Tata Motors is an Indian automotive manufacturing company that was established in 1945. It operates commercial and passenger vehicles, including the Nano, which was the world's cheapest car. Tata Motors has expanded globally through acquisitions of Jaguar, Land Rover, and Daewoo Commercial Vehicles. It is part of the large Tata Group conglomerate based in India.
Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1, 65,654 crores (USD 32.5 billion) in 2011-12. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is the world's fourth largest truck and bus manufacturer.Marketing mix, Brand Promotion.
Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1, 65,654 crores (USD 32.5 billion) in 2011-12. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is the world's fourth largest truck and bus manufacturer.Marketing mix, Brand Promotion.
Keegan, W. J. & Green, M. C. (2013). Global Marketing 7th ed. Pearson Publishing.
Based on Global Marketing (Keegan,& Green, 2013), Case titled "Jaguar's Passage to India". (CASE 9-2: GLOBAL MARKET ENTRY STRATEGIES: LICENSING, INVESTMENT, AND STRATEGIC ALLIANCES)
This Presentation about Tata motors limited. We can see their journey and their products and much more.
If you have any ideas or suggestions please comment.
Keegan, W. J. & Green, M. C. (2013). Global Marketing 7th ed. Pearson Publishing.
Based on Global Marketing (Keegan,& Green, 2013), Case titled "Jaguar's Passage to India". (CASE 9-2: GLOBAL MARKET ENTRY STRATEGIES: LICENSING, INVESTMENT, AND STRATEGIC ALLIANCES)
This Presentation about Tata motors limited. We can see their journey and their products and much more.
If you have any ideas or suggestions please comment.
Tata Motors in the year 2008 acquired two of the most recognized premium segment car brand - Jaguar & Land Rover for a price tag of $2.5 billion. This presentation tells you about the history of Tata Motors, Jaguar and Land Rover, details of the deal, key motives of the merger, challenges in the merger, and both the companies current stage.
-.............-188 International Business StrategyCA.docxhoney725342
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188 International Business Strategy
CASE 18
Tata Motors in 2014: Its Multibrand
Approach to Competing in the
Global Automobile Industry
David L. Turnipseed
University of South Alabama
Tata Motors, Ltd.• was India's leading automo-biIe manufacturer by revenue and the number-three passenger-vehicle brand in India in 2012.
However, in 2013 and 2014, the company's name-
sake brand slid into a decline, hath domestically and
internationally, with the company eventually losing
its number-three rank in automobile sales in India
to Honda. Also, the company's sales of commercial
vehicles declined in 2013 and 2014, causing the
company to drop from fourth-largest seller of com-
mercial vehicles to fifth.
Some of the company's poor performance could
be attributed to poor macro-economic conditions
in India, increasing competition, and a variety of
other external factors such as the possible elimina-
tion of diesel subsidies by the Indian government.
However, much of the company's poor performance
was a result of a flawed strategy and poor execution.
For example, it was imperative that the company's
managers consider how to expand the market for
its low-priced Nano, which had required substantial
investment during its development and had fallen
far short of sales expectations. Plus, the company's
entire strategy for its Tara-branded vehicles seemed
to be in disarray.
However, the company's Jaguar Land Rover divi-
sion was achieving great success, with a 23 percent
year-over-year increase in revenues and a 55 percent
year-aver-year increase in profit after tax in fis-
cal 2014. In fact, Jaguar Land Rover accounted for
88 percent of the company's total automotive rev-
enues in fiscal 2014 and 89 percent of its income
John E. Gamble
Texas A&MUniversity-Corpus Christi
before other income, finance cost, tax, and excep-
tional items in fiscal 2014. Tata Motors' manage-
ment would be forced to evaluate its strategy for its
Tata passenger cars, Tata commercial vehicles, and
Jaguar Land Rover division if it was to compete
successfully with the world's leading automobile
producers.
THE HISTORY OF
TATA MOTORS
Tata MOlars was a division of the Tata Group, which
was India's largest corporation, owning more than
90 companies spanning seven business sectors
(chemicals, information technology and communi-
cations, consumer products, engineering, materials,
services, and energy). In 2012, the corporation had
operations in over 80 countries, and it had gross rev-
enues of $83.5 billion in 2011. The company's gross
revenues dipped to $96.8 million in fiscal 2013,
after having reached $100 million in 2012. Nearly
60 percent of the Tata Group's revenues were gener-
ated outside India. The Tara Group was a powerful
symbol of India's emergence as a world economic
powerand was India's largest private-sector emplo-
yer, WIth over 425,000 employees. A financial sum-
mary for theTaraGroup for fiscal 20 I0 through fiscal
2013 IS presented in Exhibit I.
COh ...
INTERSHIP DISCUSSION- Using image, You should recognize designated.docxnormanibarber20063
INTERSHIP DISCUSSION- Using image, You should recognize designated tasks that are being completed on this internship and many of those tasks can be viewed as knowledge acquired (day-to-day responsibilities).
Share 1-2 skills you have developed that are directly applicable to this career goal.
-.....:......:..-
188 International Business Strategy
CASE 18
Tata Motors in 2014: Its Multibrand
Approach to Competing in the
Global Automobile Industry
David L. Turnipseed
University of South Alabama
Tata Motors, Ltd.• was India's leading automo-biIe manufacturer by revenue and the number-three passenger-vehicle brand in India in 2012.
However, in 2013 and 2014, the company's name-
sake brand slid into a decline, hath domestically and
internationally, with the company eventually losing
its number-three rank in automobile sales in India
to Honda. Also, the company's sales of commercial
vehicles declined in 2013 and 2014, causing the
company to drop from fourth-largest seller of com-
mercial vehicles to fifth.
Some of the company's poor performance could
be attributed to poor macro-economic conditions
in India, increasing competition, and a variety of
other external factors such as the possible elimina-
tion of diesel subsidies by the Indian government.
However, much of the company's poor performance
was a result of a flawed strategy and poor execution.
For example, it was imperative that the company's
managers consider how to expand the market for
its low-priced Nano, which had required substantial
investment during its development and had fallen
far short of sales expectations. Plus, the company's
entire strategy for its Tara-branded vehicles seemed
to be in disarray.
However, the company's Jaguar Land Rover divi-
sion was achieving great success, with a 23 percent
year-over-year increase in revenues and a 55 percent
year-aver-year increase in profit after tax in fis-
cal 2014. In fact, Jaguar Land Rover accounted for
88 percent of the company's total automotive rev-
enues in fiscal 2014 and 89 percent of its income
John E. Gamble
Texas A&MUniversity-Corpus Christi
before other income, finance cost, tax, and excep-
tional items in fiscal 2014. Tata Motors' manage-
ment would be forced to evaluate its strategy for its
Tata passenger cars, Tata commercial vehicles, and
Jaguar Land Rover division if it was to compete
successfully with the world's leading automobile
producers.
THE HISTORY OF
TATA MOTORS
Tata MOlars was a division of the Tata Group, which
was India's largest corporation, owning more than
90 companies spanning seven business sectors
(chemicals, information technology and communi-
cations, consumer products, engineering, materials,
services, and energy). In 2012, the corporation had
operations in over 80 countries, and it had gross rev-
enues of $83.5 billion in 2011. The company's gross
revenues dipped to $96.8 million in fiscal 2013,
after having reached $100 million in 2012. Nearly
60 percent of the Tata Group's revenues w.
This SlideShare presentation delves into the compelling business case of TATA Motors, a leading player in the global automotive industry. Explore their strategic decisions, market entry strategies, SWOT analysis, and the factors contributing to their success. Learn how TATA Motors navigated challenges, capitalized on opportunities, and built a robust presence in emerging markets, all while maintaining a commitment to sustainability and corporate responsibility.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
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𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
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• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
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2. Tata Motors is a part of the Tata Group
manages its share-holding through Tata
Sons. The company was established in
1935 as a locomotive manufacturing unit
and later expanded its operations to
commercial vehicle sector in 1954 after
forming a joint venture with Daimler-Benz
AG of Germany. Despite the success of its
commercial vehicles, Tata realized his
company had to diversify and he began to
look at other products.
3. TYPE:
INDUSTRY:
FOUNDED:
FOUNDER’S:
HEADQUARTERS:
KEY PEOPLE:
PRODUCTS:
SERVICES:
REVENUE:
NET INCOME:
TOTAL ASSETS:
TOTAL EQUITY:
Public.
Automotive.
1945.
JRD Tata.
Mumbai, Maharashtra.
Ratan tata, chairman.
Ravi Kant, vice chairman.
Carl Peter Forster , CEO.
Engines, Automobiles.
outsourced engineering & design.
37,446.50 crore(US$ 8.5 billion) in
2009.
2,240.08 crore (US$ 508.5 million) in
2009.
$15.430 billion (2009)
$763 million (2009)
4. IMPORTANT DEVELOPEMENT
TATA NANO
In January 2008, Tata Motors
launched Tata Nano, the least
expensive production car in the world
at about Rs. 100,000 (US $2,500).
The city car was unveiled during the
Auto Expo 2008 exhibition in Pragati
Maidan, New Delhi.
Tata has faced controversy over
developing the Nano as some
environmentalists are concerned that
the launch of such a low-priced car
could lead to mass motorization in
India with adverse effects on pollution
and global warming. Tata has set up a
factory in Sanand, Gujarat and the
first Nanos are to roll out summer
2009.
Tata Nano Europa has been developed
for sale in developed economies and is
to hit markets in 2010 while the
normal Nano should hit markets in
South Africa, Kenya and countries in
Asia and Africa by late 2009. A battery
version is also planned.
5. TATA ACE
Tata Ace, India's first
indigenously developed
sub-one ton mini-truck,
was launched in May
2005. By October 2005,
LCV sales of Tata Motors
had grown by 36.6
percent to 28,537 units
due to the rising demand
for Ace. The Ace was
built with a load body
produced by Autoline
Industries. By 2005,
Autoline was producing
300 load bodies per day
for Tata Motors.
Ace is still a top seller for
TML with 5M units sold
to date (June 2010).
6.
COMPRESSED AIR CAR
Motor Development
International of France has
developed the world's first
prototype of a compressed air
car, named OneCAT. In 2007,
MDI owner Guy Negre was
reported to have "the backing
of Tata".
It has airtanks that can be
filled in 4 hours. There are no
gasoline costs and no fossil fuel
emissions from the vehicle
when run in town.
OneCAT is a five seat vehicle
with a 200-litre (7.1 cu ft)
trunk. With full tanks it is said
to run at 100 km/h (62 mph)
for 90 kilometres (56 mi) range
in urban cycle.
7. TATA IN INDIA
Tata Motors Limited is India’s largest
automobile company, with revenues of
35,651.48 crore (US$ 8.09 billion) in 200708. It is the leader in commercial vehicles in
each segment, and among the top three in
passenger vehicles in India with products in
the compact, midsize car and utility vehicle
segments.Tata vehicles are sold primarily in
India, and over 4 million Tata vehicles have
been produced domestically since the first
Tata vehicle was assembled in 1954. The
company’s manufacturing base in India is
spread across Jharkhand, Maharashtra,
Uttar Pradesh, Uttarakhand and Karnataka.
Following a strategic alliance with Fiat in
2005, Tata set up an industrial joint venture
with Fiat Group Automobiles at Ranjangaon
(Maharashtra) to produce both Fiat and
Tata cars and Fiat powertrains. The
company is establishing a new plant at
Sanand (Gujarat). Tata's dealership, sales,
service and spare parts network comprises
over 3500 touch points.
8. TATA’S GLOBAL OPERATIONS
The acquisitions is Jaguar Land Rover, a business
comprising two struggling iconic British brands that was
acquired from the Ford Motor Company in 2008. In 2004,
Tata acquired the Daewoo Commercial Vehicles Company,
South Korea’s second largest truck maker.Today two-thirds
of heavy commercial vehicle exports out of South Korea are
from Tata Daewoo. In 2005, Tata Motors acquired a 21%
controlling stake in Hispano Carrocera, a Spanish bus and
coach manufacturer,Tata Motors continued its market area
expansion through the introduction of new products such as
buses (Starbus & Globus, jointly developed with subsidiary
Hispano Carrocera) and trucks (Novus, jointly developed
with subsidiary Tata Daewoo). In May, 2009 Tata unveiled
the Tata World Truck range jointly developed with Tata
Daewoo Debuting in South Korea, South Africa, the SAARC
countries and the Middle-East by the end of 2009 In 2006,
Tata formed a joint venture with the Brazil-based
Marcopolo to manufacture fully-built buses and coaches for
India and other international markets.[29] Tata has
franchisee/joint venture assembly operations in Kenya,
Bangladesh, Ukraine, Russia and Senegal.
11. TATA TECHNOLOGIES TTL
TTL provides Engineering and Design (E&D)
solutions to the Automotive Industry. Tata Motors
holds 86.91% of TTL’s share capital. TTL is based in
Pune (Hinjawadi) and operates in the US and
Europe through its wholly owned subsidiaries in
Detroit and London respectively. It also has a
presence in Thailand. Tata Technologies is a
software service provider in the IT services and
BPO space. Its global client list includes Ford,
General Motors, Toyota and Honda, to name a few.
It bought over the British engineering and design
services company, Incat International Plc for Rs4b
in August 2005. Incat specializes in engineering &
design services and product lifecycle management
in the international automotive, aerospace and
engineering markets.
12. TATA MOTORS
Tata brandS · Tata Daewoo · Jaguar · Land Rover · Tata
Hispano
Cars/MUVs/SUVs · Nano · Indica · Indigo · Sumo · Sumo
Grande · Safari · Aria
Concept models ·OneCAT · Indica Silhouette · Xover ·
Elegante · Aria Coupe · Cliffrider
Pick-ups · 207 DI · TL · Xenon XT
BusesGlobus · Hispano Globus · Starbus · Marcopolo Bus
Medium and heavy trucks ·Construck · Novus · Prima
Mini vans · Winger · Magic · Iris · Venture
SCVs/LCVs ·407 · Ace
Historic models · Sierra · Estate · Tata Mobile
13. TATA GROUP
Companies · CMC · Tata BP Solar · Tata Coffee ·
Tata Chemicals · Tata Consultancy Services · Tata
Elxsi · Tata Interactive Systems · Tata Motors ·
Tata Steel · Tata Power · Tata Tea · Tata
Communications · Tata Technologies Limited ·
Tata Teleservices · Titan Industries · Tata Voltas ·
The Indian Hotels Company · Trent (Westside)
Notable non-Indian Companies · Corus Group ·
Tetley · Tata Daewoo Commercial Vehicle · VSNL
International Canada · Jaguar Cars · Land Rover ·
Brunner Mond
Brands · · Good Earth Teas · Tanishq · Taj
Hotels · I-shakti · Tata Salt · Tata Sky · Tata
Indicom · Tata DoCoMo · Titan · Westside ·
Voltas · Virgin Mobile India