irn bru proforma

1. Iron-Bru
Abigail long

2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Info-graph is short for Information graphic, which means it presents information through the use of an image.
They carry information specific to a certain group/individual, and they are used to convey this information as efficiently as
possible.
They could also be used to inform a person on a certain trend or pattern which could be used by a certain brand in order to
boost sales.
Since people in the modern generation have much shorter attention spans then they might’ve had 100 years ago,
infographics are helpful in order to give the public the necessary fact while not taking up too much time as to bore the
individual reading.
Infographics can be a powerful marketing tool. They're easily shareable and portable, functioning as content party favors.

3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Colors, bright/soft, not many dark colors.
Facts, mostly percentages, fractions (number based)
Number of images differ, some have lots, some have few
Good spacing and layout, well planned out, not too much info
Simple backgrounds, 1 or 2 colors, barely any patterns
Most are themed around the topic they are talking about
Most are framed portrait, not landscape.
Most tick to 2 or 3 certain colors
Title text is large and bold
Content text is small, but still bold to be easily readable
Easy readable fonts
Keeps different facts in different sections/areas/boxes
Smooth and sleek
Simple images

4. Info-graphic Bibliography:
Put your info-graphic bibliography here.
https://visual.ly/community/infographic/technology/infographics-benefits-their-use-online (Infographics)
https://www.cnpp.usda.gov/dietary-guidelines-infographic (Dietary)
https://www.canva.com/templates/infographics/MABOYDWJaZI-solar-system-statistics-infographic/ (Planets)
http://fintechnews.sg/infographic/ (money)

5. Info-graphic:
Put your info-graphic design work here.

6. Research:
Describe how you located, retrieved and stored information:
It seems like the Iron Bru ads thrive off controversy, normally pulling off crazy ads and stunts to get more publicity for the
brand. No publicity is bad publicity, and it seems to work rather well, as Iron Bru is a highly sold drink. They work off
childish or crude humor in their ads and slogan campaigns.
This video is a good example of that.
https://www.youtube.com/watch?v=ibuLgsVcQUY
To find this research I simply searched Iron Bru ads on google. I looked at a few images and watched a few advertisements
in
order to get the evidence I needed. Here are a few good examples of the kinds of ad slogans they use. Bare in mind, these
advertisements may be fake or from years ago.
https://foodanddrink.scotsman.
com/drink/15-facts-about-irn-
bru/
https://www.coloribus.com
/adsarchive/prints/irn-bru-
soft-drink-suck-478405/
https://sharenator.com/Irn_
Bru_Adverts/
https://anearthwithoutgramma
r.wordpress.com/2014/01/24/h
ands-off-my-irn-bru/

7. Client research:
My client is Iron Bru, they are based heavily in Scotland. They make an orange
energy drink titled Iron Bru. They use controversy and humor to advertise their
products and get them more publicity.
Most of their advertisements feature narrative in the background, but consist of
little plot.
The drink promises to “get you through” as though the drink will help you cope
in certain stressful situations. They show this through humor, having an
outlandish thing happen , and then taking a sip of the drink and being ok with
what’s happening. Most of their ads fit around this theme.
Instead of promising you something in order to persuade you, they focus more
on the humor and let the drink speak for itself. You could also see the plot of
the advertisements as persuasion, but I personally don’t see what is persuasive
about them. Perhaps then, this means that the advertisements they do aren’t
the most effective.

8. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
http://www.irn-bru.co.uk/advertising/favourite-ads
http://www.irn-bru.co.uk/all/xtra
The product/client.
An example of a real advertisement.
A compilation of some of the ads Iron Bru have made, put
together by the client.
The official website for Iron Bru

9. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

10. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

11. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

12. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

13. Market research:
The client is part of the energy drink/pop drink market. Some of their
competition includes Pepsi, Coca Cola, Dr. Pepper, Tango, Lucozade,
Red Bull, Sprite and Monster

14. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?

15. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
The audience will be in the age range of 18-32 (teenagers to young adult)
For the psychographic, the audience will either be a belonger or needs driven. Belonger being those who live in a small town
or city, responding to campaigns around family or local community. They prefer if the product is made in the UK (specifically
Scotland in this case) and don’t like change. They will be very loyal to the brand. The Needs driven group act upon impulse
and instinct, they don’t plan well and respond well to campaigns about missing opportunities, relying on impulse buying.
The audience will be mainly middle class, the lower class focusing more on what they need, while the higher class would go
for more extravagant choices.

16. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
Iron Bru seems to be targeting their product towards older teenagers and younger adults, this being shown with the
childish but rude humour they use for their adverts and slogans.
From the adverts I saw, the company are mostly directing their product to those who are needs driven. Promising a drink
that will get you through stressful situations.
They seem to be targeting middle class, their adverts aren't professionally shot or well put together, and their slogan “Iron
Bru gets you through” Is informal and simple.

17. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
I asked 13 people what they thought of Iron Bru
2 people said they haven’t tried it.
2 people said that it’s an ok drink, but not that good.
0 people said they like the drink.
0 people said they love the drink.
6 people said don’t like the drink
1 person said they hate the drink. 0
1
2
3
4
5
6
7
Didn’t like it Indifferent Like drink Love drink Don't like
drink
Hate drink
Iron Bru research
Series 1 Series 2 Series 3

18. Idea Generation:

19. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products. Iron Bru- A taste so strong it breaks the fourth wall
Iron Bru- A real taste
Iron Bru- It exists for you to drink
Iron Bru- Specifically for you, yes, you.
Iron Bru- When you question reality, you can count
on Iron Bru

20. Idea Generation:

21. Idea Generation:
Radio advert
I need a quiet space where I’ll be uninterrupted in order to record the audio. Somewhere without a clear echo. I would
also need an audio recorder, which I will book from blackboard as soon as possible. I just need to figure out what date I’ll
be able to use it. I’ll also need premiere in order to edit together the sounds.
TV advert
I’ll need a smallish, plain white room with a single door, little to no windows, and barely any decorations so I can make it
into my own. I want the room to be plain with only artificial lighting so that It looks unprofessional, as most of the Iron Bru
ads have been shot this way. I’ll need decorations, specifically Iron bru, so I may have to print out a few banners and
things like that. I’ll need a camera to record the advert, I’ll need two people, preferably teens, in order to play the specific
roles. I also need several cans and bottles of Iron Bru. I will also need Premiere to edit the video.
Advergame
I’ll need several different shots of a can of Iron Bru in different angles and a real can of iron bru. Along with A good source
for sounds, such as YouTube or sound cloud. I will need a camera to take the multitude of pictures in order to get the
time-lapse I need, Photoshop to create the advergame on, and premiere to edit it all together

22. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

23. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
We decided to go for the meta ad idea.

24. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
TV ad Script:
(Actor 1 sat in room covered in Irn Bru posters drinking from Irn
Bru can)- (camera shot 1)
(camera shot 2)
(camera shot 3)
(Actor 2 kicks door down)
Actor 2: Stop!
(Camera shot 4)
(Camera shot 5)
(Actor 1 slowly reaches for can)
(Camera shot 6)
Actor 2: We’re in an advert!
(Actor 1 drops can, looks shocked)-(Camera shot 7)
(Camera shot 8)
(Irn Bru logo with slogan spins into screen)
Actor 1: (with Scottish accent): A Real Taste. (Voiced)
(Camera shot 9)
Actor 1: So what happens when the ad ends?
(End of ad)
TV ad shot list
1) Long shot
2) Close up to the can
3) Cut to the door
4) 3 switches between actor 1 & actor 2
5) Cut to the can
6) Cut to actor 2
7) Close up to actor 1
8) Cut to the can falling
9) Long shot
Actor 1: Ben Wincup
Actor 2: Abi Long

25. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Space Invaders with letters in the barriers, can for shooter

26. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

27. Finished Stuff:
Finished pieces to be displayed on your blog.