This document discusses the importance for business leaders to answer three key questions - Why, What, and How - when making decisions that impact company growth and success. Answering the Why question first is essential, to ensure decisions align with the company's vision and passion. Without a clear understanding of Why, leaders may make flawed decisions focused solely on profits over dreams. Answering Why also helps automatically answer the What tasks and How methods needed to achieve goals.

1. Businesses should answer these
three questions right — Scale-up.

2. Businesses are places for
making productsand serving
customers.But this is not the
whole story. Businesses are also
a place of growth and
innovation.They are places
where talents are fostered,
careers are built, changes are
born and developments are
realized.The growth and
successof a company is the sum
of its achievementsin an overall
advancement of these and
other important aspects.

3. Leaders know that their job is to
balance resourcesand advance
the company altogether.The
problem is that leaders have to
come up with a lot of strong
decisions when there is only
very little or sometimes no
information available. So, how
could leaders be able to make
decisions that are necessary and
vital to the company’s growth
using the scarce information
they have with them on daily
basis?

4. One way of making perfect
decisions is by answering basic
questions about the company
and the issue at hand.You
always have to come up with
decisions that are in the
company's best interest within a
very short period of time.If you
can answer the questions about
your company in relation to the
problem you have to solve, you
are good to go.

5. Usually the question you need
to ask come in three forms.
Why? What? and How? The Why
usually answers points
regardingthe vision of the
company.The What answers the
tasks the company should be
engaged in to achieve the
desired goal. And the How
answers the methods to follow
for a better result.

6. It seems very simple and
straightforwardto come up with
answers to these questions.That
is why inexperienced leaders
make flawed decisions all too
often.They think that answering
these questions is the easiest
thing on earth and decide
unthoughtfullyto only, later on,
find out that the decision they
made was the worst one.

7. One way of avoiding this for a
leader is to perfectly answer the
Why question first.A leader who
answered the Why is a leader
who perfectly understood the
vision of the company. If he or
she is accustomed to putting
the companies vision first,all
that he or she does becomes
very easy and effective.In fact,
the Why is so tied up with the
What and the How questions
that answering it automatically
answers them.

8. Leaders may fall into the trap of
thinkingthat the company’s
primary mission is to make
profits.Yes, profit is necessary,
but it shouldn’t come before
dream and passion. It is very
easy to spot company’s that lost
their passion and turned them
into the worst of working
places.

9. And because they failed to
answer the Why, they also fail to
answer the What and How. The
following answers are common
among these types of
companies.If you, for example,
ask an Economist from these
companies what he does, he will
likely answer, “We crunch
numbers and fix prices” rather
than “We make sure our
customersget the best products
for a fair price.”

10. The same is true for the How
question.You remember that
company you’ve been to —
where a lot of clerks are free,
gathered and talking to each
other — while one clerk is
handlingcustomers which
formed a very long queue — and
when you ask one of the clerks
about the problem, he answers
“That is how we do things
around here. In fact, we have
always done thingsthis way.”

11. You as a leader should stick to
the Why.And employees should
also need to do the same.
Passion and vision should lead
the company.This is how
employees make themselves
ready to work innovativelyand
creatively.This is how the
company would be able to
meet the needs of its customers
and earn their respect.

12. ZEALIONAIRE
https://medium.com/zealionaire
https://medium.com/the-good-psyche
https://medium.com/words-worth-wows