The document discusses transforming IT service management (ITSM) using enterprise architecture and Kotter's 8 step process for organizational change management. It advocates using FlexModeIP, an ITSM framework that incorporates architectural principles and action research to establish baselines and drive continual improvement. The framework establishes service management as a supply chain using business process automation. Key steps in the transformation process include creating a sense of urgency, forming a guiding coalition, developing a vision and strategy, empowering employees, generating short-term wins, and anchoring new approaches in the culture.