In the October 16, 2014 Masters of Marketing webinar, AgencyBuzz Product Manager Jennifer Fitzsimmons discussed the meaning and significance in knowing your email marketing statistics.
Data Driven Marketing for the Email MarketerSparkPost
Email is still the highest revenue generating marketing channel. More email equals more revenue for your business. Learn how you can use data to drive more revenue.
In this webinar, our experts will break down the hottest concepts that came out of the conference 2015 Informz Superfan Summit.
You’ll hear about:
•The latest in email design and template trends.
•Marketing automation must-dos and tips for getting started.
•Common email deliverability pitfalls and key performance indicators.
If you send Email Newsletters, then you should also do this...Al_Taylor
Email Marketing newsletters are a successful and cost-effective marketing channel - and the data backs this up. But most companies can also benefit from inserting marketing and brand-building messages in their employees' day to day emails.
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Learn super-simple email segmentation tricks, conversion optimization techniques, and the best way to calculate marketing ROI. Don't wait around for big data, start analyzing the little data that you have today.
Data Driven Marketing for the Email MarketerSparkPost
Email is still the highest revenue generating marketing channel. More email equals more revenue for your business. Learn how you can use data to drive more revenue.
In this webinar, our experts will break down the hottest concepts that came out of the conference 2015 Informz Superfan Summit.
You’ll hear about:
•The latest in email design and template trends.
•Marketing automation must-dos and tips for getting started.
•Common email deliverability pitfalls and key performance indicators.
If you send Email Newsletters, then you should also do this...Al_Taylor
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Heat Up Your Holiday Marketing with iContactiContact
Join iContact and marketing author and strategist, John W. Hayes, to learn how to plan for holiday marketing campaigns, and why starting in the summer is essential. This is the slide deck from the webinar, which can be found here: https://icontact-videos.wistia.com/medias/pqwlgjxfas
10 Steps To Make Your Email Marketing A Success. Futuready Media
'10 Steps To Make Your Email Marketing A Success' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
What you're missing in A/B email testingJonathan Pay
[Presented at Litmus Live 2017 in London]
Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to:
- Build a hypothesis into your emails
- Drive the actions that provide the answers you're looking for
- Use a push channel such as email to inform and improve pull channel performance
- Use tactics to test for long-term results as well as short-term results
Branchout 2017 - Day 2 Session - Sigal BareketBranch
Growth Marketing at Lyft
By Sigal Bareket, Director of Growth Marketing at Lyft
Join Lyft's Director of Growth Marketing, Sigal Bareket, for a deep dive into manifestations of mobile marketing and growth at Lyft.
REA Leading yourself - creating a strong customer experience starts with me!...Matt Kesby
Have you ever had a sales meeting that didn't quite go as you expected?
Or
Maybe a customer interaction that could have been better?
What if there was a fundamental way to turn these situations around forever?
......
Thanks Dee A'Bear and the team at Realestate.com.au for having me in yesterday to share learnings from the last decade working with organisations around the world tackling challenges in our session:
"Creating a Strong Customer Experience Starts with me!"
Secret #1: Fundamental reason we WIN or Lose:
Hint: Self Leadership - MINDSET
Secret #2: How change your own behaviour
Hint: Forming good habits – SKILLSET
Secret #3: Listen and build tools to solve problems
Hint: Going the extra mile - TOOLSET
A special version of this presentation will be posted in the
FB Group "People & Technology in Property Management" very soon
https://www.facebook.com/groups/PeopleTechnologyinPM/
#lovesimplerent
#wearegova
SimpleRent.com.au
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
The return on investment for email marketing is greater than every other marketing channel.
And, because it is a measurable avenue, you can know how your subscribers are interacting with your emails.
And they ARE interacting.
Learn how to use email to effectively reach your targets, motivate them to act and measure your results.
For a case study on how Creating Results helped a client gain significant results in their email program, visit http://www.creatingresults.com/index.cfm/menu/page/stub/North-Hill---True-North-Email.
Authors Erin Read, Beth Rand. Originally presented to Planned Giving Group of New England, November 2012.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdfjerryarceneaux
Technology has a significant impact on consumers’ expectations, and those expectations impact how subscribers engage with your email marketing. Brands need to continually demonstrate that they know their customer, which can make it a challenge to stay on top of the evolving context of marketing. An email strategy can make all the difference between building a relationship with your customers and sinking without trace.
From ITC Agent Conference 2016...
It's no secret that email marketing is one of the most effective digital marketing strategies available, but no one really knows where to start. In this breakout you'll learn useful tips and tricks that you can implement today to start getting the most ROI from your email marketing strategy.
Online Marketing: Lead Generation ActivitiesHelloMeets
This was discussed at the Workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Shiyam Sunder, Digital Marketing Specialist -Zoho
-Shiyam works with ManageEngine, a division of Zoho Corporation in the IT security arena
-He is the Campaign Manager for Non-English Regions ( Japan, China, and EU regions) and has expertise in SEM, localized SEO, performance analytics, conversion rate optimisation and route cause investigation
Presentation includes:
-How to identify markets and messaging
-Building a marketing plan and processes to implement it thoroughly
-Getting started on Search Engine Marketing
-Building a content calendar that could aid growth targets
-The email marketing playbook of growing leads pipeline and enhancing brand profile
-An iterative approach to landing pages to consistently improve conversions
-Hacks of gaining momentum on social media
-Leveraging influencer marketing to earn credibility and trust
-Using paid marketing to grow quickly in desired markets
Case studies on:
-Actionable ways to engage with the most popular influencers in your space
-How do you improve Blog Visits by over 100%
-Marketing Landing Pages with experimented A/B testing results
-How Zoho reached potential prospects in short span with Google Display Network
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10 Steps To Make Your Email Marketing A Success. Futuready Media
'10 Steps To Make Your Email Marketing A Success' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
What you're missing in A/B email testingJonathan Pay
[Presented at Litmus Live 2017 in London]
Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to:
- Build a hypothesis into your emails
- Drive the actions that provide the answers you're looking for
- Use a push channel such as email to inform and improve pull channel performance
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Branchout 2017 - Day 2 Session - Sigal BareketBranch
Growth Marketing at Lyft
By Sigal Bareket, Director of Growth Marketing at Lyft
Join Lyft's Director of Growth Marketing, Sigal Bareket, for a deep dive into manifestations of mobile marketing and growth at Lyft.
REA Leading yourself - creating a strong customer experience starts with me!...Matt Kesby
Have you ever had a sales meeting that didn't quite go as you expected?
Or
Maybe a customer interaction that could have been better?
What if there was a fundamental way to turn these situations around forever?
......
Thanks Dee A'Bear and the team at Realestate.com.au for having me in yesterday to share learnings from the last decade working with organisations around the world tackling challenges in our session:
"Creating a Strong Customer Experience Starts with me!"
Secret #1: Fundamental reason we WIN or Lose:
Hint: Self Leadership - MINDSET
Secret #2: How change your own behaviour
Hint: Forming good habits – SKILLSET
Secret #3: Listen and build tools to solve problems
Hint: Going the extra mile - TOOLSET
A special version of this presentation will be posted in the
FB Group "People & Technology in Property Management" very soon
https://www.facebook.com/groups/PeopleTechnologyinPM/
#lovesimplerent
#wearegova
SimpleRent.com.au
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
The return on investment for email marketing is greater than every other marketing channel.
And, because it is a measurable avenue, you can know how your subscribers are interacting with your emails.
And they ARE interacting.
Learn how to use email to effectively reach your targets, motivate them to act and measure your results.
For a case study on how Creating Results helped a client gain significant results in their email program, visit http://www.creatingresults.com/index.cfm/menu/page/stub/North-Hill---True-North-Email.
Authors Erin Read, Beth Rand. Originally presented to Planned Giving Group of New England, November 2012.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdfjerryarceneaux
Technology has a significant impact on consumers’ expectations, and those expectations impact how subscribers engage with your email marketing. Brands need to continually demonstrate that they know their customer, which can make it a challenge to stay on top of the evolving context of marketing. An email strategy can make all the difference between building a relationship with your customers and sinking without trace.
From ITC Agent Conference 2016...
It's no secret that email marketing is one of the most effective digital marketing strategies available, but no one really knows where to start. In this breakout you'll learn useful tips and tricks that you can implement today to start getting the most ROI from your email marketing strategy.
Online Marketing: Lead Generation ActivitiesHelloMeets
This was discussed at the Workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Shiyam Sunder, Digital Marketing Specialist -Zoho
-Shiyam works with ManageEngine, a division of Zoho Corporation in the IT security arena
-He is the Campaign Manager for Non-English Regions ( Japan, China, and EU regions) and has expertise in SEM, localized SEO, performance analytics, conversion rate optimisation and route cause investigation
Presentation includes:
-How to identify markets and messaging
-Building a marketing plan and processes to implement it thoroughly
-Getting started on Search Engine Marketing
-Building a content calendar that could aid growth targets
-The email marketing playbook of growing leads pipeline and enhancing brand profile
-An iterative approach to landing pages to consistently improve conversions
-Hacks of gaining momentum on social media
-Leveraging influencer marketing to earn credibility and trust
-Using paid marketing to grow quickly in desired markets
Case studies on:
-Actionable ways to engage with the most popular influencers in your space
-How do you improve Blog Visits by over 100%
-Marketing Landing Pages with experimented A/B testing results
-How Zoho reached potential prospects in short span with Google Display Network
How to Measure Your Email Marketing Success in 2024?EcomVA
Effectively assessing the success of email marketing demands a comprehensive strategy, incorporating strategic goal-setting, identifying key metrics, and ongoing improvement. Following these steps diligently provides a deep understanding of email marketing performance, enabling continuous optimization for better outcomes. To enhance operational efficiency and receive top-notch support in product data entry, consider engaging with an eBay dropshipping virtual assistant who offers unparalleled services in this domain. This ensures a unique and plagiarism-free approach to measuring and improving email marketing performance while also addressing any product data entry needs.
Email Marketing - Top 7 Metrics to Measure PerformanceOhana Media
Email Marketing - Top 7 metrics to measure performance and understand effectiveness of your campaigns. Understanding how to measure ROI on your email marketing spends.
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
Apple's Mail Privacy Protection - How it Impacts your Email MarketingVbout.com
Discover in this presentation, everything you need to know about MPP, how it impacts your email marketing and how you can leverage this update to improve your email marketing strategy.
AgilOne is a cloud-based predictive intelligence application for marketers. Based on a data-scientist approach to marketing, AgilOne processes exploding volumes of customer data, measures, predicts and maximizes customer lifetime value and recommends what immediate actions to take to increase revenue.
AgilOne allows marketers to optimize their acquisition, growth and retention marketing based on both current and potential customer revenue. AgilOne marketing tools are based on an intelligent SaaS platform that makes multi-channel customer data clean and smart.
AgilOne has helped hundreds of brands including Bosch, ideeli, Moosejaw, HP, PetCareRx, MAVI Jeans, Holland & Barrett and Shazam. AgilOne is backed by venture capital firms Sequoia Capital and Mayfield Fund. For more information, please visit www.agilone.com.
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Masters of Marketing -- Stats That Matter
1. Stats That Matter
What do your email marketing stats mean and how can you use them to make
your campaigns better.
Jennifer Fitzsimmons
AgencyBuzz Product Manager
2. Email Marketing Stats That Matter
Let’s look at the basics first, then move to success
metrics to help improve your campaigns moving
forward
3. Open Rate
• Average Open Rate is between 14-22%
• 2 Major Factors to consider:
• Time of Day
• Day of the Week
• Content is also a huge factor
• Use Predictive Sending in AgencyBuzz
• Subject Lines – Watch for spam traps
• Chill out on the EXCLIMATION POINTS AND ALL CAPS!!!!!!!!!!
• Do not use SPoRaDic CaPitAliZatIon and <3 L!m!t the @m0un+ of
$ymb0ls you use <3 – hard to read and a spam indicator for ISPs.
4. Click Through Rate (CTR)
• Average CTR is 2-5%
• Use split testing to find the most compelling Calls to Action
• Whatever the goal of the email, the CTA should reflect that clearly
• Use ONE call to action per email
5. Bounce Rate
• Hard Bounce – Email Address Does NOT Exist
• Soft Bounce – Email is Temporarily Unavailable
• Follow up with hard bounces to get better data
• DO NOT USE BOUGHT LISTS
• Keep clean and up to date data for better bounce rates
6. Unsubscribe Rate
• Keep this number below 1%
• Use Split Testing to help your unsubscribe rates
• Segment your lists
• What is your objective?
Don’t have one – don’t send the email
7. List Size
• Smaller lists means you’re most likely sending to a very
devoted list of contacts
• Larger lists mean you may have lower CTR or Open Rates
• Segment, segment, segment
• Clean your lists
• Use email gated items to grow your lists
8. Deliverability Rate
• This is not the number of emails that landed in their inbox,
but were simply successfully delivered to an email address
• This is not the open rate either, this is to show you the
number of delivered vs. opened – without the delivered
rate, you cannot calculate the correct percentage for all
other rates
• A low deliverability rate needs IMMEDIATE attention
9. Conversion Rate
• This calculates how many of your delivered emails
generated a transactional event
• You’ll have to create this rate on your own using your stats
from your email marketing program and your management
system, website, and other monitoring reports
10. Historical Comparisons
• Compare your current campaigns to past campaigns
• Track Year-over-Year, Month-over-Month, Send-to-Send
• Year-over-year refers to comparing one year of data to the
previous year of data
• Month-over-month growth rates are change in respect to the
previous month.
• Send-to-send growth rates are change in respect to the previous
send.
11. Monitoring is the most important
element in your email marketing
• Sending without checking your stats is pretty useless
• How will you know your message is being received?
• How will you know how you can make campaigns better?
• How will you know that you have out of date data?
• How will you measure ROI?
• How will you measure how many resources you should devote to
email marketing?
Have questions? Give me a call – 800.383.3482 x136 – or send
me an email at jfitzsimmons@getitc.com