Ajanta Packaging is one of the top suppliers of glass bottles in India with over 50 employees and $100 million in annual revenue. However, the glass bottle industry faces stiff competition from other packaging materials and options that have entered the market in recent years. With many companies shifting to PET bottles, tetra packs, and flexible packaging to reduce costs and improve durability, Ajanta's revenue comes 95% from glass bottles, making it highly dependent on a saturated market.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
This slideshow was created to showcase the marketing research involved in the strategic decision-making process. This presentation represents a decision for the marketing team at Barco Projection Systems, on how to combat the incoming Sony 1270 projector model. This presentation includes a brief history, situation analysis, options for Barco, and an ultimate decision based on this research. This Powerpoint presentation was completed for a Marketing Management & Strategy course.
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
Case Analysis |Altius Golf and the Fighter Brand|Anahit Babayan
Questions covered.
1. If Altius implements the Elevate strategy what are the risks to the brand and how can they be managed?
2. What sales result would you expect for each item in the line if Elevate is introduced?
Practically Applying Sourcing Grids for Risk Management Thomas Tanel
Purchasing and supply management have never been easy. The past several years have caused many executives and professionals to lose more sleep and gain more gray hair (or lose more hair) than usual; therefore, the next decade requires upgraded skill sets to survive.
Portfolio analysis is one of the most powerful techniques
used by the purchaser, despite its simplicity. It is a simple “grid” tool that charts the amount we spend on products or services and the complexity of its acquisition.
Portfolio analysis helps us define our sourcing strategy and the best sourcing techniques to use dependent upon the position on the sourcing grid. It also defines the relationships (supplier positioning) we need to have with our key suppliers and gives us an insight in how the key suppliers may see us in perception model. It allows you to organize your time and
resources for maximum benefit and it encourages strategic thinking and analysis to reduce cost, add value, and minimize risk.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
This slideshow was created to showcase the marketing research involved in the strategic decision-making process. This presentation represents a decision for the marketing team at Barco Projection Systems, on how to combat the incoming Sony 1270 projector model. This presentation includes a brief history, situation analysis, options for Barco, and an ultimate decision based on this research. This Powerpoint presentation was completed for a Marketing Management & Strategy course.
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
Case Analysis |Altius Golf and the Fighter Brand|Anahit Babayan
Questions covered.
1. If Altius implements the Elevate strategy what are the risks to the brand and how can they be managed?
2. What sales result would you expect for each item in the line if Elevate is introduced?
Practically Applying Sourcing Grids for Risk Management Thomas Tanel
Purchasing and supply management have never been easy. The past several years have caused many executives and professionals to lose more sleep and gain more gray hair (or lose more hair) than usual; therefore, the next decade requires upgraded skill sets to survive.
Portfolio analysis is one of the most powerful techniques
used by the purchaser, despite its simplicity. It is a simple “grid” tool that charts the amount we spend on products or services and the complexity of its acquisition.
Portfolio analysis helps us define our sourcing strategy and the best sourcing techniques to use dependent upon the position on the sourcing grid. It also defines the relationships (supplier positioning) we need to have with our key suppliers and gives us an insight in how the key suppliers may see us in perception model. It allows you to organize your time and
resources for maximum benefit and it encourages strategic thinking and analysis to reduce cost, add value, and minimize risk.
Corporate Strategy or Strategic Management
Concepts and Cases by Fred R. David,
Francis Marion University, Florence, South Carolina, &
Forest R. David,
Strategic Planning Consultant
Supply chain collaboration is a critical area of focus for many retail businesses. Before collaboration efforts can be made, key players must first understand the difference between key industry segments. The retail and consumer packaged goods segments are most often confused because of their similarities, but in reality are quite different. Retail is defined as the sale of products to end consumers. This is typically done through a variety of retail channels including brick and mortar stores, e-commerce sites, phone sales and print catalogs. Consumer packaged goods (CPG) is a more broad category encompassing all manufacturers, sellers and marketers of physical goods that are sold through retailers. CPGs often operate at the wholesale level rather than the direct-to-consumer (D2C) level. While these businesses have very similar end goals, they often do not work closely together. In a 2015 article industry experts noted that by working together retailers and CPG manufacturers could benefit from increased sales, cost savings, optimized processes and systems and a more positive customer experience. A strategic collaboration plan can help these businesses to more easily obtain these common objectives.
Before a strategy can be developed, these key players must also look at the challenges or roadblocks they expect to encounter. Some of the top challenges encountered by the CPG industry include: variable consumer demand and the ability to adapt, shrinking profit margins due to increased competition, increase regulatory requirements, data visibility across global supply chains and the management of complex omni-channel retail strategies. Due to the proximity of these supply chain segments, retailers are often affected by these challenges downstream, but by working together to develop new and innovative products and processes both retail supply chain operations can benefit. Much of this innovation will come from improved analytics derived from WMS technology investment which is expected to increase through 2018. Learn more about how tech investment and supply chain innovation will improve collaboration efforts between consumer packaged goods manufacturers and retailers by contacting Datex experts today at marketing@datexcorp.com or 800-933-2839 ext 243 or www.datexcorp.com.
industry, Industry Analysis, Why is Industry Analysis Important? How Industry and Firm-Level Factors Affect Performance, Techniques Available to Assess Industry Attractiveness, Studying Industry Trends
Porter's Five Forces Model - Analysing Competitontutor2u
Porter's Five Forces model is a popular analytical framework for assessing the nature of competition in a market. This presentation provides an overview of the model.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. BRIEF ABOUT AJANTA PACKAGING
• Ajanta Packaging ranked among the top suppliers of glass bottles in India with
an employee base of more than 50 and net revenues of US$100 million
• The case discusses the stiff competition faced by the glass-bottle industry from
different packaging options and materials that had entered the industry in the
last Few years.
• With many companies shifting to PET bottles, Tetra Pak, flexible packaging and
other innovative packaging solutions, to reduce costs and improve the durability
of products. Ajanta Packaging was highly dependent on glass-bottle sales, as 95
per cent of its revenue came from them.
3. Q1. Conduct a Porter’s Five Forces
Analysis for the glass industry
based on the details in
the case.
4. THREATS OF NEW ENTRANTS- moderate
Factors that
reduce the threat
• requires substantial
capital and resource
investment.
• existing regulatory
framework imposes
certain challenges
• psychological switching
cost for consumers is
high
• access to the distribution
channels is restricted.
Factors that
increase the threat
• Existing regulations
support
• switch the brands due to
weak/no brand loyalty.
• Building a distribution
network is easy for new
players.
• Retaliation from the
existing market players
is not a discouraging
factor.
How they can tackle it!
• raise psychological
switching costs.
• long-term contractual
relationships with
distributors.
• introduce innovative
products/services
5. THREAT OF SUBSTITUTE
PRODUCTS/SERVICES- High
Factors that increase
the threat of
substitute
• A cheaper substitute
product/service is available
• The psychological
switching costs of moving
are low.
• Substitute product offers the
same or superior quality
Factors that reduce
the threat of
substitute.
• The switching cost
of using the
substitute product is
high
• Customers cannot
derive the same
utility in terms of
quality and
performance.
How they can tackle it!
• emphasize how its offering
product/service better than the
available substitutes.
• convincing reasons by offering a
better experience and high value for
money.
• It can raise switching costs by
working on loyalty.
• improve the quality, maximise value
for money and set strong
differentiation basis
6. RIVALRY AMONG EXISTING FIRMS- Intense
Factors that
increase the threat
of competitor
• If market players are
strategically diverse and
target the same market.
• If customers are not
loyal with existing
brands
• Competitors with equal
size and offering
Factors that reduce
the threat of
competitor.
• limited number of
players in the market
• There is a clear market
leader
• The products are highly
differentiated & targets
different sub-segments
• The exit barriers are
low,
How they can tackle it!
• Find needs and expectations of its
customers to strengthen the
differentiation basis.
• It should raise switching costs
• Invest in research and development
activities to identify new customer
segments.
• collaborating with competitors can
be mutually beneficial.
7. BARGAINING POWER OF SUPPLIERS- low
Factors that increase
bargaining power of
suppliers
• the cost to switch from one
supplier to other is high.
• When suppliers are few and
demand for their offered
product is high.
• Suppliers’ forward
integration
• not having adequate market
knowledge and lacks the
price sensitivity.
Factors that reduce
the bargaining power
of suppliers.
• Suppliers are not concentrated
• Switching costs are low
• Product lacks differentiation
• Substitute products are available
• highly price sensitive and has
adequate market knowledge
• There is no threat of forward
integration by suppliers.
How they can tackle it!
• decreasing the dependency on
one or a few suppliers.
• Developing the long-term
contractual relationships with
suppliers from different
regions
• alternate ways of producing the
product
8. BARGAINING POWER OF BUYERS- high
Factors that increase
bargaining power of
buyer.
• concentrated customer
base
• Buyers=less & supplier=
high.
• Low switching costs
• Consumers’ price
sensitivity, high market
knowledge and purchasing
standardized products
Factors that reduce
the bargaining power
of buyer.
• lower customer
concentration
• customers’ inability to
integrate backwards,
low price sensitivity,
lower market
knowledge.
• high switching costs
How they can tackle it!
• increasing and
diversifying their
customer base.
• Marketing and
promotional strategies
• Building loyalty by
embedding innovation
and offering excellent
customer experience
9. Q2. Conduct a SWOT analysis
for Ajanta Packaging based on
the details in the case?
10. SWOT FOR AJANTA PACKAGING
• STRENGTHS
• It is regarded as the primary glass supplier.
• Excellent distribution network.
• Able to offer just-in time supply to customers via
marketing offices.
• Quality-focused, customized, and time-bound
packaging.
• Loyal customers (90% order is from repeated
customers).
• Good products and professional expertise with
wide range of products.
• WEAKNESSES
• 90% of business from Glass-bottles (i.e. Active
inertia).
• Rising operating expense.
• Loosing profits because of price sensitivity
11. SWOT FOR AJANTA PACKAGING
• OPPORTUNITIES
• Packaging industry has estimated growth of about
3.1% annually. India’s industry has grown to 15%
over the period of time.
• Growing urbanization and middle-class and their
changing pattern.
• Increased pattern of flexible packaging usage.
• THREATS
• Product substitutes for glass, such as PET
• Growing PET-bottle market is effectively
shrinking the glass-bottle market
• Increased inflation has caused the raw material
cost increased
• Reduction on imported spirits and wine.
• Major industries are shifting to PET-bottles
12. Q3. What will you advice Deepankar
about his dilemma?
13. DEEPANKAR’S DILEMMA
• Glass-bottle packaging had
become saturated.
• Low ability to evolve with market
trends.
• Customer’s shifting to PET or other
substitutes.
• Big impact on Ajanta's future.
• Ajanta highly depended on glass-
bottle sales.
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