MOBILE - Taking your brand to the (African) masses
The growth of 'mobile' in SA and Africa is exploding and yet brands are struggling to find their way through the clutter of disinformation to properly take advantage of this 24/7 365 conversation enabler.
How to create perfect mobi and mobile coms platforms providing beautiful and rich brand experiences regardless of handset.
Context, relevance, cost and (limited) technology are critical factors – how to mobilise brands for the masses.
Choosing the right mobile technologies for 100% African penetration: Mobi, SMS, USSD and the 'Apps' debate.
Dispelling the myths - Mobile technology is here now and so are the customers, lets go!
Going Mobile in Africa - PROPERLY (Mobi, Apps and USSD) 2011Tim Bishop
MOBILE - Taking your brand to the masses
The growth of 'mobile' in SA and Africa is exploding and yet brands are struggling to find their way through the clutter of disinformation to properly take advantage of this 24/7 365 conversation enabler.
How to create perfect mobi platforms providing beautiful and rich brand experiences regardless of handset.
Context, relevance, cost and (limited) technology are critical factors – how to mobilise brands for the masses.
Choosing the right mobile technologies for 100% African penetration: Mobi, SMS, USSD and the 'Apps' debate.
Dispelling the myths - Mobile technology is here now and so are the customers, lets go!
This document discusses mobile marketing best practices. It covers:
1. The types of mobile marketing including display, apps, and SMS.
2. Best practices such as establishing relevance, using location data, optimizing for mobile, and linking to mobile-optimized pages.
3. Why mobile marketing is important as mobile internet usage grows and can remind people of cross-platform advertising.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
- Tesco created a mobile app using PowaTag technology to allow customers to pay for meal deals quicker through their smartphones.
- T-Mobile added 14 new music streaming services like Google Play Music and SoundCloud to their Music Freedom program which allows unlimited streaming without using data.
- Facebook introduced Privacy Basics to provide interactive guides answering common questions about privacy settings and controls on Facebook.
Mobile Internet in India - Opportunities & PossibilitiesVikas Tandon
A quick look at the opportunities and possibilities of Mobile Internet, Mobile Sites and Wap sites in India. Created by Indigo Consulting, India's leading digital marketing agency.
Going Mobile in Africa - PROPERLY (Mobi, Apps and USSD) 2011Tim Bishop
MOBILE - Taking your brand to the masses
The growth of 'mobile' in SA and Africa is exploding and yet brands are struggling to find their way through the clutter of disinformation to properly take advantage of this 24/7 365 conversation enabler.
How to create perfect mobi platforms providing beautiful and rich brand experiences regardless of handset.
Context, relevance, cost and (limited) technology are critical factors – how to mobilise brands for the masses.
Choosing the right mobile technologies for 100% African penetration: Mobi, SMS, USSD and the 'Apps' debate.
Dispelling the myths - Mobile technology is here now and so are the customers, lets go!
This document discusses mobile marketing best practices. It covers:
1. The types of mobile marketing including display, apps, and SMS.
2. Best practices such as establishing relevance, using location data, optimizing for mobile, and linking to mobile-optimized pages.
3. Why mobile marketing is important as mobile internet usage grows and can remind people of cross-platform advertising.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
- Tesco created a mobile app using PowaTag technology to allow customers to pay for meal deals quicker through their smartphones.
- T-Mobile added 14 new music streaming services like Google Play Music and SoundCloud to their Music Freedom program which allows unlimited streaming without using data.
- Facebook introduced Privacy Basics to provide interactive guides answering common questions about privacy settings and controls on Facebook.
Mobile Internet in India - Opportunities & PossibilitiesVikas Tandon
A quick look at the opportunities and possibilities of Mobile Internet, Mobile Sites and Wap sites in India. Created by Indigo Consulting, India's leading digital marketing agency.
Twitter will begin tracking users' app usage on iOS devices to improve targeted advertising. Dunkin' Donuts' mobile app has reached 10 million downloads, allowing users to earn rewards points for free food and drinks. Digital marketers plan to increase their mobile marketing budgets in the coming year to better connect with customers and increase profits through programmatic media buying and targeted mobile ads.
Digital trends 2012 and beyond presentation no videoKozlicaBlog
A ppt from the Digital trends 2012 and beyond presentation made by Marko Kozlica, as presented to the Leo Burnett Ukraine.
A ppt contains couple of numbers for starters about the digital world, then the list and short description of trends and at the end the case studies of digital campaigns.
This document discusses trends in mobile commerce. It notes the explosion of the mobile market including smartphones and tablets. Mobile applications and websites are important for commerce as people now browse and shop on their mobile devices. Technologies like location services, augmented reality, mobile payments, and QR codes are changing mobile commerce. Developers must decide between native apps or mobile web sites to reach customers on their devices. The future will likely be a mix of both approaches along with responsive design to provide quality experiences across all screens.
Mobile technology is transforming business travel by providing useful tools and information at your fingertips. For small businesses, the right mobile technologies can provide convenience, productivity and cost savings. This document provides tips for traveling smarter such as eliminating roaming fees, connecting anywhere with mobile internet solutions, and using travel-focused mobile apps to navigate, manage travel plans and expenses, book accommodations, convert currencies, track time zones, and hail taxis. It also suggests bringing your social network with you using mobile social media.
Op 23 september 2010 vond de eerste Zsaaie Sessie plaats: bijeenkomsten waarbij ondernemers specifiek ingaan op trends en ontwikkelingen in hun vakgebied. De eerste sessie had als onderwerp Mobiele Applicaties. U bekijkt hier de presentatie van Marcel Roorda, CTO Service2Media
The document discusses trends in location-based services (LBS) and mobile applications for local search and monetization. It notes that mobile devices have helped people understand the value of local search and transactions. Key points covered include the growth of the mobile internet and local mobile searches, popular locally-oriented apps and monetization strategies, and predictions that discovery features and mobile commerce will be big trends in the future of mobile local services.
Presentation by GrowthVine, LLC on mobile technology for associations and nonprofits. Includes look at mobile web, mobile apps, QR codes, text messaging, RFID, NFC, etc.
Presenter: Sean Cunningham, Creative Director, Digital Bungalow
More people now access the internet via mobile devices than by desktop computers, so, if you’re designing or updating a website, think about putting mobile first. Content and visuals need to be short and sweet to display well on small screens. This workshop looks at what’s involved in designing your mobile site before your PC site — but we’ll also talk about how to go mobile if you already have a website.
A brief history of mobile economy, from
proprietary umbrella portals to today's wireless communication & design
revolutions. Apps Supermarkets for the crowds and the tremendous impact on
user's expectations and behavior. Future is anywhere, anytime, on-the-go and whenever the inspiration strikes.
Shopping Reinvented: Next-Generation Big Ticket Retaildavethewavesd
Thriving in today's Home FUrnishings retail market requires creativity, consistency, and most of all, customer engagement. This presentation takes a look at new ways HF retailers can leverage technology and connectivity to reach more shoppers in more compelling ways.
Mobile phones have surpassed PCs with over 2.4 billion sold globally last year. 350 billion text messages are exchanged monthly worldwide. Mobile reaches audiences that other media cannot. 10 million Indians use GPRS, enabling applications. Mobile is already a platform, but integrating web services is the future of mobile. Marketers must unlearn 'just-in-case' approaches and learn 'just-in-time' contextual and personalized messaging to move from communication to conversation. Mobile offers interactivity like initiating calls or downloading content.
Mobile marketing is an effective way for local businesses to promote themselves through consumers' mobile devices. It involves using text messaging, mobile websites, and QR codes to engage customers and drive sales. The key benefits are permission-based targeted promotions, low cost compared to traditional advertising, and high response rates since people access their mobile devices frequently and have them with them at all times. Local businesses should create a mobile-friendly website, use SMS text campaigns to promote offers and deals, and incorporate QR codes on print materials and in-store to provide an engaging mobile experience for customers.
Beacons use Bluetooth technology to detect when a mobile device is in proximity and send push notifications. Beacons have various applications including in retail to send coupons, payments, maps and sales notifications. They can also be used in transportation to provide travel updates, in homes for reminders, and in museums for audio tours. Beacons allow location-based messaging and can improve the customer experience for various industries including retail, travel, real estate, dining and media. Fresh Beacons is a platform that enables proximity-based messaging through geofencing, beacon detection, notifications and user profiling to engage customers.
The document summarizes the agenda and key topics for a mobile marketing event hosted by the DMA Mobile Council. The event includes presentations and discussions on how mobile connects brands through augmented reality, emotion, and health checks of mobile strategies. It provides the date, location, wifi access information, and schedule of presentations and sessions on mobile marketing trends and best practices.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
1) While mobile shopping accounts for less than 1% of retail sales currently, mobile devices influence a much greater portion (estimated at 40% in 2013) through product research conducted online and in-store.
2) Many shoppers prefer to do product research on mobile but complete purchases via desktop or in-store. They value mobile's convenience while still wanting to see products in person before buying.
3) Retailers have an opportunity to better merge online and offline experiences by offering in-store pickup, integrated inventory, and mobile services like maps, recommendations, and virtual try-ons to improve the shopping experience across channels.
The document discusses how mobile technology is revolutionizing business and provides an overview of key aspects of mobile marketing and operations. It notes that mobile devices, networks, and operating systems are rapidly changing. It then discusses how mobile technology can be leveraged for marketing through websites optimized for mobile, mobile advertising, and text message campaigns. It also outlines how mobile apps and tools can help manage business operations through inventory tracking, expense reporting, and payment processing on mobile devices.
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
This is a presentation I gave at eTail Asia 2013 in Singapore that highlights the opportunities for brands to leverage on mobile devices and apps to drive sales and branding. There are interesting statistics that show how consumer behavior has shifted with mobile devices and insights from a survey I did on what makes a great mobile app. It also details three key rules when it comes to making mobile apps and some brand examples of great apps.
In a landrush to go mobi... It is essential Brands and publishers are aware of the challenges and the very different approach they must take to mobilise their brands properly within Africa. We look at who is doing it well and who could do better.
The Prezence Digital approach addresses our extensive technology built for handset adaptation as well as the most important elements of mobie design - User Experience and the Context of the mobile user (Context before Content).
Prezence Digital - Mobile for the (African) masses!
Heavy Chef March: Building Great MobisitesHeavy Chef
We had the incredible opportunity to have Tim Bishop from Prezence Digital come talk to us about building great mobisites at last week's Heavy Chef event in Joburg.
Twitter will begin tracking users' app usage on iOS devices to improve targeted advertising. Dunkin' Donuts' mobile app has reached 10 million downloads, allowing users to earn rewards points for free food and drinks. Digital marketers plan to increase their mobile marketing budgets in the coming year to better connect with customers and increase profits through programmatic media buying and targeted mobile ads.
Digital trends 2012 and beyond presentation no videoKozlicaBlog
A ppt from the Digital trends 2012 and beyond presentation made by Marko Kozlica, as presented to the Leo Burnett Ukraine.
A ppt contains couple of numbers for starters about the digital world, then the list and short description of trends and at the end the case studies of digital campaigns.
This document discusses trends in mobile commerce. It notes the explosion of the mobile market including smartphones and tablets. Mobile applications and websites are important for commerce as people now browse and shop on their mobile devices. Technologies like location services, augmented reality, mobile payments, and QR codes are changing mobile commerce. Developers must decide between native apps or mobile web sites to reach customers on their devices. The future will likely be a mix of both approaches along with responsive design to provide quality experiences across all screens.
Mobile technology is transforming business travel by providing useful tools and information at your fingertips. For small businesses, the right mobile technologies can provide convenience, productivity and cost savings. This document provides tips for traveling smarter such as eliminating roaming fees, connecting anywhere with mobile internet solutions, and using travel-focused mobile apps to navigate, manage travel plans and expenses, book accommodations, convert currencies, track time zones, and hail taxis. It also suggests bringing your social network with you using mobile social media.
Op 23 september 2010 vond de eerste Zsaaie Sessie plaats: bijeenkomsten waarbij ondernemers specifiek ingaan op trends en ontwikkelingen in hun vakgebied. De eerste sessie had als onderwerp Mobiele Applicaties. U bekijkt hier de presentatie van Marcel Roorda, CTO Service2Media
The document discusses trends in location-based services (LBS) and mobile applications for local search and monetization. It notes that mobile devices have helped people understand the value of local search and transactions. Key points covered include the growth of the mobile internet and local mobile searches, popular locally-oriented apps and monetization strategies, and predictions that discovery features and mobile commerce will be big trends in the future of mobile local services.
Presentation by GrowthVine, LLC on mobile technology for associations and nonprofits. Includes look at mobile web, mobile apps, QR codes, text messaging, RFID, NFC, etc.
Presenter: Sean Cunningham, Creative Director, Digital Bungalow
More people now access the internet via mobile devices than by desktop computers, so, if you’re designing or updating a website, think about putting mobile first. Content and visuals need to be short and sweet to display well on small screens. This workshop looks at what’s involved in designing your mobile site before your PC site — but we’ll also talk about how to go mobile if you already have a website.
A brief history of mobile economy, from
proprietary umbrella portals to today's wireless communication & design
revolutions. Apps Supermarkets for the crowds and the tremendous impact on
user's expectations and behavior. Future is anywhere, anytime, on-the-go and whenever the inspiration strikes.
Shopping Reinvented: Next-Generation Big Ticket Retaildavethewavesd
Thriving in today's Home FUrnishings retail market requires creativity, consistency, and most of all, customer engagement. This presentation takes a look at new ways HF retailers can leverage technology and connectivity to reach more shoppers in more compelling ways.
Mobile phones have surpassed PCs with over 2.4 billion sold globally last year. 350 billion text messages are exchanged monthly worldwide. Mobile reaches audiences that other media cannot. 10 million Indians use GPRS, enabling applications. Mobile is already a platform, but integrating web services is the future of mobile. Marketers must unlearn 'just-in-case' approaches and learn 'just-in-time' contextual and personalized messaging to move from communication to conversation. Mobile offers interactivity like initiating calls or downloading content.
Mobile marketing is an effective way for local businesses to promote themselves through consumers' mobile devices. It involves using text messaging, mobile websites, and QR codes to engage customers and drive sales. The key benefits are permission-based targeted promotions, low cost compared to traditional advertising, and high response rates since people access their mobile devices frequently and have them with them at all times. Local businesses should create a mobile-friendly website, use SMS text campaigns to promote offers and deals, and incorporate QR codes on print materials and in-store to provide an engaging mobile experience for customers.
Beacons use Bluetooth technology to detect when a mobile device is in proximity and send push notifications. Beacons have various applications including in retail to send coupons, payments, maps and sales notifications. They can also be used in transportation to provide travel updates, in homes for reminders, and in museums for audio tours. Beacons allow location-based messaging and can improve the customer experience for various industries including retail, travel, real estate, dining and media. Fresh Beacons is a platform that enables proximity-based messaging through geofencing, beacon detection, notifications and user profiling to engage customers.
The document summarizes the agenda and key topics for a mobile marketing event hosted by the DMA Mobile Council. The event includes presentations and discussions on how mobile connects brands through augmented reality, emotion, and health checks of mobile strategies. It provides the date, location, wifi access information, and schedule of presentations and sessions on mobile marketing trends and best practices.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
1) While mobile shopping accounts for less than 1% of retail sales currently, mobile devices influence a much greater portion (estimated at 40% in 2013) through product research conducted online and in-store.
2) Many shoppers prefer to do product research on mobile but complete purchases via desktop or in-store. They value mobile's convenience while still wanting to see products in person before buying.
3) Retailers have an opportunity to better merge online and offline experiences by offering in-store pickup, integrated inventory, and mobile services like maps, recommendations, and virtual try-ons to improve the shopping experience across channels.
The document discusses how mobile technology is revolutionizing business and provides an overview of key aspects of mobile marketing and operations. It notes that mobile devices, networks, and operating systems are rapidly changing. It then discusses how mobile technology can be leveraged for marketing through websites optimized for mobile, mobile advertising, and text message campaigns. It also outlines how mobile apps and tools can help manage business operations through inventory tracking, expense reporting, and payment processing on mobile devices.
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
This is a presentation I gave at eTail Asia 2013 in Singapore that highlights the opportunities for brands to leverage on mobile devices and apps to drive sales and branding. There are interesting statistics that show how consumer behavior has shifted with mobile devices and insights from a survey I did on what makes a great mobile app. It also details three key rules when it comes to making mobile apps and some brand examples of great apps.
In a landrush to go mobi... It is essential Brands and publishers are aware of the challenges and the very different approach they must take to mobilise their brands properly within Africa. We look at who is doing it well and who could do better.
The Prezence Digital approach addresses our extensive technology built for handset adaptation as well as the most important elements of mobie design - User Experience and the Context of the mobile user (Context before Content).
Prezence Digital - Mobile for the (African) masses!
Heavy Chef March: Building Great MobisitesHeavy Chef
We had the incredible opportunity to have Tim Bishop from Prezence Digital come talk to us about building great mobisites at last week's Heavy Chef event in Joburg.
NFC Boring To Interesting - Shanghai Contacless ConferenceFamoco
The document discusses how to make NFC technology more interesting and motivate users to switch to NFC services. It suggests making NFC boring by integrating it into everyday, simple activities and giving it meaning through social aspects. Examples given include using tag reading and bumping features in social, gaming, and lifestyle apps to enhance the value and spread of NFC.
A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...Ruckus Wireless
What's this thing about Location Technology and Location Based Services?
Why are brands and businesses interested in Location Based Services (LBS) and Location Based Marketing & Advertising?
What you see here, is a conversation that we've had all over the world with some of the most forward-thinking executives - including CEOs, CTOs and CMOs - about the use of accurate, Wi-Fi-based location technology in shopping malls, airports, hotels, convention centres and other large public venues.
The document provides an overview of current and future mobile trends based on a presentation by MintTwist. It discusses how mobile phones are becoming smarter with the rise of smartphones, tablets, and apps. The number of smartphone users now exceeds PC users globally. Everything from televisions to refrigerators will become connected in the future through integration of technologies like QR codes, augmented reality, mobile payments, and location-based messaging. This shift means organizations need a mobile strategy that recognizes mobility as the primary means of internet access. The future will see more personalized and context-aware interactions between connected devices and people.
This document discusses how mobile connectivity is changing and will continue to change the landscape for brands. It notes that mobile adoption is rising rapidly worldwide and mobile use is surpassing desktop for many activities. The future will see everything become more connected through mobile, with advertising becoming more targeted based on location. Brands need to think about how mobile can help them better connect with consumers and how mobile will reshape retail, products, and customer experiences. Mobile is becoming the primary way for brands to engage with people.
Prezence CIBR8 Presentation Cape Green ForumPrezence
The document discusses strategies for using digital and mobile platforms to engage people. It emphasizes optimizing content for mobile, using location-based services, augmented reality, and interactive 3D environments. While new technologies are promising, the document argues South Africa's mobile landscape in 2010-2011 favors more established approaches like SMS, USSD, coupons, and mobile-optimized websites to reach the largest audiences cost-effectively. End-to-end CRM, profiling users, and bulk communications are presented as ways to build loyalty through relevant personalized engagements.
2016 Strategies for Engaging Tomorrows MembersASAE
The document discusses strategies for associations to transform and engage members through technology. It emphasizes developing a mobile mindset and focusing on members' digital experiences and "moments of need". Key points include building responsive websites, understanding members' journeys across multiple devices, using data analytics to gain insights, implementing beacon technology, and creating world-class APIs to seamlessly share data across systems. The goal is for associations to meet members' expectations by being present throughout their digital experiences.
Echelon Ignite Thailand Keynote : The Mobile RoadAdrian Stewart
The document summarizes the career journey and lessons learned from a 19-year veteran of the mobile and digital industries. It traces his path from early IT supplier businesses in the 1990s to pioneering companies in mobile content, games, marketing and more across several countries. Key takeaways include the risks of overexpansion, importance of adapting to external factors, and the value of learning from failures to guide the next steps. The closing section outlines his new startup focused on a cloud loyalty service and mobile wallet to enable rewards programs and digital payments.
This document provides information about 20 mobile apps that can help realtors. It summarizes each app's key features and benefits for real estate professionals.
Project 4: Mobile and Tablet Design for Collins Catering & Eventskyriessaen
This is a Powerpoint presentation that I have created for Collins Catering & Events on the subject or mobile and tablet design. It is an attempt to convince them of the necessity of thinking about re-design for the mobile and tablet platforms.
This document discusses the growth of mobile commerce and how retailers need to optimize their mobile experiences. It provides statistics showing the rise in mobile traffic and sales. Retailers like Jackthreads, Beyond the Rack, and Overstock have seen a large percentage of their traffic and sales coming from mobile. The document advocates that BloomReach's mobile solution can help optimize the mobile user experience through personalized search, recommendations, and predictive features. It highlights how BloomReach helped retailer Deb Shops improve their mobile metrics like time on site and revenue per user through a better optimized mobile experience.
Communication Design for the Mobile ExperienceDavid Drucker
Presented to the Vancouver Chapter of the Society for Technical Communication at their May 2011 meeting. This is a discussion of issues, and strategies for creating usable, navigable, relevant content for mobile computing devices like smartphones. Included many examples and a case study.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
The document discusses the growing importance of mobile internet and provides guidance on building effective mobile sites. It notes that over half of UK consumers now engage in mobile commerce and mobile internet usage will continue rising. The document then provides examples and best practices for mobile site design, such as detecting mobile devices, repurposing content for different screens, and driving traffic through methods like SMS and social media. It emphasizes designing for usability and integrating mobile sites with desktop sites and back-end systems.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Prepared for Mobile?: QR Codes & Current TrendsTim Hayden
This document discusses various mobile technologies and strategies for marketing via mobile devices. It finds that over 30% of Facebook posts now originate from mobile devices. QR codes are presented as a way to engage mobile users and drive them to websites or digital experiences from print advertising or other offline materials. The document also discusses using SMS/texting given the large number of basic cell phones still in use. It sees potential for technologies like near field communication (NFC) and image recognition/augmented reality in the next few years as smartphones add those capabilities. Overall, the document advocates designing mobile experiences that provide value and rewards for users.
The document discusses how mobile device usage is increasing and will continue to do so in the coming years. It emphasizes the importance of having mobile-friendly websites and apps to accommodate this growth. It provides recommendations for web design changes to make sites more simple and usable on mobile, including large buttons, minimal content, and responsive layouts. The document stresses the need for websites to be updated with mobile users in mind through features like device detection and analytics.
Similar to MEA2011 - Mobilising Africa, what to use and when. Tim Bishop - Prezence Digital (20)
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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11. 13 million on mobile web 6 million on desktop web *Admob / Nielsson *DMMA Only a 3 million cross-over = 10 million new people!
12. has spoken! ...the numbers say it all
13. Mobile Search - rapid growth in SA 65% of all Google Searches are done from a mobile device during the weekend in South Africa! mobile 25% 65% mobile desktop desktop
15. South African Mobile Web users LSM LSM 6 Black mid 20’s, Slight Male skew * Source Admob July 2010
16. Mobile is the most pervasivemedium - reach everyone!
17. Touching the Masses – OPPORTUNITY! Ussd AND sms 50 million people STER KINEKOR Select Options 1 – View Movies 2 – My Cinema 3 – Book Movie 4 – My profile --------------------Reply 6 million people 13 million people
21. CONSIDERATIONSDATA COSTS A Pay as You Go society in SAmeans your mobi site costs users VERY VISIBLE Rands and Cents Only deliver the content they need or ask for! R2.00 per Mb for most Pay as You Go customers Lower rates are available for bundles or contract customers
22. Most men will tell you that... Size, length and width isNOT important!
32. TOUCHWhat to give your users... Menu space clickable areas large buttons more links SPACED OUT NAV BIG INPUT AREA FULL AREA CLICK FULL AREA CLICK ARTICLE SPACE SPACED OUT NAV FULL AREA CLICK SECTION CLICK LARGE BUTTONS CLICK IMAGES
37. So many devices So many screen sizes So many browser types So many file formats So many device manufacturers So many connection speeds So many platforms and op systemsTouch or cursor inputs... So much to deal with before we even start considering the design!
50. Consideryour user... everyone! Always design for the lowest common denominator and enhance upwards for the most content hungry users Consider those who have limited mobile experience - education Consider those who have lower literacy capabilities - intuitive Consider those who want the basic information – FAST - snack Consider those who are experts and want everything - expand
52. ‘MOBILE’ also describes the user... A MOBILE user’s circumstances and situation vary. Content becomes less relevant if we ignore the CONTEXT of the viewer!
53. 21% males and 12% females use their iPad on the loo!
61. WANT TO SOCIALISE AND CHAT! CONSIDER WHERE AND WHY!
62. Mobi design = organising a tiny desk Place the most important things close by and work outwards
63. Hierarchy design computicket.mobi EVENT DETAIL NEWS MORE INFO FAQS CALL US SSL CHECK EVENT DETAIL CONTACT US STORE FINDER TERMS+CONS TRANSACTIONS COMPETITIONS BOOKING DETAIL MULTIPLE PAGES GEO MAPPING MAIN CATEGORY MULTIPLE FAQS CLICK TO CALL DISPLAY/ACCEPT PHONE COMPAT? FURTHER DETAIL MULTIPLE ARTICLE C/CARD LOOKUP FORMS MORE INFO MAIN CATEGORY 70% OF BOOKINGS MAIN ACTIONAREA LOGIN ALL EVENTS BUS/TRAVEL ON STAGE LIFESTYLE MUSIC SPORTS TRAVEL OFFERS BUS BOOKING W/W/WHEN OR REGISTER W/WHERE/WHEN HOME PAGE W/WHERE/WHEN W/WHERE/WHEN W/WHERE/WHEN W/WHERE/WHEN FEAT. PACKAGES AVAILABILITY HIGHLIGHTED MAIN ACTIONAREA EVENTS LESS IMPORTANT LESS IMPORTANT SEARCH ALL EVENTS
65. Where am I?I am sure I just clicked! Build information ‘above the fold’ to make sure the user knows where they are... Show change to the user in ‘Action Areas’ (Visible Screen) Top menus No obvious change Cursor Nightmare! Each click shows a clear change on each page refresh
66. User’s need FAST snacky info + Nav Remember CONTEXT - Make it OBVIOUS AND EASY...
68. Location based brands – network + hardware Mobile marketing can add more relevance by using location as hooks. Find and interact with friends while skiing! Augmented reality location SM apps
70. SterKinekor.mobi - Seats for all phones! Full seat select selection With pinch and zoom Directionalmapping Optimised Trailers
71. The importance of Profiling Recognising your user! (and doing something about it!)
72. If you know what makes them tick... You can personalise and be RELEVANT MSISDN + PROFILING USSD SMS XXXXX MOBi: Hi Subusiso Select Options 1 – Register 2 – News Alerts 3 – Competitions 4 – Refer Friend--------------------Reply Hi Subusiso The latest XXXnewsletter is Out! Click HERE or reply and you could win a R500 voucher
73. Mobi is a brand touchpoint It should look the part!
74. Mobi should leave a great impression When built properly, your mobi site will be a perfect brand ambassador
76. CocoPops did everything right.... except the mobisite! Does this mobisite do a great brand (targeting kids) justice?WHY NOT? Great engagement opportunity lost?
77. Less is more on mobile? NO Deliver real functionality!
78. Kulula does what? Do they not sell flights and also help me manage the flights I have booked? How much will I miss my flight by? What flights could I be on if I could book? WEATHER? I am mobile... LOOK UP!
79. Mobile for mobile sake Why bother? Check-in process – That looks promising! Paperless Ticket – to my mobile perhaps? Change my booking- I am late, that’s great! I can’t do anything! Click to call.. AT LEAST! WHY?
80. Facebook mobile... Kulula style!!! CALL CALL CENTRE CALL CALL CENTRE Call the call centre to Update your status!! CALL CALL CENTRE CALL CALL CENTRE CALL CALL CENTRE CALL CALL CENTRE CALL CALL CENTRE CALL CALL CENTRE CALL CALL CENTRE CALL CALL CENTRE CALL CALL CENTRE Mobi is powerful... Give users what they need!
82. Getting it right in Africa:That’s AYOBA “Is the Tswana Derby better to watch than the Soweto derby these days?” Context Content UGC Voting polls Commentary Sticky Social
85. Greater, richer interactive experience for little cost 19kb with images = 3.7c per page V Sms your name to 33008 and win. Sms’s cost R1.50 Equivalent cost experience on Mobi ? 40 mobi site pages!
86. We need an Application?? In Africa – spend carefully!
87. App v Mobi - We are not the US! Don’t believe the hype... South Africa is very different! Less important US DATA – NOT SA DATA
88. Think of the SA market...only 200kmaxiPhones in SA!(40% active app users = 80,000 + 40,000 iPadsmax!)
130. USSD Solution: Product Ranges... The ideal approach ‘WE COVER YOU’ INSURANCE In case you do something silly! 1 Motor 2 Business 3 Funeral 4 Specialist 5 Insurance For Women 6 Life 7 Guaranteed Investments Reply? 3 *120*807*2# - or dedicated USSD Menu of ALL insurance products received via USSD through dedicated USSD string
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132. If you have to be gimmicky …at least be cool with it! X
133. Who needs QR codes? –Photo recognition Download the new ‘Huru’ (beta) app and hold close to screen...
134. So you have great mobile... How to get it out there!
135. Mobile Search =Big opportunities Get found! Mobi sites are prioritised in mobile search listings regardless of Google Adwords. Context is critical! Mobile PPC Bids are currently half the cost of web based PPC! Click to call Google have woken up to mobile and offers a new form of accountable advertising to mobile publishers.
136. Mobile Ad Networks– Ad Creation Text Tagline Ads Ad units displaying only text. Used by advertisers targeting older handsets . Effective but error prone. Mobile Web Banner Ads Colour graphics ad units that are intended for use in mass-market campaigns where the goal is a good user experience across all handsets. Interactive Video – target handset Highly targeted by handsets . These are highly engaging, but expensive and in South Africa your target audience is small. High conversion rate. CREATIVE IS STILL AN ART!
137. MOBILE targeted display advertising Mobile marketing allows for highly targeted ads, by network provider, handset, handset operating system and preferred application store. Creative ad formats such as the Shrek example above, click to calendar and transparent creative overlays achieve brand building on a highly personal device. And let’s not forget that there isn’t one kind of mobile user. As mentioned earlier, there’s the busy executive checking for important messages in the taxi to a breakfast meeting or the tired dad relaxing with a glass of wine and an iPad late at night.
142. SMS Communications – 50m Engaging with your audience... BE RELEVANT and ADD VALUE Push SMS(BULK) linking to Mobile Alerts for customers with valuable hook Reminders of offers and specialsTargeted (Profiled) adding value to the consumer Initiate dialogue and interactions Voucher and Coupon transmission Promote Mobile and USSD mobile services Pull SMS (iSMS) inbound sms functions Get information and balances via smsCompetition entry and Loyalty Redeem / Request vouchers and coupons Password and Transaction retrieval Start interactive journey from traditional media Hi Subusiso The latest XXXnewsletter is Out! Click HERE or reply and you could win a R500 voucher SMS
151. Coupons & Vouchers– REWARD! Electronic tickets (or serials) requested by and delivered to a mobile phones that can be exchanged for a financial discount or reward instore. Distributed via iSMS, iMMS, USSD and Bluetooth Ideal for customer rewards and can be redeemed in-store (POS integration) or online Coupons are used to: promote interaction and frequency, increase product awareness, trial new products , reward loyalty, event ticketing and providing Instant rewards for any brand activity. Airtime + In-store redemption! Hi Subisiso, thanks for your feedback. Have a Coke on us! Your unique voucher code is abc12xyz. You can redeem it at any of our stores.
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154. Integration THE Mobile social marketing platform Over 25 million registered users with 20,000 new registrations per day. Wide targetable demographic. Targeted, cost effective communication platform through broadcast messages or hosted portals, competitions and bots. MXit campaigns “MXit bots, brand and splash pages. Reaching your audience.”
Click to call marketing is huge and accountable... Google are expanding it, and have recently added it to their content network. In South Africa, this translates into opportunities... ....MASSIVE ones! Currently mobile is cheap...
“Mobile first” – Eric Schmidt, Google CEOAfrica is engaged, 11 million in SAThe most personalised touchpointPrezence ‘Admob’ certification...
Click to call marketing is huge and accountable... Google are expanding it, and have recently added it to their content network. In South Africa, this translates into opportunities... ....MASSIVE ones! Currently mobile is cheap...
These are the different types of advertising formats in South Africa that are working – they each work for different targeted users – i.e. Interactive Video Units – only on smartfones – i.e. higher LSMs – but also higher conversion.
Mobile display is growing, but becoming more mainstream, the networks are less focussed on entertainment and ringtones / wallpapers etc, and more related to traditional sites that now have mobile properties. Finance, Travel and Retail categories now serve millions of mobile impressions.
For PULL MMS: Use different calls to action and keywords on different media to test media placement efficacy - i.e. Radio VS Print