Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ignite presentation

421 views

Published on

  • Be the first to comment

  • Be the first to like this

Ignite presentation

  1. 1. Just Good Business by Kelley McElhaney The Strategic Guide to Aligning CSR and Brands
  2. 2. What To Do On A Monday Morning
  3. 3. The Importance of Planning  A Plan can: 1. Guide you to the right decision 2. Proactive not Reactive 3. Positive Impact
  4. 4. 8 Steps To Making A Plan  Step 1 - Select a point Person – CSR Manager  Accountability  Efficiency  Communication  Step 2 – CSR Current Assessment (Internal)  Assess past and present CSR operations  Map them to core competencies and objectives  Look for gaps  Miss opportunities  Vulnerabilities
  5. 5. Market Research and Team  Step 3 – External Analysis  Issues of Industry  Best Practices  Most Spectacular failures  Find the Sweet spot  Step 4 - Create a Team  From all parts of the business  Step 5 – Build a Strategic Plan  Brainstorm  Clear goals  Realistic
  6. 6. Sell The Plan  Step 6 - Get everyone on board  Step 7 – Measure, Report Communicate  Step 8 - Tell your CSR story components
  7. 7. 7 Steps To Mitigating Risk  CSR - Risk are High  Companies are held accountable for:  What they do  And what they commit to
  8. 8. Don’t Jump the Gun  Step 1 – Plan 1. Develop substance 2. Develop a Plan 3. Communicate  Step 2 – Simple Consistent Message  Easy for Consumer to understand
  9. 9. Cont’d  Step 3 – Start Small and Focused  Small wins and low hanging baskets  Early Success  Step 4 – Persevere  Stick to the plan eve if its tough  Step 5 – Engage Critics  Respond  Be transparent  Welcoming
  10. 10. Allies VOICE OF NGO’s BE PROACTIVE
  11. 11. Measure Smart ‘In God We Trust, All Others Bring Data.’ Quote by W.E.Deming
  12. 12. Smart Measuring Don’t try to measure everything
  13. 13. Metrics and CSR Few Metrics and Few Topics
  14. 14. What Metrics?  Input  Eg Employees time, Money given away  Company  E.g Sales Growth, New Market entrance  Social and Environmental  Few Plastic bags  Decrease in Energy use
  15. 15. Measuring Focused And Simple
  16. 16. CSR Is Essential  A good CSR report can add value to your business through:  Brand Leverage  Attraction of talent  Direct Communication with Customers
  17. 17. CSR - A Must Have  Essential to All businesses because  Customers demand it.  Competitors are doing it.  Governments demand it.  Employees demand it.
  18. 18. The Bond of Trust
  19. 19. ‘The only Thing necessary for the triumph of evil is for good men and women to do nothing’ Edmund Burke
  20. 20. What You Should Do On A Monday Morning

×