SlideShare a Scribd company logo
1 of 31
Irn-Bru
JAY BIRKIN
Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
What does an Animator do?
Animators in the games industry are responsible for the portrayal of movement
and behavior.
Most often this is applied to give life to game characters and creatures, but
sometimes animations are also applied to other elements such as objects,
scenery, vegetation and environmental effects.
The gaming industry though, growing silently, is expected to drive revenues up to US$90.07
billion in 2020. International video game revenue was estimated to be around $80 billion in
2014, which is more than double the revenue of the international film industry in 2013. The
market leading the race worldwide were China, the US and Japan- their respective revenues
from gaming in 2016 were $24.27 billion, $23.46 billion and $12.43 billion.
have knowledge of
traditional and computer
2D and 3D animation
techniques
Be creative
and
imaginative
Have knowledge of
full motion video
(FMV)
be able to work as part a
team and also on your
own initiative
be able to take
responsibility for
organizing your work
within the production
schedule, managing files
and meeting deadlines
Animator:
To do this role, you
will need to:
The UK is the 5th largest video game market in 2017 in terms of
consumer revenues, after China , USA, Japan, South Korea and
Germany. Approximately 32.4m people in the UK play games.
Info-graphic Research:
Game Designer
To do this role, you
will need to:
be able to work in
collaboration with
multi-disciplinary
teams
be able to accept
constructive feedback on
your work
be able to present
your ideas both
verbally and on
paper
be imaginative
and creative
have good written
and verbal
communication
skills
have some
programming
skills at least at
‘scripting’ level
have storytelling and
narrative
development skills
The UK consumer spend on games was valued at a record £4.33bn in
2016, up 1.2% from 2015 (£4.28bn)
• It employs nearly 5,500 people in the UK, earning an average salary of
£30,755.
• Almost half of employees are recruited directly from education.
• The key skills shortages are in technical development, art and design, and
animation.
• Most people working on video games have an undergraduate (42%) or
postgraduate (21%) qualification.
• Employment is focused in the West Midlands (39%), Scotland (19%), the East
Midlands (14%) and London (14%).
• Salaries in computer games start higher at £18,000, rising quickly with
experience.
Working hours are regular office
hours (approximately 40 hours a
week) but, as deadlines
approach, you may need to work
overtime, including at the
weekend. Flextime is quite
common.
Information graphics or infographics are graphic visual representations
of information, data or knowledge intended to present information
quickly and clearly. They can improve cognition by utilizing graphics to
enhance the human visual system's ability to see patterns and trends.
Info-graphic Research:
Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (.). Animation artist. Available:
https://creativeskillset.org/creative_industries/ga
mes/about_the_industry. Last accessed 12th
september 2017.
Anon. (2017). Animater (Games). Available:
https://creativeskillset.org/creative_industries/ga
mes/job_roles/325_animator_games. Last
accessed 12th september 2017.
Anon. (.). Graphic design job. Available:
https://www.reed.co.uk/jobs/media-digital-
creative/graphic-design/york. Last accessed 12th
september.
Anon. (.). The gaming industry. Available:
https://www.entrepreneur.com/article/293750.
Last accessed 12th september 2017.
Anon. (.). Game Designer. Available:
https://creativeskillset.org/creative_industries/ga
mes/job_roles/331_game_designer. Last accessed
12th september 2017.
Anon. (2017). inside the video game industry.
Available:
https://books.google.co.uk/books?id=qCclDwAAQ
BAJ&printsec=frontcover&dq=Video+game+indus
try&hl=en&sa=X&redir_esc=y#v=onepage&q=Vi
deo%20game%20industry&f=false. Last
accessed 12th september 2017.
Anon. (.). Apprenticeships. Available:
https://www.prospects.ac.uk/jobs-and-work-
experience/apprenticeships. Last accessed 13th
september 2017.
Amy Pay. (2017). Why is the UK gaming industry
growing so fast. Available:
http://www.telegraph.co.uk/connect/small-
business/driving-growth/uk-gaming-industry-
growing-so-fast/. Last accessed 13th september
2017.
Anon. (.). The game industry in numbers.
Available: https://ukie.org.uk/research. Last
accessed 13th september 2017.
Anon. (.). computer game industry employment.
Available:
https://www.statista.com/statistics/285005/compu
ter-game-industry-employment-in-the-united-
kingdom-uk/. Last accessed 13th september 2017.
Dan Mason. (2017). video game careers.
Available: https://www.prospects.ac.uk/jobs-and-
work-experience/job-sectors/information-
technology/video-game-careers. Last accessed
13th september 2017.
Anon. (.). animator job profile. Available:
https://www.prospects.ac.uk/job-
profiles/animator. Last accessed 13th september
2017.
Info-graphic:
Put your info-graphic design work here.
Research:
David Amers. (.). irn bru project. Available:
http://www.creativebrief.com/cb/star-awards-09/advertising-
excellence/leith/irn-bru.pdf. Last accessed 19th september 2017.
Anon. (.). IRN-BRU. Available:
http://www.thedrum.com/topics/irn-bru-1. Last accessed 19th
september 2017.
Anon. (2015). annual report and accounting irn-bru. Available:
http://www.agbarr.co.uk/media/227993/Annual-Report-and-
Accounts-January-2015.pdf. Last accessed 19th september 2017.
Jasmin Anderson. (2017). Scotland is only country where coca-
vola isnt most popular drink. Available:
http://metro.co.uk/2017/08/18/scotland-might-be-the-only-
country-in-the-world-where-their-favourite-drink-isnt-coke-
6861543/. Last accessed 19th september 2017.
Sean Murphy. (2015). 10 things you (probably) didn’t know
about Irn-Bru Read more at:
http://foodanddrink.scotsman.com/drink/10-things-you-
probably-didnt-know-about-irn-bru/. Available:
http://foodanddrink.scotsman.com/drink/10-things-you-
probably-didnt-know-about-irn-bru/. Last accessed 19th
september 2017.
Laura Hughs. (2016). IRN BRU Sales. Available:
http://www.telegraph.co.uk/news/2016/11/21/irn-bru-sales-in-
parliament-soar-since-snp-increased-numbers-in/. Last accessed
20th september 2017.
Anon. (.). coca cola. Available:
https://yougov.co.uk/profileslite#/Coca_Cola/demographics. Last
accessed 20th september 2017.
Anon. (.). irn bru. Available:
https://yougov.co.uk/profileslite#/Irn_Bru/demographics. Last
accessed 20th september 2017.
Anon. (.). coca-cola. Available:
https://en.wikipedia.org/wiki/Coca-Cola#In_mass_media. Last
accessed 20th september 2017.
Anon. (.). Irn-Bru. Available: https://en.wikipedia.org/wiki/Irn-
Bru#References_in_media. Last accessed 20th september 2017.
Client research:
Irn-bru is made by AG Barr, a Glasgow based soft drinks company. Whilst the Barr’s brand portfolio is increasing ear on
year ,the company’s jewel in the crown remains IRN-BRU. It accounts for two thirds of Barr sales and most of this is
generated from sales in Scotland.
Launched in 1901 in Scotland,
IRN-BRU is a carbonated soft
drink made to an original secret
recipe, which from 1901 has
contained 32 flavours.
The secret recipe has been passed
down from one generation of the Barr
family to another since 1901 when
BARR'S IRON BREW (as it was then) was
launched by Robert Barr and his son
Andrew Greig Barr.
Client research:
https://www.youtube.com/watch?v=ibuLgsVcQUY
This irn-bru advert is a linear narrative advert because it just keeps telling a story and it is also a realistic narrative because
there is nothing made up in it. This is persuading people to buy irn-bru conveying the message that drinking irn-bru calms
You down when you are stressed making you very chilled out portrayed with the dad now having a baby in this ad. This irn-bru
advert has a very large sense of comedy and humour in it meaning it hits the target audience of of late teens to adults.
Client research:
https://www.youtube.com/watch?v=9UprxM_aBWk&hl=en-GB&gl=GB
This irn-bru advert is a linear narrative advert because it just keeps telling a story and it is also a realistic narrative because
there is nothing made up in it and it really relates to the audience because something like this is a possibility in a family.
This is persuading people to buy irn-bru conveying the message that drinking irn-bru calms You down when you are stressed
making you very chilled out portrayed with the dad seeing his daughters new boyfriend in this ad. All of the irn-bru advert
have a very large sense of comedy and humour in them meaning it hits the target audience of of late teens to adults.
Client research:
Lines Of Appeal
• Successful romance
and love
• Comedy & humour
• Glamorous places
• Beautiful women
Lines of Appeal
• Comedy & humour
• Nature & the natural world
Factors of persuasion
• coercive power: the product is presented upon pain of
threat or punishment.
These are both very similar in
there layout including the colours
orange and blue which are the
colours of the product and have
just a little phrase which does not
take up a lot of your time to read
and it is also very comedic making
you remember these
advertisement more than others.
Market research:
Irn-Bru is also the third top-selling soft drink in the UK overall,
with Pepsi and Coca-Cola occupying the top two spots.
https://www.youtube.com/watch?v=wWBQP-bxfX0
This Coca-Cola advert is a linear narrative advert because it just keeps telling a
story at a pool and it is also a realistic narrative because there is nothing made
up in it. This is persuading people to buy coke conveying the message that
drinking it is very refreshing and relieving. This advert is also trying to be very
comedic by having them fight and it is not sexually discriminating to any
gender either.
Market research:
Just 4,285 bottles and cans of Irn-Bru were bought in the whole
of 2012-13, according to figures obtained by the Press
Association in a Freedom of Information request.
Bars, cafes and vending machines across the parliamentary
estate sold a total of 8,708 cans or bottles in the 2015-16
financial year, up from 5,452 the previous year.
All of the coca cola posters are pretty similar even when
showing different seasons. The message they are always
conveying is that coke is an explosion of happiness and
drinking it cheers up your day.
Other artists that promoted Coca-Cola include the Beatles,
David Bowie, George Michael, Elton John, and Whitney
Houston, who appeared in the Diet Coca-Cola commercial,
among many others.
Coca-Cola was the first commercial sponsor of the Olympic
games, at the 1928 games in Amsterdam, and has been an
Olympics sponsor ever since
In the Museum of Scotland, in Edinburgh, there is a range of
exhibits selected by celebrities—Sir Sean Connery chose a crate of
Irn-Bru. In the Hunterian Museum in Glasgow, a small refrigerator
contains a 6-pack of Irn-Bru in the section dedicated to Scientific
Instruments and Lord Kelvin.
Scottish indie-pop band the Orchids reference Irn-Bru in their first
single, "I've Got A Habit."
Scottish Folk-n-Roll band Scocha has a song dedicated to Irn-Bru on
their album "ScattyBoo".
Audience research:
Audience research:
People that like irn-bru like these celebrities the most and
this makes sense since irn-bru is Scottish and these
celebrities are also.
This is the target audience for coke and I compared this to
irn-bru which is just behind coke in popularity in the UK.
The overall gender and age are the exact same for both of
the drink products and they are both very similar in other
aspects its just the Scottish love there irn-bru.
Audience research:
It can be used as a mixer with alcoholic beverages—mainly vodka and whisky. Indeed, the alcopop WKD(produced by
Beverage Brands) was launched as an alcoholic equivalent of Irn-Bru. Barr retaliated by launching a drink combining Irn-Bru
and Bell's whisky, though this proved to be unpopular and was discontinued. A later attempt came in the form of an official
Irn-Bru flavour in the Red Square line-up of vodka-based drinks; this too has been discontinued. There is an official Irn-Bru
WKD flavour.
since moving out of their Parkhead
factory in the mid-1990s, and at a
second manufacturing site in
Mansfield, Nottingimshire, England. In
addition to being sold throughout the
United Kingdom, Barr's Irn-Bru is
available throughout the world and
can usually be purchased where there
is a significant community of people
from Scotland.
Carrying out a survey these were the results that were found. The main gender is male and there are half the amount of female, this means that more males are willing to talk about fizzy
drinks because they like them and drink them more than female. the main age range is at 17-19, this means that not that many teenagers drink Irn-Bru and more older people are more likely
to drink it like the age range found from my secondary research. The irn-bru tried graph is the exact same as the gender so I'm just assuming most of the people who drink irn-bru are male
because there numbers are alike on the graphs. Using data compared to other soft drinks more people prefer other fizzy drinks such as Fanta and coke and even the ones that don’t like fizzy
drinks are more higher than Irn-Bru they would rather have nothing than have a drink of Irn-Bru so this audience which answered this survey do not like irn-bru much. Most of the people all
see adverts and most of them see them on social media suggesting the age range is in the teenagers gap, the rest see them on Tv meaning where they place there adverts works because
people actually see them.
0 1 2 3 4 5 6
Coke
Fanta
Irn-Bru
don’t drink fizzy
soft drinks
soft drinks
0 5 10 15
yes
no
suger free
suger free
0 5 10 15
yes
no
Irn-Bru Tried
Irn-Bru Tried
0 5 10 15
Male
Other
Gender
Gender
0 5 10 15
yes
no
have you seen an advert
have you seen an advert
0 2 4 6 8 10 12
14-16
17-19
age
age
Audience research:
What is your Gender?
Male
What is your favorite soft drink, Why?
Coke because it tastes nicer than all of the other soft drinks.
Which type of Irn-bru do you prefer, why?
I have never drank Irn-Bru before.
If you see an advert about Irn-Bru would that make you want an irn-bru?
It depends what’s in the advert. If it is a bad advert it probably wouldn’t make me want an Irn-Bru like the comedy they go for its just to cringe.
What in your opinion is the best way to advertise irn-bru and why?
I think that Irn-Bru should be advertised with TV adverts, because their previous TV adverts have been successful, mainly because they are
funny.
What is your Gender?
Male
What is your favorite soft drink, Why?
Dr. Pepper Zero, because it tasty and I like the bottle.
Which type of Irn-bru do you prefer, why?
Irn-Bru Xtra, it has no carbohydrates
If you see an advert about Irn-Bru would that make you want an
irn-bru?
Not really I don’t care about adverts, as long as it tastes good.
What in your opinion is the best way to advertise irn-bru and
why?
TV advert, because a lot of people would see it. Furthermore maybe a
YouTube add as a lot of people watch YouTube on a daily basis.
What is your Gender?
Male
What is your favorite soft drink, Why?
Diet coke because it is nice.
Which type of Irn-bru do you prefer, why?
None if I can help it.
If you see an advert about Irn-Bru would that make you
want an irn-bru?
Not really.
What in your opinion is the best way to advertise irn-bru
and why?
The same way they have been doing for years as it seems to be
working in Scotland and Russia
and has also seemed to have a slight impact in the US.
Audience research
What is your Gender?
Male
What is your favorite soft drink, Why?
Lucozade because it is one of the only drinks which comes in an orange flavour.
Which type of Irn-bru do you prefer, why?
I have not ever drank an irn-bru before.
If you see an advert about Irn-Bru would that make you want an irn-bru?
Probably not however adverts really do have that effect to make you want it when you see it.
What in your opinion is the best way to advertise irn-bru and why?
The best way is social media because so many people use it now on a daily basis.
What is your Gender?
Male
What is your favorite soft drink, Why?
Coke because it tastes nicer than all of the other soft drinks.
Which type of Irn-bru do you prefer, why?
I have not ever drank an irn-bru before.
If you see an advert about Irn-Bru would that make you want an irn-bru?
Not really.
What in your opinion is the best way to advertise irn-bru and why?
The best way is social media because so many people use it now on a daily basis.
All the people who answered my
questions were male. Non of their
favorite drinks were irn-bru they all
preferred others such as coke, Dr pepper
and Lucozade. Many of the people have
never even drank Irn-Bru before. All of
the people don’t really care that they are
advertised and aren't that bothered but
they all use social media and believe that
that is the best way to advertise.
Audience research
Concept
I designed this poster myself using Photoshop it is NOT a part of my final
production task. It was just created to get a feel for Photoshop and the tools in
it which some of them I will end up using in the making of my final poster.
Idea Generation:
Idea Generation:
This mood board explores the ideas of irn-bru
posters. My poster advert will be something very
similar to this in terms of the colours, orange and
blue, and it will also include a sell line however I
do not think mine will be comedic like all of the
existing ones. It should only have one picture on it
like all of these so it does not get cramped and
confusing.
Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Poster slogan ideas
Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Finished Stuff:
Finished pieces to be displayed on your blog.

More Related Content

What's hot

Irn bru pro forma 1
Irn bru pro forma 1Irn bru pro forma 1
Irn bru pro forma 1fin sedgwick
 
Irn bru pro forma 1
Irn bru pro forma 1Irn bru pro forma 1
Irn bru pro forma 1fin sedgwick
 
Irn bru pro forma 1
Irn bru pro forma 1Irn bru pro forma 1
Irn bru pro forma 1fin sedgwick
 
Irn bru pro forma 3
Irn bru pro forma 3Irn bru pro forma 3
Irn bru pro forma 3sean cawood
 
Naming and the Importance of Stories ©adellawinder
Naming and the Importance of Stories ©adellawinderNaming and the Importance of Stories ©adellawinder
Naming and the Importance of Stories ©adellawinderAdella Winder
 
Brand and Product Stories
Brand and Product Stories Brand and Product Stories
Brand and Product Stories Adella Winder
 
Research presentation task 1
Research presentation   task 1Research presentation   task 1
Research presentation task 1veggieburgers4lyf
 

What's hot (12)

Irn bru pro forma 1
Irn bru pro forma 1Irn bru pro forma 1
Irn bru pro forma 1
 
Irn bru pro forma 1
Irn bru pro forma 1Irn bru pro forma 1
Irn bru pro forma 1
 
Irn bru pro forma 1
Irn bru pro forma 1Irn bru pro forma 1
Irn bru pro forma 1
 
Irn bru pro forma 1
Irn bru pro forma 1Irn bru pro forma 1
Irn bru pro forma 1
 
Irn bru pro forma 1
Irn bru pro forma 1Irn bru pro forma 1
Irn bru pro forma 1
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro forma
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro forma
 
Irn bru pro forma 3
Irn bru pro forma 3Irn bru pro forma 3
Irn bru pro forma 3
 
Naming and the Importance of Stories ©adellawinder
Naming and the Importance of Stories ©adellawinderNaming and the Importance of Stories ©adellawinder
Naming and the Importance of Stories ©adellawinder
 
Brand and Product Stories
Brand and Product Stories Brand and Product Stories
Brand and Product Stories
 
Irn Bru Pro Forma
Irn Bru Pro FormaIrn Bru Pro Forma
Irn Bru Pro Forma
 
Research presentation task 1
Research presentation   task 1Research presentation   task 1
Research presentation task 1
 

Similar to Irn bru pro forma

Irn bru pro forma
Irn bru pro forma Irn bru pro forma
Irn bru pro forma carter smith
 
Irn bru pro forma oliver keppie finished
Irn bru pro forma oliver keppie finishedIrn bru pro forma oliver keppie finished
Irn bru pro forma oliver keppie finishedOliverKeppie
 
Irn bru pro forma oliver keppie updated
Irn bru pro forma oliver keppie updatedIrn bru pro forma oliver keppie updated
Irn bru pro forma oliver keppie updatedOliverKeppie
 
Irn Bru Pro Forma
Irn Bru Pro FormaIrn Bru Pro Forma
Irn Bru Pro FormaMel Nuttall
 
Irn bru pro forma 1
Irn bru pro forma 1Irn bru pro forma 1
Irn bru pro forma 1fin sedgwick
 
Irn bru powerpoint
Irn bru powerpoint Irn bru powerpoint
Irn bru powerpoint Emily Porter
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro formaOscarGibb
 
Irn bru pro forma updated
Irn bru pro forma updatedIrn bru pro forma updated
Irn bru pro forma updatedOscarGibb
 
Irn bru pro forma (adam lepard)
Irn bru pro forma (adam lepard)Irn bru pro forma (adam lepard)
Irn bru pro forma (adam lepard)AdamLepard
 
IRN-BRU College Work, Louis Robinson
IRN-BRU College Work, Louis RobinsonIRN-BRU College Work, Louis Robinson
IRN-BRU College Work, Louis RobinsonLouis Robinson
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro formaOscarGibb
 
Irn bru pro forma
Irn bru pro forma Irn bru pro forma
Irn bru pro forma OliverKeppie
 
Irn Bru pro forma
Irn Bru pro formaIrn Bru pro forma
Irn Bru pro formaEwanWild
 

Similar to Irn bru pro forma (20)

Irn bru pro forma
Irn bru pro forma Irn bru pro forma
Irn bru pro forma
 
Irn bru pro forma oliver keppie finished
Irn bru pro forma oliver keppie finishedIrn bru pro forma oliver keppie finished
Irn bru pro forma oliver keppie finished
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro forma
 
Irn bru pro forma oliver keppie updated
Irn bru pro forma oliver keppie updatedIrn bru pro forma oliver keppie updated
Irn bru pro forma oliver keppie updated
 
Irn Bru Pro Forma
Irn Bru Pro FormaIrn Bru Pro Forma
Irn Bru Pro Forma
 
Irn bru pro forma 1
Irn bru pro forma 1Irn bru pro forma 1
Irn bru pro forma 1
 
Irn bru powerpoint
Irn bru powerpoint Irn bru powerpoint
Irn bru powerpoint
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro forma
 
Irn-Bru Pro-Forma
Irn-Bru Pro-FormaIrn-Bru Pro-Forma
Irn-Bru Pro-Forma
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro forma
 
Irn bru pro forma updated
Irn bru pro forma updatedIrn bru pro forma updated
Irn bru pro forma updated
 
PRO FORMA
PRO FORMAPRO FORMA
PRO FORMA
 
Irn bru pro forma (adam lepard)
Irn bru pro forma (adam lepard)Irn bru pro forma (adam lepard)
Irn bru pro forma (adam lepard)
 
IRN-BRU College Work, Louis Robinson
IRN-BRU College Work, Louis RobinsonIRN-BRU College Work, Louis Robinson
IRN-BRU College Work, Louis Robinson
 
Irn bru work
Irn bru workIrn bru work
Irn bru work
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro forma
 
My Irn-Bru Pro Forma
My Irn-Bru Pro FormaMy Irn-Bru Pro Forma
My Irn-Bru Pro Forma
 
Irn bru pro forma
Irn bru pro forma Irn bru pro forma
Irn bru pro forma
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro forma
 
Irn Bru pro forma
Irn Bru pro formaIrn Bru pro forma
Irn Bru pro forma
 

More from jay birkin

More from jay birkin (20)

Reworked added presentation script
Reworked added presentation scriptReworked added presentation script
Reworked added presentation script
 
Work
WorkWork
Work
 
Work
WorkWork
Work
 
Personal statement
Personal statementPersonal statement
Personal statement
 
Ual ucas pro forma(1)
Ual ucas pro forma(1)Ual ucas pro forma(1)
Ual ucas pro forma(1)
 
Pitch
PitchPitch
Pitch
 
Presentation script
Presentation scriptPresentation script
Presentation script
 
Presentation Pitch
Presentation PitchPresentation Pitch
Presentation Pitch
 
Presentation ideas
Presentation ideasPresentation ideas
Presentation ideas
 
Production reflection
Production reflectionProduction reflection
Production reflection
 
Evaluation unit 9
Evaluation unit 9Evaluation unit 9
Evaluation unit 9
 
1.case study
1.case study1.case study
1.case study
 
Feedback
FeedbackFeedback
Feedback
 
Learning unity
Learning unityLearning unity
Learning unity
 
Reflection
ReflectionReflection
Reflection
 
Planning
PlanningPlanning
Planning
 
Problem solving
Problem solvingProblem solving
Problem solving
 
Problem solving
Problem solvingProblem solving
Problem solving
 
Research
ResearchResearch
Research
 
Fmp
FmpFmp
Fmp
 

Recently uploaded

Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...anjaliyadav012327
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajanpragatimahajan3
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 

Recently uploaded (20)

INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 

Irn bru pro forma

  • 2. Info-graphic Research: Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on paper, then scan those notes and add them here. What does an Animator do? Animators in the games industry are responsible for the portrayal of movement and behavior. Most often this is applied to give life to game characters and creatures, but sometimes animations are also applied to other elements such as objects, scenery, vegetation and environmental effects. The gaming industry though, growing silently, is expected to drive revenues up to US$90.07 billion in 2020. International video game revenue was estimated to be around $80 billion in 2014, which is more than double the revenue of the international film industry in 2013. The market leading the race worldwide were China, the US and Japan- their respective revenues from gaming in 2016 were $24.27 billion, $23.46 billion and $12.43 billion. have knowledge of traditional and computer 2D and 3D animation techniques Be creative and imaginative Have knowledge of full motion video (FMV) be able to work as part a team and also on your own initiative be able to take responsibility for organizing your work within the production schedule, managing files and meeting deadlines Animator: To do this role, you will need to: The UK is the 5th largest video game market in 2017 in terms of consumer revenues, after China , USA, Japan, South Korea and Germany. Approximately 32.4m people in the UK play games.
  • 3. Info-graphic Research: Game Designer To do this role, you will need to: be able to work in collaboration with multi-disciplinary teams be able to accept constructive feedback on your work be able to present your ideas both verbally and on paper be imaginative and creative have good written and verbal communication skills have some programming skills at least at ‘scripting’ level have storytelling and narrative development skills The UK consumer spend on games was valued at a record £4.33bn in 2016, up 1.2% from 2015 (£4.28bn) • It employs nearly 5,500 people in the UK, earning an average salary of £30,755. • Almost half of employees are recruited directly from education. • The key skills shortages are in technical development, art and design, and animation. • Most people working on video games have an undergraduate (42%) or postgraduate (21%) qualification. • Employment is focused in the West Midlands (39%), Scotland (19%), the East Midlands (14%) and London (14%). • Salaries in computer games start higher at £18,000, rising quickly with experience. Working hours are regular office hours (approximately 40 hours a week) but, as deadlines approach, you may need to work overtime, including at the weekend. Flextime is quite common. Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends.
  • 5. Info-graphic Bibliography: Put your info-graphic bibliography here. Anon. (.). Animation artist. Available: https://creativeskillset.org/creative_industries/ga mes/about_the_industry. Last accessed 12th september 2017. Anon. (2017). Animater (Games). Available: https://creativeskillset.org/creative_industries/ga mes/job_roles/325_animator_games. Last accessed 12th september 2017. Anon. (.). Graphic design job. Available: https://www.reed.co.uk/jobs/media-digital- creative/graphic-design/york. Last accessed 12th september. Anon. (.). The gaming industry. Available: https://www.entrepreneur.com/article/293750. Last accessed 12th september 2017. Anon. (.). Game Designer. Available: https://creativeskillset.org/creative_industries/ga mes/job_roles/331_game_designer. Last accessed 12th september 2017. Anon. (2017). inside the video game industry. Available: https://books.google.co.uk/books?id=qCclDwAAQ BAJ&printsec=frontcover&dq=Video+game+indus try&hl=en&sa=X&redir_esc=y#v=onepage&q=Vi deo%20game%20industry&f=false. Last accessed 12th september 2017. Anon. (.). Apprenticeships. Available: https://www.prospects.ac.uk/jobs-and-work- experience/apprenticeships. Last accessed 13th september 2017.
  • 6. Amy Pay. (2017). Why is the UK gaming industry growing so fast. Available: http://www.telegraph.co.uk/connect/small- business/driving-growth/uk-gaming-industry- growing-so-fast/. Last accessed 13th september 2017. Anon. (.). The game industry in numbers. Available: https://ukie.org.uk/research. Last accessed 13th september 2017. Anon. (.). computer game industry employment. Available: https://www.statista.com/statistics/285005/compu ter-game-industry-employment-in-the-united- kingdom-uk/. Last accessed 13th september 2017. Dan Mason. (2017). video game careers. Available: https://www.prospects.ac.uk/jobs-and- work-experience/job-sectors/information- technology/video-game-careers. Last accessed 13th september 2017. Anon. (.). animator job profile. Available: https://www.prospects.ac.uk/job- profiles/animator. Last accessed 13th september 2017.
  • 8. Research: David Amers. (.). irn bru project. Available: http://www.creativebrief.com/cb/star-awards-09/advertising- excellence/leith/irn-bru.pdf. Last accessed 19th september 2017. Anon. (.). IRN-BRU. Available: http://www.thedrum.com/topics/irn-bru-1. Last accessed 19th september 2017. Anon. (2015). annual report and accounting irn-bru. Available: http://www.agbarr.co.uk/media/227993/Annual-Report-and- Accounts-January-2015.pdf. Last accessed 19th september 2017. Jasmin Anderson. (2017). Scotland is only country where coca- vola isnt most popular drink. Available: http://metro.co.uk/2017/08/18/scotland-might-be-the-only- country-in-the-world-where-their-favourite-drink-isnt-coke- 6861543/. Last accessed 19th september 2017. Sean Murphy. (2015). 10 things you (probably) didn’t know about Irn-Bru Read more at: http://foodanddrink.scotsman.com/drink/10-things-you- probably-didnt-know-about-irn-bru/. Available: http://foodanddrink.scotsman.com/drink/10-things-you- probably-didnt-know-about-irn-bru/. Last accessed 19th september 2017. Laura Hughs. (2016). IRN BRU Sales. Available: http://www.telegraph.co.uk/news/2016/11/21/irn-bru-sales-in- parliament-soar-since-snp-increased-numbers-in/. Last accessed 20th september 2017. Anon. (.). coca cola. Available: https://yougov.co.uk/profileslite#/Coca_Cola/demographics. Last accessed 20th september 2017. Anon. (.). irn bru. Available: https://yougov.co.uk/profileslite#/Irn_Bru/demographics. Last accessed 20th september 2017. Anon. (.). coca-cola. Available: https://en.wikipedia.org/wiki/Coca-Cola#In_mass_media. Last accessed 20th september 2017. Anon. (.). Irn-Bru. Available: https://en.wikipedia.org/wiki/Irn- Bru#References_in_media. Last accessed 20th september 2017.
  • 9. Client research: Irn-bru is made by AG Barr, a Glasgow based soft drinks company. Whilst the Barr’s brand portfolio is increasing ear on year ,the company’s jewel in the crown remains IRN-BRU. It accounts for two thirds of Barr sales and most of this is generated from sales in Scotland. Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which from 1901 has contained 32 flavours. The secret recipe has been passed down from one generation of the Barr family to another since 1901 when BARR'S IRON BREW (as it was then) was launched by Robert Barr and his son Andrew Greig Barr.
  • 10. Client research: https://www.youtube.com/watch?v=ibuLgsVcQUY This irn-bru advert is a linear narrative advert because it just keeps telling a story and it is also a realistic narrative because there is nothing made up in it. This is persuading people to buy irn-bru conveying the message that drinking irn-bru calms You down when you are stressed making you very chilled out portrayed with the dad now having a baby in this ad. This irn-bru advert has a very large sense of comedy and humour in it meaning it hits the target audience of of late teens to adults.
  • 11. Client research: https://www.youtube.com/watch?v=9UprxM_aBWk&hl=en-GB&gl=GB This irn-bru advert is a linear narrative advert because it just keeps telling a story and it is also a realistic narrative because there is nothing made up in it and it really relates to the audience because something like this is a possibility in a family. This is persuading people to buy irn-bru conveying the message that drinking irn-bru calms You down when you are stressed making you very chilled out portrayed with the dad seeing his daughters new boyfriend in this ad. All of the irn-bru advert have a very large sense of comedy and humour in them meaning it hits the target audience of of late teens to adults.
  • 12. Client research: Lines Of Appeal • Successful romance and love • Comedy & humour • Glamorous places • Beautiful women Lines of Appeal • Comedy & humour • Nature & the natural world Factors of persuasion • coercive power: the product is presented upon pain of threat or punishment. These are both very similar in there layout including the colours orange and blue which are the colours of the product and have just a little phrase which does not take up a lot of your time to read and it is also very comedic making you remember these advertisement more than others.
  • 13. Market research: Irn-Bru is also the third top-selling soft drink in the UK overall, with Pepsi and Coca-Cola occupying the top two spots. https://www.youtube.com/watch?v=wWBQP-bxfX0 This Coca-Cola advert is a linear narrative advert because it just keeps telling a story at a pool and it is also a realistic narrative because there is nothing made up in it. This is persuading people to buy coke conveying the message that drinking it is very refreshing and relieving. This advert is also trying to be very comedic by having them fight and it is not sexually discriminating to any gender either.
  • 14. Market research: Just 4,285 bottles and cans of Irn-Bru were bought in the whole of 2012-13, according to figures obtained by the Press Association in a Freedom of Information request. Bars, cafes and vending machines across the parliamentary estate sold a total of 8,708 cans or bottles in the 2015-16 financial year, up from 5,452 the previous year. All of the coca cola posters are pretty similar even when showing different seasons. The message they are always conveying is that coke is an explosion of happiness and drinking it cheers up your day. Other artists that promoted Coca-Cola include the Beatles, David Bowie, George Michael, Elton John, and Whitney Houston, who appeared in the Diet Coca-Cola commercial, among many others. Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since In the Museum of Scotland, in Edinburgh, there is a range of exhibits selected by celebrities—Sir Sean Connery chose a crate of Irn-Bru. In the Hunterian Museum in Glasgow, a small refrigerator contains a 6-pack of Irn-Bru in the section dedicated to Scientific Instruments and Lord Kelvin. Scottish indie-pop band the Orchids reference Irn-Bru in their first single, "I've Got A Habit." Scottish Folk-n-Roll band Scocha has a song dedicated to Irn-Bru on their album "ScattyBoo".
  • 16. Audience research: People that like irn-bru like these celebrities the most and this makes sense since irn-bru is Scottish and these celebrities are also. This is the target audience for coke and I compared this to irn-bru which is just behind coke in popularity in the UK. The overall gender and age are the exact same for both of the drink products and they are both very similar in other aspects its just the Scottish love there irn-bru.
  • 17. Audience research: It can be used as a mixer with alcoholic beverages—mainly vodka and whisky. Indeed, the alcopop WKD(produced by Beverage Brands) was launched as an alcoholic equivalent of Irn-Bru. Barr retaliated by launching a drink combining Irn-Bru and Bell's whisky, though this proved to be unpopular and was discontinued. A later attempt came in the form of an official Irn-Bru flavour in the Red Square line-up of vodka-based drinks; this too has been discontinued. There is an official Irn-Bru WKD flavour. since moving out of their Parkhead factory in the mid-1990s, and at a second manufacturing site in Mansfield, Nottingimshire, England. In addition to being sold throughout the United Kingdom, Barr's Irn-Bru is available throughout the world and can usually be purchased where there is a significant community of people from Scotland.
  • 18. Carrying out a survey these were the results that were found. The main gender is male and there are half the amount of female, this means that more males are willing to talk about fizzy drinks because they like them and drink them more than female. the main age range is at 17-19, this means that not that many teenagers drink Irn-Bru and more older people are more likely to drink it like the age range found from my secondary research. The irn-bru tried graph is the exact same as the gender so I'm just assuming most of the people who drink irn-bru are male because there numbers are alike on the graphs. Using data compared to other soft drinks more people prefer other fizzy drinks such as Fanta and coke and even the ones that don’t like fizzy drinks are more higher than Irn-Bru they would rather have nothing than have a drink of Irn-Bru so this audience which answered this survey do not like irn-bru much. Most of the people all see adverts and most of them see them on social media suggesting the age range is in the teenagers gap, the rest see them on Tv meaning where they place there adverts works because people actually see them. 0 1 2 3 4 5 6 Coke Fanta Irn-Bru don’t drink fizzy soft drinks soft drinks 0 5 10 15 yes no suger free suger free 0 5 10 15 yes no Irn-Bru Tried Irn-Bru Tried 0 5 10 15 Male Other Gender Gender 0 5 10 15 yes no have you seen an advert have you seen an advert 0 2 4 6 8 10 12 14-16 17-19 age age Audience research:
  • 19. What is your Gender? Male What is your favorite soft drink, Why? Coke because it tastes nicer than all of the other soft drinks. Which type of Irn-bru do you prefer, why? I have never drank Irn-Bru before. If you see an advert about Irn-Bru would that make you want an irn-bru? It depends what’s in the advert. If it is a bad advert it probably wouldn’t make me want an Irn-Bru like the comedy they go for its just to cringe. What in your opinion is the best way to advertise irn-bru and why? I think that Irn-Bru should be advertised with TV adverts, because their previous TV adverts have been successful, mainly because they are funny. What is your Gender? Male What is your favorite soft drink, Why? Dr. Pepper Zero, because it tasty and I like the bottle. Which type of Irn-bru do you prefer, why? Irn-Bru Xtra, it has no carbohydrates If you see an advert about Irn-Bru would that make you want an irn-bru? Not really I don’t care about adverts, as long as it tastes good. What in your opinion is the best way to advertise irn-bru and why? TV advert, because a lot of people would see it. Furthermore maybe a YouTube add as a lot of people watch YouTube on a daily basis. What is your Gender? Male What is your favorite soft drink, Why? Diet coke because it is nice. Which type of Irn-bru do you prefer, why? None if I can help it. If you see an advert about Irn-Bru would that make you want an irn-bru? Not really. What in your opinion is the best way to advertise irn-bru and why? The same way they have been doing for years as it seems to be working in Scotland and Russia and has also seemed to have a slight impact in the US. Audience research
  • 20. What is your Gender? Male What is your favorite soft drink, Why? Lucozade because it is one of the only drinks which comes in an orange flavour. Which type of Irn-bru do you prefer, why? I have not ever drank an irn-bru before. If you see an advert about Irn-Bru would that make you want an irn-bru? Probably not however adverts really do have that effect to make you want it when you see it. What in your opinion is the best way to advertise irn-bru and why? The best way is social media because so many people use it now on a daily basis. What is your Gender? Male What is your favorite soft drink, Why? Coke because it tastes nicer than all of the other soft drinks. Which type of Irn-bru do you prefer, why? I have not ever drank an irn-bru before. If you see an advert about Irn-Bru would that make you want an irn-bru? Not really. What in your opinion is the best way to advertise irn-bru and why? The best way is social media because so many people use it now on a daily basis. All the people who answered my questions were male. Non of their favorite drinks were irn-bru they all preferred others such as coke, Dr pepper and Lucozade. Many of the people have never even drank Irn-Bru before. All of the people don’t really care that they are advertised and aren't that bothered but they all use social media and believe that that is the best way to advertise. Audience research
  • 21. Concept I designed this poster myself using Photoshop it is NOT a part of my final production task. It was just created to get a feel for Photoshop and the tools in it which some of them I will end up using in the making of my final poster.
  • 23. Idea Generation: This mood board explores the ideas of irn-bru posters. My poster advert will be something very similar to this in terms of the colours, orange and blue, and it will also include a sell line however I do not think mine will be comedic like all of the existing ones. It should only have one picture on it like all of these so it does not get cramped and confusing.
  • 24. Idea Generation: Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making three different but linked products.
  • 25. Idea Generation: Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making three different but linked products. Poster slogan ideas
  • 26. Individual Idea: Write down and overview of your idea here. What is your is that you want to take to the rest of the group? You can also add some visual elements to help explain your idea.
  • 27. Group Idea: Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
  • 28. Planning Docs (TV Advert): Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning. You may need to copy this slide several times, so you can fit all the work on here.
  • 29. Planning Docs (Advergame): Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning. You may need to copy this slide several times, so you can fit all the work on here.
  • 30. Planning Docs (Print Advert): Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning. You may need to copy this slide several times, so you can fit all the work on here.
  • 31. Finished Stuff: Finished pieces to be displayed on your blog.