2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
What an infographic is
An infographic is information that’s presented in a
chart or diagram.
3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
The YouTube Channel ‘The
Infographics Show
4. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
This is an infographic about Medical
Research. I like this infographic
because it’s colourful, it has images
and it shows lots of information
about different treatments. The only
thing that isn’t good about it is the
writing is too small making it difficult
to read.
5. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
This is an infographic about Goals
scored at Liverpool football club
between 2012-2013. I like this
infographic because the text stands
out and it is easy to read. But it
needs more colours to make it stand
out more.
6. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
This is an infographic about… I like this
infographic because there are lots of
different features on it like bar charts and
pie charts. It’s very colourful and the text
is big and bold, making it easy to read.
Also, it’s easy to understand – you can see
what the different diagrams show
information of.
8. Info-graphic Bibliography:
Put your info-graphic bibliography here.
The Infographics Show. (2018). The Scary Mystery Behind The
Denver Airport. Available:
https://www.youtube.com/watch?v=qJlrK9ao8zE. Last
accessed 14th September 2018.
Sanya83. (). Medical Research flat web infographic. Clinic
Interior Doctor Therapy First Aid Hospital vector icons. Medicine
options. Available: https://www.dreamstime.com/stock-
illustration-medical-research-flat-web-infographic-clinic-
interior-doctor-therapy-first-aid-hospital-vector-icons-
medicine-options-design-image72353218. Last accessed
05/11/2018.
Liverpool FC: #YNWA. (2013). #LFC #Infographic Liverpool FC
Goals Scored 2012/13 . Available:
https://www.pinterest.co.uk/pin/482448178803319067. Last
accessed 05/11/2018.
Gerald. (). What Happens One Hour After An Englishman
Drinks A Can Of Irn-Bru?. Available:
https://www.favrify.com/englishman-irn-bru-infographic/.
Last accessed 05/11/2018.
9. Research:
Describe how you located, retrieved and stored information:
I did my research using the web. I picked the infographics
I liked best on things I like. I copied and pasted them from
the web and wrote about what they are, what features it
has and what I like and don’t like about them.
Then I made my own Infographic using Photoshop. I used
different colours, fonts and some images to make it all
stand out. Again I used the web to find the information
and images I needed, which I re-wrote in my own words.
10. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
• Irn Bru is a Scottish company that makes soft drinks, but it’s made in other countries as well as Scotland. It was founded in 1901 in Cumbernauld, North
Lanarkshire.
• They have a TV advertising campaign which try's to persuade people to buy there products.
• One of the adverts is a Christmas They have adverts for different seasons like Halloween and Christmas. The Christmas advert from the animation ‘The
Snowman’.
• 20 cans of Irn Bru are sold every second.
• It contains extremely low amounts of alcohol.
• Irn bru is actually a owned by a company called Barr’s
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
It uses humour in there adverts to appeal to the audience and persuade them to buy there products. They also use trademark colours and font. They are
competitors with other energy drink companies like Coca-Cola and Lucozade.
Use screen shots, images and links to help show your research.
11. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Irn-Bru have made a spoof out of the Christmas animation ‘The Snowman’. They changed some of the words in the song
‘Walking in the air’ (the song they used in the film) and is sung by the original singer to link it with Irn-Bru, but it’s to link
it with the product. They’ve adapted some of the scenes using an orange colour to tie in on some of the Irn-Bru brand
on some of the buildings and other objects, but keeping somethings the same.
A line of appeal in the advert is humor – the purpose of this is to make the audience enjoy watching it. This links to uses
and gratifications theory where audiences view products to make them laugh. This recognisable and iconic animation
with a twist may hold the audience’s attention throughout the advert to see what is being advertised.
12. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Irn-Bru created another themed advert which is for Halloween. They chenged the name from Irn-Bru to Irn-Boo to link
it with Halloween. It’s an anti-realist advert to entertain the audience and link it to the time of year it was realised.
The line of appeal being used is dreams and fantasy which also links in to the time of year it was realised. The advert
uses coercive power because it was set in a gory/trapped situation which some people might not like. This will draw in
the attention of people who like gory horror. Also, it uses uses reward power because when the characters see the
bottles of Irn-Bru, it softens them up from being so fierce looking to looking very ‘daydreamy’.
13. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
14. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
15. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
16. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn-Bru is made by AG Barr which is a company based in Glasgow. The company is part of the energy drink market. Irn-Bru
competes against lots of other companies in the energy drink market (e.g. Coca-Cola and Lucozade). Irn-Bru recently
started to make a ‘sugar free’ drink because of the government bringing in a sugar tax which increased the price of sugary
drinks. Other reasons for making the sugar free drink is because it is healthier than the sugary drink.
Irn-Bru is manufactured in five different factories in Scotland and Russia and is exported to Spain, the Netherlands,
Gibraltar, Greece and Cyprus.
17. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn-Bru V Lucozade
Irn-Bru is competing with lots of companies in the energy drink market. One company they are
competing with is Lucozade.
Lucozade is company that makes two different brands of drink. One is Lucozade energy and the other
is Lucozade sport. The Lucozade energy is a drink that has lots of sugar in, whereas the Lucozade sport
brand has lots of different drinks in which help to keep you fit and healthy.
The difference between Irn-Bru and Lucozade is Irn-Bru only has one flavour which doesn’t let people
have a lot of choice – they only get the choice between the sugary drink and the sugar free drink.
Lucozade have a lot more choice. You get the choice of what flavour you want in both the energy and
sport brand.
18. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
The Audience of Irn-Bru is teenagers and adults. It’s a drink drunk by young
people – slightly more males than females. It seems to be popular with more
Scottish people possibly because it is a Scottish product.
https://yougov.co.uk/opi/browse/Irn_Bru
https://www.agbarr.co.uk/responsibility/our-consumers/
Irn-Bru have been responding to consumers by reducing the sugar
content in there drink and have been introducing new, reduced sugar
products. They also offer a wide range of pack sizes to help with portion
control.
19. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
On the YouGov website, it says 41% of people have a positive opinion
about Irn-Bru, while 27% have a negative opinion of it.
20. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
21. Idea Generation: Advergame
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
22. Idea Generation: TV Advert
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
23. Idea Generation: Radio Ad
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
24. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
25. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
The concept of my game if I was doing it on my own was an air hockey game. This would be been a
single player and multiplayer game. The idea of it is similar to a traditional air hockey game, but Irn-Bru
themed. Players would use Irn-Bru cans to whack a blue ball into the goal. They would need to get to a
certain score to win the game.
26. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
The older brother is watching TV. The younger brother comes in and snatches the remote and changes
channel. Older brother kicks younger brother out of the room. Younger sibling comes back with
ridiculous gifts – first a sign saying ‘sorry’. Then maybe flowers and money, then a lip sing song. At the
end, the younger brother comes back with two cans of Irn-Bru. They both smile at each other and
chink cans.
27. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Storyboard
Beginning: Older brother is watching TV. Younger brother comes in and snatches
remote and changes channel. Older brother becomes annoyed and kicks
younger brother out of the room.
Middle: Younger brother comes back with a sign saying ‘sorry’. The older brother
shuts the door on him. Younger brother comes back second time with money
and flowers. Younger brother comes back with two cans of Irn-Bru.
End: Brothers smile at each other and drink Irn-Bru and chink cans.
28. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Two player game, simple design of characters (maybe TV advert character lookalikes).
Characters will try to get as many Irn-Bru as they can.
Game Design:
Characters will wear orange and blue clothes to make it look Irn-Bru style.
29. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
