ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months by Eugene Sim, Conversion Hub
ISS Social Media (Re) Connections Seminar, 11 April 2014
Presentation by Eugene Sim, Conversion Hub Marketing
"Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months"
#isssem #isssocial
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
The most common question every business owner and marketer asks themselves regarding Facebook pages is: “How do we get more Facebook likes?”
Although the total numbers are not as important as the strength of your following, attracting more Facebook likes helps promote your messages to a wider audience and is crucial in successfully performing viral campaigns.
In-depth look at the 10 steps to setting up your Facebook business page, integrating social media and business applications, and increasing your search engine success.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Facebook Ads Optimization Guide via Facebook, Inc.
Now that you’ve created a Facebook ad, it’s time to learn how to optimize your ads to improve your results and reach more of the right customers. This guide will introduce useful tools and best practices to help you optimize your ad’s performance. You will see the best results from your campaigns if you continue to monitor your ads progress and optimize your ads on a regular basis. Even the best performing ads should be optimized regularly to keep your customers engaged with new content or images. We recommend that you review your ads performance at least once a week, if not more often, to assess the ad’s performance against your objectives and determine what to optimize.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
The most common question every business owner and marketer asks themselves regarding Facebook pages is: “How do we get more Facebook likes?”
Although the total numbers are not as important as the strength of your following, attracting more Facebook likes helps promote your messages to a wider audience and is crucial in successfully performing viral campaigns.
In-depth look at the 10 steps to setting up your Facebook business page, integrating social media and business applications, and increasing your search engine success.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Facebook Ads Optimization Guide via Facebook, Inc.
Now that you’ve created a Facebook ad, it’s time to learn how to optimize your ads to improve your results and reach more of the right customers. This guide will introduce useful tools and best practices to help you optimize your ad’s performance. You will see the best results from your campaigns if you continue to monitor your ads progress and optimize your ads on a regular basis. Even the best performing ads should be optimized regularly to keep your customers engaged with new content or images. We recommend that you review your ads performance at least once a week, if not more often, to assess the ad’s performance against your objectives and determine what to optimize.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Recruiting + Hiring with Social Media | HR Handbook SeriesHarlan/Thompson HR
From the Harlan/Thompson HR Handbook Series, how to hire and recruit with social media.
Presented during a recent SHRM conference, our handbook takes the HR pro through the facts, figures and stats behind the social media hiring revolution.
Plus, 6 tips on how to use social media to find, recruit and hire that ideal candidate.
Best Practices in Social Media Human Resources Policy Jumpstart:HR
Jumpstart:HR is your trusted HR Outsourcing and Strategic Counseling partner. We work with your organization as a virtual and on-site service provider to solve your HR challenges, alleviate your burdens and free up your time.
Visit us at http://www.jumpstart-hr.com to learn more about how we can save your organization time and bring about a greater ROI on your Human Capital Management strategy.
Twitter: http://www.twitter.com/jumpstarthr
Facebook: https://www.facebook.com/jumpstarthr
LinkedIn: http://www.linkedin.com/company/jumpstart-hr
Sign up for our newsletter and learn "What HR Can Learn from Steve Jobs.": http://www.eepurl.com/jAbNf
An exploration of the potential impact of Social Media upon recruitment and retention. In addition, how can HR as a discipline take advantage of more strategic use of Socisal Media.
بناء استراتيجية فعالة في الإعلام الاجتماعي باستخدام النموذج الخماسيLewa Abukhait
كيف يمكن للمؤسسات بناء استراتيجية فعالة في الإعلام الاجتماعي من خلال اتباع النموذج الخمماسي والذي يعتمد على تحديد الأهداف وتصميم الخطط وتطوير المحتوى وتنفيذ الحملات وتقييم الأداء
Career Sites, Recruiting Strategy & The Candidate ExperienceMonster
A significant component of a company’s recruitment strategy is a corporate website. This website showcases your company, your culture and your recruitment brand. Great Candidates who are carefully managing their careers are visiting your website and making assumptions about your organization based on what they find. Unfortunately, many websites are not designed with the Candidate experience in mind and fail to engage the right talent.
This presentation illustrates how leading edge organizations are developing sites that are intuitive, experiential and most importantly help filter the right Candidates in and the wrong Candidates out.
Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ ...Jenny DeVaughn
Innovative Recruiting In A Conservative Corporate Environment - PowerPoint slides from Recruiting Innovation Summit presentation by Jenny DeVaughn at Facebook HQ on 10.24.11
So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.
Similar to ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months by Eugene Sim, Conversion Hub
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Generating revenue from Facebook is a three step process, create shareable content, generate buzz, encourage engagement...
Engagement generates revenue!
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
Influencers vs Advocates: What's the difference?Rustin Banks
Research shows that both Advocacy and Influencer Marketing strategies are important to growing a business. With convincing arguments for both, how do you figure out which approach is right for your brand?
During the webcast, you'll hear about:
-Important differences between influencer and advocacy marketing
-Motivations for each strategy and the potential impact on your target audience
-Business implications between the strategies and the pros and cons for each
-Best practices on how to create, manage, and measure your strategy
Learn which approach will have the most impact on increasing word-of-mouth and growing your business.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
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Designing Impactful Services and User Experience - Lim Wee KheeNUS-ISS
In this engaging talk, we explore crafting impactful user-centric services, revealing the design principles that drive exceptional experiences. From empathetic customer journeys to innovative interfaces, learn how design can create meaningful connections, inspiring you to revolutionise your approach and drive lasting change in user satisfaction and brand success.
Upskilling the Evolving Workforce with Digital Fluency for Tomorrow's Challen...NUS-ISS
In today's digital age, the key to true transformation lies in our people. This talk will highlight the importance of digital fluency, emphasizing that everyone in an organization is now a digital professional. By synergizing the fundamental digital skills ranging from an agile mindset to making data-informed decisions and design thinking, we will discuss how a digitally skilled workforce can propel organizations to drive digital transformation with new heights of value creation. Though widespread workforce upskilling presents its challenges, this talk offers innovative organizational learning approaches that may pave the way to success. Join us to find out how to shape the future of your organization where success is defined not just by technology but by a workforce fully equipped with digital competencies, ready to take on whatever the future holds.
How the World's Leading Independent Automotive Distributor is Reinventing Its...NUS-ISS
In this captivating session, we'll unveil the profound impact of AI, poised to revolutionise the business landscape. Prepare to shift your perspective, as we transition from the lens of a data scientist to the visionary mindset of a product manager. We're about to demystify the captivating world of Generative AI, dispelling myths and illuminating its remarkable potential. We will also delve into the pioneering applications that Inchcape is leading, pushing the boundaries of what's achievable. Join us for an exhilarating journey into the future of AI, where professionalism meets unparalleled excitement, and innovation takes center stage!
The Importance of Cybersecurity for Digital TransformationNUS-ISS
In the rapidly evolving landscape of digital transformation, the importance of cybersecurity cannot be overstated. As organizations embrace digital technologies to enhance their operations, innovate, and connect with customers in new and dynamic ways, they simultaneously become more vulnerable to cyber threats.
This talk will discuss the importance of having a well thought through approach in dealing with cybersecurity in the form of a strategy that lays out the various programmes and initiatives that will underpin a secure and resilient digital transformation journey. Not surprisingly, having a pool of well-trained cybersecurity personnel is one of the key ingredient in a cyber strategy as exemplified in Singapore's own national cybersecurity strategy.
Architecting CX Measurement Frameworks and Ensuring CX Metrics are fit for Pu...NUS-ISS
Join us for a deep dive into the art of architecting Customer Experience (CX) measurement frameworks and ensuring that CX metrics are precisely tailored for their intended purpose. In this engaging session, you'll walk away with actionable insights and a tangible plan for refining your measurement strategies. Discover how to craft CX measurement frameworks that align seamlessly with your business objectives, ensuring that your metrics deliver meaningful and robust insights. Whether you're seeking to enhance customer satisfaction, optimise processes, or drive innovation, this session will provide you with potential approaches and practical steps to bolster the effectiveness and relevance of your CX metrics. It's your blueprint for creating a customer-centric roadmap to success.
Understanding GenAI/LLM and What is Google Offering - Felix GohNUS-ISS
With the recent buzz on Generative AI & Large Language Models, the question is to what extent can these technologies be applied at work or when you're studying and how easy is it to manage/develop your own models? Hear from our guest speaker from Google as he shares some insights into how industries are evolving with these trends and what are some of Google's offerings from Duet AI in Google Workspace to the GenAI App Builder on Google Cloud.
Digital Product-Centric Enterprise and Enterprise Architecture - Tan Eng TszeNUS-ISS
Enterprises striving to unlock value through digital products face a pivotal shift towards product-centric management, a transformation that carries its share of challenges. To navigate this journey successfully, close collaboration between Enterprise Architects and Digital Product Managers is essential. Together, they can craft the ideal strategy to deliver digital products on a grand scale. Join us in this session as we shed light on the critical interactions and activities that foster synergy between Enterprise Architects and Digital Product Managers. Discover how this collaboration paves the way for effective product-centric management, enabling enterprises to harness the full potential of their digital offerings.
Emerging & Future Technology - How to Prepare for the Next 10 Years of Radica...NUS-ISS
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Supply Chain Security for Containerised Workloads - Lee Chuk MunnNUS-ISS
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The future is always uncertain. To be truly future-ready, companies need the ability to quickly learn and adapt and to foster a culture of continuous curiosity and experimentation. But how can we facilitate rapid learning throughout the organisation? What will the future of learning look like for you? How can we ensure our organisations become engines of growth through learning?
The future is always uncertain. To be truly future-ready, companies need the ability to quickly learn and adapt and to foster a culture of continuous curiosity and experimentation. But how can we facilitate rapid learning throughout the organisation? What will the future of learning look like for you? How can we ensure our organisations become engines of growth through learning?
Site Reliability Engineer (SRE), We Keep The Lights On 24/7NUS-ISS
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Product Management in The Trenches for a Cloud ServiceNUS-ISS
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This session aims to provide an unfiltered view of how Product Management looks like in the context of Enterprise Cloud Applications development, the challenges confronting Product Managers, and the tradeoff decisions to be made in order to overcome these challenges.
All this, while shipping a working product with each release that will surprise and delight the end user.
Overview of Data and Analytics Essentials and FoundationsNUS-ISS
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With the use of Predictive Analytics, companies are able to predict future trends based on existing available data. The actionable business predictions can help companies achieve cost savings, higher revenue, better resource allocation and efficiency. Predictive analytics has been used in various sectors such as banking & finance, sales & marketing, logistics, retail, healthcare, F&B, etc. for various purposes.
Get set to learn more about the different stages of predictive analytics modelling such as data collection & preparation, model development & evaluation metrics, and model deployment considerations will be discussed.
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Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
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Grow Your Reddit Community Fast.........SocioCosmos
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Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months by Eugene Sim, Conversion Hub
2. Why Market on Facebook?
It is the No.1 Social Media website in
Singapore & the World
•Over 3 million Singaporeans on Facebook (82%
of online population)
80% of people try new products and services
based on their friend’s recommendations on
social media!
•Friends likely to have similar interests or are in
similar life stage (e.g. parents with primary school
kids)
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Source: Social Bakers, 2013
3. Why Market on Facebook?
Facebook is your marketing asset
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• Always ‘ON” marketing.
• Unlike advertising, a Facebook
Page gives your business a
recurring benefit that you own.
• The value of your Facebook Page
grows over time
4. Why Market on Facebook?
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Credits: www.tocofi.com
Facebook influences buying behaviour
•Facebook increase the likelihood of a purchase by 51%
•Facebook is your social proof. An indication of Trust.
5. Why Market on Facebook?
Social Proof
Social proof is the way that people can measure the value of a product or a service or a
business
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Credits: www.makeyourcaloriescount.com
6. Why Market on Facebook?
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or
Credits: www.makeyourcaloriescount.com Credits: eiling.blogspot.sg
Tian Tian Tong Fong Fatt
Which one will you perceive to serve up a better plate of Chicken rice?
You and your friends are looking for dinner at Maxwell, you come across these 2 chicken
rice shops below:
7. Why Market on Facebook?
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Garphil Enterprise
800 Likes
You are looking to buy a Samsung Note 3 and you come across the 2 FB pages below:
Which one are you more likely to trust?
or
Kasia Mobile
26,000 Likes
8. Why Market on Facebook?
Social Proof
Social proof is very powerful in getting new traffic, gaining instant credibility, and in some
cases, instant trust.
The more FB Likes, comments and shares your content has, the more social proof.
The more social proof, the better you market and sell.
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10. 4C Facebook Life Cycle
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1. Capture Fans
• Sweepstake Giveaways
• Online Quiz
2. Connect with Fans
• Photo Contest
• Video Contest
• Other Content Creation
3. Convert to leads
• Coupons
• Offers
11. 4C Facebook Life Cycle
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1. Capture Fans
• Great for acquiring fans
• Use this when < 5,000 fans
• Award relevant prize
($100 in value)
2. Connect with Fans
• Great for engagement
• Only use this when > 8,000
fans
• Prize value has to be
larger (e.g. iPad Air)
• Keep contest mechanics
simple
3. Convert to leads
• Exclusive to Facebook
• Offer real value
12. Growth Hack
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List of contest builders and Facebook tools that you can use to quickly deploy
your contests
Claim your free trial:
http://chm.conversion-hub.com/social-
media-marketing-agency/index.php
14. Growth Hacks: Re-evaluate Targeting
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# Re-evaluate your Facebook Ad Targeting
How do we currently target our audience on Facebook?
15. Growth Hacks: Re-evaluate Targeting
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# Re-evaluate your Facebook Ad Targeting
16. Growth Hacks: Re-evaluate Targeting
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# Target your Email List
Source: Technorati.com
22. Why do people share on Facebook?
People share things that make them look good and define them.
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23. What makes content go viral?
1. Emotional Effect – Emotionally charged content got shared most often
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High Emotional Charge
Low Emotional Charge
4,276 Likes
321 Comments
785 Shares
124 Likes
12 Comments
51 Shares
24. What makes content go viral?
2. Positivity Effect - Positive Content is more likely to go viral
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+ Emotion
- Emotion
4,485 Likes
163 Comments
476 Shares
14 Likes
0 Comments
0 Shares
25. What makes content go viral?
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Low Positivity High Positivity
High Emotional Charge
Low Emotional Charge
Most viral content=
High Emotions + High Positivity
26. What makes content go viral?
3. QUOTE and Get 10X – 100X Likes
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“Don't be satisfied with stories, how things
have gone with others. Unfold your own
myth.” ― Rumi,
14 Likes
2 Comments
3 Shares
No Text
2,225 Likes
285 Comments
253 Shares
27. What makes content go viral?
4. ASK fans to comment and like
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29. Eugene Sim
Conversion Hub Marketing
Email : eugenesim@conversion-hub.com
Tel : +65 6844 3935
Mobile : +65 9025 4725
Life’s about courage and going into the unknown.
Important to go in this order
Determine which C you are in
hunters
Evolution of Your Facebook Ads Targeting
With FBX, you have to use an approved third party instead of building the ads through Power Editor or the self-serve ad tool.
And when you create FBX, it is a specific type of ad. It’s essentially a domain ad that can run either in the News Feed or sidebar. Tight restrictions on what you can do, and advertising isn’t connected to your page.
With Website Custom Audiences, you can create such ads within Power Editor and the self-serve ad tool. So first of all, this is much more convenient as it allows you to keep track of all advertising efforts in one place.
But the biggest advantage for WCA, in my opinion, is that you can create any ad the way you normally would, using the WCA you created as your targeted audience.
Advertisers could ask Facebook to find the top 1% (optimize for similarity) or 5% (optimize for greater reach) of users in a specific country who were similar to their customers.
One final advantage is that we can plausibly assume that WCA will be cheaper than FBX. While FBX is plenty effective and affordable, the third parties need to take their cut. This is no longer necessary.
In 2012, Professor Kathleen Milkman of Wharton University published a study in the Journal of Marketing where she and her colleagues studied over 7,000 New York Times posts and looked to see which ones would go most
viral. They found that there was very strong correlation between content that was highly emotionally charged and the content that got shared the most. This is a concept known as the integral affect
John Unger with his 19-year-old dog Schoep that he holds as he sleeps in Lake Superior, Wisconsin, to help cope with the dog&apos;s arthritis.
After 18 years of loyal companionship, a Wisconsin man is trying to comfort a dear friend through his final days of life.
A photo of John Unger holding his shepherd mix in a lake as the dog sleeps has gone viral, the image portraying the incredible bond between man and dog.
A professional photographer, Hannah Stonehouse Hudson, took the photo near Bayfield’s Reiten Beach in Lake Superior. Unger, 49, had asked her to chronicle his peaceful moments in the lake with dog Schoep, who is suffering from arthritis, the Duluth News Tribune reported.
Read more: http://www.nydailynews.com/news/national/photo-john-unger-cradles-arthritic-sleeping-dog-lake-superior-ease-best-friend-pain-article-1.1133642#ixzz2uAKedaMd
In Professor Milkman’s same study, she found that positive photos and content are much more likely to go viral than negative content. This quality is called valence. Researchers
in this study found that content that was more positive or had the most positive valence, as well as the most highly charged, emotionally loaded content, was more likely to go viral.
Read more: http://www.nydailynews.com/news/national/photo-john-unger-cradles-arthritic-sleeping-dog-lake-superior-ease-best-friend-pain-article-1.1133642#ixzz2uAKedaMd