting into two individual entity Switching to Renewable Sources. Sifting of production line Increasing its Financing activity.
- 11. Recommendation & Future Scopes Sustainability New Global Strategy Zero Carbon Business Electric Luxury Brand Knowledge Sharing Collaborations 11
- 12. Conclusion 12
- 13. Thank You 13