Is Direct Mail Right for Your Nurse Recruitment Campaign?
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This short presentation covers the thought process and commitment required to pursue a direct mail strategy for nurse recruitment in the healthcare and hospital industry.
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Things you can learn include:
The evolution of email marketing
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Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
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An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
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AgilOne allows marketers to optimize their acquisition, growth and retention marketing based on both current and potential customer revenue. AgilOne marketing tools are based on an intelligent SaaS platform that makes multi-channel customer data clean and smart.
AgilOne has helped hundreds of brands including Bosch, ideeli, Moosejaw, HP, PetCareRx, MAVI Jeans, Holland & Barrett and Shazam. AgilOne is backed by venture capital firms Sequoia Capital and Mayfield Fund. For more information, please visit www.agilone.com.
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Realising your true (email) potential
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1. According to a survey, email has the highest return on investment of various marketing channels. Marketers who employ advanced personalization techniques see better ROI.
2. Most marketers are still in the early stages of personalizing their email campaigns. Common challenges include integrating data, lack of resources, and determining where to focus efforts.
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The Pure360 Email Maturity Model Workshop 24 Sep 2015
Content from our latest customer workshop.
For more information contact your account manager or contact@pure360.com
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2. Build your email list by providing an opt-in and emphasizing value.
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5. Press send by using an email marketing service for distribution, list management and analytics.
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- 1. 1 Is Direct Mail Right For Your Nurse Recruitment Campaign? 3 Considerations for Before Using Direct Mail for Nurse Recruitment
- 2. 2 Good Potential. Not a Silver Bullet Direct Mail Silver Bullet
- 4. 4 Effort Required for Campaign Development Creative & Research Cost Commitment Must Part of Larger Sales Effort
- 5. 5 The 3 Components of Successful Direct Mail Campaigns List ⅓ Offer ⅓ Creative ⅓
- 7. 7 Not a Question for the 1st Date The Importance of Customer Relationship Management (CRM) Multiple touch points needed 3x minimum recommended Response rate expectations < 1 – 1.5%
- 9. 9 Recommendation Jump in with Both Feet Understand Costs • ~$0.40 - 0.75/per unit mailed (Jumbo Postcard) + List + Creative Understand Expectations • < 1 – 1.5% response rate Have long-term strategy and follow-through • Enticing competitive offer • Skills to close the sale • Friendly tools & process important
- 10. 10 Warren Johnson Corporate Marketing Director MidMichigan Health Phone (989) 839-3389 warren.johnson@midmichigan.org