Tata Motors is a leading global automobile manufacturer headquartered in India. It has operations in over 80 countries across 6 continents. Tata Motors acquired Jaguar Land Rover in 2008, making it a global automotive leader. The company produces a wide range of commercial and passenger vehicles. It focuses on technological innovation, international expansion, and strategic acquisitions to strengthen its global market position and product portfolio.

1. Globalization of TATA Motors
MUTHUKUMAR SG
RAMANATHAN RAMANATHAN
NARESHKUMAR KANNATHASAN
KANNAN SOMASUNDARA MOORTHY ASOKAN
MAHESWARAN MASILAMANI

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3. About TATA:
• Tata Group is an India multinational conglomerate company
headquartered in Mumbai, Maharashtra India. It is one of the largest
conglomerates in India by market capitalization and revenue.
• It has interests in communications and information technology,
engineering, materials, services, energy, consumer products and
chemicals.
• Tata Group has operations in more than 80 countries across six
continents and its companies export products and services to 80
nations.
• It comprises 114 companies and subsidiaries in eight business
sectors,27 of which are publicly listed. 65.8% of the ownership of Tata
Group is held in charitable trusts.
• Companies which form a major part of the group include Tata
Steel Tata Tata Consultancy Services, Tata Technologies, Tata Tea,
Tata Chemicals, Titan Industries, Tata Communications, Tata Power,
Tata Teleservices and Taj hotels .

4. Tata Group of Companies:
Chemicals: Engineering:
• Tata Chemicals TAL Manufacturing Solution
• Rallis India Tata Auto Comp Systems Limited(TACO)
• Tata Pigments Limited Hispano Carrocera
• General Chemical Industrial Jaguar and Land Rover
• Brunner Method Tata Daewoo Commercial Vehicle
• Magadi Soda Company
Consumer Products: Information Systems & Communications:
• Tata Salt Tata Business Support Services
• I-Shakthi Tata Consultancy Services
• Casa Décor Tata Elxsi
• Tata Swatch Tata Teleservices
• Tata Global Beverages Virgin Mobile India
Energy: Steel:
• Tata Power Tata Steel
• Tata BP Solar Tata Steel Europe
• North Delhi Power NatSteel Holding

5. TATA Motors:
• Tata Motors Ltd is an Indian Multinational automotive corporation headquartered in
Mumabi,India.It is the eighteenth largest Motor vehicle manufacturing company in
the world by volume.
• It was formerly known as TELCO(Tata Engineering and Locomotive Company). Its
products include passenger cars, trucks, vans and coaches.
• Tata Motors is South Asia’s largest automobile company; it is the leader
in commercial vehicles and among the top three in passenger vehicles. Worldwide it
is the world's fourth-largest truck manufacturer and second-largest bus manufacturer.
• It has auto manufacturing and assembly plants in
Jamshedpur,Pantnagar,Lucknow,Sanard India and as well as Argentina, United
Kingdom, South Africa, Thailand.
• Tata Motors has produced and sold over 6.5 million vehicles in India since 1954.
• Originally a manufacturer of locomotives, the company manufactured its first
commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended
in 1969.
• In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most
valuable brand' in an annual survey conducted by Brand Finance and The Economic
Times.

6. History:
• Founded : 1945
• Founder : JRD Tata
• Headquarters : Mumabi,India.
• Key People : Ratan Tata, Chairman,
• Cyrus Pallonji Mistry, Chariman Designate
• Parent : Tata Group
• Subsidiaries : Jaguar and land rover
• Products :automobiles and engines
• Revenue : USD 27.6 billion
• Net profit :USD 1.65 billion

7. TATA Motors His tory
 1977– First CV from Pune plant.
 1983– First HCV rolled out.
 1986– First LCV (Tata 407) launched followed by Tata
608.
 1991– First passenger car Tata Sierra launched.
 1992– Tata Estate launched.
 1994– Launch of Tata Sumo.
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8. TATA Motors History
 1995– Mercedes Benz car E220 launched
 1997– Tata Sierra Turbo launched.
 1998– India’s first SUV launched.
 1998– India’s first indigenous Passenger Car
Indica launched.
 2001– Second Generation Indica v2 launched.
 2008– Launch of Suma Grande
 2008– Launch of Nano at ninth Auto Expo
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9. Product Range:
TATA Motors: Commercial Vehicles

10. Products:
Passenger cars and utility vehicles
• Tata Sierra
• Tata Estate
• Tata Sumo
• Tata Safari
• Tata Indica
• Tata Indigo
• Tata Indigo Marina
• Tata Winger
• Tata Magic
• Tata Nano
• Tata Xenon XT
• Tata Xover (2009)

11. Products:
• Tata Globus
Commercial vehicles
• Tata Marcopolo Bus
• Tata Ace
• Tata TL • Tata 3015
• Tata 407 Ex and Ex2 • Tata 3118
• Tata 709 Ex • Tata 3516
• Tata 809 Ex and Ex2 • Tata 4018
• Tata 909 Ex and Ex2 • Tata 4923
• Tata 1109
• Tata 1510/1512
• Tata 1610/1616
• Tata 1613/1615
• Tata 2515/2516
• Tata Starbus Tata Novus

12. Products:
Military vehicles
• Tata LSV
• Tata 2 Stretcher Ambulance
• Tata 407 Troop Carrier
• Tata LPTA 713 TC
• Tata LPT 709 E
• Tata SD 1015 TC
• Tata LPTA 1615 TC
• Tata LPTA 1621 TC
• Tata LPTA 1615 TC Military Trucks
• Tata Winger Passenger Mini Bus

13. Global Footprint:
OTHER COLLABORATIONS/M&A & JVs
West Europe
• Tata Daewoo Commercial Vehicle Russia*
U.K.
• Hispano in Spain & Marcopolo In Brazil Ukraine*
Italy
• JV with Jardine Matheson for ConcordeMotors
Central Asia
• Technology Tie Ups at Spain,Italy Afghanistan East Asia
Uzbekistan China
North Africa
South Korea*
Egypt
South Asia
West Africa Bangladesh *
Senegal Nepal, Sri Lanka
LATAM
South East Asia
Brazil
West Asia Malaysia*
Saudi Arabia
Thailand
Iraq, Iran
South Africa
East Africa
South Africa*
Kenya*
* Assembly Operations also

14. Technological Resources:
• R & D establishments at Jamshedpur, Pune & Lucknow – over
1400 engineers.
• India’s only certified crash test facility for cars and hemi
anechoic chamber for testing of noise and vibration.
• Tata Motors European Technical Centre (TMETC) set up in
2005 – primarily involved in design engineering and
development of products, supporting Tata Motors skill sets.
• Tata Daewoo Commercial Vehicle Co. has its R&D facility in
Gunsan, South Korea.
• Hispano Carrocera has its R&D facility at Zaragoza in Spain.

15. Marketing & Sales:
• Structured approach to understanding the requirements of
individual customers – QFD’s conducted at regular intervals.
• Clear identification of product requirements, leading to
development of innovative products – Tata 207 DI, Tata Ace
• Pan India presence and global footprint.
• Independent teams for addressing the requirements of
institutional customers – Defense, State Transport Units
• Helping to augment the scarce resources – Fiat selling vehicles
through Tata dealerships, in return Tata has access to Fiat’s
technology and unutilized capacity.
• Quick assessment of the changing market dynamics and
consumer preferences – Tata 407 LCV
• Large network of dealers – use of technology : DMS.

16. Procurement:
• E procurement initiative.
• Global Sourcing Team – China , a key destination for sourcing
essential items like tires, power steering units etc., Steel procured
from Belarus
• Long term relationships with a stable and loyal pool of suppliers.
• Technology driven procurement – SAP and VCM.
• Strategic subsidiaries & JV’s – TACO group of companies , Tata
Cummins
• Centralized Strategic Sourcing for key components – FIP’s, Steel
etc.
• Group resources – Tata Steel and Tata International .
• Localized supplier base at mfg. locations – low inventory levels.

17. Acquisitions:
• In 2004 Tata Motors acquired Daewoo's truck manufacturing unit,
now known as Tata Daewoo Commercial Vehicle, in South Korea.
• In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera
giving it controlling rights of the company.
• In 2007, Formed a joint venture with Marcopolo of Brazil and
introduced low-floor buses in the Indian Market.
• In 2008, Tata Motors acquired British Jaguar Land Rover (JLR),
which includes the Daimler and Lanchester brand names.
• In 2010, Tata Motors acquired 80% stake in Italy-based design and
engineering company Trilix for a consideration of €1.85 million. The
acquisition is in line with the company’s objective to enhance its
styling/design capabilities to global standards.

18. Key Strategies:
International strategy based on the competitive advantage:
• New product (eg. Tata Nano, the cheapest car in the World).
• Acquisitions (eg. Land Rover and Jaguar brands from Ford
Motors).
• Partnership with established companies (eg. Alliance with Fiat
since 2006) to enhance the product portfolio and knowledge
exchange.
• Facilities for learning from other companies.
• Developing programmes for intensive management
development.
Consolidate position in India by exploiting opportunities:
• New mobility of young Indians.
• Government’s substantial road-building program
• GDP growth

19. Stretch and Leverage:
• Vision : “best in the manner in which we operate, best in
the products we deliver, and best in our value system and
ethics”
• Engineering, construction and automotive solutions
• R&D focus on environment-friendly technologies
in emissions and alternative fuels
• Maintain cost competitiveness through continuous
improvements in control over key inputs and
enhanced asset utilization
• Best in class human capital that are constantly in
touch with the industry, competitors, customers and
the suppliers

20. Stretch and Leverage Contd.
Acquisition : Land Rover and Jaguar for $2.3 billion - Complementing
Resources - Blending & Balancing
• High Replacement cost
• Complimentary to Tata Motor in the upstream
• business
• Access to global markets
• Transfer of knowledge, technology from high end market

21. Stretch and Leverage Contd.
Overall ..
• Strong product development capability
• Manufacture products or deliver services of highest quality
at lowest prices
• Sufficiently widespread distribution and service network
• Working around offering more affordable,
• more value-oriented products

22. Corporate Stragety,Parenting and Synergies:
• To buy premium vehicle brands such as Land Rover and
Jaguar bolster Tata Motors’ image as a global company
and increase its global reach and scale
• Overall, the Tata group has spent around $15.5 billion in
acquiring foreign companies
• The Tata name is a unique asset representing leadership
with trust
• Leveraging this asset to enhance group synergy and
becoming globally competitive
• Synergy developed as a result of the strengths of domestic
and foreign market share, congregating under the umbrella
of Tata group
• The Tata Group as a whole has over 20 publicly listed
enterprises and operates in more than 80 countries world-
wide - lots of experience and resources to draw from for
research and development purposes

23. Corporate Advantages from Diversified
Business:
Sharing of Skills/Core Competence
Tata Tata Tata
TCS
Steel Motor Cummins
Sharing of Skills/Core Competence
Tata
Tata
Steel Cummins
Core
Competence
TAML TACO
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24. Swot Analysis:
• Strengths • Opportunities
– well-known brand with good – new long-awaited products
reputation (Nano)
– planned and smart – government support
international – emerging market high demand
for passengers cars at low costs.
– weaknesses
• Strategy – low level of infrastructure
– smart approach in – lack of experience in certain new
responding to the market sectors
demand Threat
– alliances with key players – downturn of the world economy
– fast products development – high level of competition
ability – sustainability and
environmentalism
– oil rising prices

25. Challenges:
• Tata Motors relies heavily on its sales in India.
• Tata Motors now faces stiff competition from fellow
compatriots like Mahindra, Maruti as well as multinational
brands like Toyota and Chevrolet.
• It has faced controversy over developing the ‘Nano’.
• Ashok Leyland, Tata's biggest competitor in the Indian
heavy commercial vehicle market.

26. Conclusion
:
• TATA Motors must continue to work on grabbing more
market share in emerging economies all over the world.
• Leverage the brand value, technology associated with JLR
and use it to increase the market share of low end
affordable passenger cars.
• Acquiring a High end commercial vehicle manufacturer.